Follow along for updates on Skift Research reports. This monthly round-up will keep you abreast of the in-depth analysis and insights the Research team produces.
Ask Skift is built on more than a decade of Skift Research reports as well as Skift’s original reporting and industry-leading events – as well as public financial information.
Agentic AI could upend the travel industry. Understand the implications and potential for travel and hospitality organizations with the report Remapping Travel With Agentic AI.
May 2026 Highlights
In May 2026, the Skift Travel Health Index dipped to 97, reaching its lowest point this year, and the second consecutive month below the 100 benchmark. But this does not indicate that people have stopped traveling; travelers have just become more selective about where they spend their money.
Skift Research analysts contribute to a wide range of in-person and online events. Watch clips from recent events in New York City and Abu Dhabi.
The Skift Travel 200 combines the financial performance of nearly 200 travel companies worth more than a trillion dollars into a single number. The ST200 makes it easy to track travel industry performance for the first time ever.
Learn more about the ST200 by reading our full methodology.