Real estate discovery has moved upstream.
Buyers are no longer finding agents through listings and rankings, but through research that shapes how they think about place—long before contact ever happens in the process.
Place Authority is a written guide that helps agents understand how people decide where to live—often before a lead is captured.
Authority forms through trust, influence, and relevance.
Experienced agents and teams who sense today’s real estate advice no longer matches how buyers decide will recognize this shift immediately.
It’s not about funnels or lead tactics—it’s about understanding how people decide where to live before contacting an agent.
You can see this approach applied through a set of actual places.
Before contact, buyers are already forming opinions through:
- Exploring neighborhoods beyond listings
- Weighing trade-offs that shape decisions
- Noticing who speaks clearly about place
An introduction for understanding how real estate discovery forms.
The five beliefs that guide Place Authority
These beliefs shape how trust, influence, and relevance are earned.
- Discovery now happens before contact
- Research shapes decisions more than inventory
- Visibility is no longer the same as authority
- Websites aren’t doing the job agents expect
- Place requires perspective, not information
Place Authority is for agents willing to think beyond scripts, bad advice, and quick fixes, and instead focus on how authority is truly formed.
Access Place Authority
Perspective on how buyers decide before they reach out, and the way trust, influence, and relevance develop.