RKDF
Journalism and Mass Communication
In today's digital world every one is significantly involved in consuming media content with their interest and intent. Now it is proven that most of the time we are accessing the media content through mobile phone or other handy devices... more
In today's digital world every one is significantly involved in consuming media content with their interest and intent. Now it is proven that most of the time we are accessing the media content through mobile phone or other handy devices through several applications and websites. According to one survey an average kindergartener can access 70 media messages everyday and teens are using one-third of the day in media messages.[1] India is world's second-largest population and second-largest digital market which is growing drastically in both urban and rural areas. Now India has more than 500 million Internet users and over 450 million smartphone users and one in every three people is consuming video content online. Affordable and easy access to technology and the growth of regional language usage in media content is wonderfully mix the early and new Internet users, which make this market ripe for opportunity in digital media content.[2] India is a 2nd largest number of internet users in the world.[3] As a result a large number of population is shifting towards online and digital platform and it may possible that population is not that much media literate to analyze the critically think on the dissemination and consumption of media message. So this has become necessary to critically insight the term, types and effect of media literacy.
After the emergence of new media, it has been a point of discussion regarding the effectiveness of different categories of mass media-traditional and new media - in delivering the best results in terms of the objectives of mass... more
After the emergence of new media, it has been a point of discussion regarding the effectiveness of different categories of mass media-traditional and new media - in delivering the best results in terms of the objectives of mass communication. After the enormous popularity of the internet, digital journalism gained prominence. With this, there is a great shift in journalism, which triggered debates on the reliability of digital sources, since many of the platforms lack gatekeeping. This paper discusses the differences between traditional and digital media in their approach to journalism. Digital media is capable of being interactive, participatory, egalitarian, decentralized, and less hierarchical. The global trend is that people are gradually moving away from traditional media and getting closer to digital media to access information and entertainment. In this context, traditional media is upgrading itself to digital media with online radio, live streaming, news apps etc. Thus the traditional media houses got a wide reach and an additional source of revenue from their digital enterprises. The other side of the story is that the content provided by the traditional media houses enriched the information base of the internet and social media.