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Amid Tariff Tensions, North American Consumers Are Increasingly Pessimistic About the Economy

Newly announced global tariffs by the U.S. could mute sentiment more broadly, mirroring the experience of Mexico and Canada who have been battling tariff negotiations since early February

U.S. Politics

Business Must Carefully Navigate Views on Immigration in Trump’s America

April 3, 2025

•Analysis

Global Politics

America's Global Reputation Has Fallen Off a Cliff

April 2, 2025

•Analysis

Retail & E-Commerce

Consumers Increasingly Turn to Affordable Options — What Brands Do They Think Are a Good Value?

April 2, 2025

•Analysis

Recent

What’s On Tap for Morning Consult Pro in Q2

With Workers Less Willing to Ask for a Raise, Leverage Remains with Employers

Trump’s Auto Tariffs Are as Unpopular as Proposed Levies on Canada & Mexico

Elon Musk’s Image Plumbs New Depths

Gen Alpha’s Influence

Early Adopters, Always a Step Ahead

Our expert analysts leverage proprietary, high-frequency survey data to deliver instant, actionable insight into how major developments are impacting public opinion.

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