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lusi suwandari

Universitas Jendral Soedirman, Manajemen, Graduate Student

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Papers by lusi suwandari

The Effect Of Service Quality Performance On Patient Experience In Radiological Installations Of Unsoed Purwokerto Oral And Dental Hospital

Sustainable Competitive Advantage, Oct 8, 2020

Introduction: In terms of improving quality health service facilities, it is closely related to t... more Introduction: In terms of improving quality health service facilities, it is closely related to the service quality performance carried out by medical personnel in hospitals. Service quality performance can provide satisfaction and positive experiences to patients when they use services at the hospital. Patient experience is a core component of the quality of service provided by medical personnel in improving the quality of services at the hospital. Patient experience in improving hospital services can be measured by access, interpersonal communication, continuity and coordination, comprehensiveness of service and trust. Services in the Radiology Installation are very useful for a doctor and patient in making a diagnosis and treatment plan. Purpose: Based on this background, the researcher wanted to know how the service quality performance of the services at the Radiology Installation in improving patient experience. Methodology: The type of this research was descriptive quantitative research. The study population was patients who used the services at the Radiology Installation at the Oral and dental Hospital of Unsoed Purwokerto. The number of research samples was 37 people who were taken using total sampling technique. Data collection in this study was carried out through a questionnaire method that distributed to respondents which contained attributes that were used as indicators (measuring instruments). Results: The results showed that the patient experience based on access, interpersonal communication, comprehensive of service, and trust were in the agree category with the respective percentages as follows 53,4%; 95%; 60,4 % and 58,6%. Meanwhile, services related to continuity and coordination, it was known that the most responses were in the disagree category with a percentage of 51,4%. Conclusion: Of the five indicators of patient experience, almost all respondents agreed with the performance of service quality at the Radiology Installation, Oral and dental Hospital of Unsoed Purwokerto.

Intention to Participate in Presidential Elections in Indonesia: The Effects of Religiosity and Peer Reference

This study aims to determine the voting intention in the presidential election in Indonesia. The ... more This study aims to determine the voting intention in the presidential election in Indonesia. The two variables studied are religiosity and group reference. Data were collected using a questionnaire asking about voting intention, religiosity, and group reference. After being tested for validity and reliability, the data were analyzed using multiple linear regression. Partial test results found that only religiosity had a positive and significant effect on voting intention while group reference had a non-significant positive impact. Simultaneously, these two variables influenced voting intention although the contribution is small, and hence, it is necessary to examine other variables that influence voting intention.

The Influence Of Transformational Leadership Style On Employee Public Services Motivation (Study In Cilacap Regency Central Java Province Indonesia)

Sustainable Competitive Advantage, Oct 8, 2020

The purpose of this study was conducted to examine the relationship between the use of Transforma... more The purpose of this study was conducted to examine the relationship between the use of Transformational Leadership Style (TLS) through Employee Public Service Motivation (EPSM). This study is unique because no one has examined the relationship between TLS and EPSM before in the context of Cilacap Regency, Central Java Province, Indonesia. This study used a quantitative research method with a survey design. Data were collected from 134 civil servants of 15 sub-districts (kelurahan) and 3 districts (kecamatan) of Ex Cilacap City urban area, Cilacap Regency, Central Java Province, Indonesia. Data were processed using simple linear regression analysis through the SPSS program. The results showed that the use of TLS has a significant positive effect on EPSM, with a significance value of 0.007.

The Effect of Source Credible Online Reviews Onpurchase Intention the Mediating Roles of Brand Awareness

ICORE, Dec 20, 2020

The purpose of this study is to propose a research framework that can be used to investigate the ... more The purpose of this study is to propose a research framework that can be used to investigate the impact of source credible online review on consumer purchase intentions. Conceptual research is compiled based on theoretical perspectives and marketing literature adapted to the conditions of the current marketing world which leads to digital to present a number of propositions. This study uses three variables including source credible online reviews as independent variables, purchase intention as the dependent variable, and brand awareness as a mediating variable. This paper is useful for the development of research models and provides opportunities for future research to make empirical contributions.

The Influence of Quality Perception, Price Fairness, Brand Experience, and Accessibility to Repurchase Interest (Study on Consumer Chatime in Purwokerto)

Soedirman Economics Education Journal, 2020

The purpose of this study is to identify and analyze the effect of perceived quality, price fairn... more The purpose of this study is to identify and analyze the effect of perceived quality, price fairness, brand experience, and accessibility towards repurchase intention. The sample in this study is 107 respondents who are the customer of Chatime Purwokerto. The determination of the sample used purposive sampling method. The data was analyze using multiple regression analysis. The result of this study indicates that perceived quality, price fairness, and brand experience affects on repurchase intention partially. While, price fairness have no affect on repurchase intention. The adjusted coefficient of determination R Square is 0,407, which means that perceived quality, price fairness, brand experience, and accessibility are affects on repurchase intention by 44,7%, while remaining 59,3% is affected by other variables that not examined in this study. The most dominant influence variable in this study is brand experience..

Moderating Competitive Advantage On Factors Affecting MSMEs Business Performance In The Time Of Covid-19

International Journal of Science, Technology & Management

This study aims to investigate how MSMEs in Cilacap capacity to compete and perfome well in the m... more This study aims to investigate how MSMEs in Cilacap capacity to compete and perfome well in the marketing arena are impected by market orientation and entrepreneurial orientation. The goal of this study is to balance the effect of market orientation on bussiness performance by looking at the potential moderating function of competitive advantage. Partial Least Square model analysis is used in the study. MSMEs business actors werw given a quetionnaire with a likert scale and five possible answers. We discovered that whilw market orientation is crucial for creating a competittive edge, it has no real bearing on how well a company performs. Additionally, whereas entrepreneurial mindset direccty affects corporate performance, it has little impact on competitive advantage. MSME business actors need to able to create fresh concept that can help the neighborhood deal with socioeconomic issue brought on by the Covid-19 pndemic.

Economic Recovery after the Covid 19 Pandemic of Utilization of Village-Owned Enterprises in Indonesia

Proceeding ICMA-SURE

The results of this study concluded that: 1) Village income during the COVID-19 pandemic decrease... more The results of this study concluded that: 1) Village income during the COVID-19 pandemic decreased due to limited community activities outside the home and reduced public spending. The decline in income from large events such as weddings and celebrations caused the rent for tents and other Bumdes income to decline. 2) The village party is now using a marketing strategy where activities outside the home such as the opening of the market and the community can return to their activities outside the home on the condition that they comply with the protocols set by the government such as keeping a distance and wearing masks. 3) The results of declining income during the covid pandemic Village-Owned Enterprises affect the level of community welfare with the income they get. 4) BUMDes besides being able to improve public services and optimize village assets, also play a role in supporting, facilitating, and coordinating the productive economic efforts of rural communities. BUMDes can be the...

The Influence of Quality Perception, Price Fairness, Brand Experience, and Accessibility to Repurchase Interest (Study on Consumer Chatime in Purwokerto)

Soedirman Economics Education Journal

The purpose of this study is to identify and analyze the effect of perceived quality, price fairn... more The purpose of this study is to identify and analyze the effect of perceived quality, price fairness, brand experience, and accessibility towards repurchase intention. The sample in this study is 107 respondents who are the customer of Chatime Purwokerto. The determination of the sample used purposive sampling method. The data was analyze using multiple regression analysis. The result of this study indicates that perceived quality, price fairness, and brand experience affects on repurchase intention partially. While, price fairness have no affect on repurchase intention. The adjusted coefficient of determination R Square is 0,407, which means that perceived quality, price fairness, brand experience, and accessibility are affects on repurchase intention by 44,7%, while remaining 59,3% is affected by other variables that not examined in this study. The most dominant influence variable in this study is brand experience..

The Role of Villagers Melung as a Social Innovations to Advocacy the Pagubugan Melung Tourism Through the Involvement

This study aims to determine the positive relationship between social innovation, involvement and... more This study aims to determine the positive relationship between social innovation, involvement and advocasytourism in the Melung Community.The hypothesis test will be conducted between social innovation and advocacy tourism through communityinvolvement. The amount pf research sample is 100 melung villagers who have the criteria of age 18 to 50years and familiar with social media. Path analysis test is used to test the hypothesis which results thatsocial innovation and engagement have a positive effect on advocacy and involvement variable is able tomediate the relationship between innovation and advocacy.Keywords: Social Innovation, Involment, Advocay, Village Touris

The Influence of Logistics Service Quality on Shipping Services (Study on Consumers of J&T Express, JNE Express, SiCepat, Pos Indonesia and Ninja Express)

This research is motivated by consumer dissatisfaction with the use of delivery services at J&T E... more This research is motivated by consumer dissatisfaction with the use of delivery services at J&T Express,JNE Express, SiCepat, Pos Indonesia and Ninja Express. This study aims to determine the effect ofLogistics Service Quality, namely Information Quality, Ordering Procedures, Ordering Release Quantities,Timeliness, Order Accurancy, Order Quality, Order Conditions, Order Disrepancy Handling, and PersonalContact Quality, on consumer satisfaction in using delivery services at J&T Express. , JNE Express,SiCepat, Pos Indonesia and Ninja Express. The method used in this study is a quantitative method withdescriptive type and causal research. The types of data needed for research are primary data and secondarydata. Sampling was done by non-probability sampling method with purposive sampling type, with a totalof 210 respondents. The data analysis technique used was descriptive analysis and multiple linear regressionanalysis to determine the effect of Logistics Service Quality on customer sa...

The Effect of Source Credible Online Reviews Onpurchase Intention the Mediating Roles of Brand Awareness

ICORE, Dec 20, 2020

The purpose of this study is to propose a research framework that can be used to investigate the ... more The purpose of this study is to propose a research framework that can be used to investigate the impact of source credible online review on consumer purchase intentions. Conceptual research is compiled based on theoretical perspectives and marketing literature adapted to the conditions of the current marketing world which leads to digital to present a number of propositions. This study uses three variables including source credible online reviews as independent variables, purchase intention as the dependent variable, and brand awareness as a mediating variable. This paper is useful for the development of research models and provides opportunities for future research to make empirical contributions.

Brand Experience towards Brand Loyalty with Brand Trust as Mediation variable

Sustainable Competitive Advantage, Oct 8, 2020

This paper aims to determine the effect of the Samsung Smartphone brand experience on brand loyal... more This paper aims to determine the effect of the Samsung Smartphone brand experience on brand loyalty by using brand trust as a mediating variable in Banyumas Regency. Manufacturers are required to have a plan to create consumer-brand relationships because it becomes the focus of branding theory in recent years. The research data will be analyzed by SEM AMOS using random sampling. The results of this study are expected to give practical and theoretical implications for the field of management, particularly those three variables that examined in the study.

The Effect Of Service Quality Performance On Patient Experience In Radiological Installations Of Unsoed Purwokerto Oral And Dental Hospital

Sustainable Competitive Advantage, Oct 8, 2020

Introduction: In terms of improving quality health service facilities, it is closely related to t... more Introduction: In terms of improving quality health service facilities, it is closely related to the service quality performance carried out by medical personnel in hospitals. Service quality performance can provide satisfaction and positive experiences to patients when they use services at the hospital. Patient experience is a core component of the quality of service provided by medical personnel in improving the quality of services at the hospital. Patient experience in improving hospital services can be measured by access, interpersonal communication, continuity and coordination, comprehensiveness of service and trust. Services in the Radiology Installation are very useful for a doctor and patient in making a diagnosis and treatment plan. Purpose: Based on this background, the researcher wanted to know how the service quality performance of the services at the Radiology Installation in improving patient experience. Methodology: The type of this research was descriptive quantitative research. The study population was patients who used the services at the Radiology Installation at the Oral and dental Hospital of Unsoed Purwokerto. The number of research samples was 37 people who were taken using total sampling technique. Data collection in this study was carried out through a questionnaire method that distributed to respondents which contained attributes that were used as indicators (measuring instruments). Results: The results showed that the patient experience based on access, interpersonal communication, comprehensive of service, and trust were in the agree category with the respective percentages as follows 53,4%; 95%; 60,4 % and 58,6%. Meanwhile, services related to continuity and coordination, it was known that the most responses were in the disagree category with a percentage of 51,4%. Conclusion: Of the five indicators of patient experience, almost all respondents agreed with the performance of service quality at the Radiology Installation, Oral and dental Hospital of Unsoed Purwokerto.

The Effect of Trust, Perceived Benefit Perception and Religiosity in the Continuity Intention of OVO - Digital Wallet Services

Sustainable Competitive Advantage, Nov 20, 2021

The purpose of this study was to examine the effect of trust, benefit perception and religiosity ... more The purpose of this study was to examine the effect of trust, benefit perception and religiosity on continuance intention of the Digital Wallet services. This study involved 102 respondents, mostly the MSME business owner in Banyumas District and surrounding areas. The data were analyzed using multiple regression method, to see if the trust, benefit perception and religiosity affected the continuance intention of digital wallet services. As a financial technology application, the digital wallet provider should see the future strategy that will benefit the MSME in supporting their daily transaction activities. The service provider could see in this study if the trust, perceived benefit perceptions and religiosity could bring an impact on the implementation of overall strategy provided to support the MSME development.

The Effect of Perceived Quality and Brand Image on the Purchase Decision of Rapid Test Covid-19 (Case Study at PT. Sarana Megamedilab Sejahtera Purwokerto Branch)

Sustainable Competitive Advantage, 2021

The level of competition in the current era of globalization makes business competition increasin... more The level of competition in the current era of globalization makes business competition increasingly sharp. That is, companies are required to consider consumers as one of the most important factors in the market so that companies get benefits in the form of responses from consumers in making product purchasing decisions. One of the things that can be highlighted at this time is consumer purchasing decisions for the Rightsign Brand COVID-19 Rapid Test product. The purpose of this study is to find out how the influence of perceived quality, brand image, and perceived quality and brand image on the purchasing decision of the Rightsign Brand COVID-19 Rapid Test at PT. SMS Purwokerto Branch. This research is a survey and causal research. The method of data collection in this study used the method of interview, observation and literature study with purposive sampling technique. The analytical tools used in this research are validity test, reliability test, classical assumption test, multiple regression analysis, F-test, and t-test. The results showed that all variables in the questionnaire were declared valid and reliable and passed the classical assumption test. The results of multiple linear regression analysis show that 81.70 percent of the variation in purchasing decisions (Y) can be explained by the independent variable (X) in the model, namely perceived quality and brand image. The results of the F-test and t-test showed that both simultaneously and each independent variable, namely perceived quality and brand image, significantly influenced the purchasing decision variables for the Rightsign Brand COVID-19 Rapid Test at PT. SMS Purwokerto Branch.

Loyalty Intentions, Satisfaction, Commitment, Trust and Mediating Effects of Customer Involvement at Bank Negara Indonesia Purwokerto Branch Office

Sustainable Competitive Advantage, Nov 20, 2021

Objectives are the purpose of this paper is to determine the mediating impact of customer involve... more Objectives are the purpose of this paper is to determine the mediating impact of customer involvement onthe relationship between relationship quality and antecedent values namely commitment, customersatisfaction, and trust, and the consequence, namely loyalty intentions in loan customers at PT Bank NegaraIndonesia (Bank BNI) Purwokerto Branch. Design / Methodology is descriptive research design that isquantitative in nature which was carried out and obtained responses from loan customers was analyzed.Findings the loan customer manager of Bank BNI Purwokerto branch must be involved in customerengagement by implementing strategies that can create customer commitment, foster customer satisfactionand build trust. Facilitating customer engagement can lead to higher loyalty intentions among loancustomers to banking companies. Limitations / Implications of the Research is this investigation providesa greater understanding of the relationship and the importance of customer engagement theory and itsimpact in strengthening the relationship between the factors of customer satisfaction, trust, commitmentand customer loyalty. Practical implications from the managerial overview, it was found that the customermanager of the Bank BNI Purwokerto branch loan must be involved in customer engagement thatimplements strategies that encourage customer commitment, ensure customer satisfaction, and buildconfidence. Originality/Value this study provides a view on the role and relationship of relationship qualityas well as value factors with customer engagement, then simultaneously assessed for their role on customerloyalty.Keywords: Satisfaction; Trust; Commitment; Customer Engagement; Loyalty Intentions

Intention Towards Green Products Consumption for Millennial Generation

This study investigated the intention towards green products consumption for millennial generatio... more This study investigated the intention towards green products consumption for millennial generation. The aim of this study was to identify determinants of acceptance of green products, including attitude, subjective norm and perceived behavioral control of theory of planned behavior with gender as moderation variable towards purchase intention of green products. The sample was millennial generation with 100 responses around Purwokerto and we test this hypothesis performing a regression analysis. The findings revealed a significant effect of attitude, subjective norm and perceived behavioral control towards purchase intention. Gender did not moderate the effect of attitude, subjective norm, perceived behavioral control towards purchase intention.

Network governance in value chain management of traditional fisheries industry

SHS Web of Conferences, 2020

Indonesia is one of the countries having the longest coastlines in the world. However, the produc... more Indonesia is one of the countries having the longest coastlines in the world. However, the productivity in fishing industry less contributes to the Gross Domestic Product (GDP). Besides, fishermen along the coastlines in Indonesia have a relatively very low standard of living. This study aimed to determine the role of network governance in the value chain of traditional fisheries industry on the coastal region of Cilacap, Central Java.This research was an exploratory study with the objective of exploring the concept of network governance in the traditional fisheries along the offshore Nusa Kambangan coast, Cilacap, Central Java. The sampling method used in this study was non-probability sampling with purposive sampling technique. The data collection techniques were observation, interviews, questionnaires, and documentation.The results of this study were expected to be able to get the actual value chain of wild fisheries off the coast of Nusa Kambangan, so that they can provide sugge...

Identification and Development of Innovative Village in Banyumas Regency

EKO-REGIONAL JURNAL PENGEMBANGAN EKONOMI WILAYAH, 2017

The concept of innovative village initiated by Central Java Provincial Government contains the es... more The concept of innovative village initiated by Central Java Provincial Government contains the essence of utilization of village resources in a new way based on science, technology, and local wisdom for community welfare, village progress and improved living standards by involving all elements of the village. The research aimed to explore the characteristics of villages in Banyumas Regency that potentially served as an innovative village. The research phase began with focus group discussions to assess the potential of villages using rapid assessment and quantitative analysis of the Analytical Hierarchy Process. The discussion resulted in a list of 22 villages that were screened out through rapid assessment into 7 villages. The results of the focused group discussion also resulted in eight dimensions used as an instrument to select innovative village, namely: 1) empowerment of village potentials innovatively, 2) support of institutional system and village infrastructure, 3) capacity ...

Intention to Participate in Presidential Elections in Indonesia: The Effects of Religiosity and Peer Reference

Proceedings of the International Conference of CELSciTech 2019 - Social Sciences and Humanities track (ICCELST-SS 2019), 2019

This study aims to determine the voting intention in the presidential election in Indonesia. The ... more This study aims to determine the voting intention in the presidential election in Indonesia. The two variables studied are religiosity and group reference. Data were collected using a questionnaire asking about voting intention, religiosity, and group reference. After being tested for validity and reliability, the data were analyzed using multiple linear regression. Partial test results found that only religiosity had a positive and significant effect on voting intention while group reference had a non-significant positive impact. Simultaneously, these two variables influenced voting intention although the contribution is small, and hence, it is necessary to examine other variables that influence voting intention.

The Effect Of Service Quality Performance On Patient Experience In Radiological Installations Of Unsoed Purwokerto Oral And Dental Hospital

Sustainable Competitive Advantage, Oct 8, 2020

Introduction: In terms of improving quality health service facilities, it is closely related to t... more Introduction: In terms of improving quality health service facilities, it is closely related to the service quality performance carried out by medical personnel in hospitals. Service quality performance can provide satisfaction and positive experiences to patients when they use services at the hospital. Patient experience is a core component of the quality of service provided by medical personnel in improving the quality of services at the hospital. Patient experience in improving hospital services can be measured by access, interpersonal communication, continuity and coordination, comprehensiveness of service and trust. Services in the Radiology Installation are very useful for a doctor and patient in making a diagnosis and treatment plan. Purpose: Based on this background, the researcher wanted to know how the service quality performance of the services at the Radiology Installation in improving patient experience. Methodology: The type of this research was descriptive quantitative research. The study population was patients who used the services at the Radiology Installation at the Oral and dental Hospital of Unsoed Purwokerto. The number of research samples was 37 people who were taken using total sampling technique. Data collection in this study was carried out through a questionnaire method that distributed to respondents which contained attributes that were used as indicators (measuring instruments). Results: The results showed that the patient experience based on access, interpersonal communication, comprehensive of service, and trust were in the agree category with the respective percentages as follows 53,4%; 95%; 60,4 % and 58,6%. Meanwhile, services related to continuity and coordination, it was known that the most responses were in the disagree category with a percentage of 51,4%. Conclusion: Of the five indicators of patient experience, almost all respondents agreed with the performance of service quality at the Radiology Installation, Oral and dental Hospital of Unsoed Purwokerto.

Intention to Participate in Presidential Elections in Indonesia: The Effects of Religiosity and Peer Reference

This study aims to determine the voting intention in the presidential election in Indonesia. The ... more This study aims to determine the voting intention in the presidential election in Indonesia. The two variables studied are religiosity and group reference. Data were collected using a questionnaire asking about voting intention, religiosity, and group reference. After being tested for validity and reliability, the data were analyzed using multiple linear regression. Partial test results found that only religiosity had a positive and significant effect on voting intention while group reference had a non-significant positive impact. Simultaneously, these two variables influenced voting intention although the contribution is small, and hence, it is necessary to examine other variables that influence voting intention.

The Influence Of Transformational Leadership Style On Employee Public Services Motivation (Study In Cilacap Regency Central Java Province Indonesia)

Sustainable Competitive Advantage, Oct 8, 2020

The purpose of this study was conducted to examine the relationship between the use of Transforma... more The purpose of this study was conducted to examine the relationship between the use of Transformational Leadership Style (TLS) through Employee Public Service Motivation (EPSM). This study is unique because no one has examined the relationship between TLS and EPSM before in the context of Cilacap Regency, Central Java Province, Indonesia. This study used a quantitative research method with a survey design. Data were collected from 134 civil servants of 15 sub-districts (kelurahan) and 3 districts (kecamatan) of Ex Cilacap City urban area, Cilacap Regency, Central Java Province, Indonesia. Data were processed using simple linear regression analysis through the SPSS program. The results showed that the use of TLS has a significant positive effect on EPSM, with a significance value of 0.007.

The Effect of Source Credible Online Reviews Onpurchase Intention the Mediating Roles of Brand Awareness

ICORE, Dec 20, 2020

The purpose of this study is to propose a research framework that can be used to investigate the ... more The purpose of this study is to propose a research framework that can be used to investigate the impact of source credible online review on consumer purchase intentions. Conceptual research is compiled based on theoretical perspectives and marketing literature adapted to the conditions of the current marketing world which leads to digital to present a number of propositions. This study uses three variables including source credible online reviews as independent variables, purchase intention as the dependent variable, and brand awareness as a mediating variable. This paper is useful for the development of research models and provides opportunities for future research to make empirical contributions.

The Influence of Quality Perception, Price Fairness, Brand Experience, and Accessibility to Repurchase Interest (Study on Consumer Chatime in Purwokerto)

Soedirman Economics Education Journal, 2020

The purpose of this study is to identify and analyze the effect of perceived quality, price fairn... more The purpose of this study is to identify and analyze the effect of perceived quality, price fairness, brand experience, and accessibility towards repurchase intention. The sample in this study is 107 respondents who are the customer of Chatime Purwokerto. The determination of the sample used purposive sampling method. The data was analyze using multiple regression analysis. The result of this study indicates that perceived quality, price fairness, and brand experience affects on repurchase intention partially. While, price fairness have no affect on repurchase intention. The adjusted coefficient of determination R Square is 0,407, which means that perceived quality, price fairness, brand experience, and accessibility are affects on repurchase intention by 44,7%, while remaining 59,3% is affected by other variables that not examined in this study. The most dominant influence variable in this study is brand experience..

Moderating Competitive Advantage On Factors Affecting MSMEs Business Performance In The Time Of Covid-19

International Journal of Science, Technology & Management

This study aims to investigate how MSMEs in Cilacap capacity to compete and perfome well in the m... more This study aims to investigate how MSMEs in Cilacap capacity to compete and perfome well in the marketing arena are impected by market orientation and entrepreneurial orientation. The goal of this study is to balance the effect of market orientation on bussiness performance by looking at the potential moderating function of competitive advantage. Partial Least Square model analysis is used in the study. MSMEs business actors werw given a quetionnaire with a likert scale and five possible answers. We discovered that whilw market orientation is crucial for creating a competittive edge, it has no real bearing on how well a company performs. Additionally, whereas entrepreneurial mindset direccty affects corporate performance, it has little impact on competitive advantage. MSME business actors need to able to create fresh concept that can help the neighborhood deal with socioeconomic issue brought on by the Covid-19 pndemic.

Economic Recovery after the Covid 19 Pandemic of Utilization of Village-Owned Enterprises in Indonesia

Proceeding ICMA-SURE

The results of this study concluded that: 1) Village income during the COVID-19 pandemic decrease... more The results of this study concluded that: 1) Village income during the COVID-19 pandemic decreased due to limited community activities outside the home and reduced public spending. The decline in income from large events such as weddings and celebrations caused the rent for tents and other Bumdes income to decline. 2) The village party is now using a marketing strategy where activities outside the home such as the opening of the market and the community can return to their activities outside the home on the condition that they comply with the protocols set by the government such as keeping a distance and wearing masks. 3) The results of declining income during the covid pandemic Village-Owned Enterprises affect the level of community welfare with the income they get. 4) BUMDes besides being able to improve public services and optimize village assets, also play a role in supporting, facilitating, and coordinating the productive economic efforts of rural communities. BUMDes can be the...

The Influence of Quality Perception, Price Fairness, Brand Experience, and Accessibility to Repurchase Interest (Study on Consumer Chatime in Purwokerto)

Soedirman Economics Education Journal

The purpose of this study is to identify and analyze the effect of perceived quality, price fairn... more The purpose of this study is to identify and analyze the effect of perceived quality, price fairness, brand experience, and accessibility towards repurchase intention. The sample in this study is 107 respondents who are the customer of Chatime Purwokerto. The determination of the sample used purposive sampling method. The data was analyze using multiple regression analysis. The result of this study indicates that perceived quality, price fairness, and brand experience affects on repurchase intention partially. While, price fairness have no affect on repurchase intention. The adjusted coefficient of determination R Square is 0,407, which means that perceived quality, price fairness, brand experience, and accessibility are affects on repurchase intention by 44,7%, while remaining 59,3% is affected by other variables that not examined in this study. The most dominant influence variable in this study is brand experience..

The Role of Villagers Melung as a Social Innovations to Advocacy the Pagubugan Melung Tourism Through the Involvement

This study aims to determine the positive relationship between social innovation, involvement and... more This study aims to determine the positive relationship between social innovation, involvement and advocasytourism in the Melung Community.The hypothesis test will be conducted between social innovation and advocacy tourism through communityinvolvement. The amount pf research sample is 100 melung villagers who have the criteria of age 18 to 50years and familiar with social media. Path analysis test is used to test the hypothesis which results thatsocial innovation and engagement have a positive effect on advocacy and involvement variable is able tomediate the relationship between innovation and advocacy.Keywords: Social Innovation, Involment, Advocay, Village Touris

The Influence of Logistics Service Quality on Shipping Services (Study on Consumers of J&T Express, JNE Express, SiCepat, Pos Indonesia and Ninja Express)

This research is motivated by consumer dissatisfaction with the use of delivery services at J&T E... more This research is motivated by consumer dissatisfaction with the use of delivery services at J&T Express,JNE Express, SiCepat, Pos Indonesia and Ninja Express. This study aims to determine the effect ofLogistics Service Quality, namely Information Quality, Ordering Procedures, Ordering Release Quantities,Timeliness, Order Accurancy, Order Quality, Order Conditions, Order Disrepancy Handling, and PersonalContact Quality, on consumer satisfaction in using delivery services at J&T Express. , JNE Express,SiCepat, Pos Indonesia and Ninja Express. The method used in this study is a quantitative method withdescriptive type and causal research. The types of data needed for research are primary data and secondarydata. Sampling was done by non-probability sampling method with purposive sampling type, with a totalof 210 respondents. The data analysis technique used was descriptive analysis and multiple linear regressionanalysis to determine the effect of Logistics Service Quality on customer sa...

The Effect of Source Credible Online Reviews Onpurchase Intention the Mediating Roles of Brand Awareness

ICORE, Dec 20, 2020

The purpose of this study is to propose a research framework that can be used to investigate the ... more The purpose of this study is to propose a research framework that can be used to investigate the impact of source credible online review on consumer purchase intentions. Conceptual research is compiled based on theoretical perspectives and marketing literature adapted to the conditions of the current marketing world which leads to digital to present a number of propositions. This study uses three variables including source credible online reviews as independent variables, purchase intention as the dependent variable, and brand awareness as a mediating variable. This paper is useful for the development of research models and provides opportunities for future research to make empirical contributions.

Brand Experience towards Brand Loyalty with Brand Trust as Mediation variable

Sustainable Competitive Advantage, Oct 8, 2020

This paper aims to determine the effect of the Samsung Smartphone brand experience on brand loyal... more This paper aims to determine the effect of the Samsung Smartphone brand experience on brand loyalty by using brand trust as a mediating variable in Banyumas Regency. Manufacturers are required to have a plan to create consumer-brand relationships because it becomes the focus of branding theory in recent years. The research data will be analyzed by SEM AMOS using random sampling. The results of this study are expected to give practical and theoretical implications for the field of management, particularly those three variables that examined in the study.

The Effect Of Service Quality Performance On Patient Experience In Radiological Installations Of Unsoed Purwokerto Oral And Dental Hospital

Sustainable Competitive Advantage, Oct 8, 2020

Introduction: In terms of improving quality health service facilities, it is closely related to t... more Introduction: In terms of improving quality health service facilities, it is closely related to the service quality performance carried out by medical personnel in hospitals. Service quality performance can provide satisfaction and positive experiences to patients when they use services at the hospital. Patient experience is a core component of the quality of service provided by medical personnel in improving the quality of services at the hospital. Patient experience in improving hospital services can be measured by access, interpersonal communication, continuity and coordination, comprehensiveness of service and trust. Services in the Radiology Installation are very useful for a doctor and patient in making a diagnosis and treatment plan. Purpose: Based on this background, the researcher wanted to know how the service quality performance of the services at the Radiology Installation in improving patient experience. Methodology: The type of this research was descriptive quantitative research. The study population was patients who used the services at the Radiology Installation at the Oral and dental Hospital of Unsoed Purwokerto. The number of research samples was 37 people who were taken using total sampling technique. Data collection in this study was carried out through a questionnaire method that distributed to respondents which contained attributes that were used as indicators (measuring instruments). Results: The results showed that the patient experience based on access, interpersonal communication, comprehensive of service, and trust were in the agree category with the respective percentages as follows 53,4%; 95%; 60,4 % and 58,6%. Meanwhile, services related to continuity and coordination, it was known that the most responses were in the disagree category with a percentage of 51,4%. Conclusion: Of the five indicators of patient experience, almost all respondents agreed with the performance of service quality at the Radiology Installation, Oral and dental Hospital of Unsoed Purwokerto.

The Effect of Trust, Perceived Benefit Perception and Religiosity in the Continuity Intention of OVO - Digital Wallet Services

Sustainable Competitive Advantage, Nov 20, 2021

The purpose of this study was to examine the effect of trust, benefit perception and religiosity ... more The purpose of this study was to examine the effect of trust, benefit perception and religiosity on continuance intention of the Digital Wallet services. This study involved 102 respondents, mostly the MSME business owner in Banyumas District and surrounding areas. The data were analyzed using multiple regression method, to see if the trust, benefit perception and religiosity affected the continuance intention of digital wallet services. As a financial technology application, the digital wallet provider should see the future strategy that will benefit the MSME in supporting their daily transaction activities. The service provider could see in this study if the trust, perceived benefit perceptions and religiosity could bring an impact on the implementation of overall strategy provided to support the MSME development.

The Effect of Perceived Quality and Brand Image on the Purchase Decision of Rapid Test Covid-19 (Case Study at PT. Sarana Megamedilab Sejahtera Purwokerto Branch)

Sustainable Competitive Advantage, 2021

The level of competition in the current era of globalization makes business competition increasin... more The level of competition in the current era of globalization makes business competition increasingly sharp. That is, companies are required to consider consumers as one of the most important factors in the market so that companies get benefits in the form of responses from consumers in making product purchasing decisions. One of the things that can be highlighted at this time is consumer purchasing decisions for the Rightsign Brand COVID-19 Rapid Test product. The purpose of this study is to find out how the influence of perceived quality, brand image, and perceived quality and brand image on the purchasing decision of the Rightsign Brand COVID-19 Rapid Test at PT. SMS Purwokerto Branch. This research is a survey and causal research. The method of data collection in this study used the method of interview, observation and literature study with purposive sampling technique. The analytical tools used in this research are validity test, reliability test, classical assumption test, multiple regression analysis, F-test, and t-test. The results showed that all variables in the questionnaire were declared valid and reliable and passed the classical assumption test. The results of multiple linear regression analysis show that 81.70 percent of the variation in purchasing decisions (Y) can be explained by the independent variable (X) in the model, namely perceived quality and brand image. The results of the F-test and t-test showed that both simultaneously and each independent variable, namely perceived quality and brand image, significantly influenced the purchasing decision variables for the Rightsign Brand COVID-19 Rapid Test at PT. SMS Purwokerto Branch.

Loyalty Intentions, Satisfaction, Commitment, Trust and Mediating Effects of Customer Involvement at Bank Negara Indonesia Purwokerto Branch Office

Sustainable Competitive Advantage, Nov 20, 2021

Objectives are the purpose of this paper is to determine the mediating impact of customer involve... more Objectives are the purpose of this paper is to determine the mediating impact of customer involvement onthe relationship between relationship quality and antecedent values namely commitment, customersatisfaction, and trust, and the consequence, namely loyalty intentions in loan customers at PT Bank NegaraIndonesia (Bank BNI) Purwokerto Branch. Design / Methodology is descriptive research design that isquantitative in nature which was carried out and obtained responses from loan customers was analyzed.Findings the loan customer manager of Bank BNI Purwokerto branch must be involved in customerengagement by implementing strategies that can create customer commitment, foster customer satisfactionand build trust. Facilitating customer engagement can lead to higher loyalty intentions among loancustomers to banking companies. Limitations / Implications of the Research is this investigation providesa greater understanding of the relationship and the importance of customer engagement theory and itsimpact in strengthening the relationship between the factors of customer satisfaction, trust, commitmentand customer loyalty. Practical implications from the managerial overview, it was found that the customermanager of the Bank BNI Purwokerto branch loan must be involved in customer engagement thatimplements strategies that encourage customer commitment, ensure customer satisfaction, and buildconfidence. Originality/Value this study provides a view on the role and relationship of relationship qualityas well as value factors with customer engagement, then simultaneously assessed for their role on customerloyalty.Keywords: Satisfaction; Trust; Commitment; Customer Engagement; Loyalty Intentions

Intention Towards Green Products Consumption for Millennial Generation

This study investigated the intention towards green products consumption for millennial generatio... more This study investigated the intention towards green products consumption for millennial generation. The aim of this study was to identify determinants of acceptance of green products, including attitude, subjective norm and perceived behavioral control of theory of planned behavior with gender as moderation variable towards purchase intention of green products. The sample was millennial generation with 100 responses around Purwokerto and we test this hypothesis performing a regression analysis. The findings revealed a significant effect of attitude, subjective norm and perceived behavioral control towards purchase intention. Gender did not moderate the effect of attitude, subjective norm, perceived behavioral control towards purchase intention.

Network governance in value chain management of traditional fisheries industry

SHS Web of Conferences, 2020

Indonesia is one of the countries having the longest coastlines in the world. However, the produc... more Indonesia is one of the countries having the longest coastlines in the world. However, the productivity in fishing industry less contributes to the Gross Domestic Product (GDP). Besides, fishermen along the coastlines in Indonesia have a relatively very low standard of living. This study aimed to determine the role of network governance in the value chain of traditional fisheries industry on the coastal region of Cilacap, Central Java.This research was an exploratory study with the objective of exploring the concept of network governance in the traditional fisheries along the offshore Nusa Kambangan coast, Cilacap, Central Java. The sampling method used in this study was non-probability sampling with purposive sampling technique. The data collection techniques were observation, interviews, questionnaires, and documentation.The results of this study were expected to be able to get the actual value chain of wild fisheries off the coast of Nusa Kambangan, so that they can provide sugge...

Identification and Development of Innovative Village in Banyumas Regency

EKO-REGIONAL JURNAL PENGEMBANGAN EKONOMI WILAYAH, 2017

The concept of innovative village initiated by Central Java Provincial Government contains the es... more The concept of innovative village initiated by Central Java Provincial Government contains the essence of utilization of village resources in a new way based on science, technology, and local wisdom for community welfare, village progress and improved living standards by involving all elements of the village. The research aimed to explore the characteristics of villages in Banyumas Regency that potentially served as an innovative village. The research phase began with focus group discussions to assess the potential of villages using rapid assessment and quantitative analysis of the Analytical Hierarchy Process. The discussion resulted in a list of 22 villages that were screened out through rapid assessment into 7 villages. The results of the focused group discussion also resulted in eight dimensions used as an instrument to select innovative village, namely: 1) empowerment of village potentials innovatively, 2) support of institutional system and village infrastructure, 3) capacity ...

Intention to Participate in Presidential Elections in Indonesia: The Effects of Religiosity and Peer Reference

Proceedings of the International Conference of CELSciTech 2019 - Social Sciences and Humanities track (ICCELST-SS 2019), 2019

This study aims to determine the voting intention in the presidential election in Indonesia. The ... more This study aims to determine the voting intention in the presidential election in Indonesia. The two variables studied are religiosity and group reference. Data were collected using a questionnaire asking about voting intention, religiosity, and group reference. After being tested for validity and reliability, the data were analyzed using multiple linear regression. Partial test results found that only religiosity had a positive and significant effect on voting intention while group reference had a non-significant positive impact. Simultaneously, these two variables influenced voting intention although the contribution is small, and hence, it is necessary to examine other variables that influence voting intention.