Papers by seetha pathmini
Green Marketing has become a buzz and a novel concept in the world with emerging growth of the ec... more Green Marketing has become a buzz and a novel concept in the world with emerging growth of the economy. It is an important practice which marketers can apply to their manufacturing and marketing process to enhancing the market share, profitability. As revealed by Kotler P. in 2004, the deterioration of the natural environment is a major global concern. In many countries in the world, air, soil and water pollution has reached dangerous levels and hence there is a greater concern about green activities. This problem has increased seriously day by day with the activities of manufacturing organizations in the world. Therefore, businesses have begun to modify their behavior to address this new concern of the society. At the same time, the program ―Derena‖, broadcasted by ITN Rupavahini channel in Sri Lanka continuously raised the bad effect of the environment pollution to the society well-being. Consequently, this study attempts to identify the extent and nature of green marketing strategies adopted by LSM organizations in the NCP in Sri Lanka, one of the most important geographical locations and with resource base in the country and to give recommendations to minimize the weakness associated. Accordingly, the study consists of two major independent variables; Designing for the environment and Integrated waste management. The sample was 17 LSM organizations with 05 manufacturing categories in the NCP. Establishments with 25 or more employees engaged were selected as LSM organizations. The sample was selected using judgmental and convenience methods. Data were collected by interviewing respondents using a structured questionnaire. Analysis reveals that overall green marketing usage in the LSM organizations in the NCP is very poor. Hence, it is required to take steps to improve the level of usage for enhancing the long term customer satisfaction and society well-being. Green marketing strategies are practiced at a very basic level except the green promotion and green distribution. Anyhow, the practices of ―Designing for environment‖ are somewhat better than the practices of ―Integrated waste management‖. Therefore, it is suggested to introduce further pollution prevention programs and resource recovery projects based on green policies.
Green Marketing has become a buzz and a novel concept in the world with emerging growth of the ec... more Green Marketing has become a buzz and a novel concept in the world with emerging growth of the economy. It is an important practice which marketers can apply to their manufacturing and marketing process to enhancing the market share, profitability. As revealed by Kotler P. in 2004, the deterioration of the natural environment is a major global concern. In many countries in the world, air, soil and water pollution has reached dangerous levels and hence there is a greater concern about green activities. This problem has increased seriously day by day with the activities of manufacturing organizations in the world. Therefore, businesses have begun to modify their behavior to address this new concern of the society. At the same time, the program ―Derena‖, broadcasted by ITN Rupavahini channel in Sri Lanka continuously raised the bad effect of the environment pollution to the society well-being. Consequently, this study attempts to identify the extent and nature of green marketing strategies adopted by LSM organizations in the NCP in Sri Lanka, one of the most important geographical locations and with resource base in the country and to give recommendations to minimize the weakness associated. Accordingly, the study consists of two major independent variables; Designing for the environment and Integrated waste management. The sample was 17 LSM organizations with 05 manufacturing categories in the NCP. Establishments with 25 or more employees engaged were selected as LSM organizations. The sample was selected using judgmental and convenience methods. Data were collected by interviewing respondents using a structured questionnaire. Analysis reveals that overall green marketing usage in the LSM organizations in the NCP is very poor. Hence, it is required to take steps to improve the level of usage for enhancing the long term customer satisfaction and society well-being. Green marketing strategies are practiced at a very basic level except the green promotion and green distribution. Anyhow, the practices of ―Designing for environment‖ are somewhat better than the practices of ―Integrated waste management‖. Therefore, it is suggested to introduce further pollution prevention programs and resource recovery projects based on green policies.
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Papers by seetha pathmini