Freedom Matters: A Narrative Initiative to Advance Democracy

Around the globe, and here in the U.S., people — no matter who they are or which political party they belong to — believe that democracy is the best form of government. At the same time, many are disappointed with how it does not always live up to their expectations and its promise of freedoms, fairness, and opportunity. 

A free and thriving democracy creates the possibility for people across the political spectrum to make progress on every social issue. From health care, education, and religious liberty to economic opportunity, environmental justice, and civil rights, narratives can either strengthen or weaken opportunities for progress by advancing or undermining democratic values, norms, and freedoms. They can also increase social connection, a sense of shared purpose, and trust in our government and each other or they can drive division and polarization. To effectively advance democracy and increase a shared sense of belonging, we need a better narrative. Champions for democratic principles from every sector and from across the political spectrum can change the narrative and advance support for democracy.

A Hispanic father carries his young daughter on his shoulders as she holds a small American flag, standing next to the mother at an outdoor public gathering.
A smiling soldier in a wheelchair wearing camouflage fatigues hugs a young child on his lap while another child pushes the wheelchair from behind in a park setting.
A female news reporter holds a microphone and speaks seriously into a camera, standing in front of a government building, representing the importance of a free press.
A young Black woman smiling and holding out an "I Voted Today" sticker, representing voter participation and the fundamental democratic right to vote.

To help advance a proactive democracy narrative, the Pro-Democracy Narrative Playbook’s partners have conducted extensive multi-methodology scans, and analysis of the most dominant and salient pro-democracy and pro-authoritarian narratives in 12 countries on five continents, including the United States.

Based on this formative research, we developed, tested, and refined a set of effective pro-democracy narratives, grounded in core values and complete with supporting message frameworks. We are openly sharing the research findings, narratives, and resources to help advocates across all sectors shift hearts, minds, and norms in support of democratic values.

Now is the time to both defend democratic institutions and proactively champion a compelling vision of democracy grounded in freedom, fairness, and fearlessness.

About the Initiative

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U.S. Pro-Democracy Narrative and Message Guide

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Research and Resources

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Events and News

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Pro-Democracy Narrative Playbook Partners

Coordinating Partner
Core Partners