Proof Point Podcast
DECODING DIGITAL SUCCESS, ONE CLICK AT A TIME.
Business success starts with the right insights and the right partner. Proof Point by Proof Digital is more than a marketing podcast—it’s a resource for and by forward-thinking businesses. We bring you real-world insights from company leaders, industry experts, and data-driven marketers to help you uncover new opportunities and stay ahead. Because when it comes to digital growth, we don’t guess—we prove.
FEATURED EPISODE

The Growth Playbook: Five Expert Insights for Business Leaders
In this special Proof Point episode, Stacie Porter Bilger revisits key conversations on people-centered leadership and practical innovation, covering delegation, audience engagement, consulting, automation, and team development. Together, these lessons offer leaders a practical framework for building more efficient, responsive, growth-oriented organizations.

Small Business Marketing Meets AI: Trends, Tools, and Strategies
In this episode of Proof Point, John Overton flips the script and interviews Stacie Porter Bilger, Founder and President of Proof Digital, about AI search and what it means for small businesses. Stacie breaks down why old school SEO still matters, how reviews, PR, and site structure factor into AI results, and the exact steps a small business should take this week to get ready.

AI and Digital Marketing: Helping Small Businesses Stay Competitive
In this episode of Proof Point, John Overton sits down with Stacie Porter Bilger, Founder and President of Proof Digital, to discuss building AI into a small business marketing strategy. Stacie details how to treat AI like a new salesperson, where AI is delivering real ROI right now, and what it takes to stay ahead of a landscape that changes on a weekly basis.

The AI Stack: Tools, Tactics, and Team Adoption
In this episode of Proof Point, Stacie Porter Bilger sits down with Nicole Donnelly, Founder and AI Adoption Specialist at AI Smart Ventures, to discuss building an effective AI stack. Nicole details AI tools for workflow automation, tactics for AI-driven SEO and content strategy, and how to drive team adoption while maintaining a human touch.

By Humans, for Humans: The Right Way To Integrate AI
In this episode of Proof Point, Stacie Porter Bilger sits down with Ken McLoud, Founder of Laconic Tech, to explore how businesses can integrate AI with purpose. They cover improving team performance, building tailored workflows, and avoiding hype to drive sustainable growth.

People-Powered Growth: No-Fluff Operator Conversations on Culture, Scale, and the Exit
Culture isn’t a “nice to have.” It is the engine behind scalable growth and successful exits. In this episode, Polaris Advisors’ Carrie Schroeder and Matt Curts break down how misalignment, weak leadership, and disengaged teams create hidden drag on performance, and what leaders can do to build a resilient, high value, and transferable business.

Courtside Marketing: Inside the Pacers & Fever Brand Experience
Discover how the Indiana Pacers and Fever use storytelling and data to build loyalty, spark innovation, and engage fans 365 days a year in this conversation with SVP of Content and Marketing Tyler Beadlescomb.