{"id":5398,"date":"2020-09-29T16:48:16","date_gmt":"2020-09-29T15:48:16","guid":{"rendered":"https:\/\/www.zeichenschatz.net\/?p=5398"},"modified":"2022-11-18T15:33:24","modified_gmt":"2022-11-18T14:33:24","slug":"open-sans","status":"publish","type":"post","link":"https:\/\/pimpmytype.com\/open-sans\/","title":{"rendered":"Stop using Open Sans \u2013 Why your font choice matters"},"content":{"rendered":"\n<p class=\"lead-in\"><span class=\"first-letter\">S<\/span>ay it after me: \u201cI will not use Open Sans. There are plenty of other typefaces.\u201d The <a href=\"https:\/\/www.youtube.com\/watch?v=l1PPK7mE0zE\">second episode of Pimp my Type<\/a> is about this omnipresent typeface, why it is that popular and how to embrace more typographic diversity on the web by making your projects unique.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Stop using Open Sans! Why your font choice matters\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/l1PPK7mE0zE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/de.wikipedia.org\/wiki\/Open_Sans\">Open Sans<\/a>, Open Sans, Open Sans! It\u2019s everywhere. It ranks among the most popular Google Fonts with more than 1.5 trillion <a href=\"https:\/\/fonts.google.com\/analytics\">views<\/a> in one year. Countless websites use it, including big brands like: <a href=\"https:\/\/www.ikea.com\"><span class=\"small-caps\">IKEA<\/span><\/a> (actually it\u2019s Noto Sans, but they are <a href=\"https:\/\/www.reddit.com\/r\/typography\/comments\/480zna\/what_are_differences_between_notodroid_and_open\/\">almost the same<\/a>), <a href=\"https:\/\/www.chase.com\/\">Chase Bank<\/a> and WordPress (on the website until it\u2019s 2020 redesign and switch to Recoleta).<\/p>\n\n\n\n<p>However, <strong>there is nothing wrong about Open Sans specifically,<\/strong> my point is that it\u2019s just <strong>overused,<\/strong> it\u2019s the new Arial. And I guess most people might use it just because it\u2019s popular. When something has so many views it can\u2019t be bad, right? Wrong! Choosing a typeface is an opportunity for your website, app or digital product to show personality, be memorable and stand out among its competition. And if you\u2019re just using Open Sans you\u2019re missing out on that.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"3500\" height=\"1969\" src=\"https:\/\/pimpmytype.com\/wp-content\/uploads\/2020\/09\/Open-Sans-Sample-big.png\" alt=\"Open Sans an it\u2019s alphabet\" class=\"wp-image-5408\" srcset=\"https:\/\/pimpmytype.com\/wp-content\/uploads\/2020\/09\/Open-Sans-Sample-big.png 3500w, https:\/\/pimpmytype.com\/wp-content\/uploads\/2020\/09\/Open-Sans-Sample-big-800x450.png 800w, https:\/\/pimpmytype.com\/wp-content\/uploads\/2020\/09\/Open-Sans-Sample-big-1200x675.png 1200w, https:\/\/pimpmytype.com\/wp-content\/uploads\/2020\/09\/Open-Sans-Sample-big-768x432.png 768w, https:\/\/pimpmytype.com\/wp-content\/uploads\/2020\/09\/Open-Sans-Sample-big-1536x864.png 1536w, https:\/\/pimpmytype.com\/wp-content\/uploads\/2020\/09\/Open-Sans-Sample-big-2048x1152.png 2048w, https:\/\/pimpmytype.com\/wp-content\/uploads\/2020\/09\/Open-Sans-Sample-big-1400x788.png 1400w, https:\/\/pimpmytype.com\/wp-content\/uploads\/2020\/09\/Open-Sans-Sample-big-600x338.png 600w\" sizes=\"auto, (max-width: 3500px) 100vw, 3500px\" \/><\/figure>\n\n\n\n<p>In this article I\u2019ll cover why your font choice matters, why Open Sans is that popular, and where to find alternatives for more diverse typography on the web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why your font choice matters<\/h2>\n\n\n\n<p>There is almost no website, app or digital product that exists without text. And typography is the clothes your words wear. It sets the tone of voice or the vibe for your project. And as Jason Pamental <a href=\"https:\/\/youtu.be\/Hp9p3-M29R0?t=351\">said in a talk<\/a> \u201cType is never neutral\u201c.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-full wp-image-5409\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/pimpmytype.com\/wp-content\/uploads\/2020\/09\/i-love-you-in-different-typefaces.png\" alt=\"I love you written in three different typefaces\" class=\"wp-image-5409\" srcset=\"https:\/\/pimpmytype.com\/wp-content\/uploads\/2020\/09\/i-love-you-in-different-typefaces.png 1400w, https:\/\/pimpmytype.com\/wp-content\/uploads\/2020\/09\/i-love-you-in-different-typefaces-800x450.png 800w, https:\/\/pimpmytype.com\/wp-content\/uploads\/2020\/09\/i-love-you-in-different-typefaces-1200x675.png 1200w, https:\/\/pimpmytype.com\/wp-content\/uploads\/2020\/09\/i-love-you-in-different-typefaces-768x432.png 768w, https:\/\/pimpmytype.com\/wp-content\/uploads\/2020\/09\/i-love-you-in-different-typefaces-600x338.png 600w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption class=\"wp-element-caption\">Where do you feel loved? Different typefaces from top to bottom: Winsome by Laura Worthington, Helvetica by Max Miedinger, and Elliots by Emigre. Example inspired by Jason Pamental<\/figcaption><\/figure>\n\n\n\n<p>It makes a difference if I set these famous three words in different typefaces. From heart-warming to dull to creepy. So the form of these characters influence the way we receive a message. And since we live in a mobile first world, distinctive typography has gotten even more important. When looking at a website or app on your phone, what remains from your branding except colors and images \u2013 it\u2019s mostly text. For the mobile view of a website there is not much room left for a special layout. And for an app the <span class=\"small-caps\">UX<\/span> conventions are mostly predetermined by the given platform like iOS or Android (which they should be). <strong>So the choice of a font is your chance to stand out.<\/strong><\/p>\n\n\n\n<p>There are two main things a solid typeface selection can provide:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Function<\/strong> \u2013 Makes your message easy to read: <em>Font follows function.<\/em><\/li>\n\n\n\n<li><strong>Branding<\/strong> \u2013 Sets the vibe for your message and makes it distinguishable and memorable: <em>Font follows feeling.<\/em><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Why Open Sans is so popular<\/h2>\n\n\n\n<p>Let\u2019s take a closer look at the main reasons why Open Sans is so popular and what arguments are against that.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">It\u2019s easy to read and has a friendly appearance<\/h4>\n\n\n\n<p>True. But there are plenty of other fish in the typographic ocean sharing the same characteristics that should be seen, admired, and loved. Open Sans is not the only one.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">It\u2019s got many of styles and supports a lot of languages<\/h4>\n\n\n\n<p>Absolutely, its five weights with corresponding italics make it suitable for a range of applications. But do you really need all these characters and styles? For most projects you might be good with regular, bold, maybe italic. So remember, <strong>less might be more.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">It\u2019s free and brings no hassle with licensing<\/h4>\n\n\n\n<p>That\u2019s probably the main reason, right? And everybody loves to save money and administrative effort. But money spend on a typeface is well invested. If you use it for a small project \u2013 licensing isn\u2019t that expensive. If you use it for a big, wide-spread project the budget for a more rarely used font is most certainly there. We just forgot about that since we got so used to not paying for fonts which could also be not paying for your project\u2019s individuality.<\/p>\n\n\n\n            <div id=\"mailerlite-form_1\" data-temp-id=\"69fce4f7aed73\">\n                <div class=\"mailerlite-form\">\n                    <form action=\"\" method=\"post\" novalidate>\n                                                    <div class=\"mailerlite-form-title\"><h3>Better typography. 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Check your inbox (or spam folder) to confirm your subscription.<\/p>\n<\/h4>\n                                                    <\/div>\n                    <\/form>\n                <\/div>\n            <\/div>\n        <script type=\"text\/javascript\" src='https:\/\/pimpmytype.com\/wp-content\/plugins\/official-mailerlite-sign-up-forms\/assets\/js\/localization\/validation-messages.js'><\/script>\n         <script type=\"text\/javascript\"> var selectedLanguage = \"\"; var validationMessages = messages[\"en\"]; if(selectedLanguage) { validationMessages = messages[selectedLanguage]; } window.addEventListener(\"load\", function () { var form_container = document.querySelector(`#mailerlite-form_1[data-temp-id=\"69fce4f7aed73\"] form`); let submitButton = form_container.querySelector('.mailerlite-subscribe-submit'); submitButton.disabled = true; fetch('https:\/\/pimpmytype.com\/wp-admin\/admin-ajax.php', { method: 'POST', headers:{ 'Content-Type': 'application\/x-www-form-urlencoded', }, body: new URLSearchParams({ \"action\" : \"ml_create_nonce\", \"ml_nonce\" : form_container.querySelector(\"input[name='ml_nonce']\").value }) }) .then((response) => response.json()) .then((json) => { if(json.success) { form_container.querySelector(\"input[name='ml_nonce']\").value = json.data.ml_nonce; submitButton.disabled = false; } }) .catch((error) => { console.error('Error:', error); }); form_container.addEventListener('submit', (e) => { e.preventDefault(); let data = new URLSearchParams(new FormData(form_container)).toString(); let validationError = false; document.querySelectorAll('.mailerlite-form-error').forEach(el => el.remove()); Array.from(form_container.elements).forEach((input) => { if(input.type !== 'hidden') { if(input.required) { if(input.value == '') { validationError = true; let error = document.createElement(\"span\"); error.className = 'mailerlite-form-error'; error.textContent = validationMessages.required; input.after(error); return false; } } if((input.type == \"email\") && (!validateEmail(input.value))) { validationError = true; let error = document.createElement(\"span\"); error.className = 'mailerlite-form-error'; error.textContent = validationMessages.email; input.after(error); return false; } } }); if(validationError) { return false; } fade.out(form_container.querySelector('.mailerlite-subscribe-button-container'), () => { fade.in(form_container.querySelector('.mailerlite-form-loader')); }); fetch('https:\/\/pimpmytype.com\/wp-admin\/admin-ajax.php', { method: 'POST', headers:{ 'Content-Type': 'application\/x-www-form-urlencoded', }, body: data }) .then((response) => { fade.out(form_container.querySelector('.mailerlite-form-inputs'), () => { fade.in(form_container.querySelector('.mailerlite-form-response')); }); }) .catch((error) => { console.error('Error:', error); }); }); }, false); var fade = { out: function(el, fn = false) { var fadeOutEffect = setInterval(function () { if (!el.style.opacity) { el.style.opacity = 1; } if (el.style.opacity > 0) { el.style.opacity -= 0.1; } else { el.style.display = 'none'; clearInterval(fadeOutEffect); } }, 50); if( typeof (fn) == 'function') { fn(); } }, in: function(el) { var fadeInEffect = setInterval(function () { if (!el.style.opacity) { el.style.opacity = 0; } if (el.style.opacity < 1) { el.style.opacity = Number(el.style.opacity) + 0.1; } else { el.style.display = 'block'; clearInterval(fadeInEffect); } }, 50); } }; function validateEmail(email){ if(email.match( \/^(([^<>()[\\]\\\\.,;:\\s@\\\"]+(\\.[^<>()[\\]\\\\.,;:\\s@\\\"]+)*)|(\\\".+\\\"))@((\\[[0-9]{1,3}\\.[0-9]{1,3}\\.[0-9]{1,3}\\.[0-9]{1,3}\\])|(([a-zA-Z\\-0-9]+\\.)+[a-zA-Z]{2,}))$\/ )) { return true; } return false; } <\/script> \n\n\n\n<h2 class=\"wp-block-heading\">What you can do about it<\/h2>\n\n\n\n<p>I encourage you not to use Open Sans, or Robot, or Lato, or PT Sans, or Montserrat, or Helvetica \u2026 just because it\u2019s popular. Try something else for diversity\u2019s sake. Show the <strong>uniqueness<\/strong> of your project and <strong>bring out the best of it<\/strong> by choosing a font that is not so common in your project\u2019s industry.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Check out alternatives to GoogleFonts<\/h4>\n\n\n\n<p>There are a lot of other fonts out there, some also free and open source, that are an equal good choice. Take a look at my <a href=\"https:\/\/pimpmytype.com\/free-quality-fonts\/\" data-type=\"post\" data-id=\"5360\">list where to get good fonts<\/a>. I really want to encourage you to look at the <strong>tiny foundries,<\/strong> distributors and type designers that license them for a reasonable price, just to mention one of my favorites like <a href=\"https:\/\/djr.com\">DJR<\/a>, <a href=\"https:\/\/fontfabric.com\">fontfabric,<\/a> <a href=\"https:\/\/latinotype.com\/\">latinotype<\/a> or <a href=\"https:\/\/futurefonts.xyz\/\">futurefonts<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. The least you can do<\/h4>\n\n\n\n<p>Reverse the order on Google fonts for popularity and then check out the others. And yes \u2013 there is a lot of crap there too that might not be suited for your project. And I\u2019ll cover a follow up video on how to judge a good typeface for your body text in one of the next videos. But for now I just want to motivate you to get fresh perspective and look for other options.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. If you want to blend in and \u201cstay neutral\u201c<\/h4>\n\n\n\n<p>Maybe you use Open Sans intentionally <em>because<\/em> your project should <em>not<\/em> stand out and you want to stay \u201cneutral\u201d. As I wrote before, type is never neutral, but you can to go \u201cinvisible\u201d or fully integrate in the used platform by picking the system fonts. <em>Segoe UI<\/em> on Windows, <em>San Francisco<\/em> on Apple devices, <em>Roboto<\/em> on Android or even <em>Lucida Sans<\/em> provide a decent user experience. This way you won\u2019t bother downloading a web font and save your users some kilobytes.<\/p>\n\n\n\t<div class=\"support-box support-box--patreon\">\n\t\t<div class=\"patreon--logo\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"3.5rem\" height=\"3.5rem\" viewBox=\"0 0 256 247\"><path fill=\"#FFFFFF\" d=\"M45.136 0v246.35H0V0h45.136Zm118.521 0C214.657 0 256 41.343 256 92.343s-41.343 92.343-92.343 92.343s-92.343-41.344-92.343-92.343c0-51 41.344-92.343 92.343-92.343Z\"\/><\/svg>\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h4 class=\"h4\">Pimp my Type on Patreon<\/h4>\n\t\t\t<p>Get several benefits while supporting my content creation.<br>\n\t\t\t<a href=\"https:\/\/patreon.com\/pimpmytype\" target=\"_blank\">Join Patreon<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>I hope I could show you why your font choice matters and how you can make a difference in looking beyond the popular selections. Is <strong>there an omnipresent typeface you are you sick of?<\/strong> Leave it in the comments below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Say it after me: \u201cI will not use Open Sans. There are plenty of other typefaces.\u201d The second episode of Pimp my Type is about this omnipresent typeface, why it is that popular and how to embrace more typographic diversity on the web by making your projects unique. Open Sans, Open Sans, Open Sans! It\u2019s \u2026 <a class=\"read-more\" href=\"https:\/\/pimpmytype.com\/open-sans\/\">Weiterlesen<\/a><\/p>\n","protected":false},"author":1,"featured_media":5415,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[68,69,70],"class_list":["post-5398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-typography","tag-fonts","tag-open-sans","tag-typefaces"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stop using Open Sans \u2013 Why your font choice matters - Pimp my Type<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pimpmytype.com\/open-sans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stop using Open Sans \u2013 Why your font choice matters - Pimp my Type\" \/>\n<meta property=\"og:description\" content=\"Say it after me: \u201cI will not use Open Sans. There are plenty of other typefaces.\u201d The second episode of Pimp my Type is about this omnipresent typeface, why it is that popular and how to embrace more typographic diversity on the web by making your projects unique. Open Sans, Open Sans, Open Sans! 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