Changeset 2591149

Timestamp:

08/31/2021 01:21:38 AM (4 years ago)

Author:

zgilyana

Message:

Updated readme to include chat bot information and use cases

File:

• formilla-live-chat/tags/1.2/readme.txt (modified) (7 diffs)

formilla-live-chat/tags/1.2/readme.txt

@@ -16 +16 @@
 **Formilla Live Chat Features:**
 
-* **Installs Instantly:** Use the out-of-the-box Formilla web interface to begin chatting immediately.  The live chat button will appear on your WordPress or WooCommerce site upon installation/activation of this plugin.
+* **Installs Instantly:** Use the out-of-the-box Formilla Live Chat web interface to begin chatting immediately.  The live chat button will appear on your WordPress or WooCommerce site upon installation/activation of this plugin.
 
 * **Mobile Apps for iPhone, iPad, and Android Devices:** Reply via your mobile device or tablet by using our iPhone/iPad or Android apps! Install our app and simply login to your Formilla account to chat with customers from anywhere!  This feature is available with any Premium package.
@@ -34 +34 @@
 * **Smart Messages:** Target visitors like never before! With Smart Messages, you can automatically display custom messages to your website visitors in many different scenarios (Premium packages).
 
-* **Marketing Automation (Email Messaging):** Keep customers coming back to your website with Formilla automatic email messaging.  Use the "Personal" template so it looks like you're contacting your customer directly, and not via a mass email marketing campaign.  Use the "Professional" template when sending a company announcement, blog update, or similar, which includes your company logo, social links, and company address.  Marketing automation features are a paid feature and come with our Growth package.
-
-* **Marketing Automation (In-App Messaging):**  Display In-App/website popup messages to your Formilla contacts using multiple different display types on your website (popups, corner widgets, website bars).  Announce a limited time offer or sale, offer a coupon code, direct users to your latest blog, communicate breaking news or a maintenance outage, or market virtually anything to your visitors.  Marketing automation features are a paid feature and come with our Growth package.
+* **Marketing Automation (Email Messaging):** Keep customers coming back to your website with Formilla automatic email messaging.  Use the "Personal" template so it looks like you're contacting your customer directly, or use the "Professional" branded template when sending a company announcement, blog update, etc. (Growth package).
+
+* **Marketing Automation (In-App Messaging):**  Display In-App/website popup messages using multiple display types on your website (popups, corner widgets, website bars).  Announce a limited time offer or sale, offer a coupon code, or market virtually anything to your visitors (Growth package).
 
 * **Canned (Saved) Replies:** Use simple keyboard shortcuts to access saved replies and quickly respond to commonly asked questions (Premium option). 
@@ -42 +42 @@
 * **File Sharing:** Allow site visitors and agents to securely share files during a chat. File sharing helps you resolve customer issues more quickly. You also have the power to disable file sharing for visitors, agents, or both (paid feature comes with our Professional package or higher). 
 
-* **User/Agent is Typing a Message...:** Now you don't need to wonder if the person you're chatting with is even on the other end! Formilla keeps visitors and agents informed if the User or Agent is typing a message. This improves usability and makes conversations more enjoyable.
+* **User/Agent is Typing a Message...:** Now you don't need to wonder if the person you're chatting with is even on the other end! Formilla Live Chat keeps visitors and agents informed if the User or Agent is typing a message. This improves usability and makes live chat more enjoyable.
 
 * **Desktop Notifications:** Make sure you don't miss any chats by enabling Desktop Notifications to see an alert box displayed every time you receive a chat.  This feature currently works with Chrome, Firefox, and Safari.   
@@ -58 +58 @@
 * **Contacts Management:** We'll store your contacts in Formilla whenever you have a conversation, or receive one while offline.  You can segment contacts automatically into separate groups to target them effectively.  You can also tag high-value prospects for follow-up, as VIP customers, or really anything else.  Use our super fast search and filtering options to find your contacts quickly.
 
-* **Chat Button Location:** Easily move the position of the chat box & button to the bottom left or right of your website with our customization options (Premium option).
-
-* **Multiple Agents:** Our Premium packages start with two chat agents, and you can add addiitonal chat agents to support incoming conversations from your customers.
+* **Chat Button Location:** Easily move the position of the live chat box & button to the bottom left or right of your website with our customization options (Premium option).
+
+* **Multiple Agents:** Our Premium packages start with two live chat agents, and you can add additional live chat agents to support incoming conversations from your customers.
 
 * **Offline Chats:** Formilla Live Chat software automatically displays as an offline version of the chat box on your site when you're unavailable to livechat.  You can manage offline messages via email as Formilla will send you a transcript of the message.  
@@ -66 +66 @@
 * **Integrate with hundreds of apps using Zapier:** Automatically post livechat transcripts directly to your favorite apps using Zapier. Hundreds of apps are supported, including email marketing tools, CRMs, ticket systems, and a lot more (e.g. Mailchimp, Constant Contact, Pipedrive, Infusionsoft, Zendesk, etc.).  This is a Premium package option.  
 
-* **Help Desk:** The Conversation History/helpdesk allows you to search by customer email address, priority, status (new, read, pending, complete), flagged vs. unflagged, and also assign an item to another user of your Formilla account.      
+* **Help Desk:** The Conversation History/helpdesk allows you to search by customer email address, priority, status (new, read, pending, complete), flagged vs. unflagged, and also assign an item to another user of your Formilla Live Chat account.      
 
 * **Export Email Data:** Formilla Live Chat software allows you to export your customers' email addresses from the Conversation History inbox.
@@ -72 +72 @@
 * **Add Private Comments:** Formilla gives you the ability to add private comments to any historical record in your Conversation History.
 
-* **Visitor Technical Info:** Formilla Conversation History includes the customer's technical details such as operating system, browser, screen resolution, etc.  Also, view visitor technical info during a conversation.
+* **Visitor Technical Info:** Formilla Conversation History includes the customer's technical details such as operating system, browser, screen resolution, etc.  Also, view visitor technical info during a live chat.
 
 * **Custom Attributes:** Pass in custom data fields from your website to Formilla for easier tracking such as account IDs, customer IDs, name, phone, and more.    
@@ -79 +79 @@
 
 * Get started immediately with our free live chat package that comes with 15 days of premium services as well.
+
+
+**Popular Use Cases for Live Chat:**
+
+There are a variety of reasons you might be interested in adding a live chat feature to your site. Most commonly, site owners are looking to chat in real-time with visitors in order to offer better customer service or to generate sales.
+
+**Live Chat for Customer Service**
+
+Data from ecommerce platform Shopify shows that “businesses that respond to a customer’s chat within five minutes are 69% more likely to get a sale.” Customers don’t like hunting around for information or waiting for responses, and live chat offers the best possible customer experience. A live chat customer service agent can speak directly to a customer, providing a personal experience leading to increased customer satisfaction.
+
+One of the benefits of live chat that businesses often overlook is the ability to learn directly from customers. Speaking to a customer who came to your site looking to solve a problem or answer a question gives you valuable insight into how real people interact with your website. Live chat customer service also helps keep customer interactions on-site, rather than seeing frustrated customers take their complaints to a public forum like social media.
+
+
+**Live Chat for Marketing**
+
+Live chat can help in multiple ways throughout the purchase funnel for your business. Talking to real human beings is one of the ways we are all most comfortable learning about new products and services, and a skilled marketer communicating to site visitors via a live chat widget can provide great opportunities to educate and engage potential customers.
+
+A live chat widget is an effective way to increase your visitor-to-lead conversion rate. By engaging potential customers right away, you’re reducing the number of visitors who “bounce” off your site. And you can also use live chat to pre-qualify leads, determining a visitor’s actual interest level in what you have to offer.
+
+
+**Live Chat for Sales**
+
+Using live chat to help convert site visitors into customers is often referred to as “conversational sales.” Your live chat sales team can help visitors find the products or services they are looking for quickly, can nurture leads brought to the site by marketing programs, and can answer ordering or billing questions as needed to offer a smooth transaction experience.
+
+Live chat is also a great opportunity for a sales agent to schedule a product demonstration or training session, which can be especially helpful for sites that provide things like business software. And agents can also encourage satisfied customers to share their contact information as part of the chat, in order to continue the personalized interaction in the future.
+
+Read more about [live chat use cases](https://www.formilla.com/blog/how-to-add-live-chat-plugin-app-for-your-site/ "live chat use cases") on our blog.
+
+**How can live chat bots help businesses?**
+
+The uses of live chat bots on business websites are varied, but can be broadly categorized into customer service, marketing, and sales tasks. Automated chat bots can staff the live chat feature on your site when live chat agents aren’t available. The flexibility provided by custom bots makes them an efficient solution for handling common sales and support tasks, while freeing up your team to handle more complex inquiries. For example, you can configure multiple bots across your website based on key landing pages, learn where visitors are at in the sales process by asking them questions and collecting input, and perform specific actions based on visitor selection.
+
+Some of the popular chat bot use cases include:
+
+* **Triage:** A live chat bot can greet site visitors and ask them to choose from several pre-defined answer buttons to guide them down a given path, similar to an automated phone system.  For example, the bot can show options such as ‘I’m new & want to learn more’, ‘Track my order’, ‘Change my password’, ‘Technical help’, along with ‘Other’ if nothing matches the reason for their visit, along with a multitude of other button options based on your business needs.
+
+* **Lead Qualification:** To collect contact information from site visitors as a means to generate leads, and ask additional qualifying questions to determine the size of the opportunity, gauge the customer’s interest and where they are at in the buying cycle, or route them right to your sales team or even book a demo on your calendar.
+
+* **Scheduling:** With the Calendly scheduling feature, a live chat bot can be configured to display your Calendly calendar directly inside the live chat widget for the visitor to choose from any available dates and times for a demo or phone consultation. 
+
+* **Frequently Asked Questions:** A custom menu-based bot can be used to preemptively answer frequently asked questions from site visitors.  For example, let’s say you have a conference event coming up and configure a live chat bot with pre-defined buttons where the visitor can quickly choose from topics such as ticket costs, directions to the event, parking tips, event schedule, guest speakers participating, nearby hotels, and more.  This can work for a virtual conference as well.
+
+* **Helper Bot:** A Helper Bot dramatically reduces support time by automatically responding to common visitor questions at any time -- day or night -- using the power of Artificial Intelligence. A Helper Bot is different from the other bot types since it allows visitors to enter a free-form question, and replies with the most relevant answer based on how it has been trained over time.