Marketing

Service is an integral part of day to day business. The success of the service organization depends on various dimensions of factors that drive the potential of the success for the service organization. Through the various functions the service organization has to ensure success in the market. This report conducts a critical analysis on a specific service organization that provides training service to local and global companies alike and by conducting this research it aims to find out the key success factor for the success of this specific service organization that can  be generally linked to any other service organization depending on the findings of the research. The findings of the research indicates that the key success factor for the organization is service offering, the ability of the service to solve certain problems, customer relationship management, and service experience. From the list of other variables that might have some affect these are the top most key factors that plays role in the success of the organization. Along with these existing success factors the organization should focus on building the brand properly so that the brand name and recognition can also add value to the success of service organization. In addition to that the research recommends that the enhancement, development, modification of service will increase the chance to retain customer and get involved in a profitable relationship in the long run that benefits the organization as well as the customers.

It is my great pleasure to submit the internship report on "Tourism Marketing in Bangladesh: Problems and Prospects." I expect this paper has been prepared as a partial requirement for completing the BBA Program. I have tried my best to organize this paper as per your instruction to make the article worthwhile. I hope that your acceptance and appreciation would surely inspire me. For any future explanations about the report, I will be glad to clarify the ins and outs. I would like to request you to accept this report. With Regards

There is nothing certain in this world except uncertainty. In this uncertain world, life and business are full of risks. In such a precarious situation the objective of the course is to help us to know how to maintain peace of mind by diffusing risks through the techniques of insurance and banking. This course also provides understanding on legal framework and practices of banking and insurance business in Bangladesh.

This course focuses on the scope and effects of integrated marketing efforts in conjunction to other functional areas of the organization. Global perspective is kept in view to provide a knowledge base on marketing competitiveness, along with the tools and techniques for creating synergy of integrated marketing efforts and marketing strategy implementation and control.

This course focuses on the scope and effects of integrated marketing efforts in conjunction to other functional areas of the organization. Global perspective is kept in view to provide a knowledge base on marketing competitiveness, along with the tools and techniques for creating synergy of integrated marketing efforts and marketing strategy implementation and control.

Businesses regularly use project management to accomplish unique outcomes with limited resources under critical time constraints. In the service sector of the economy, the use of project management to achieve an organization's goals is even more common. Advertising campaigns, voter registration drives political campaigns, a family's annual summer vacation, and even management seminars on the subject of project management are organized as projects. A relatively new growth area in the use of project management is the use of projects as a way of accomplishing organizational change. Indeed, there is a rapid increase in the number of firms that use projects as the preferred way of accomplishing almost everything they undertake. This course focuses on the development of understanding of basic concepts and principles of project management used in the area of business and economics. The course emphasizes managerial applications to project planning, project analysis, project selection, project financing, and project control.

The purpose of the study is to check and investigate the impact of green banking factors on customer perception and find the relationship between factors of green banking. Nature of the study is descriptive. The study uses both qualitative and quantitative techniques by using both primary and secondary data. Sources of the secondary data are published articles, bdola, magazines etc about green banking and customer perception. For authenticity of the study researchers usefive stages (i.Previous literature has reviewed for content validity, ii. Focus group discussions (10 bank customer in each group) for construct development, iii) Necessary coruection of questionnaire from expert, iv) Pilot survey on 40 banking customer and necessary correction, v) Final questionnaire distribution to 150 respondents. SP,SS (Statistical Package for the Social Sciences) software 22 version have used for data analysis. The study has found out that there are six factors for the impact of Green banking on Customer Choice. These factors are Organizational Image, Customer Attachment, Society acceptance, Customer satisfaction, Core benefits, and Customer Retention. From dffirent factors of Green Banking, it has been found that core benefit is the more dominant than other factors. The result of KMO and Bartlett's Test indicates that vqriables of Green Banking practices in Bangladesh are interrelqted with each other. From the Rotated Component Matrix, the study has found out the most considerable factors in the evaluation of Green Banking. All the factors are correlated with each other. Combining all these factors and their relations 6 factors are identified. The study will help to find out the factors of green banking that has an impact on customer choice. The study will help all the commercial banks in Bangladesh to encourage implementing green banking activity because of its

Purpose: The purposes of the study are to explore and to analyze the use or application of 4Ps model of McCarthy-product, price, place and promotion as controllable tactical marketing tools for the effective marketing of eco-friendly and hygienic brand like Bashundhara Tissue in Bangladesh, especially in Dhaka city.

ABSTRACT
Purpose– The purpose of the study is to check and investigate the components of ability, benevolence, integrity, and trust in online shopping in Bangladesh and find the relationship of ability, benevolence, integrity and trust in online shopping in Bangladesh.
Design/methodology/approach– The study is exploratory in nature and uses both qualitative and quantitative techniques. Both primary and secondary data has gathered for this study. Secondary data have collected from published articles, books, magazines etc. Primary data
has collected from field survey. For authenticity of the study researchers use five stages I.Previous literature has reviewed for content validity, ii. Focus group discussions (10 online shoppers in each group) for construct development, iii) Necessary correction of questionnaire
from expert, iv) Pilot survey on 30 online shoppers and necessary correction, v) Final questionnaire distribution to 130 respondents. SPSS (Statistical Package for the Social Sciences) and AMOS (Analysis of a Moment Structures) software 20 version have used for data analysis. Relationship model of benevolence, integrity, capability and trust has been developed and verified by SEM (Structural Equation Model).
Findings– The study has found out that components of benevolence, capability, integrity are interrelated. Components are helping attitude, support and assistance attitude, need and desire understanding attitude, fair promise, honesty, fair dealings of online merchants to online
shoppers. The study has also found that there are only two factors for explaining attitude towards online shopping in Bangladesh, which are benevolence and integrity.There is no significant in consumers’ attitude towards online shopping based on capability. Model supports that benevolence, integrity creates trust among online shoppers in Bangladesh.
Practical implications– Study will help both local online merchants and giant multinational companies (i.e. amazon.com, alibaba.com etc.) for policy making for online shoppers in developing countries. Study will also help industry experts, investors, media to create a clear picture about online shopping in Bangladesh.
Keywords: Online shopping, Benevolence, Capability, Integrity, Trust.

The main purpose of the study is to illustrate the use of social media in election marketing in Bangladesh and to identify how social media is changing voting behavior of voters. Social media marketing involves the use of online social media tools—such as Facebook, Twitter, Instagram and LinkedIn—to reach voters in innovative ways. In previous years, traditional media play a significant role in creating awareness among people, but over a period of time social media becomes an important marketing tool which not only aware people but also help to attract them in election marketing. Methodology: The researchers use ‘Quant-Qual design’ for this research. Related articles, books etc. are reviewed for gathering secondary data. Convenience sampling method has been used to collect primary data from 120 registered voters. Findings: The study has found that social media efficacy within voters create voting awareness and political knowledge and change their mentality towards politics and make them aware about their voting right. The best summary of this research is that social media build a relationship between politicians and people through online campaign that helps to generate public trust for the politicians. Research Limitations: The main limitation of this study is that some of the people are not comfortable to give their comments on this survey because of the political content. It limits the validity of the research. Practical Implications: Study will help both voters and politicians in national election as well as all types of election taking place in any organization like schools, colleges, banks, universities in Bangladesh and all over the world. Originality: The study cites the present situation of using social media in election marketing in Bangladesh. Study also provides guidelines about the future effectiveness of the social media in Bangladeshi election and its impact on voting behavior