Experiential travel that Changes Worlds

You've heard the call to do extraordinary things. To leave a benevolent legacy on people and the planet. Our mavericks share that vision — and more importantly, they're making it happen. PURE brings your individual power together, shaping conversations and forging connections that put weight behind the issues that matter. Because you can’t Change Worlds alone.

Connecting with your fellow PUREists is key to building lasting relationships. But networking doesn’t have to mean forced gatherings - get ready for off-the-cuff conversations with the most successful leaders in travel, both on and off the showfloor. These are sparked at our annual Community Project, lunch breaks, and at our famous PURE parties.

Bolster business opportunities with meetings that are well worth your time, where every conversation produces new possibilities. Fill your diary with up to 45 meetings with the most relevant names from our handpicked community, so that you can open new avenues, learn to profit while protecting the planet and help travel be a force for good, together.

We know our community wants to do more to make the world a better place, which is why we arrange for our mavericks to roll up their sleeves and take part in our annual Community Project. PURE 2025 saw our biggest turn out yet, as we came together to Change Worlds in the Atlas Mountains. Part of our annual revenue always goes straight to our partner charity, Education For All, too.