Papers by Majedul Islam Sweet
Bangladesh is one of the highest mobile phone users' countries among ten in the world where mobil... more Bangladesh is one of the highest mobile phone users' countries among ten in the world where mobile payment service is becoming a promising area with the speedy rise of mobile internet. Conversely, various researches on mobile phone users acceptance of mobile payment has not reveal clearly to a definite assumption for Bangladesh context considering technology acceptance model (TAM). A survey has conducted to collect data from 260 consumers of Bangladesh and then hypothesized model based on data analysis in SPSS. It has found that perceived ease of use and perceived usefulness are the drivers in the acceptance of mobile payment where subjective norms mediate them. Alternatively, perceived risk and perceived costs are treated as barriers toward behavioral intention to use mobile payment. This study explores new results in the TAM model in Bangladesh context and provided managerial insights to the mobile payment service providers to develop strategies in Bangladesh.
Mobile technology services are growing very fast in different countries while it is relatively sl... more Mobile technology services are growing very fast in different countries while it is relatively slow in others. This study tries to understand the factors that contribute to the use intention of these mobile value added services (MVAS) in Bangladesh. Drawing from the Technology Acceptance Model, this study develops a model for consumers’ use acceptance towards mobile values added services. Based on a sample of 230 Bangladeshi consumers’ survey, the main factors of use intention towards MVAS are perceived usefulness, perceived
ease of use, social influence, perceived risk, and perceived enjoyment. This study also finds that among different MVAS internet browsing, and MMS and SMS services are more popular use than others with different interest among different gender, age, and occupation. Overall findings of this study provide some contribution to the researchers in the area of mobile commerce and some assistance to practitioners in articulating better strategies to retain current MVAS users as well as potential customers.
The aim of this study is to investigate the factors influencing the consumer acceptance of mobile... more The aim of this study is to investigate the factors influencing the consumer acceptance of mobile banking in Bangladesh. The demographic, attitudinal, and behavioural characteristics of mobile bank users were examined. 292 respondents from seven major mobile financial service users of different mobile network operators participated in the consumer survey. Infrastructural facility, selfcontrol, social influence, perceived risk, ease of use, need for interaction, perceived usefulness, and customer service were found to influence consumer attitudes towards mobile banking services. The infrastructural facility of updated user friendly technology and its availability was found to be the most important factor that motivated consumers' attitudes in Bangladesh towards mobile banking. The sample size was not necessarily representative of the Bangladeshi population as a whole as it ignored large rural population. This study identified two additional factors i.e. infrastructural facility and customer service relevant to mobile banking that were absent in previous researches. By addressing the concerns of and benefits sought by the consumers, marketers can create positive attractions and policy makers can set regulations for the expansion of mobile banking services in Bangladesh. This study offers an insight into mobile banking in Bangladesh focusing influencing factors, which has not previously been investigated.
The study was conducted to explore university students ' attitude towards mobile internet use. It... more The study was conducted to explore university students ' attitude towards mobile internet use. It tried to seek out the preferences of mobile internet for students' daily academic life. It also identified the differences of attitudes among various ages, income groups, universities, and gender towards mobile internet usage. The sample of study included 200 students, studying in four north regional universities of Bangladesh. The main scope of the study was four universities of northern area of Bangladesh. Survey responses were analyzed to determine weekly mobile internet use hours, devices prefer to use, service provider to use network, preferable place, packages, and main purpose to use mobile internet. The result showed irrespective of age groups, universities, income groups; mobile internet use hour of the students of northern areas universities are very less than 15 hours in a week. In addition, students prefer mobile internet highly for social communication and networking. The results of the study may generate new thoughts for the researchers and find improvement areas for the mobile internet service providers to serve better and achieve business progress.
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Papers by Majedul Islam Sweet
ease of use, social influence, perceived risk, and perceived enjoyment. This study also finds that among different MVAS internet browsing, and MMS and SMS services are more popular use than others with different interest among different gender, age, and occupation. Overall findings of this study provide some contribution to the researchers in the area of mobile commerce and some assistance to practitioners in articulating better strategies to retain current MVAS users as well as potential customers.
ease of use, social influence, perceived risk, and perceived enjoyment. This study also finds that among different MVAS internet browsing, and MMS and SMS services are more popular use than others with different interest among different gender, age, and occupation. Overall findings of this study provide some contribution to the researchers in the area of mobile commerce and some assistance to practitioners in articulating better strategies to retain current MVAS users as well as potential customers.