Weeknote: 22 March 2025 – Atari on your wrist, Apple losing billions, AI and the global video game crash that wasn’t

Atari has created a smartwatch. The Atari 2600 My Play combines a fitness tracker, four games and retro vibes to fashion gadget catnip for the over 40s. And I’m over 40. So, for my Stuff column, I got overexcited at how the My Play could replace my Apple Watch, before coming to the conclusion Apple is what really needs to change.
A report claims Apple is losing $1bn per year on Apple TV+. Lack of viewership is to blame, along with the shallow (but slowly growing) catalogue. Also, to my mind, Apple TV+ movies are expensive to make yet often underwhem. But the TV shows range from solid to fantastic; and as someone who tends to watch one episode of TV per day at most, Apple TV+ offers solid value as part of Apple One. Which is arguably… kind of the point? I’m unsure whether it even matters that Apple is ‘losing’ money on TV+, when it’s part of a greater ecosystem that remains colossally profitable.
The new iPad does not support Apple Intelligence. Over at TapSmart, I outline why this matters – even if many people would suggest a lack of Apple Intelligence is a benefit.
Incidentally, if you’d like to support our indie journalism at TapSmart, please consider subscribing to Swipe. It packages up our content every other week, in an iPhone/iPad app. $1.99/£1.99 per month, for which you also get a pile of back issues. And we get to keep the lights on.
Lego and Nintendo hate us. If by ‘us’, I mean anyone gagging for Mario minifigs. In the duo’s latest attempt to do anything other than offer them, there’s now a gigantic Mario + kart display piece coming in May. I cover that and other upcoming Lego sets here.
The global video game crash of 1983 was not global.Yet again, this narrative was kicked off by an ill-advised social media post by a journo who should know better, who referred to the European video game industry in the 1980s as a ‘scene’ – and a largely irrelevant one at that. It’s almost become settled fact now that the games industry crashed in 1983 and the NES swooped in to save it. The end. Except no. Even in the USA, this isn’t true, because arcades and home computing continued, relatively unscathed. And during the mid-1980s, other countries, like the UK, had a massive boom in gaming.
As Kara Jane Adams said, the crash from over here was like watching someone lob a boulder into a river. From the other bank. You didn’t even get wet. If you want to read about what really happened at the time, Critical Kate offered a succinct overview, ChinnyVision posted eye-popping sales stats from Mastertronic (and last year dismantled a similar attempt to rewrite history) and Damiano Gerli wrote a stats-rich deep-dive.
Skype is going away. Which might surprise you if you’d assumed it had long winked out of existence. Still, it was a good excuse to run through the best Skype alternatives for iPhone, published over at TapSmart.
Captain Cowboy has returned to the App Store.Wadonk’s game has my favourite ever mobile game trailer. And the game itself is superb – Boulder Dash with unique twists, playing out on a single, massive map. Get it now, before it goes away again.