news

Umitron launches FARM - A Comprehensive Production and Cost Management Service for Aquaculture Businesses

Prepared by: Umitron Pte. Ltd. (location: Singapore,　President: Masahiko Yamada) and UMITRON K.K. (location: Shinagawa-ku, Tokyo, President: Ken Fujiwara)

(Both companies hereinafter referred to as ‘UMITRON’)

UMITRON is excited to announce the launch of FARM, a revolutionary cloud-based service designed to streamline production and cost management for aquaculture businesses. It is available to all fish producers globally, regardless of the scale or type of their production operation, and can be used with feeders such as CELL or independently for farms that do not currently have feeders. FARM has already received high praise as a production management tool from its early-stage users across the globe, who are using different production setups and farming a diverse range of species.

Umitron Seafood Makes A Splash In US Waters

Prepared by: UMITRON K.K. (Location: Shinagawa-ku, Tokyo; President: Ken Fujiwara; hereinafter referred to as ‘UMITRON’)

UMITRON is thrilled to officially announce the expansion of its seafood arm, bringing sustainably farmed fish to consumers across the United States. This initiative aligns with the company’s mission to raise consumer awareness about sustainably farmed seafood and create additional stable sales channels for aquaculture partners leveraging UMITRON’s advanced technology.

Umitron Seafood Continues Its Journey Into International Waters

UMITRON PTE. LTD. (Location: Singapore, Co-founder/President Masahiko Yamada, hereinafter UMITRON), a leading provider of technology solutions for the aquaculture industry, is excited to announce the launch of its seafood brand in Singapore in partnership with Chef Shusuke Kubota from Omakase at Stevens. This partnership will bring Umitron’s sustainably farmed Japanese red sea bream to local consumers via a carefully crafted limited-time menu (available until 15 June 2023 only) that is guaranteed to be a gastronomical delight.

The company, which has been a pioneer in developing cutting-edge solutions to support aquaculture producers, is now taking its commitment to environmental stewardship to the next level by teaming up with the renowned chef to showcase the delicious possibilities of more sustainably-farmed seafood.

Umitron takes its sustainable seafood brand global with a rebranding exercise.

UMITRON K.K. (Location: Shinagawa-Ku, Tokyo, Representative: Ken Fujiwara, hereafter UMITRON) has recently announced a rebrand of the consumer arm of its business, a move that reflects its redefined strategy to expand globally beyond Japan and also to reiterate its mission to promote global sustainable seafood products farmed using technology.

Umitron’s foray into reducing the carbon footprint of aquaculture production

UMITRON K.K. (Location: Shinagawa-Ku, Tokyo, Representative: Ken Fujiwara, hereafter UMITRON) recently assessed the environmental footprint of their ASC-certified red sea bream sold under their sustainability brand, Umi to Sachi. The life cycle assessment (*1) measured greenhouse gas (GHG) emissions produced across the product’s value chain, from raw material procurement to end-use and disposal. The analysis also showed that Umitron Cell, Umitron’s AI-powered smart feeder, reduced feed-related GHG emissions by 20% compared to conventional automatic feeders.

Umitron makes new waves with Remora by integrating AI-based feeding optimization and mortality estimation to large-scale farms.

UMITRON PTE. LTD. (Singapore, Co-founder/Managing director Masahiko Yamada, hereinafter Umitron) is proud to announce the launch of its latest product, Umitron Remora. This plug-and-play software brings the company’s highly specialized feed optimization algorithms, pellet detection, and mortality estimation to large-scale farm operations without installing additional hardware equipment. It was specifically designed to be a tool to complement a farm’s operations to increase efficiency and reduce unnecessary workload and stress for feed operators when having to monitor multiple concurrent pen feeding.

Umitron collaborates with major Japanese supermarkets and top chefs to start test selling of sustainably grown fish, and is moving towards pushing the sustainable seafood movement beyond companies and associations

Umitron K. K. (Location: Tokyo, Co-founder / CEO Ken Fujiwara, hereinafter Umitron) started test selling of farm-grown red sea bream and grouper, which from an environmental and manpower resource perspective, is far more sustainable. From 8 February 2021, five supermarkets under the Tokyu Store Corporation, which is one of the most famous retailers in the Tokyo region, will be bringing these products from farm direct to consumers. These fish are grown by aqua farmers who have been using Umitron’s technology.

Using QR codes printed on the packaging, consumers will be able to access recipes that showcase delicious and easy-to-prepare meals as well as information about the farmer and the fish species they have purchased. These recipes were created by ‘Chefs for the Blue’, an advocacy group comprised of top chefs across Japan who are working together to raise consumer awareness about sustainable seafood in the country.

Keep reading

UMITRON encourages consumers to support sustainable seafood production with the launch of a new initiative: ‘UMI to SACHI’

UMITRON PTE. LTD. (Location: Singapore, Co-founder/ Managing director Masahiko Yamada, hereinafter UMITRON) recently launched ‘UMI to SACHI’, an initiative advocating for consumers to be more emotionally in touch with the way seafood is produced and to encourage them to be more involved in the future of our oceans. In doing so, Umitron hopes to leverage technology to help farms not only optimise their material and manpower resources but also to adopt more sustainable and environmentally conscious farming practices that protect the surrounding marine environment.

See, that’s what the app is perfect for.

Umitron launches FARM - A Comprehensive Production and Cost Management Service for Aquaculture Businesses

Umitron Seafood Makes A Splash In US Waters

Umitron Seafood Continues Its Journey Into International Waters

Umitron takes its sustainable seafood brand global with a rebranding exercise.

Umitron’s foray into reducing the carbon footprint of aquaculture production

Umitron makes new waves with Remora by integrating AI-based feeding optimization and mortality estimation to large-scale farms.

Umitron collaborates with major Japanese supermarkets and top chefs to start test selling of sustainably grown fish, and is moving towards pushing the sustainable seafood movement beyond companies and associations

UMITRON encourages consumers to support sustainable seafood production with the launch of a new initiative: ‘UMI to SACHI’