Your ad plays inside the video — before, during, or after — when viewers are locked in and nothing else is competing for their attention. No banner blindness, no scroll-past. Just your message, full screen, and a captive audience.
In-stream video ads refer to advertisements playing inside a video player, so they appear either before (pre-roll), during (mid-roll), or after (post-roll) the video content the user is viewing.
These ad formats are highly effective in digital advertising since they seamlessly become part of the viewing experience.
Here are a few reasons why advertisers choose in-stream video ads:
Users are mentally present during video watching Completion and engagement rates are usually high Compatible with mobile, desktop, and connected devices Offers both skippable and non-skippable ad formats Pricing flexibility: CPM and CPC models
User Starts Video
Ad Appears (pre/mid/post-roll)
Video Continues
Most formats vie for attention while video completely takes possession of it.
Users already concentrating on content when watching videos. In-stream advertisements place your communication right into that moment — thereby making this format one of the most high-attention formats available in digital advertising.
Hence, in-stream video is very capable of delivering superior engagement and completion rates compared to traditional display formats.
Reacheffect spreads video ads via a combination of push and display network inventories — thus allowing you to reach audiences at scale beyond traditional platforms like YouTube.
In-stream video ads can be played beyond a single platform.
Reacheffect obtains video resources from both push and display networks — in a way similar to what ad networks like AdSense do by distributing ads across thousands of websites and applications.
This leads to:
A daily visitor volume of more than 10M Global access to multiple GEOs Not dependent on closed ecosystems Quick campaign initiation and expansion
As the suggested bids hover around $0.04, in-stream video is turning into an inexpensive method to test and grow video campaigns.
Content providers offer video slots Publishers and app integrators add video players inside which advertisements can be shown before, during, or after the content is played.
Ad placement is initiated An in-stream ad position is created when the user starts watching or continues viewing the video.
Your advertisement video is shown The video advertisement is played right within the video player — thereby securing full user attention during the playback.
You pay per performance Decision making: CPM for ad impressions or CPC for clicks. Utilize campaign data and bidding tools for optimization.
Reach & Inventory
Targeting & Delivery
Performance & Optimization
If your aim is to snatch attention and get a message across visually then in-stream video is a great tool — especially if you deal with competitive or high-value verticals.
In-stream video ads are advertisements running within a video player either before, during, or after the video content the user is viewing.
Pre-roll is a video ad that plays before the main video starts, mid-roll is an ad that interrupts the video playback, and post-roll is the ad that comes after the video has ended.
Based on your campaign objectives, Reacheffect provides CPM (cost per thousand impressions) and CPC (cost per click).
Usually, bidding starts at about $0.04, which makes it quite affordable for campaign testing and scaling.
Traffic is derived from a mixture of push and display network inventory — much like how big ad networks make ads available to multiple publishers.
For in-stream campaigns, video creatives are a must. The best performing videos are short and engaging, typically 10-30 seconds long.
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Based on 24 reviews
We've been working with this company for about 6 years, in which we've had immense growth due to the quality of their traffic and the 24/7 availability of their support team.
Romania
I use their video traffic for my extension offers. The best ROI so far
France
Great opportunity to have a managed account by their customer support team. Increases my ROI by 48% in 1 week.
Italy
Reacheffect is still a great ad network for my campaigns. The traffic quality is solid, and the targeting options are pretty effective. I especially appreciate their fast ad approval process and the dedicated account manager support. The anti-fraud system also helps keep things clean. So far, I’ve seen good conversion rates, especially for mobile offers.
Romania
We're affiliates of betmgm and reaching $70 Cost per FTD easily
United States
Reacheffect is still a great ad network for my campaigns. The traffic quality is solid, and the targeting options are pretty effective. I especially appreciate their fast ad approval process and the dedicated account manager support. The anti-fraud system also helps keep things clean. So far, I’ve seen good conversion rates, especially for mobile offers.
Germany
Been working with these guys for 5 years now. Letting alone that the support team is available 24/7, they are really great, coming up with suggestions on a daily basis and help me with the optimizations of my campaigns. Other than that, they have worldwide traffic and since i'm looking for more geos, this became my main source of traffic in the last months.
Romania
Congrats Cristian for managing our account, the guy really knows what he is doing behind the scene in terms of providing us good whitelists for the activity we are having with them One of the best gambling agencies overall in the industry a big ++++ they are available 24/7 litterally
Austria
Talented customer support and state of the art panel. Thank you!
Israel
Paid traffic is a simple transaction but easily becoming the source of losses. Affiliates losing from paid traffic often blame it on the wrong platform
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