Unlock sustainable revenue
GROWTH
Roots & Fruit works with product founders and teams to fix the systems underneath the work. I help turn customer feedback into clear product decisions, align teams around shared priorities, and build operating foundations that support steady growth without constant pressure.
My work is hands-on and collaborative. I embed customer feedback into leadership and product decisions, help teams make sense of qualitative signals without forcing bad metrics, and clarify how product, CX, and marketing work together. The goal is simple: clear ownership, faster decisions, and progress that holds up over time.
This is for product founders who want progress to feel deliberate, achievable, and sustainable.
Matt Cromwell is the founder of Roots & Fruit, a fractional CGO agency helping product companies grow without burning out their teams or their customers. He co-founded, built, and sold GiveWP in an eight-figure acquisition, then led marketing and customer experience at scale across multiple products at StellarWP.