Deep human insights, scaled into stronger signals for marketing decisions.
“I want it all. I want it now.”
The famous lyric captures exactly what today’s insights teams are being asked to deliver: speed and depth, immediately.
“I want it all. I want it now.”
The famous lyric captures exactly what today’s insights teams are being asked to deliver: speed and depth, immediately.
As the world’s leading job site, Indeed spent two decades building its reputation around scale. “There is a
A behavioral-science blueprint for modern marketing—and a call for deeper, more human insights across brand lifecycles
Before and after completing a Topic Exploration for Revlon, we sat down with their Manager of Consumer Insights,
Protobrand is excited to announce the addition of Jack Gilboy as Senior Vice President, Growth Strategist and Client
How Behavioral Science Helps Tackle Nuanced Topics When trying to understand a complex topic in Market Research, behavioral
Enabling Behavioral Science Qual at Scale Protobrand is excited to introduce Nimble Explorations, a new category of quick-turn, behavioral
In today’s rapidly changing market, maintaining strong brand health is more critical than ever. For UCHealth, the leading
Protobrand is excited to announce the appointment of Lars Pahlman as Managing Director, Sweden, effective April 14, 2025.
The role of insights is to help marketers understand human behavior. Beyond identifying who, what, when, and how,
Brands that work with Protobrand already enjoy a full suite of tools and methods that help to quantify
If you’re looking for candid conversations with top leaders across the insights industry, look no further! Protobrand is
At Protobrand, we are committed to driving innovation in market research. Recently, we had the privilege of being
As a full service market research consultancy, Protobrand uses our methodology to research a wide variety of topics
Every year, televised sports games attract millions of viewers, creating unparalleled opportunities for advertisers. For Finish Ultimate, a
Last week, Protobrand partnered with Colgate-Palmolive’s Xavier Vaisierre at Insights Association’s corporate researchers’ conference in NYC. In the
In a major development, strategy and insight consultancies Brandtrust and Protobrand have announced a strategic partnership aimed at
Last week, Protobrand partnered with Reckitt’s very own Global Insights & Analytics Manager, Meryl Debrosse, at The Quirks
Within months of Meryl Debrosse’s first starting as Global Insights & Analytics Manager – Enfa at Reckitt, the
Artificial intelligence (AI) is expected to generate vast changes in the marketing landscape. It is already permeating marketing
When a company is seeking growth in a saturated market with low penetration, what is the next step
At Protobrand, we’re driven by a commitment to living our values every single day. That’s why we’re eager
Most every marketing team has struggled to address sustainability in their business; from packaging alternatives that fail to
When I started my first job in an advertising agency, a senior copywriter told me that only 10%
To create meaningful brands, marketers source elements from the culturally constituted world and use advertising to transfer this
Understanding sustainable choices is vital for a harmonious future with the planet. Framing non-sustainable as inferior, tapping into our fear of losses, can drive change proactively.
The AI frenzy brings both promises and pitfalls, with authenticity at stake. Protobrand exemplifies how AI, combined with genuine consumer voices, elevates insights development.
When it comes to sustainability, what people say is not what they do, and this infamous gap between what is said and what is done frustrates marketers and clouds the path to a sustainable future.
As insights professionals with the ability to influence decisions on a business level, we pledge to be champions to create a more sustainable future.
Join the We Better Behave! Movement at GreenBook’s IIEX Europe 2022 this June in Amsterdam with a full track on empowering insights to be a leader in creating a sustainable future.
The problem with legacy brand trackers is the measurement techniques that are used and the survey length which leads to respondent fatigue and poor data quality
Concept testing is common practice across the market research world and has been around for several decades.
Data is the key currency of our times. It spurs innovation and defines the competitive landscape of the
With the advancement of AI technology, we have the means to quantify “messy” data and develop insights from rich data sources such as text, speech and images.
With the addition of Artificial Intelligence (AI), we are now beginning to see new ways of conducting market research altogether.
Protobrand joins 1% for the planet & pledges 1% of total revenue to Environmental causes
What “ideal” looks like for their category and how understanding the emotional drivers behind those associations helped Hidden Valley Ranch.
The distinction between System 1 and System 2 has major implications for the design of market research studies.
In this video, Babson student Karla Chavez Hernandez discusses learnings from the course, and walks us through the science of making good decisions.
TikTok uses the perfect blend of behavioral science and market research principles to keep its audience engaged and active on the app for longer periods of time
System 1 is a buzzword that market researchers have adopted quite feverishly in recent months.
