Changeset 3486227

Timestamp:

03/19/2026 08:22:09 AM (10 days ago)

Author:

NerdCow

Message:

Update description and FAQ

File:

• nerdcow-the-image-optimizer/trunk/readme.txt (modified) (2 diffs)

nerdcow-the-image-optimizer/trunk/readme.txt

@@ -9 +9 @@
 License URI: https://www.gnu.org/licenses/gpl-2.0.html
 
-Perfectly optimized images for your website. Automatically compress and convert uploads to WebP/AVIF.
+Automatically compress and convert your images to modern file formats (WebP, AVIF). Get a perfectly optimized image every time and speed up your website.
 
 == Description ==
 
-Perfectly optimized images for your website — without lifting a finger.
+Make your website faster than ever with TIO's smart optimization.
 
-The Image Optimizer automatically compresses and converts your images the moment they hit your media library. Smaller files, faster pages, happier visitors. No settings to tweak, no quality trade-offs, no extra steps.
+Upload your images like you've always done before, and we'll handle the rest. The Image Optimizer compresses your image and converts it to a modern file format. The result is the lightest image possible, without losing the quality.
 
-**Why site owners love it:**
+**Why choose our plugin?**
 
-* Faster page loads — smaller images mean better Core Web Vitals
-* Set it and forget it — compression happens automatically on upload
-* Modern formats — converts to WebP and AVIF for maximum savings
-* No visible quality loss — your images still look great
-* 50 free credits — start optimizing immediately, no credit card needed
-* No account required — just a license key and you're done
-* Undo anytime — restore a credit within 24 hours if you change your mind
-* See your savings — per-image stats in the media library and Gutenberg sidebar
+The Image Optimizer uses smart optimization parameters tuned specifically for website images. It's designed to be a simple companion that gives you the perfect image every time. We decide on the perfect balance of size and quality for your uploaded image. TIO automatically converts your new uploads to the best format (including modern formats like WebP and AVIF), applies lossless conversion or uses lossy compression settings that don't affect the quality.
 
-**How it works:**
+It's perfect for small marketing teams who don't have the time and know-how to optimise images manually and busy agencies who can't afford the time to do it manually at scale.
+
+We developed TIO to solve our own frustration with image optimizers. As a result, we were able to achieve results up to 35% file size reduction compared to other compressors. Going the extra mile helps ticking off the Google PageSpeed insights image checks, especially those for next-gen image formats.
+
+**How it works?**
+
+You upload your images as you normally do — one by one or in bulk, either way is fine. You can do it via the WordPress media library and by uploading directly into your pages.
+
+We categorise what's in the image to apply the right optimization settings. We use suitable compression and file format conversion, as well as remove unnecessary metadata.
+
+As an example, screenshot compression makes sure to not sacrifice text sharpness, while plain illustrations with low colour depth use more aggressive compression since it won't affect the quality nearly as much.
+
+We optimise the source file, so WordPress thumbnails come pre-optimised as well.
+
+**Supported file formats**
+
+The only excluded file format is GIF. We support all other file formats that WordPress allows, including HEIC.
+
+**Try it for free**
+
+TIO allows you to generate one license key with 50 free image credits per website. That's enough to test a few core pages and measure the impact.
 
 1. Get a free license key at [theimageoptimizer.com/key](https://theimageoptimizer.com/key)
 2. Paste the key in Settings > TIO Image Optimizer
 3. Upload images as usual — they are compressed automatically
+
+**Credit restoration for peace of mind**
+
+Uploaded an image by mistake or we didn't optimise it to your liking? You can reclaim the credit straight from the WordPress Media Library, subject to our [Terms](https://theimageoptimizer.com/terms).
+
+And if we notice that your image was already optimal, we won't charge a credit in the first place — nothing to reclaim there!
 
 **External Service Disclosure**
@@ -65 +84 @@
 = What image formats are supported? =
 
-The plugin compresses JPEG, PNG, and WebP images. It can also convert images to WebP or AVIF for smaller file sizes.
+The plugin supports all image formats that WordPress allows, including JPEG, PNG, WebP, and HEIC. The only excluded format is GIF. Images can also be converted to modern formats like WebP or AVIF for smaller file sizes.
 
 = Can I compress the existing images? =