Abhishek Srivastava

RKDF, Journalism and Mass Communication, PhD Research scholar

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Abhishek Srivastava is a PhD scholar in the Department of Journalism and Mass Communication at RKDF University, Ranchi.

I am a passionate writer and researcher and has published 1 papers, 1 book chapter on Digital media and also a regular speaker at various national and international conferences and workshops.

I am interested in the intersection of media, politics, and society. He is particularly interested in the ways in which Digital media is being used to shape political discourse and public opinion, Media literacy, Digital ethics,
generative content and AI in media. I am also interested in the impact of media on social change with keen interest in impact of the Digital media in legacy media sphere.

With having specialization in multimedia, animation , editing and graphic and contributed significant role and position in the field of national and regional media, electronic media and Digital media. I am a certified faculty of multimedia with vast teaching experience.

Abhishek is a promising young scholar and is making a significant contribution to the field of journalism and mass communication
Supervisors: Dr. Umesh Kumar Saxena

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Papers by Abhishek Srivastava

MINDFUL WORDS IN DIGITAL SPHERE: A BUDDHIST APPROACH TO ETHICAL COMMUNICATION IN SOCIAL MEDIA

Sampreshan UGC CARE, 2024

The most advance form of communication with instant dissemination of messages and obsequious natu... more The most advance form of communication with instant dissemination of messages and obsequious nature of social media, not only give it popularity but makes us open dared, cautious and concerned due to the challenges we heard and encounter in our daily life. Acting as a cosmos of information it also contains demerits like misinformation, fake-news, cyber bullying, trolling, privacy concern, online abuse, harassment and mental health etc. To overcome these challenges media literacy is one of the effective tools for the user to consume the digital space and social media platform as a boon of digital felicity. According to Indian rhetoric and communication practicing the Buddhist philosophy seeks the values of truthfulness, compassion and conciliation by its noble eight folded path of ethics in communication comprises with mutuality, open-mindedness, honesty, and respect. Here by studying the Buddhist philosophy we come to understand model of communication. This study will insight that how by following the Buddhist approach in digital sphere will make the social media legitimately viable to use.

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Digital Media and Media literacy. An Analysis of the Contribution and Effect of social media in Media Literacy

Indian Journal of Mass Communication and Journalism

In today’s digital world every one is significantly involved in consuming media content with thei... more In today’s digital world every one is significantly involved in consuming media content with their interest and intent. Now it is proven that most of the time we are accessing the media content through mobile phone or other handy devices through several applications and websites. According to one survey an average kindergartener can access 70 media messages everyday and teens are using one-third of the day in media messages.[1] India is world’s second-largest population and second-largest digital market which is growing drastically in both urban and rural areas. Now India has more than 500 million Internet users and over 450 million smartphone users and one in every three people is consuming video content online. Affordable and easy access to technology and the growth of regional language usage in media content is wonderfully mix the early and new Internet users, which make this market ripe for opportunity in digital media content.[2] India is a 2nd largest number of internet users ...

Digital Media and Media literacy. An Analysis of the Contribution and Effect of social media in Media Literacy

by Abhishek Srivastava and Kumar Saxena

Lattice Science Publication (LSP), 2023

In today's digital world every one is significantly involved in consuming media content with thei... more In today's digital world every one is significantly involved in consuming media content with their interest and intent. Now it is proven that most of the time we are accessing the media content through mobile phone or other handy devices through several applications and websites. According to one survey an average kindergartener can access 70 media messages everyday and teens are using one-third of the day in media messages.[1] India is world's second-largest population and second-largest digital market which is growing drastically in both urban and rural areas. Now India has more than 500 million Internet users and over 450 million smartphone users and one in every three people is consuming video content online. Affordable and easy access to technology and the growth of regional language usage in media content is wonderfully mix the early and new Internet users, which make this market ripe for opportunity in digital media content.[2] India is a 2nd largest number of internet users in the world.[3] As a result a large number of population is shifting towards online and digital platform and it may possible that population is not that much media literate to analyze the critically think on the dissemination and consumption of media message. So this has become necessary to critically insight the term, types and effect of media literacy.

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Books by Abhishek Srivastava

Electronic and Digital Communication: A Comparative Analysis of Professionalism in the Context of Democracy

Digital Journalism in India, 2023

After the emergence of new media, it has been a point of discussion regarding the effectiveness o... more After the emergence of new media, it has been a point of discussion regarding the effectiveness of different categories of mass media-traditional and new media - in delivering the best results in terms of the objectives of mass communication. After the enormous popularity of the internet, digital journalism gained prominence. With this, there is a great shift in journalism, which triggered debates on the reliability of digital sources, since many of the platforms lack gatekeeping. This paper discusses the differences between traditional and digital media in their approach to journalism. Digital media is capable of being interactive, participatory, egalitarian, decentralized, and less hierarchical. The global trend is that people are gradually moving away from traditional media and getting closer to digital media to access information and entertainment. In this context, traditional media is upgrading itself to digital media with online radio, live streaming, news apps etc. Thus the traditional media houses got a wide reach and an additional source of revenue from their digital enterprises. The other side of the story is that the content provided by the traditional media houses enriched the information base of the internet and social media.

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MINDFUL WORDS IN DIGITAL SPHERE: A BUDDHIST APPROACH TO ETHICAL COMMUNICATION IN SOCIAL MEDIA

Sampreshan UGC CARE, 2024

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Digital Media and Media literacy. An Analysis of the Contribution and Effect of social media in Media Literacy

Indian Journal of Mass Communication and Journalism

Digital Media and Media literacy. An Analysis of the Contribution and Effect of social media in Media Literacy

by Abhishek Srivastava and Kumar Saxena

Lattice Science Publication (LSP), 2023

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Electronic and Digital Communication: A Comparative Analysis of Professionalism in the Context of Democracy

Digital Journalism in India, 2023

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