Webinars + Education
Welcome to our webinar archive! Here you’ll find on-demand access to all of our past webinars, covering essential topics for growing and protecting your online presence. Whether you missed a live session or want to revisit valuable insights, each recording is packed with actionable advice, expert guidance, and real-world solutions.
Webinar Replays
Local search gets messy when your business information is inconsistent across the web (name/address/phone/hours don’t match) or when your website’s service pages don’t clearly match what customers are searching for.
...Watch NowClicks are harder to earn than they used to be. Between zero-click search results, map listings, and AI answers, visibility doesn’t always turn into website traffic anymore. That’s why the businesses that win are the ones that capture and convert leads when someone is ready to act.
...Watch NowIn this Digital Marketing Breakdown Office Hours Q&A, Patrice from ProFusion Web Solutions answers real small-business questions about what’s changing in digital marketing right now—especially the rise of ads in AI tools, how to use AI without getting overwhelmed, and what to do when a competitor bids on your company name in Google Ads.
...Watch NowIn this Digital Marketing Breakdown webinar, Patrice from ProFusion Web Solutions shows small business owners how to make social media actually do something—without turning into a full-time content creator.
...Watch NowIn this Digital Marketing Office Hours session, Patrice from ProFusion Web Solutions answers real small-business digital marketing questions. We cover how to respond to negative reviews, what to do when your website gets traffic but not leads, Shopify and SEO, SEO vs Google Ads, and how to grow an email list (plus the #1 focus for retail B2C businesses).
...Watch NowYour website matters—but for local search, your Google Business Profile is often the first decision point. This replay shows you what to update, how to build review momentum, and how consistency across the web impacts whether you show up (and get chosen).
...Watch NowIn this webinar, we’re demystifying schema. It’s not a trend, it’s not a hack—it’s the behind-the-scenes labels that help Google (and AI tools) understand your business. You’ll leave with a 10-minute checklist and a simple way to test your site. By the end, you’ll know what schema is in plain English, how it helps your visibility, how to check if you already have it, and the 2–3 schema items most small businesses should prioritize.
...Watch NowIn this 30-minute session, Patrice from ProFusion Web Solutions breaks down the 5 website signals that build trust and win clicks—for both people and AI-driven search. You’ll learn how to improve clarity, add proof, show the humans behind your brand, reduce hesitation with transparency, and make the next step effortless. You’ll leave with 2–3 quick to-dos you can apply to your website immediately.
...Watch NowIf you don’t know your SEO from your AEO or GEO – you’re not alone. In this video, we break down modern search visibility using a simple (and fun) analogy
...Watch NowStruggling to make social media actually work for your business? In this video, Patrice Valentine, President of ProFusion Web Solutions, walks you step-by-step through how small businesses can turn Facebook, Instagram, LinkedIn, YouTube, and more into powerful tools for growth.
...Watch NowIn this session, we dive into one of the most powerful (and misunderstood) tools in your digital marketing toolbox—email marketing. Whether you’re just starting out or looking to improve your campaigns, this session covers everything you need to know about sending opt-in emails that drive results—without landing in the spam folder.
...Watch NowMost small business owners don’t think about hosting—until something goes wrong. But the truth is, your hosting can make or break your website’s performance, security, and reliability.
In this practical, non-technical webinar, we’ll walk you through the essentials of website hosting so you can stop guessing and start making informed decisions.
...Watch NowThis is the first video in our new series designed to help business owners and marketing managers understand the foundations of digital marketing—and how to make simple, effective changes that drive real results.
...Watch NowDigital Footprint 101: What Every Business Owner Needs to Know (Before Something Breaks)—If you’ve ever had your website go offline, your email stop working, or just didn’t know who to call when something wasn’t right with your online presence… this session is for you. In this 40 minute session, we walk you through the key components of your digital footprint: what they are, why they matter, and what you should know to stay in control.
...Watch NowIf you’re a small business owner who’s tired of sending emails that go nowhere—or worse, not sending anything at all—this webinar is for you. We break down the top 6 email marketing challenges small businesses face (like inconsistent sending, shrinking lists, poor engagement, and confusing tech setups) and showing you how to overcome them.
...Watch NowWant your business to show up when local customers are searching? In this fast-paced, info-packed webinar, we’ll break down exactly what’s working in Local SEO right now. From Google Business Profile updates to review management and content tips, you’ll learn how to optimize your site for local search and get more traffic—without wasting time on outdated tactics.
...Watch NowDiscover how AI is changing search and what your business can do to stay visible online. Learn practical SEO strategies to keep your website competitive in today’s evolving digital landscape.
...Watch NowIn this 20-minute webinar, we break down the essentials of ADA and WCAG compliance and explain why website accessibility matters more than ever for business owners. You’ll learn how making your website accessible helps you reach a wider audience, improve user experience for all visitors, and reduce your risk of legal action.
...Watch Now
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