{"id":7364,"date":"2026-01-19T19:27:18","date_gmt":"2026-01-19T19:27:18","guid":{"rendered":"https:\/\/programs.tarleton.edu\/?p=7364"},"modified":"2026-05-12T19:27:22","modified_gmt":"2026-05-12T19:27:22","slug":"marketing-ms","status":"publish","type":"post","link":"https:\/\/programs.tarleton.edu\/marketing-ms\/","title":{"rendered":"Marketing, M.S."},"content":{"rendered":"    <article class=\"degree-shortcode-display degree-entry layout-v2 post-8906\">\n        <header class=\"degree-page-header\">\n            <h1 class=\"entry-title degree-program-name\">Marketing, M.S.<\/h1>\n        <\/header>\n\n        <div class=\"degree-layout-main-sidebar\">\n            <aside class=\"degree-sidebar\" aria-label=\"Program information and actions\">\n                <div class=\"hot-buttons\">\n                                            <a href=\"https:\/\/www.tarleton.edu\/grad-info\" class=\"button apply-tarleton-eggshell\">\n                            Request Information                        <\/a>\n                    \n                                            <a href=\"https:\/\/www.tarleton.edu\/apply-grad\" class=\"button apply-tarleton-purple\">\n                            Apply Now                        <\/a>\n                                    <\/div>\n\n                    <section class=\"degree-sidebar-widget program-facts-widget\">\n        <h2 class=\"widget-title\">\n            <button\n                type=\"button\"\n                class=\"widget-title-button\"\n                id=\"degree-program-facts-trigger\"\n                aria-expanded=\"true\"\n                aria-controls=\"degree-program-facts-panel\"\n            >\n                <span class=\"widget-title-text\">Program Facts<\/span>\n                <span class=\"widget-title-icon\" aria-hidden=\"true\"><\/span>\n            <\/button>\n        <\/h2>\n        <div\n            class=\"widget-content\"\n            id=\"degree-program-facts-panel\"\n            aria-labelledby=\"degree-program-facts-trigger\"\n                    >\n                        <dl class=\"degree-facts-list\">\n                                                    <div class=\"degree-fact-row degree-meta-college\">\n                                <dt class=\"fact-label\">College<\/dt>\n                                <dd class=\"fact-value\">\n                                                                            <a href=\"https:\/\/www.tarleton.edu\/cob\/\" target=\"_blank\" rel=\"noopener\">\n                                            Dr. Sam Pack College of Business                                        <\/a>\n                                                                    <\/dd>\n                            <\/div>\n                        \n                                                    <div class=\"degree-fact-row degree-meta-major\">\n                                <dt class=\"fact-label\">Major<\/dt>\n                                <dd class=\"fact-value\">Marketing<\/dd>\n                            <\/div>\n                        \n                        \n                                                    <div class=\"degree-fact-row degree-meta-level\">\n                                <dt class=\"fact-label\">Degree Level<\/dt>\n                                <dd class=\"fact-value\">Master&#039;s<\/dd>\n                            <\/div>\n                        \n                                                                                <div class=\"degree-fact-row degree-meta-modalities\">\n                                <dt class=\"fact-label\">Delivery Format<\/dt>\n                                <dd class=\"fact-value\">\n                                    <ul class=\"modality-list fact-value-list\">\n                                                                                    <li>100% Online<\/li>\n                                                                            <\/ul>\n                                <\/dd>\n                            <\/div>\n                        \n                                                    <div class=\"degree-fact-row degree-meta-campuses\">\n                                <dt class=\"fact-label\">Campuses &amp; Locations<\/dt>\n                                <dd class=\"fact-value\">\n                                    <ul class=\"location-list fact-value-list\">\n                                                                                    <li>\n                                                                                                    <a href=\"https:\/\/www.tarleton.edu\/online\/\" target=\"_blank\" rel=\"noopener\">\n                                                        Online                                                    <\/a>\n                                                                                            <\/li>\n                                                                            <\/ul>\n                                <\/dd>\n                            <\/div>\n                        \n                                                    <div class=\"degree-fact-row degree-meta-credit-hours\">\n                                <dt class=\"fact-label\">Credit Hours<\/dt>\n                                <dd class=\"fact-value\">30<\/dd>\n                            <\/div>\n                        \n                                                    <div class=\"degree-fact-row degree-meta-duration\">\n                                <dt class=\"fact-label\">Duration<\/dt>\n                                <dd class=\"fact-value\">24 Months<\/dd>\n                            <\/div>\n                                            <\/dl>\n\n                                            <\/div>\n    <\/section>\n    \n                                        <section class=\"degree-sidebar-widget how-to-apply-widget\">\n        <h2 class=\"widget-title\">\n            <button\n                type=\"button\"\n                class=\"widget-title-button\"\n                id=\"degree-how-to-apply-trigger\"\n                aria-expanded=\"true\"\n                aria-controls=\"degree-how-to-apply-panel\"\n            >\n                <span class=\"widget-title-text\">How To Apply<\/span>\n                <span class=\"widget-title-icon\" aria-hidden=\"true\"><\/span>\n            <\/button>\n        <\/h2>\n        <div\n            class=\"widget-content\"\n            id=\"degree-how-to-apply-panel\"\n            aria-labelledby=\"degree-how-to-apply-trigger\"\n                    >\n                                                        <section class=\"degree-meta-app-deadlines\" aria-labelledby=\"degree-app-deadline-heading\">\n                                <h3 id=\"degree-app-deadline-heading\" class=\"degree-subsection-title\">Application Deadline<\/h3>\n                                <p>5 days prior to the start of classes.<\/p>\n                            <\/section>\n                        \n                                                    <\/div>\n    <\/section>\n                    \n                    <section class=\"degree-sidebar-widget tuition-fees-widget\">\n        <h2 class=\"widget-title\">\n            <button\n                type=\"button\"\n                class=\"widget-title-button\"\n                id=\"degree-tuition-fees-trigger\"\n                aria-expanded=\"true\"\n                aria-controls=\"degree-tuition-fees-panel\"\n            >\n                <span class=\"widget-title-text\">Tuition &amp; Fees<\/span>\n                <span class=\"widget-title-icon\" aria-hidden=\"true\"><\/span>\n            <\/button>\n        <\/h2>\n        <div\n            class=\"widget-content\"\n            id=\"degree-tuition-fees-panel\"\n            aria-labelledby=\"degree-tuition-fees-trigger\"\n                    >\n                        <p class=\"degree-meta-tuition-info\">Estimated costs available via the calculator.<\/p>\n                    <div class=\"tuition-button-wrap\">\n                        <a href=\"https:\/\/www.tarleton.edu\/business\/tuition-estimator\/\" class=\"button tuition-button\">\n                            Visit the Tuition Calculator\n                        <\/a>\n                    <\/div>\n                        <\/div>\n    <\/section>\n    \n                    <section class=\"degree-sidebar-widget accreditation-widget\">\n        <h2 class=\"widget-title\">\n            <button\n                type=\"button\"\n                class=\"widget-title-button\"\n                id=\"degree-accreditation-trigger\"\n                aria-expanded=\"true\"\n                aria-controls=\"degree-accreditation-panel\"\n            >\n                <span class=\"widget-title-text\">Accreditation<\/span>\n                <span class=\"widget-title-icon\" aria-hidden=\"true\"><\/span>\n            <\/button>\n        <\/h2>\n        <div\n            class=\"widget-content\"\n            id=\"degree-accreditation-panel\"\n            aria-labelledby=\"degree-accreditation-trigger\"\n                    >\n                        <div class=\"degree-meta-accreditation accreditation-info-content\">\n                        <?xml encoding=\"utf-8\" ?><ul>\r\n \t<li><a href=\"https:\/\/www.aacsb.edu\/accredited\/t\/tarleton-state-university\">The Association to Advance Collegiate Schools of Business (AACSB)<\/a><\/li>\r\n<li><a href=\"https:\/\/www.sacscoc.org\/\">Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)<\/a><\/li><\/ul>                    <\/div>\n                        <\/div>\n    <\/section>\n                <\/aside>\n\n            <div class=\"degree-main-content\">\n                                    <figure class=\"degree-featured-image\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1300\" src=\"https:\/\/programs.tarleton.edu\/wp-content\/uploads\/2025\/04\/College-of-Business_4321.jpg\" class=\"attachment-original size-original wp-post-image\" alt=\"three students posing in front of wooden wall with labeling that says college of business\" srcset=\"https:\/\/programs.tarleton.edu\/wp-content\/uploads\/2025\/04\/College-of-Business_4321.jpg 2560w, https:\/\/programs.tarleton.edu\/wp-content\/uploads\/2025\/04\/College-of-Business_4321-300x152.jpg 300w, https:\/\/programs.tarleton.edu\/wp-content\/uploads\/2025\/04\/College-of-Business_4321-1024x520.jpg 1024w, https:\/\/programs.tarleton.edu\/wp-content\/uploads\/2025\/04\/College-of-Business_4321-600x305.jpg 600w, https:\/\/programs.tarleton.edu\/wp-content\/uploads\/2025\/04\/College-of-Business_4321-768x390.jpg 768w, https:\/\/programs.tarleton.edu\/wp-content\/uploads\/2025\/04\/College-of-Business_4321-1536x780.jpg 1536w, https:\/\/programs.tarleton.edu\/wp-content\/uploads\/2025\/04\/College-of-Business_4321-2048x1040.jpg 2048w, https:\/\/programs.tarleton.edu\/wp-content\/uploads\/2025\/04\/College-of-Business_4321-1568x796.jpg 1568w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>                    <\/figure>\n                \n                                    <section class=\"degree-section degree-section-overview\" aria-labelledby=\"degree-overview-title\">\n                        <h2 class=\"degree-section-title\" id=\"degree-overview-title\">Overview<\/h2>\n                        <div class=\"degree-meta-overview\">\n                            <?xml encoding=\"utf-8\" ?><p>The Dr. Sam Pack College of Business&rsquo; 100% online Master of Science in Marketing is designed for professionals seeking to excel in strategic marketing roles. The MS in Marketing is accredited by AACSB and also proudly holds accreditation from SACSCOC. This program consists of 6 required courses plus 12 credit hours of graduate marketing electives (4 classes).\r\n\r\nAcquire skills and knowledge demanded by today&rsquo;s dynamic marketing landscape, delving into foundational topics such as marketing strategy, followed by courses in marketing research, advanced consumer behavior, digital marketing and analytics, new product development, and advertising strategy.\r\n\r\nElectives include popular career paths in fields like sports marketing, non-profit and public sector, and even international marketing.\r\n\r\nStudents with a MS in Marketing have earned a salary of $71,000 on average, according to Payscale.com.\r\n\r\nTarleton State University, named one of the best online business schools in Texas by College Choice 2023, offers classes for this program in 3, 5, 8, 10, and 16-week formats. Students may attend classes online, in Fort Worth, part-time, or full-time.\r\n\r\nEmbrace a program that goes beyond, fostering innovative thinking and providing the skills essential for success in today&rsquo;s competitive business landscape.<\/p>                        <\/div>\n                    <\/section>\n                \n                                    <section class=\"degree-section degree-meta-benefits\" aria-labelledby=\"degree-benefits-title\">\n                        <h2 class=\"degree-content-title\" id=\"degree-benefits-title\">Program Benefits<\/h2>\n                        <?xml encoding=\"utf-8\" ?><ul>\r\n \t<li>No GMAT\/GRE Required<\/li>\r\n \t<li>Flexible online learning allows you to integrate your academic journey with your professional and personal responsibilities.<\/li>\r\n \t<li>Earn your degree in as short as 24 months for under $15,000.<\/li>\r\n \t<li>Program available in a variety of formats allowing part-time or full-time enrollment.<\/li>\r\n \t<li>Program accredited by AACSB, a globally recognized standard of excellence in business education.<\/li>\r\n \t<li>An extensive academic support services, including online orientation, library resources, the Writing Center offering assistance and a Tutoring and Learning Center.<\/li>\r\n<\/ul>                    <\/section>\n                \n                                    <section class=\"degree-section degree-meta-courses\" aria-labelledby=\"degree-courses-title\">\n                        <h2 class=\"degree-content-title\" id=\"degree-courses-title\">Courses<\/h2>\n\n                        \n                                                    <div class=\"apply-now-button-wrap\">\n                                <a href=\"https:\/\/catalog.tarleton.edu\/grad\/businessadministration\/marketingandcomputerinformationsystems\/%20%20\" class=\"button apply-button\">\n                                    Visit the University Catalog\n                                <\/a>\n                            <\/div>\n                                            <\/section>\n                \n                                    <section class=\"degree-section degree-meta-additional-details\" aria-labelledby=\"degree-more-about-title\">\n                        <h2 class=\"degree-content-title\" id=\"degree-more-about-title\">More About the Program<\/h2>\n                        <?xml encoding=\"utf-8\" ?><p>Want to know what online learning looks like? You can experience firsthand the excellence of our College of Business graduate courses by sampling one in Canvas, gaining valuable insights into our innovative curriculum and fostering confidence in your decision to pursue advanced business education with us.\r\n\r\n<a href=\"https:\/\/tarleton.instructure.com\/courses\/19005\">Graduate Sample Course<\/a><\/p>                    <\/section>\n                \n                \n                                        <section class=\"degree-section degree-overview-video\" aria-labelledby=\"degree-video-overview-title\">\n                            <h2 class=\"degree-content-title\" id=\"degree-video-overview-title\">Video Overview<\/h2>\n                            <div class=\"degree-video-frame\">\n                                <iframe loading=\"lazy\"\n                                    width=\"560\"\n                                    height=\"315\"\n                                    src=\"https:\/\/www.youtube.com\/embed\/RuPR3JI68dQ\"\n                                    title=\"Video overview for Marketing, M.S.\"\n                                    allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\"\n                                    referrerpolicy=\"strict-origin-when-cross-origin\"\n                                    allowfullscreen\n                                ><\/iframe>\n                            <\/div>\n                        <\/section>\n                                    \n                                    <section class=\"degree-section degree-meta-learning-outcomes\" aria-labelledby=\"degree-learning-outcomes-title\">\n                        <h2 class=\"degree-content-title\" id=\"degree-learning-outcomes-title\">Learning Outcomes<\/h2>\n                        <ul class=\"degree-content-list\" id=\"degree-learning-outcomes-visible\"><li>Understanding of marketing functions related to product, pricing, promotion and distribution.<\/li><li>Insight into various marketing research methods along with processes to gather, record, and analyze marketing data.<\/li><li>How to leverage consumer behavior from the lens of psychological, social, cultural, and ethnic factors.<\/li><\/ul><ul class=\"degree-content-list\" id=\"degree-learning-outcomes-hidden\" hidden><li>Hands-on practice with digital marketing tactics including social media, paid search, and search engine optimization.<\/li><li>Techniques for how innovators solve consumer problems by creating new products and services.<\/li><li>An understanding of the role of advertising in integrated marketing and the various tools used today.<\/li><\/ul><button type=\"button\" id=\"degree-learning-outcomes-toggle\" class=\"show-more-btn\" aria-expanded=\"false\" aria-controls=\"degree-learning-outcomes-hidden\">Show More<\/button>                    <\/section>\n                \n                                    <section class=\"degree-section degree-meta-career-outcomes\" aria-labelledby=\"degree-career-outcomes-title\">\n                        <h2 class=\"degree-content-title\" id=\"degree-career-outcomes-title\">Career Outcomes<\/h2>\n                        <ul class=\"degree-content-list\" id=\"degree-career-outcomes-visible\"><li>Brand Director\/Manager \u2013 Develop and execute strategies to build and maintain a strong brand identity, increase brand awareness, and drive customer engagement.<\/li><li>Digital Marketing Manager \u2013 Plan and execute digital marketing campaigns across various online platforms, including social media, email marketing, and search engine optimization (SEO).<\/li><li>Product Marketing Manager \u2013 Develop marketing plans and strategies for specific products or product lines, including product positioning, pricing, and promotional activities.<\/li><\/ul><ul class=\"degree-content-list\" id=\"degree-career-outcomes-hidden\" hidden><li>Creative Director \u2013 Oversee advertising campaigns and creative projects, collaborating with designers, copywriters, and media planners to create compelling messaging and visuals.<\/li><li>E-commerce Manager\/Director \u2013 Lead e-commerce initiatives, including website management, online sales strategies, and digital customer experience optimization, to drive online revenue growth.<\/li><li>Public Relations Director \u2013 Manage public relations activities to enhance brand reputation, maintain positive media coverage, and manage crisis communications when necessary.<\/li><li>CRM Director \u2013 Implement and manage customer relationship management (CRM) systems and strategies to enhance customer loyalty, retention, and satisfaction.<\/li><\/ul><button type=\"button\" id=\"degree-career-outcomes-toggle\" class=\"show-more-btn\" aria-expanded=\"false\" aria-controls=\"degree-career-outcomes-hidden\">Show More<\/button>                    <\/section>\n                \n                \n                                    <section class=\"degree-section degree-meta-admission-reqs\" aria-labelledby=\"degree-admissions-title\">\n                        <h2 class=\"degree-content-title\" id=\"degree-admissions-title\">Admissions Requirements<\/h2>\n                        <?xml encoding=\"utf-8\" ?><ul>\r\n \t<li>A $50 non-refundable processing fee<\/li>\r\n \t<li>An essay (600 words or less) addressing your purpose and goals for pursuing graduate school<\/li>\r\n \t<li>Bachelor&rsquo;s Degree<\/li>\r\n \t<li>Minimum 2.5 GPA<\/li>\r\n<\/ul>                    <\/section>\n                \n                \n                                    <section class=\"degree-section degree-faqs-section\" aria-labelledby=\"degree-faq-title\">\n                        <h2 class=\"degree-content-title\" id=\"degree-faq-title\">Frequently Asked Questions<\/h2>\n                        <ul class=\"degree-faqs-list\">\n                                                                                            <li class=\"degree-faq-item\">\n                                    <h3 class=\"degree-faq-heading\">\n                                        <button\n                                            type=\"button\"\n                                            class=\"degree-faq-question\"\n                                            id=\"degree-faq-question-1\"\n                                            aria-expanded=\"false\"\n                                            aria-controls=\"degree-faq-answer-1\"\n                                        >\n                                            <span class=\"degree-faq-question-text\">Is there a course I should take first in this program?<\/span>\n                                            <span class=\"degree-faq-question-toggle\" aria-hidden=\"true\"><\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div\n                                        class=\"degree-faq-answer\"\n                                        id=\"degree-faq-answer-1\"\n                                        aria-labelledby=\"degree-faq-question-1\"\n                                        hidden\n                                    >\n                                        <?xml encoding=\"utf-8\" ?><p>Regardless of your academic background, you are welcome to join our program. We recommend starting with MKTG 5308: Marketing Strategy as your first class, which lays the foundational groundwork for success. Whether you come from a marketing, other business background, or background outside of the Dr. Sam Pack College of Business, our curriculum caters to all.<\/p>                                    <\/div>\n                                <\/li>\n                                                                                            <li class=\"degree-faq-item\">\n                                    <h3 class=\"degree-faq-heading\">\n                                        <button\n                                            type=\"button\"\n                                            class=\"degree-faq-question\"\n                                            id=\"degree-faq-question-2\"\n                                            aria-expanded=\"false\"\n                                            aria-controls=\"degree-faq-answer-2\"\n                                        >\n                                            <span class=\"degree-faq-question-text\">Is the MS in Marketing good if I want to focus in digital marketing?<\/span>\n                                            <span class=\"degree-faq-question-toggle\" aria-hidden=\"true\"><\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div\n                                        class=\"degree-faq-answer\"\n                                        id=\"degree-faq-answer-2\"\n                                        aria-labelledby=\"degree-faq-question-2\"\n                                        hidden\n                                    >\n                                        <?xml encoding=\"utf-8\" ?><p>Yes. The curriculum includes classes like MKTG 5320 &ndash; Digital Marketing and Analytics. This course provides unique and hands-on projects from interactive platforms. Students utilize the concepts of digital marketing and applies them into applicable projects.<\/p>                                    <\/div>\n                                <\/li>\n                                                                                            <li class=\"degree-faq-item\">\n                                    <h3 class=\"degree-faq-heading\">\n                                        <button\n                                            type=\"button\"\n                                            class=\"degree-faq-question\"\n                                            id=\"degree-faq-question-3\"\n                                            aria-expanded=\"false\"\n                                            aria-controls=\"degree-faq-answer-3\"\n                                        >\n                                            <span class=\"degree-faq-question-text\">Can I apply to this master\u2019s program while finishing my bachelors at Tarleton State?<\/span>\n                                            <span class=\"degree-faq-question-toggle\" aria-hidden=\"true\"><\/span>\n                                        <\/button>\n                                    <\/h3>\n                                    <div\n                                        class=\"degree-faq-answer\"\n                                        id=\"degree-faq-answer-3\"\n                                        aria-labelledby=\"degree-faq-question-3\"\n                                        hidden\n                                    >\n                                        <?xml encoding=\"utf-8\" ?><p>To pursue this degree, if you are a Tarleton State University undergraduate student within 12 hours of obtaining your degree and you have a 3.0 GPA or higher on your last 60 hours of coursework, you can request Provisional Enrollment.<\/p>                                    <\/div>\n                                <\/li>\n                                                    <\/ul>\n                    <\/section>\n                \n                \n                                    <section class=\"degree-resources\" aria-labelledby=\"degree-resources-title\">\n                        <h2 class=\"degree-content-title\" id=\"degree-resources-title\">Resources<\/h2>\n                        <div class=\"degree-resources__grid\">\n                                                                                                                                \n                                \n                                <section class=\"resource-tile\" aria-labelledby=\"resource-program-flyer-title\">\n                                    <h3 class=\"resource-tile__title\" id=\"resource-program-flyer-title\">\n                                        Program Flyer                                    <\/h3>\n\n                                                                            <div class=\"resource-tile__desc\">\n                                            View Program Flyer                                        <\/div>\n                                    \n                                    <a\n                                        href=\"https:\/\/tarleton.sharepoint.com\/:p:\/s\/COBA-CollegeofBusinessAdministration\/EesW7Z_6ldFCjY-WV4c_TOYBobe-6Vv4zfM0DzjgGTn2j\"\n                                        class=\"resource-tile__btn apply-tarleton-eggshell\"\n                                        target=\"_blank\"\n                                        rel=\"noopener\"\n                                    >\n                                        Download Program Flyer (PDF)                                    <\/a>\n                                <\/section>\n                                                            \n                                \n                                <section class=\"resource-tile\" aria-labelledby=\"resource-advising-guide-title\">\n                                    <h3 class=\"resource-tile__title\" id=\"resource-advising-guide-title\">\n                                        Advising Guide                                    <\/h3>\n\n                                                                            <div class=\"resource-tile__desc\">\n                                            View Marketing Program Advising Guide                                        <\/div>\n                                    \n                                    <a\n                                        href=\"https:\/\/www.tarleton.edu\/majorinfo\/wp-content\/uploads\/sites\/38\/2024\/11\/MS-Marketing.pdf\"\n                                        class=\"resource-tile__btn apply-tarleton-eggshell\"\n                                        target=\"_blank\"\n                                        rel=\"noopener\"\n                                    >\n                                        View the Advising Guide (PDF)                                    <\/a>\n                                <\/section>\n                                                                                                                        <\/div>\n                    <\/section>\n                \n                                    <section class=\"degree-section degree-section-related-programs\" aria-labelledby=\"degree-related-programs-title\">\n                        <h2 class=\"degree-section-title\" id=\"degree-related-programs-title\">Related Programs<\/h2>\n                        <div class=\"related-programs-grid\">\n                                                                                            <div class=\"related-program-card\">\n                                    <a href=\"https:\/\/programs.tarleton.edu\/business-masters-mba\/\">\n                                        <span class=\"related-program-card__title\">Masters of Business Administration (MBA)<\/span>\n                                        <span class=\"arrow-icon\" aria-hidden=\"true\">\n                                            <i class=\"fa-duotone fa-solid fa-circle-arrow-right\" aria-hidden=\"true\"><\/i>\n                                        <\/span>\n                                    <\/a>\n                                <\/div>\n                                                    <\/div>\n                    <\/section>\n                            <\/div>\n        <\/div>\n\n        <style>\n            .degree-sidebar .widget-title-button,\n            .degree-faq-question,\n            .show-more-btn {\n                font: inherit;\n                color: inherit;\n            }\n\n            .degree-sidebar .widget-title-button {\n                display: flex;\n                align-items: center;\n                justify-content: space-between;\n                width: 100%;\n                background: none;\n                border: 0;\n                padding: 0;\n                text-align: left;\n   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Embrace a program that goes beyond, fostering innovative thinking and providing the skills essential for success in today&#8217;s competitive business landscape.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-fullwidth-stretched.php","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","wds_primary_category":26,"footnotes":"","_degree_college":"Dr. Sam Pack College of Business","_degree_overview":"The Dr. Sam Pack College of Business\u2019 100% online Master of Science in Marketing is designed for professionals seeking to excel in strategic marketing roles. The MS in Marketing is accredited by AACSB and also proudly holds accreditation from SACSCOC. This program consists of 6 required courses plus 12 credit hours of graduate marketing electives (4 classes).\r\n\r\nAcquire skills and knowledge demanded by today\u2019s dynamic marketing landscape, delving into foundational topics such as marketing strategy, followed by courses in marketing research, advanced consumer behavior, digital marketing and analytics, new product development, and advertising strategy.\r\n\r\nElectives include popular career paths in fields like sports marketing, non-profit and public sector, and even international marketing.\r\n\r\nStudents with a MS in Marketing have earned a salary of $71,000 on average, according to Payscale.com.\r\n\r\nTarleton State University, named one of the best online business schools in Texas by College Choice 2023, offers classes for this program in 3, 5, 8, 10, and 16-week formats. Students may attend classes online, in Fort Worth, part-time, or full-time.\r\n\r\nEmbrace a program that goes beyond, fostering innovative thinking and providing the skills essential for success in today\u2019s competitive business landscape.","_degree_level":"Master's","degree_meta_synchronized":""},"categories":[32,26],"tags":[],"class_list":["post-7364","post","type-post","status-publish","format-standard","hentry","category-grad","category-stephenville"],"degree_modalities":["100% Online"],"degree_campuses":["Online"],"acf":[],"author_meta":{"display_name":"keegan","author_link":"https:\/\/programs.tarleton.edu\/author\/keegan-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2\/"},"featured_img":null,"coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/programs.tarleton.edu\/category\/grad\/\" class=\"advgb-post-tax-term\">Graduate<\/a>","<a href=\"https:\/\/programs.tarleton.edu\/category\/stephenville\/\" class=\"advgb-post-tax-term\">Stephenville<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Graduate<\/span>","<span class=\"advgb-post-tax-term\">Stephenville<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 7 months ago","modified":"Updated 3 months ago"},"absolute_dates":{"created":"Posted on January 19, 2026","modified":"Updated on May 12, 2026"},"absolute_dates_time":{"created":"Posted on January 19, 2026 7:27 pm","modified":"Updated on May 12, 2026 7:27 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/programs.tarleton.edu\/wp-json\/wp\/v2\/posts\/7364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/programs.tarleton.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/programs.tarleton.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/programs.tarleton.edu\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/programs.tarleton.edu\/wp-json\/wp\/v2\/comments?post=7364"}],"version-history":[{"count":5,"href":"https:\/\/programs.tarleton.edu\/wp-json\/wp\/v2\/posts\/7364\/revisions"}],"predecessor-version":[{"id":8908,"href":"https:\/\/programs.tarleton.edu\/wp-json\/wp\/v2\/posts\/7364\/revisions\/8908"}],"wp:attachment":[{"href":"https:\/\/programs.tarleton.edu\/wp-json\/wp\/v2\/media?parent=7364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/programs.tarleton.edu\/wp-json\/wp\/v2\/categories?post=7364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/programs.tarleton.edu\/wp-json\/wp\/v2\/tags?post=7364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}