Get the most out of Prescient’s modern MMM

Discover how our clients use the dashboard to propel their brands to new levels and guides for getting the most from each of our features.

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February 19, 2026

MaryRuth’s scales Pinterest investment 8x by leveraging omnichannel halo effects

Prescient AI works hand-in-hand with ad publishers like Pinterest to help brands discover and scale performance in awareness channels that traditional measurement tools consistently undervalue. When we began working with … Continued

prescient ai brumate case study header image

June 26, 2025

BrüMate drives omnichannel growth by quantifying halo effects of upper-funnel investments

CTV’s hidden impact and Amazon’s true growth drivers revealed for BrüMate through Prescient AI’s MMM.

maryruths applovin case study main image with logos

May 28, 2025

MaryRuth’s beats iROAS target by 49% with AppLovin

Using Prescient AI, MaryRuth’s uncovered the full value of its AppLovin campaigns, including their influence on Amazon.

prescient saatva case study header image with both logos

March 11, 2025

Saatva gains a 22% increase in revenue from TV ads with network-level forecasting

Learn how Prescient’s MMM revealed which linear and CTV investments would drive maximum growth.

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February 26, 2025

Coterie makes data-driven decision changes to TV spend for instant improvement in CAC and ROAS

How Prescient AI enabled Coterie to fuel Q4 acquisition by reallocating network-level spend on Linear TV and across the marketing mix.

beekman 1802 prescient case study header image with both logos

November 5, 2024

Beekman 1802 drives 11% ROAS boost, 2x impressions with Prescient AI in less than four months

Learn how Prescient’s unbiased cross-channel measurement and halo effects helped Beekman 1802’s David Baker scale key channels with confidence. Since joining Prescient (Prescient platform data): Prescient allows us to track … Continued

October 30, 2025

Emerging technology trends brands and agencies need to know about right now

Apple announced that it will now serve ads on its Map function. Here are thoughts from our CTO and co-founder Cody Greco on what that means for brands. | AdAge

October 23, 2025

From hatred to hiring: OpenAI’s advertising change of heart

As signs point to OpenAI pursuing advertising, Digiday outlines what brought the company to this point and taps our CEO Mike True for his insights.

August 15, 2025

What Is Marketing Mix Modeling In Ecommerce And How To Use It — Michael True

In this episode of Ecommerce Coffee Break, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling.

July 25, 2025

6 AI Startups Publicis Groupe Could Target In M&A Spree

Ad giant Publicis is shopping for AI companies. Business Insider talked to industry experts to put together a list of AI companies insiders think could be on its wish list. Prescient AI was mentioned as being a target.

July 18, 2025

Top 5 AdTech Tools This Week: V2RSION, Prescient AI, VIOOH, Captify and Invibes

Performance Marketing World rounded up new ways to power up your tech stack, from AI-powered positioning platforms to search intent data for premium TV inventory, and featured Prescient AI.

July 16, 2025

Prescient AI Unveils First Fundamentally New Marketing Mix Model Since 1960s

PPC Land featured our proprietary model that introduces several technical capabilities designed for contemporary marketing environments, including “halo effects,” tracking how top-of-funnel activity impacts downstream revenue.

February 25, 2026

How mechanistic modeling solves the baseline leakage problem

In the first two articles of this series, we explored baseline leakage: the systematic error where marketing mix models incorrectly give credit to your marketing campaigns for sales that would … Continued

February 25, 2026

Building a regulation-ready marketing machine: How to future-proof your strategy now

When building codes change, two types of contractors exist: those who built to code all along, and those who scramble to retrofit. The second group spends far more money, causes … Continued

February 24, 2026

What is ACoS? The metric every advertiser should know (and its limits)

Every profession has a number everyone watches. In baseball, for decades it was batting average. In finance, it was share price. In pay-per-click advertising, for a lot of brands, that … Continued

February 24, 2026

12 top marketing attribution software solutions: 2026 comparison guide

Every marketer has been in this meeting. Your Meta dashboard says one thing, your Google Analytics says another, and your revenue numbers quietly sit somewhere in between. You ask your … Continued

February 23, 2026

How to calculate return on marketing investment

A recipe and a marketing budget have more in common than you might think. Both list out a set of ingredients and a cost. Both promise a result. And both … Continued

February 23, 2026

Here’s what happens when you turn off brand search

You launch a brilliant YouTube campaign. Creative is stunning. Message resonates. Brand lift scores climb. You’re building serious mental real estate with your target audience. Three weeks later, someone remembers … Continued

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