We run paid ads, SEO, and social media for forex brokers, crypto exchanges, prop firms, fintechs, and investment brands. We do not work outside that lane.
Most agencies “do finance” the same way they do dentists, SaaS, and ecommerce. They learn your acronyms on the kickoff call. They pitch a TikTok play because it worked for a smoothie brand. Their first Google ad gets disapproved for “implied financial gain,” and they tell you it’s a platform quirk.
We started Ranxy because financial brands deserve people who already know.
A generalist agency can be good. A specialist agency is faster. We have spent years inside Google Ads accounts that get flagged for the phrase “earn returns,” inside Meta accounts where one disclaimer wording change moves CPL by 18%, inside LinkedIn campaigns where the difference between a CFO and a controller is the difference between a demo and dead air. That context is not transferable. It is the work.
Most agencies obsess over CTR. CTR is a vanity metric in finance. A forex ad with a 6% CTR and zero FTDs is a worse ad than one with a 1.2% CTR and three FTDs. Cost per qualified lead is the only number that matters. Cost per FTD, cost per funded account, cost per KYC completion, whichever version applies to your business. We optimize against that number, not the one that looks tidy in a slide.
We will not work with brands that promise guaranteed deposits, risk-free trading, or passive income returns. Not because we are squeamish. Because those campaigns get pulled, those ad accounts get banned, and those brands get fined. Our job is to help you grow without burning the account down. If a creative angle is going to get you flagged, we say so before it goes live.
Most agencies will pitch you a six-month plan, weekly status reports, and a Slack channel. That looks like a service. It isn’t. A service is what survives when your CPA doubles in week three. We have rebuilt funnels in 72 hours, rewritten landing page disclaimers overnight before a regulator spot-check, and pulled entire ad sets the same day a campaign tipped into MQL bloat. The plan matters less than the speed.
Some things we say no to, so you know where we stand.
We are built for:
If your brand sits in financial services, we have likely already run ads for someone in your category.
Every engagement starts with a 30-day diagnostic. We look at your ad accounts, tracking stack, landing pages, audience structure, creative library, and what your compliance reviewer flagged last quarter. We build the first 90 days around what we find. After that, we hold weekly working sessions, not status calls. The reports are short. The work is the point.
We do not also serve dentists, SaaS founders, and DTC skincare brands. Every account manager, media buyer, designer, and SEO on the team is briefed only on financial brands. That is the only briefing they need.
We have read Section 21 of FSMA. We know what ESMA leverage rules do to a CFD creative. We know which Meta financial products vertical categories trigger automatic flagging. We know how Google handles “consumer finance” versus “investment” classifications. We do not learn this on your account.
We will tell you if the campaign you want is going to underperform. We will tell you if your landing page is the real bottleneck before we touch your ad budget. We will tell you when to stop spending. Most agencies will not.
Ranxy provides compliance-aware marketing support, not legal advice. Final legal or regulatory review should come from your internal legal or compliance team.
Ranxy is run by media buyers, SEOs, and designers who came from inside financial brands and the agencies that served them. We have launched a forex broker from zero, scaled a crypto exchange from 8K to 140K monthly activated users, and rebuilt SEO for a fintech after a Google core update wiped out 60% of organic traffic in a weekend. Specific people. Specific scars.
We keep the team small on purpose. The senior person you meet on the call is the senior person who works on your account.
Because finance is different. The platforms treat it differently. The buyers behave differently. The conversion paths are longer. The disclaimers matter. We can be average across ten verticals or sharp in one. We picked one. Specialization is how we build accounts that survive policy changes, scale spend without account suspensions, and ship work that compliance approves on first review.
Small on purpose. The senior people who pitch you are the senior people who run your account. We onboard three new clients per month, by category, so attention stays where it belongs. Forex slots usually fill first.
No. Ranxy is a marketing agency. We provide compliance-aware marketing support, not legal or regulatory advice. Final legal and regulatory review should come from your internal legal or compliance team. We work with that team, not around it.
We work with brokers that operate inside their declared regulatory scope and tell us the truth about it. We do not work with brands that misrepresent their license or hide their jurisdiction from end users.
From Series A fintechs to established brokers spending mid-six figures a month on paid. The minimum that makes sense is around $15K in monthly ad spend. Below that, the engagement is more setup than scale, and you are better off with a fractional consultant.
Yes. The senior media buyer, strategist, and project lead assigned to your account stay on your account. No quarterly reshuffles. No junior handoffs after month two.
