Changeset 2210901

Timestamp:

12/12/2019 03:46:05 PM (6 years ago)

Author:

b3none

Message:

Update readme

File:

• the-insertr/trunk/readme.txt (modified) (2 diffs)

the-insertr/trunk/readme.txt

@@ -16 +16 @@
 This tool helps with PPC and can make landing pages appear more specified and tailored to the ads.
 
+The Herdl dynamic keyword insertion plugin, The Insertr, dynamically inserts a keyword onto your page using a simple URL query string to determine the keyword and a shortcode for placement.
+
+The placement of the word or phrase is determined by the location of the short code. In the case where a word is not specified a fallback Keyword or phrase is placed instead.
+
+Short code to be used: [insertr key="{desiredword}" fallback="{fallback}"] where 'desiredword' is the word to be placed, and 'fallback' is the word to appear if no keyword is specified.
+
+For the Keyword to be placed on your page,  you must also add the following parameter to your URL: ?keyword={example} Where 'example' is the word you want to placed.
+
+If your URL already has parameters (E.g - there is already a ? in the URL) add &keyword={keyword} to the end of the string.
+
+Use Cases 
+- Improving the landing page experience for Google Ads performance by improving keyword relevancy
+- Personalisation of pages
+- Marketing automation
+
 == Installation ==
 
@@ -21 +36 @@
 
 Once this plugin has been approved on the WordPress marketplace we will update the repository with a link.
-
-== Usage ==
-
-To use this plugin you'll need to implement short codes in your WordPress editor like so:
-```
-The [insertr key="keyword" fallback="person"] went for a run.
-```
-
-Then you can use a link to this page as
-```
-herdl.com/run/?keyword=Cheetah
-```
 
 == Frequently Asked Questions ==