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Norwegian DPA warns against EU-US data transfers – what it means for your website analytics
If your company relies on Google Analytics or other US-based analytics tools, you may soon be putting your data compliance at risk. In February 2025, Norway’s Data Protection Authority (Datatilsynet) issued new guidance on data transfers to the United States, highlighting growing concerns about the legal framework supporting these transfers – the EU-US Data Transfer…
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Everything you need to know about the New York Health Information Privacy Act (NYHIPA)
On January 22, 2025, the New York Assembly passed Senate Bill S929, also known as the New York Health Information Privacy Act (NYHIPA). The bill now awaits Governor Kathy Hochul’s signature. The new legislation adopts novel provisions that would make this one of the most stringent privacy laws in the US. It introduces an expansive…
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How do Google’s Enhanced Conversions and Meta’s Advanced Matching impact analytics
Privacy regulations such as GDPR and CCPA have significantly changed how companies can track and measure user interactions online. Additionally, the rise of adblockers and browser tracking restrictions limit the use of third-party cookies on the web. Users are blocking and deleting cookies due to a lack of trust in the AdTech industry and what…
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The AHA’s lawsuit against HHS guidance on online tracking technologies: What it means for HIPAA-covered entities and their use of analytics
On June 20, 2024, a US district court ruled in favor of the American Hospital Association’s (AHA) lawsuit against the Department of Health and Human Services (HHS) bulletin on using online tracking technologies, declaring it beyond agency authority. The 2022 bulletin sought to inform entities regulated under HIPAA of their obligations concerning the use of…
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25 years of digital analytics with Brian Clifton: Being data-informed, not just data-driven
As organizations increasingly rely on data in their business decisions, the challenges of ensuring data accuracy, consistency, and ethical collection are becoming more and more important. Along with understanding the audience’s needs, supporting collaboration between teams, and securing privacy compliance, these challenges have evolved into data collection and analytics priorities. Let’s dive into the third…
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![What is PII, non-PII, and personal data? [UPDATED]](https://piwik.pro/wp-content/uploads/2020/10/2020-10-21_What-Is-PII-non-PII-and-personal-data_blog-2.png)
What is PII, non-PII, and personal data? [UPDATED]
Personally identifiable information (PII) and personal data are two classifications of data that often confuse organizations that collect, store and analyze such data. Both terms cover common ground, classifying information that could reveal an individual’s identity directly or indirectly. PII is used in the US, but no specific legal document defines it. The legal system…
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Anonymous tracking: How to do useful analytics without personal data
Regulations worldwide, like GDPR or the ePrivacy Regulation, set a high bar for collecting user data. For one, GDPR requires consent to process the data if it’s reasonably likely that such data could be used to identify an individual. The problem is that consent opt-in rates typically vary between 30% and 70-80%. The solution? Anonymizing…
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25 years of digital analytics with Brian Clifton: Considered an obstacle at first, privacy is now top of everyone’s mind
In the late 1990s, the recognition of the internet’s commercial potential marked a significant shift into the era of digital analytics. This transition not only reshaped approaches to data but also underscored the importance of privacy as a crucial element of modern analytics. Brian Clifton, a renowned digital analytics and privacy expert, takes a trip…
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Piwik PRO is a PIPEDA-compliant analytics vendor
The growing global trend for strong data protection laws is changing how organizations gather and use data. With privacy-focused product features and organizational processes, Piwik PRO is able to support companies in meeting the requirements of GDPR, HIPAA and many others. One of the regulations that Piwik PRO helps organizations comply with is the Personal…
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Harmonizing marketing and privacy: How EU organizations are developing their compliant digital marketing strategies
After six years of GDPR enforcement, privacy compliance is no longer an obstacle for EU companies. They have grown to feel more comfortable with the regulation, accepting it as a constant aspect affecting businesses today. Rather than viewing privacy only as a requirement, European companies are now exploring the opportunities it brings. As we’ve observed,…
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