Profiles

Bio

Co-founder of Digitizer. Plugin developer (AuraWorker). 15+ years building WordPress solutions for startups like Reposify (CrowdStrike) and Deci (NVIDIA). Based in Tel Aviv.

Interests

WordPress, WooCommerce, Performance Optimization, Plugin Development, UX/UI, AI Automation, Web Infrastructure, Open Source, Startups, SaaS.

WordPress Origin Story

I started working with WordPress back in 2010 when I was building my first freelance websites. What began as a simple tool for client projects quickly became a full-time passion. Over the years, I moved from building sites to building infrastructure — managing 100+ hosted WordPress installations, developing plugins like AuraWorker, and creating automation tools for agencies. WordPress isn’t just a CMS for me, it’s the foundation of everything we do at Digitizer.

Badges

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Plugin Developer

Current Job

Co-founder & CTO at Digitizer
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Digitizer

Recent impact

Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

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Contributions

Type
March 2022
Mar 12 Sat · 12:17
Forums med
Created a topic, RTL Website screenshot support, on the site WordPress.org Forums:
This happens only in RTL websites and started only rec…

Developer

Plugins