Profiles

Bio

CEO of Wazeter, Inc (Web Design & Development for small businesses), Leadership author for Entrepreneur.com and Dynamic Public Speaker.

Yes, I still get the “can you help me with my email / computer” phone calls.

Hi! I’m Frank Wazeter and I’ve been a professional Full Stack Web Developer since 2005 (except we were called webmasters then) – with some ever so slight detours into cold calling and door to door sales along the way to build a bullet proof entrepreneurial skillset. While I started out building sites for Universities, the vast majority of my career has centered around small business, which has led me through some extraordinarily interesting circumstances, 5 countries and 27 states.

Life is full of extraordinary and unexpected experiences.

Ask me about a handful of those stories, like:
-The time a company I was with accidentally set the richest lawyer in the city’s office on fire.
-The time a Tsunami on the opposite side of the planet almost wiped out our business.
-How I almost died in Kazakhstan after a mistranslation about tea in a spa…and ended up repeating that the ‘Galaxy is in Terminal 9.’
-How 4 left turns without GPS in Tokyo resulted in a mystic quest guided by a cartoon map that had no street names or directional compass.
-When a skinny web geek somehow ended tearing down and installing a roof with the crew – to hilarious results.

The Tech stuff: I suppose no one can ever be truly ‘Full Stack,’ but by hazard of time and experiences, I’ve ended up working extensively in Linux server code, Python, PHP, JavaScript, HTML, CSS, React and Node.

My first IDE was notepad in 1996. I much prefer modern tooling.

Interests

PHP, JavaScript, Python, Linux, HTML, CSS, Theme Development, Plugin Development, Investing, Speaking, World Travel, Huskies

WordPress Origin Story

Aside from some tinkering back in 2010, I didn’t really delve much into WordPress until I started my dev agency in 2015. Up until that point, everything was custom coded or dealing with legacy systems. What got me to take WordPress seriously was that by 2015, it had become more user friendly for non-technical owners to use – which meant it just made sense to develop in as part of helping a small business be successful in conquering the internet.

At first, we kept things simple – using mostly blank themes and Beaver Builder to help smaller budget clients get something that looked nice and didn’t take up a huge amount of time to deliver. Combining WordPress with great, user friendly design, compelling copy and SEO, we’ve helped a dozen companies hit their first million dollars in business – after they’d struggled for up to a decade to even break $300k!

Now we create custom themes and plugins for clients and use an internal server stack melding amazing modern tech fueled by our own themes that are making the Block Theme transition.

I’m excited to get into the realm of publishing themes and plugins for the public and contributing to the platform that helps all of our clients embrace better technology that doesn’t limit their capabilities, without being techy.

Badges

CODE
1 badge
Core Contributor '24
PRACTICE
1 badge
Test Contributor '21

Current Job

CEO
Present
Wazeter, Inc.

Recent impact

Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

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Team focus

Across 4 teams, with no team-attributable contributions in the last 365 days

WordPress releases

Contributed to 1 release
  • 6.5

Contributions

Type
February 2024
Feb 25 Sun · 22:15
Core high
Mentioned in [57707] on WordPress SVN:
Upgrade/Install: Normalize major versions in `is_wp_version_compatible()`.
October 2021
Oct 26 Tue · 07:59
Core med
Created ticket #54322 on Core Trac:
Add Logical Properties to safecss_filter_attr
Oct 15 Fri · 19:15
Meta med
Wrote a comment on the post On layout and content width in WordPress 5.8, on the site Make WordPress Core:
You can always override the CSS on wp-container- that's generated - it puts in align-left…
September 2021
Sep 09 Thu · 17:00
Meta med
Created ticket #5894 on Meta Trac:
Add wazeter to `/here` for #core-css
Sep 02 Thu · 17:43
Meta med
Wrote a comment on the post FSE Program Testing Call #9: Handling HigherEd Headers, on the site Make WordPress Test:
Forgot to mention - I also tried making the navigation menu using CSS Grid -…
Sep 02 Thu · 17:16
Meta med
Wrote a comment on the post FSE Program Testing Call #9: Handling HigherEd Headers, on the site Make WordPress Test:
After delving deeply into the ins and outs of the navbar - the primary issues…