Universidade Católica de Moçambique
Faculdade de Educação e Comunicação
Av. 25 de Setembro, 512
C.P. 681, 70100 - Nampula - Moçambique
Tel: (+258) 26 21 65 21 Fax: (+258) 26 21 65 50 Cel: (+258) 84 38 95 898
E-mail: fec@[Link]
4ºano Gestão de Marketing
Exame de Gestão de produtos, preços e vendas
Data: 23 de Abril, 2019
Duração: Duas horas
Docentes: Emílio Nhamposse, MA
Nome: _________________________________________________________. Nº._____________________
Responda, de forma clara e objectiva:
Elabore um Plano de Vendas" para a empresa Movitel com o objetivo de orientar a definir
suas estratégias, planejar e gerir de maneira competente as vendas e apresentar técnicas para
prestar um atendimento personalizado e eficaz aos seus clientes, auxiliando-o a alcançar as
metas de marketing. Independentemente de sua empresa ter muitos vendedores ou não, é
importante tratá-los como se fossem uma equipe.
Objetivos da equipe vendas (3.0)
Estratégia da equipe de vendas (3.0)
Vendas internas ( 2.0)
Vendas externas ( 2.0)
Estrutura da equipe de vendas (4.0)
Por produto( 0.5)
Por cliente(0.5)
Por região ( 0.5)
Estrutura combinada ( 2.0)
Relatorio ( 1.5)
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_________________________________________________________________________________Boa sorte!
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