Journal of the International Neuropsychological Society : JINS, May 1, 2017
A wealth of studies provide evidence for action simulation during language comprehension. Recent ... more A wealth of studies provide evidence for action simulation during language comprehension. Recent research suggests such action simulations might be sensitive to fine-grained information, such as speed. Here, we present a crucial test for action simulation of speed in language by assessing speed comprehension in patients with Parkinson's disease (PD). Based on the patients' motor deficits, we hypothesized that the speed of motion described in language would modulate their performance in semantic tasks. Specifically, they would have more difficulty processing language about relatively fast speed than language about slow speed. We conducted a semantic similarity judgment task on fast and slow action verbs in patients with PD and age-matched healthy controls. Participants had to decide which of two verbs most closely matched a target word. Compared to controls, PD patients were slower making judgments about fast action verbs, but not for judgments about slow action verbs, sugges...
Word meaning is thought to be grounded in the sensory modalities. In order to test such hypothese... more Word meaning is thought to be grounded in the sensory modalities. In order to test such hypotheses in experiments, linguistic stimuli needs to be carefully selected and controlled for. To aid in such investigations, we present a new set of sensory modality norms for over 24,000 Dutch words. The sensory norms comprise perceptual strength ratings in six perceptual modalities: audition, gustation, haptics, olfaction, vision, and interoception. The new norms improve on existing Dutch sensory norms in three ways: 1) they significantly expand on the number of words rated; 2) they include multiple word classes; 3) they add a new perceptual modality: interoception. We show that the sensory norms are able to predict word processing behavior and outperform existing ratings of sensory experience: concreteness and imageability. The data are available via the Open Science Framework (https://osf.io/ubvy2) and serve as a valuable resource for research into the relationship between language and per...
High-Tempo and Stinky: High Arousal Sound–Odor Congruence Affects Product Memory
Multisensory Research
The tendency to match different sensory modalities together can be beneficial for marketing. Here... more The tendency to match different sensory modalities together can be beneficial for marketing. Here we assessed the effect of sound–odor congruence on people’s attitude and memory for products of a familiar and unfamiliar brand. Participants smelled high- and low-arousal odors and then saw an advertisement for a product of a familiar or unfamiliar brand, paired with a high- or low-arousal jingle. Participants’ attitude towards the advertisement, the advertised product, and the product’s brand was measured, as well as memory for the product. In general, no sound–odor congruence effect was found on attitude, irrespective of brand familiarity. However, congruence was found to affect recognition: when a high-arousal odor and a high-arousal sound were combined, participants recognized products faster than in the other conditions. In addition, familiar brands were recognized faster than unfamiliar brands, but only when sound or odor arousal was high. This study provides insight into the pos...
Measuring Multisensory Imagery of Wine: the Vividness of Wine Imagery Questionnaire
Multisensory Research
When we imagine objects or events, we often engage in multisensory mental imagery. Yet, investiga... more When we imagine objects or events, we often engage in multisensory mental imagery. Yet, investigations of mental imagery have typically focused on only one sensory modality — vision. One reason for this is that the most common tool for the measurement of imagery, the questionnaire, has been restricted to unimodal ratings of the object. We present a new mental imagery questionnaire that measures multisensory imagery. Specifically, the newly developed Vividness of Wine Imagery Questionnaire (VWIQ) measures mental imagery of wine in the visual, olfactory, and gustatory modalities. Wine is an ideal domain to explore multisensory imagery because wine drinking is a multisensory experience, it involves the neglected chemical senses (smell and taste), and provides the opportunity to explore the effect of experience and expertise on imagery (from wine novices to experts). The VWIQ questionnaire showed high internal consistency and reliability, and correlated with other validated measures of ...
Odors are often difficult to identify and name, which leaves them vulnerable to the influence of ... more Odors are often difficult to identify and name, which leaves them vulnerable to the influence of language. The present study tests the boundaries of the effect of language on odor cognition by examining the effect of grammatical gender. We presented participants with male and female fragrances paired with descriptions of masculine or feminine grammatical gender. In Experiment 1 we found that memory for fragrances was enhanced when the grammatical gender of a fragrance description matched the gender of the fragrance. In Experiment 2 we found memory for fragrances was affected by both grammatical gender and gender associations in fragrance descriptions-recognition memory for odors was higher when the gender was incongruent. In sum, we demonstrated that even subtle aspects of language can affect odor cognition.
Grounded theories hold sensorimotor activation is critical to language processing. Such theories ... more Grounded theories hold sensorimotor activation is critical to language processing. Such theories have focused predominantly on the dominant senses of sight and hearing. Relatively fewer studies have assessed mental simulation within touch, taste, and smell, even though they are critically implicated in communication for important domains, such as health and wellbeing. We review work that sheds light on whether perceptual activation from lesser studied modalities contribute to meaning in language. We critically evaluate data from behavioural, imaging, and cross-cultural studies. We conclude that evidence for sensorimotor simulation in touch, taste, and smell is weak. Comprehending language related to these senses may instead rely on simulation of emotion, as well as crossmodal simulation of the "higher" senses of vision and audition. Overall, the data suggest the need for a refinement of embodiment theories, as not all sensory modalities provide equally strong evidence for mental simulation.
An Exception to Mental Simulation: No Evidence for Embodied Odor Language
Do we mentally simulate olfactory information? We investigated mental simulation of odors and sou... more Do we mentally simulate olfactory information? We investigated mental simulation of odors and sounds in two experiments. Participants retained a word while they smelled an odor or heard a sound, then rated odor/sound intensity and recalled the word. Later odor/sound recognition was also tested, and pleasantness and familiarity judgments were collected. Word recall was slower when the sound and sound-word mismatched (e.g., bee sound with the word typhoon). Sound recognition was higher when sounds were paired with a match or near-match word (e.g., bee sound with bee or buzzer). This indicates sound-words are mentally simulated. However, using the same paradigm no memory effects were observed for odor. Instead it appears odor-words only affect lexical-semantic representations, demonstrated by higher ratings of odor intensity and pleasantness when an odor was paired with a match or near-match word (e.g., peach odor with peach or mango). These results suggest fundamental differences in how odor and sound-words are represented.
Objectives: A wealth of studies provide evidence for action simulation during language comprehens... more Objectives: A wealth of studies provide evidence for action simulation during language comprehension. Recent research suggests such action simulations might be sensitive to fine-grained information, such as speed. Here, we present a crucial test for action simulation of speed in language by assessing speed comprehension in patients with Parkinson's disease (PD). Based on the patients' motor deficits, we hypothesized that the speed of motion described in language would modulate their performance in semantic tasks. Specifically, they would have more difficulty processing language about relatively fast speed than language about slow speed. Methods: We conducted a semantic similarity judgment task on fast and slow action verbs in patients with PD and age-matched healthy controls. Participants had to decide which of two verbs most closely matched a target word. Results: Compared to controls, PD patients were slower making judgments about fast action verbs, but not for judgments about slow action verbs, suggesting impairment in processing language about fast action. Moreover, this impairment was specific to verbs describing fast action performed with the hand. Conclusions: Problems moving quickly lead to difficulties comprehending language about moving quickly. This study provides evidence that speed is an important part of action representations. (JINS, 2017, 22, 1-9)
Grounded cognition accounts of semantic representation posit that brain regions traditionally lin... more Grounded cognition accounts of semantic representation posit that brain regions traditionally linked to perception and action play a role in grounding the semantic content of words and sentences. Sensory-motor systems are thought to support partially abstract simulations through which conceptual content is grounded. However, which details of sensory-motor experience are included in, or excluded from these simulations, is not well understood. We investigated whether sensory-motor brain regions are differentially involved depending on the speed of actions described in a sentence. We addressed this issue by examining the neural signature of relatively fast (The old lady scurried across the road) and slow (The old lady strolled across the road) action sentences. The results showed that sentences that implied fast motion modulated activity within the right posterior superior temporal sulcus and the angular and middle occipital gyri, areas associated with biological motion and action perception. Sentences that implied slow motion resulted in greater signal within the right primary motor cortex and anterior inferior parietal lobule, areas associated with action execution and planning. These results suggest that the speed of described motion influences representational content and modulates the nature of conceptual grounding. Fast motion events are represented more visually whereas motor regions play a greater role in representing conceptual content associated with slow motion.
Perceptual information is important for the meaning of nouns. We present modality exclusivity nor... more Perceptual information is important for the meaning of nouns. We present modality exclusivity norms for 485 Dutch nouns rated on visual, auditory, haptic, gustatory, and olfactory associations. We found these nouns are highly mul-timodal. They were rated most dominant in vision, and least in olfaction. A factor analysis identified two main dimensions: one loaded strongly on olfaction and gustation (reflecting joint involvement in flavor), and a second loaded strongly on vision and touch (reflecting joint involvement in manipulable objects). In a second study, we validated the ratings with similarity judgments. As expected, words from the same dominant modality were rated more similar than words from different dominant modalities; but – more importantly – this effect was enhanced when word pairs had high modality strength ratings. We further demonstrated the utility of our ratings by investigating whether perceptual modalities are differentially experienced in space, in a third study. Nouns were categorized into their dominant modality and used in a lexical decision experiment where the spatial position of words was either in prox-imal or distal space. We found words dominant in olfaction were processed faster in proximal than distal space compared to the other modalities, suggesting olfactory information is mentally simulated as Bclose^ to the body. Finally, we collected ratings of emotion (valence, dominance, and arousal) to assess its role in perceptual space simulation, but the valence did not explain the data. So, words are processed differently depending on their perceptual associations, and strength of association is captured by modality exclusivity ratings.
Olfaction is often viewed as difficult, yet the empirical evidence suggests a different picture. ... more Olfaction is often viewed as difficult, yet the empirical evidence suggests a different picture. A closer look suggests people around the world differ in their ability to detect, discriminate, and name odors. This gives rise to the question of what influences our ability to smell. Instead of focusing on olfactory deficiencies, this review presents a positive perspective, by focusing on factors that make someone a better smeller. We consider three driving forces in improving olfactory ability: one’s biological makeup, one’s experience, and the environment. For each factor, we consider aspects proposed to improve odor perception and critically examine the evidence; as well as introducing lesser-discussed areas. In terms of biology, there are cases of neurodiversity, such as olfactory synaesthesia, that serve to enhance olfactory ability. Our lifetime experience, be it typical development or unique training experience, can also modify the trajectory of olfaction. Finally, our odor environment, in terms of ambient odor or culinary traditions, can influence odor perception too. Rather than highlighting the weakness of olfaction, we emphasize routes to harnessing our olfactory potential.
Language interacts with olfaction in exceptional ways. Olfaction is believed to be weakly linked ... more Language interacts with olfaction in exceptional ways. Olfaction is believed to be weakly linked with language, as demonstrated by our poor odor naming ability, yet olfaction seems to be particularly susceptible to linguistic descriptions. We tested the boundaries of the influence of language on olfaction by focusing on a non-lexical aspect of language (grammatical gender). We manipulated the grammatical gender of fragrance descriptions to test whether the congruence with fragrance gender would affect the way fragrances were perceived and remembered. Native French and German speakers read descriptions of fragrances containing ingredients with feminine or masculine grammatical gender, and then smelled masculine or feminine fragrances and rated them on a number of dimensions (e.g., pleasantness). Participants then completed an odor recognition test. Fragrances were remembered better when presented with descriptions whose grammatical gender matched the gender of the fragrance. Overall, results suggest grammatical manipulations of odor descriptions can affect odor cognition.
We conceptualize objects based on sensory and motor information gleaned from real-world experienc... more We conceptualize objects based on sensory and motor information gleaned from real-world experience. But to what extent is such conceptual information structured according to higher level linguistic features too? Here we investigate whether classifiers, a grammatical category, shape the conceptual representations of objects. In three experiments native Mandarin speakers (speakers of a classifier language) and native Dutch speakers (speakers of a language without classifiers) judged the similarity of a target object (presented as a word or picture) with four objects (presented as words or pictures). One object shared a classifier with the target, the other objects did not, serving as distractors. Across all experiments, participants judged the target object as more similar to the object with the shared classifier than distractor objects. This effect was seen in both Dutch and Mandarin speakers, and there was no difference between the two languages. Thus, even speakers of a non-classifier language are sensitive to object similarities underlying classifier systems, and using a classifier system does not exaggerate these similarities. This suggests that classifier systems simply reflect, rather than affect, conceptual structure.
Journal of the International Neuropsychological Society : JINS, May 1, 2017
A wealth of studies provide evidence for action simulation during language comprehension. Recent ... more A wealth of studies provide evidence for action simulation during language comprehension. Recent research suggests such action simulations might be sensitive to fine-grained information, such as speed. Here, we present a crucial test for action simulation of speed in language by assessing speed comprehension in patients with Parkinson's disease (PD). Based on the patients' motor deficits, we hypothesized that the speed of motion described in language would modulate their performance in semantic tasks. Specifically, they would have more difficulty processing language about relatively fast speed than language about slow speed. We conducted a semantic similarity judgment task on fast and slow action verbs in patients with PD and age-matched healthy controls. Participants had to decide which of two verbs most closely matched a target word. Compared to controls, PD patients were slower making judgments about fast action verbs, but not for judgments about slow action verbs, sugges...
Word meaning is thought to be grounded in the sensory modalities. In order to test such hypothese... more Word meaning is thought to be grounded in the sensory modalities. In order to test such hypotheses in experiments, linguistic stimuli needs to be carefully selected and controlled for. To aid in such investigations, we present a new set of sensory modality norms for over 24,000 Dutch words. The sensory norms comprise perceptual strength ratings in six perceptual modalities: audition, gustation, haptics, olfaction, vision, and interoception. The new norms improve on existing Dutch sensory norms in three ways: 1) they significantly expand on the number of words rated; 2) they include multiple word classes; 3) they add a new perceptual modality: interoception. We show that the sensory norms are able to predict word processing behavior and outperform existing ratings of sensory experience: concreteness and imageability. The data are available via the Open Science Framework (https://osf.io/ubvy2) and serve as a valuable resource for research into the relationship between language and per...
High-Tempo and Stinky: High Arousal Sound–Odor Congruence Affects Product Memory
Multisensory Research
The tendency to match different sensory modalities together can be beneficial for marketing. Here... more The tendency to match different sensory modalities together can be beneficial for marketing. Here we assessed the effect of sound–odor congruence on people’s attitude and memory for products of a familiar and unfamiliar brand. Participants smelled high- and low-arousal odors and then saw an advertisement for a product of a familiar or unfamiliar brand, paired with a high- or low-arousal jingle. Participants’ attitude towards the advertisement, the advertised product, and the product’s brand was measured, as well as memory for the product. In general, no sound–odor congruence effect was found on attitude, irrespective of brand familiarity. However, congruence was found to affect recognition: when a high-arousal odor and a high-arousal sound were combined, participants recognized products faster than in the other conditions. In addition, familiar brands were recognized faster than unfamiliar brands, but only when sound or odor arousal was high. This study provides insight into the pos...
Measuring Multisensory Imagery of Wine: the Vividness of Wine Imagery Questionnaire
Multisensory Research
When we imagine objects or events, we often engage in multisensory mental imagery. Yet, investiga... more When we imagine objects or events, we often engage in multisensory mental imagery. Yet, investigations of mental imagery have typically focused on only one sensory modality — vision. One reason for this is that the most common tool for the measurement of imagery, the questionnaire, has been restricted to unimodal ratings of the object. We present a new mental imagery questionnaire that measures multisensory imagery. Specifically, the newly developed Vividness of Wine Imagery Questionnaire (VWIQ) measures mental imagery of wine in the visual, olfactory, and gustatory modalities. Wine is an ideal domain to explore multisensory imagery because wine drinking is a multisensory experience, it involves the neglected chemical senses (smell and taste), and provides the opportunity to explore the effect of experience and expertise on imagery (from wine novices to experts). The VWIQ questionnaire showed high internal consistency and reliability, and correlated with other validated measures of ...
Odors are often difficult to identify and name, which leaves them vulnerable to the influence of ... more Odors are often difficult to identify and name, which leaves them vulnerable to the influence of language. The present study tests the boundaries of the effect of language on odor cognition by examining the effect of grammatical gender. We presented participants with male and female fragrances paired with descriptions of masculine or feminine grammatical gender. In Experiment 1 we found that memory for fragrances was enhanced when the grammatical gender of a fragrance description matched the gender of the fragrance. In Experiment 2 we found memory for fragrances was affected by both grammatical gender and gender associations in fragrance descriptions-recognition memory for odors was higher when the gender was incongruent. In sum, we demonstrated that even subtle aspects of language can affect odor cognition.
Grounded theories hold sensorimotor activation is critical to language processing. Such theories ... more Grounded theories hold sensorimotor activation is critical to language processing. Such theories have focused predominantly on the dominant senses of sight and hearing. Relatively fewer studies have assessed mental simulation within touch, taste, and smell, even though they are critically implicated in communication for important domains, such as health and wellbeing. We review work that sheds light on whether perceptual activation from lesser studied modalities contribute to meaning in language. We critically evaluate data from behavioural, imaging, and cross-cultural studies. We conclude that evidence for sensorimotor simulation in touch, taste, and smell is weak. Comprehending language related to these senses may instead rely on simulation of emotion, as well as crossmodal simulation of the "higher" senses of vision and audition. Overall, the data suggest the need for a refinement of embodiment theories, as not all sensory modalities provide equally strong evidence for mental simulation.
An Exception to Mental Simulation: No Evidence for Embodied Odor Language
Do we mentally simulate olfactory information? We investigated mental simulation of odors and sou... more Do we mentally simulate olfactory information? We investigated mental simulation of odors and sounds in two experiments. Participants retained a word while they smelled an odor or heard a sound, then rated odor/sound intensity and recalled the word. Later odor/sound recognition was also tested, and pleasantness and familiarity judgments were collected. Word recall was slower when the sound and sound-word mismatched (e.g., bee sound with the word typhoon). Sound recognition was higher when sounds were paired with a match or near-match word (e.g., bee sound with bee or buzzer). This indicates sound-words are mentally simulated. However, using the same paradigm no memory effects were observed for odor. Instead it appears odor-words only affect lexical-semantic representations, demonstrated by higher ratings of odor intensity and pleasantness when an odor was paired with a match or near-match word (e.g., peach odor with peach or mango). These results suggest fundamental differences in how odor and sound-words are represented.
Objectives: A wealth of studies provide evidence for action simulation during language comprehens... more Objectives: A wealth of studies provide evidence for action simulation during language comprehension. Recent research suggests such action simulations might be sensitive to fine-grained information, such as speed. Here, we present a crucial test for action simulation of speed in language by assessing speed comprehension in patients with Parkinson's disease (PD). Based on the patients' motor deficits, we hypothesized that the speed of motion described in language would modulate their performance in semantic tasks. Specifically, they would have more difficulty processing language about relatively fast speed than language about slow speed. Methods: We conducted a semantic similarity judgment task on fast and slow action verbs in patients with PD and age-matched healthy controls. Participants had to decide which of two verbs most closely matched a target word. Results: Compared to controls, PD patients were slower making judgments about fast action verbs, but not for judgments about slow action verbs, suggesting impairment in processing language about fast action. Moreover, this impairment was specific to verbs describing fast action performed with the hand. Conclusions: Problems moving quickly lead to difficulties comprehending language about moving quickly. This study provides evidence that speed is an important part of action representations. (JINS, 2017, 22, 1-9)
Grounded cognition accounts of semantic representation posit that brain regions traditionally lin... more Grounded cognition accounts of semantic representation posit that brain regions traditionally linked to perception and action play a role in grounding the semantic content of words and sentences. Sensory-motor systems are thought to support partially abstract simulations through which conceptual content is grounded. However, which details of sensory-motor experience are included in, or excluded from these simulations, is not well understood. We investigated whether sensory-motor brain regions are differentially involved depending on the speed of actions described in a sentence. We addressed this issue by examining the neural signature of relatively fast (The old lady scurried across the road) and slow (The old lady strolled across the road) action sentences. The results showed that sentences that implied fast motion modulated activity within the right posterior superior temporal sulcus and the angular and middle occipital gyri, areas associated with biological motion and action perception. Sentences that implied slow motion resulted in greater signal within the right primary motor cortex and anterior inferior parietal lobule, areas associated with action execution and planning. These results suggest that the speed of described motion influences representational content and modulates the nature of conceptual grounding. Fast motion events are represented more visually whereas motor regions play a greater role in representing conceptual content associated with slow motion.
Perceptual information is important for the meaning of nouns. We present modality exclusivity nor... more Perceptual information is important for the meaning of nouns. We present modality exclusivity norms for 485 Dutch nouns rated on visual, auditory, haptic, gustatory, and olfactory associations. We found these nouns are highly mul-timodal. They were rated most dominant in vision, and least in olfaction. A factor analysis identified two main dimensions: one loaded strongly on olfaction and gustation (reflecting joint involvement in flavor), and a second loaded strongly on vision and touch (reflecting joint involvement in manipulable objects). In a second study, we validated the ratings with similarity judgments. As expected, words from the same dominant modality were rated more similar than words from different dominant modalities; but – more importantly – this effect was enhanced when word pairs had high modality strength ratings. We further demonstrated the utility of our ratings by investigating whether perceptual modalities are differentially experienced in space, in a third study. Nouns were categorized into their dominant modality and used in a lexical decision experiment where the spatial position of words was either in prox-imal or distal space. We found words dominant in olfaction were processed faster in proximal than distal space compared to the other modalities, suggesting olfactory information is mentally simulated as Bclose^ to the body. Finally, we collected ratings of emotion (valence, dominance, and arousal) to assess its role in perceptual space simulation, but the valence did not explain the data. So, words are processed differently depending on their perceptual associations, and strength of association is captured by modality exclusivity ratings.
Olfaction is often viewed as difficult, yet the empirical evidence suggests a different picture. ... more Olfaction is often viewed as difficult, yet the empirical evidence suggests a different picture. A closer look suggests people around the world differ in their ability to detect, discriminate, and name odors. This gives rise to the question of what influences our ability to smell. Instead of focusing on olfactory deficiencies, this review presents a positive perspective, by focusing on factors that make someone a better smeller. We consider three driving forces in improving olfactory ability: one’s biological makeup, one’s experience, and the environment. For each factor, we consider aspects proposed to improve odor perception and critically examine the evidence; as well as introducing lesser-discussed areas. In terms of biology, there are cases of neurodiversity, such as olfactory synaesthesia, that serve to enhance olfactory ability. Our lifetime experience, be it typical development or unique training experience, can also modify the trajectory of olfaction. Finally, our odor environment, in terms of ambient odor or culinary traditions, can influence odor perception too. Rather than highlighting the weakness of olfaction, we emphasize routes to harnessing our olfactory potential.
Language interacts with olfaction in exceptional ways. Olfaction is believed to be weakly linked ... more Language interacts with olfaction in exceptional ways. Olfaction is believed to be weakly linked with language, as demonstrated by our poor odor naming ability, yet olfaction seems to be particularly susceptible to linguistic descriptions. We tested the boundaries of the influence of language on olfaction by focusing on a non-lexical aspect of language (grammatical gender). We manipulated the grammatical gender of fragrance descriptions to test whether the congruence with fragrance gender would affect the way fragrances were perceived and remembered. Native French and German speakers read descriptions of fragrances containing ingredients with feminine or masculine grammatical gender, and then smelled masculine or feminine fragrances and rated them on a number of dimensions (e.g., pleasantness). Participants then completed an odor recognition test. Fragrances were remembered better when presented with descriptions whose grammatical gender matched the gender of the fragrance. Overall, results suggest grammatical manipulations of odor descriptions can affect odor cognition.
We conceptualize objects based on sensory and motor information gleaned from real-world experienc... more We conceptualize objects based on sensory and motor information gleaned from real-world experience. But to what extent is such conceptual information structured according to higher level linguistic features too? Here we investigate whether classifiers, a grammatical category, shape the conceptual representations of objects. In three experiments native Mandarin speakers (speakers of a classifier language) and native Dutch speakers (speakers of a language without classifiers) judged the similarity of a target object (presented as a word or picture) with four objects (presented as words or pictures). One object shared a classifier with the target, the other objects did not, serving as distractors. Across all experiments, participants judged the target object as more similar to the object with the shared classifier than distractor objects. This effect was seen in both Dutch and Mandarin speakers, and there was no difference between the two languages. Thus, even speakers of a non-classifier language are sensitive to object similarities underlying classifier systems, and using a classifier system does not exaggerate these similarities. This suggests that classifier systems simply reflect, rather than affect, conceptual structure.
Traditional psycholinguistic studies take place in controlled experimental labs and typically inv... more Traditional psycholinguistic studies take place in controlled experimental labs and typically involve testing undergraduate psychology or linguistics students. Investigating psycholinguistics in this manner calls into question the external validity of findings, that is, the extent to which research findings generalize across languages and cultures, as well as ecologically valid settings. Here we consider three ways in which psycholinguistics can be taken out of the lab. First, researchers can conduct cross-cultural fieldwork in diverse languages and cultures. Second, they can conduct online experiments or experiments in institutionalized public spaces (e.g., museums) to obtain large, diverse participant samples. And, third, researchers can perform studies in more ecologically valid settings, to increase the real-world generalizability of findings. By moving away from the traditional lab setting, psycholinguists can enrich their understanding of language use in all its rich and diverse contexts.
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