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Read all about the latest Polytag news and events.
Read all about the latest Polytag news and events.
Extended Producer Responsibility regulations are tightening, consumers demand proof of sustainability, and retailers need hard data to manage compliance costs.

California SB 343 is reshaping how packaging producers can describe recyclability in one of the world’s most influential markets, forcing brands to move from assumptions and averages to evidence-based claims grounded in real recycling system performance.

Suntory Beverage & Food Great Britain & Ireland (SBF GB&I), the proud producer of Lucozade and Ribena, has partnered with Polytag to deploy advanced QR technology.

In a major step forward for the UK’s circular economy, Waitrose will implement invisible tracking technology at scale with Polytag.

In collaboration with Zebra Technologies, Polytag has successfully deployed advanced machine vision software capable of achieving a 100% detection rate for tagged packaging in industrial recycling environments.

In a recent interview with UKTN’s “Founder in Five” series, Polytag’s co-founder and CEO, Alice Rackley, shared deep insights into the journey of building a tech company focused on circularity.

Ecosurety announces their support for Polytag’s Ecotrace Programme for transparent and traceable recycling data as part of a shared vision for creating the circular economy.

Further developments with longstanding partner Biffa, a leader in sustainable waste management. The collaboration further extends coverage of Polytag’s network in the UK, laying critical groundwork for real-time packaging traceability in the capital city, London, for household brands.

Brands considering how to tag and trace their plastic products across the lifecycle are likely to spend time exploring Polytag, with its UV tag and GS1 data matrix system, and Digimarc, which embeds proprietary invisible codes into packaging artwork.

Those of us in the RecTech industry have reached a consensus; the circular economy must become a reality and the path forward is led by innovation in technology.
