L'Abbondanza: A growing network under the Gala banner
L'Abbondanza: A growing network under the Gala banner
Since 2003, L'Abbondanza has had the E3 Suite installed, which distributes daily reports to all corporate functions at its headquarters to monitor key KPIs. During a period of organizational change, which saw improved sales processes, focusing on accountability and sharing results with the network, the decision was made to activate a channel for access to stores using interactive dashboards. The project's guidelines are:
Using the E3/Jaspersoft Suite, L'Abbondanza quickly achieved its goal of deploying corporate dashboards nationwide. Distribution across the network was achieved through the provision of the "store dashboard," a tool focused on key sales KPIs, including sales, department traffic, receipt count, average receipt, discount rate, and fresh produce share.
All indicators are thoroughly compared with the channel benchmark and the aggregate budget, allowing for a clear understanding of performance. The project achieved rapid positive results, thanks in part to a dedicated classroom training program for store managers and department heads.
In terms of time, attention was focused on various analysis methods: weekly detail, with the option to select and compare one or more weeks; comparison between non-homogeneous weeks, useful during holiday periods or for analyzing different promotions between stores; annual progress updated to the previous week; and finally, summary, with monthly detail.
In less than fifteen days, L'Abbondanza achieved significant results: the company dashboards were consulted online daily in a simple and fast way, over 60 users were activated and profiled based on their respective areas of expertise, and a common language was created, which became the point of reference for communication between network staff and head office officials.
The extension of the platform's use to other company areas, including the purchasing office, is currently being studied.