In business, a variable cost is an expense that changes based on activity levels or production volume. In email marketing, this could refer to costs that increase with the size of your subscriber list or the number of emails sent, such as charges from an email service provider.
Glossary
Variable Cost
Related glossary terms
Variable Cost
WordPress SMTP Plugin That Simply Works
With 10+ SMTP integrations on one-click, a dedicated mobile app and dozens of features, Post SMTP ensures your WordPress site sends emails without fail.
