Teaching Documents by Bidyut Kumer Balo
ANVESHAK, International Journal of Management (AIJM) [ISSN 2278-8913 (Print), ISSN 2350-0794 (Online)], published by Indira Institute of Management, Pune (IIMP), India, 2017
Purpose: The purposes of the study are to explore and to analyze the use or application of 4Ps mo... more Purpose: The purposes of the study are to explore and to analyze the use or application of 4Ps model of McCarthy-product, price, place and promotion as controllable tactical marketing tools for the effective marketing of eco-friendly and hygienic brand like Bashundhara Tissue in Bangladesh, especially in Dhaka city.
Businesses regularly use project management to accomplish unique outcomes with limited resources ... more Businesses regularly use project management to accomplish unique outcomes with limited resources under critical time constraints. In the service sector of the economy, the use of project management to achieve an organization's goals is even more common. Advertising campaigns, voter registration drives political campaigns, a family's annual summer vacation, and even management seminars on the subject of project management are organized as projects. A relatively new growth area in the use of project management is the use of projects as a way of accomplishing organizational change. Indeed, there is a rapid increase in the number of firms that use projects as the preferred way of accomplishing almost everything they undertake. This course focuses on the development of understanding of basic concepts and principles of project management used in the area of business and economics. The course emphasizes managerial applications to project planning, project analysis, project selection, project financing, and project control.
This course focuses on the scope and effects of integrated marketing efforts in conjunction to ot... more This course focuses on the scope and effects of integrated marketing efforts in conjunction to other functional areas of the organization. Global perspective is kept in view to provide a knowledge base on marketing competitiveness, along with the tools and techniques for creating synergy of integrated marketing efforts and marketing strategy implementation and control.
This course focuses on the scope and effects of integrated marketing efforts in conjunction to ot... more This course focuses on the scope and effects of integrated marketing efforts in conjunction to other functional areas of the organization. Global perspective is kept in view to provide a knowledge base on marketing competitiveness, along with the tools and techniques for creating synergy of integrated marketing efforts and marketing strategy implementation and control.
There is nothing certain in this world except uncertainty. In this uncertain world, life and busi... more There is nothing certain in this world except uncertainty. In this uncertain world, life and business are full of risks. In such a precarious situation the objective of the course is to help us to know how to maintain peace of mind by diffusing risks through the techniques of insurance and banking. This course also provides understanding on legal framework and practices of banking and insurance business in Bangladesh.
Papers by Bidyut Kumer Balo
Business Review (ISSN: 1811-3788), 2019
The main purpose of the study is to illustrate the use of social media in election marketing in B... more The main purpose of the study is to illustrate the use of social media in election marketing in Bangladesh and to identify how social media is changing voting behavior of voters. Social media marketing involves the use of online social media tools—such as Facebook, Twitter, Instagram and LinkedIn—to reach voters in innovative ways. In previous years, traditional media play a significant role in creating awareness among people, but over a period of time social media becomes an important marketing tool which not only aware people but also help to attract them in election marketing. Methodology: The researchers use ‘Quant-Qual design’ for this research. Related articles, books etc. are reviewed for gathering secondary data. Convenience sampling method has been used to collect primary data from 120 registered voters. Findings: The study has found that social media efficacy within voters create voting awareness and political knowledge and change their mentality towards politics and make them aware about their voting right. The best summary of this research is that social media build a relationship between politicians and people through online campaign that helps to generate public trust for the politicians. Research Limitations: The main limitation of this study is that some of the people are not comfortable to give their comments on this survey because of the political content. It limits the validity of the research. Practical Implications: Study will help both voters and politicians in national election as well as all types of election taking place in any organization like schools, colleges, banks, universities in Bangladesh and all over the world. Originality: The study cites the present situation of using social media in election marketing in Bangladesh. Study also provides guidelines about the future effectiveness of the social media in Bangladeshi election and its impact on voting behavior
Jahagirnagar Journal of Marketing(ISSN: 2308-6238), 2018
ABSTRACT
Purpose– The purpose of the study is to check and investigate the components of ability,... more ABSTRACT
Purpose– The purpose of the study is to check and investigate the components of ability, benevolence, integrity, and trust in online shopping in Bangladesh and find the relationship of ability, benevolence, integrity and trust in online shopping in Bangladesh.
Design/methodology/approach– The study is exploratory in nature and uses both qualitative and quantitative techniques. Both primary and secondary data has gathered for this study. Secondary data have collected from published articles, books, magazines etc. Primary data
has collected from field survey. For authenticity of the study researchers use five stages I.Previous literature has reviewed for content validity, ii. Focus group discussions (10 online shoppers in each group) for construct development, iii) Necessary correction of questionnaire
from expert, iv) Pilot survey on 30 online shoppers and necessary correction, v) Final questionnaire distribution to 130 respondents. SPSS (Statistical Package for the Social Sciences) and AMOS (Analysis of a Moment Structures) software 20 version have used for data analysis. Relationship model of benevolence, integrity, capability and trust has been developed and verified by SEM (Structural Equation Model).
Findings– The study has found out that components of benevolence, capability, integrity are interrelated. Components are helping attitude, support and assistance attitude, need and desire understanding attitude, fair promise, honesty, fair dealings of online merchants to online
shoppers. The study has also found that there are only two factors for explaining attitude towards online shopping in Bangladesh, which are benevolence and integrity.There is no significant in consumers’ attitude towards online shopping based on capability. Model supports that benevolence, integrity creates trust among online shoppers in Bangladesh.
Practical implications– Study will help both local online merchants and giant multinational companies (i.e. amazon.com, alibaba.com etc.) for policy making for online shoppers in developing countries. Study will also help industry experts, investors, media to create a clear picture about online shopping in Bangladesh.
Keywords: Online shopping, Benevolence, Capability, Integrity, Trust.
Business Review (ISSN: 1811-3788), 2019
Abstract
Purpose: The main purpose of the study is to illustrate the use of social media in elect... more Abstract
Purpose: The main purpose of the study is to illustrate the use of social media in election marketing in Bangladesh and to identify how social media is changing voting behavior of voters. Social media marketing involves the use of online social media tools—such as Facebook, Twitter, Instagram and LinkedIn—to reach voters in innovative ways. In previous years, traditional media play a significant role in creating awareness among people, but over a period of time social media becomes an important marketing tool which not only aware people but also help to attract them in election marketing.
Methodology: The researchers use ‘Quant-Qual design’ for this research. Related articles, books etc. are reviewed for gathering secondary data. Convenience sampling method has been used to collect primary data from 120 registered voters.
Findings: The study has found that social media efficacy within voters create voting awareness and political knowledge and change their mentality towards politics and make them aware about their voting right. The best summary of this research is that social media build a relationship between politicians and people through online campaign that helps to generate public trust for the politicians.
Research Limitations: The main limitation of this study is that some of the people are not comfortable to give their comments on this survey because of the political content. It limits the validity of the research.
Practical Implications: Study will help both voters and politicians in national election as well as all types of election taking place in any organization like schools, colleges, banks, universities in Bangladesh and all over the world.
Originality: The study cites the present situation of using social media in election marketing in Bangladesh. Study also provides guidelines about the future effectiveness of the social media in Bangladeshi election and its impact on voting behavior
ANVESHAK, International Journal of Management (AIJM) [ISSN 2278-8913 (Print), ISSN 2350-0794 (Online)], published by Indira Institute of Management, Pune (IIMP), India,, 2017
Purpose: The purposes of the study are to explore and to analyze the use or application of 4Ps mo... more Purpose: The purposes of the study are to explore and to analyze the use or application of 4Ps model of McCarthy-product, price, place and promotion as controllable tactical marketing tools for the effective marketing of eco-friendly and hygienic brand like Bashundhara Tissue in Bangladesh, especially in Dhaka city.
World Journal of Social Sciences(ISSN: 1838-3785 (Print) and ISSN: 1839-1184 (Online) , 2014
Laptops are quickly replacing desktops in the PC market across the globe. Bangladesh has been no ... more Laptops are quickly replacing desktops in the PC market across the globe. Bangladesh has been no exception. Here the laptop market has also been experiencing a rapid expansion. To capture a share of this lucrative market, the state owned Telephone Shilpa Shangstha (TSS) had introduced DOEL laptop in 2011. Since then it has not been an easy ride for DOEL. This study attempts to evaluate the performance of DOEL by identifying its key features and performance regarding the features. To gain a deeper insight both primary and secondary data had been collected. These data reveal customers' as well as DOEL executives' evaluation of the performance of the brand. The study found that customers of DOEL complain about standby duration/battery, RAM, processor, Bluetooth, Wi-Fi, audio, I/O connectivity, charger and screen resolution of DOEL laptops. On the other hand, customers are satisfied with the touch-point services offered by DOEL. The study concludes by presenting some improvements in the complaint features in order to succeed in a competitive but yet prospective market.
City University Journal, [ISSN 2412-2823 (Print)], , 2018
The purpose of the study is to check and investigate the impact of green banking factors on custo... more The purpose of the study is to check and investigate the impact of green banking factors on customer perception and find the relationship between factors of green banking. Nature of the study is descriptive. The study uses both qualitative and quantitative techniques by using both primary and secondary data. Sources of the secondary data are published articles, bdola, magazines etc about green banking and customer perception. For authenticity of the study researchers usefive stages (i.Previous literature has reviewed for content validity, ii. Focus group discussions (10 bank customer in each group) for construct development, iii) Necessary coruection of questionnaire from expert, iv) Pilot survey on 40 banking customer and necessary correction, v) Final questionnaire distribution to 150 respondents. SP,SS (Statistical Package for the Social Sciences) software 22 version have used for data analysis. The study has found out that there are six factors for the impact of Green banking on Customer Choice. These factors are Organizational Image, Customer Attachment, Society acceptance, Customer satisfaction, Core benefits, and Customer Retention. From dffirent factors of Green Banking, it has been found that core benefit is the more dominant than other factors. The result of KMO and Bartlett's Test indicates that vqriables of Green Banking practices in Bangladesh are interrelqted with each other. From the Rotated Component Matrix, the study has found out the most considerable factors in the evaluation of Green Banking. All the factors are correlated with each other. Combining all these factors and their relations 6 factors are identified. The study will help to find out the factors of green banking that has an impact on customer choice. The study will help all the commercial banks in Bangladesh to encourage implementing green banking activity because of its
Marketing Review (ISSN 2222-9159)
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Teaching Documents by Bidyut Kumer Balo
Papers by Bidyut Kumer Balo
Purpose– The purpose of the study is to check and investigate the components of ability, benevolence, integrity, and trust in online shopping in Bangladesh and find the relationship of ability, benevolence, integrity and trust in online shopping in Bangladesh.
Design/methodology/approach– The study is exploratory in nature and uses both qualitative and quantitative techniques. Both primary and secondary data has gathered for this study. Secondary data have collected from published articles, books, magazines etc. Primary data
has collected from field survey. For authenticity of the study researchers use five stages I.Previous literature has reviewed for content validity, ii. Focus group discussions (10 online shoppers in each group) for construct development, iii) Necessary correction of questionnaire
from expert, iv) Pilot survey on 30 online shoppers and necessary correction, v) Final questionnaire distribution to 130 respondents. SPSS (Statistical Package for the Social Sciences) and AMOS (Analysis of a Moment Structures) software 20 version have used for data analysis. Relationship model of benevolence, integrity, capability and trust has been developed and verified by SEM (Structural Equation Model).
Findings– The study has found out that components of benevolence, capability, integrity are interrelated. Components are helping attitude, support and assistance attitude, need and desire understanding attitude, fair promise, honesty, fair dealings of online merchants to online
shoppers. The study has also found that there are only two factors for explaining attitude towards online shopping in Bangladesh, which are benevolence and integrity.There is no significant in consumers’ attitude towards online shopping based on capability. Model supports that benevolence, integrity creates trust among online shoppers in Bangladesh.
Practical implications– Study will help both local online merchants and giant multinational companies (i.e. amazon.com, alibaba.com etc.) for policy making for online shoppers in developing countries. Study will also help industry experts, investors, media to create a clear picture about online shopping in Bangladesh.
Keywords: Online shopping, Benevolence, Capability, Integrity, Trust.
Purpose: The main purpose of the study is to illustrate the use of social media in election marketing in Bangladesh and to identify how social media is changing voting behavior of voters. Social media marketing involves the use of online social media tools—such as Facebook, Twitter, Instagram and LinkedIn—to reach voters in innovative ways. In previous years, traditional media play a significant role in creating awareness among people, but over a period of time social media becomes an important marketing tool which not only aware people but also help to attract them in election marketing.
Methodology: The researchers use ‘Quant-Qual design’ for this research. Related articles, books etc. are reviewed for gathering secondary data. Convenience sampling method has been used to collect primary data from 120 registered voters.
Findings: The study has found that social media efficacy within voters create voting awareness and political knowledge and change their mentality towards politics and make them aware about their voting right. The best summary of this research is that social media build a relationship between politicians and people through online campaign that helps to generate public trust for the politicians.
Research Limitations: The main limitation of this study is that some of the people are not comfortable to give their comments on this survey because of the political content. It limits the validity of the research.
Practical Implications: Study will help both voters and politicians in national election as well as all types of election taking place in any organization like schools, colleges, banks, universities in Bangladesh and all over the world.
Originality: The study cites the present situation of using social media in election marketing in Bangladesh. Study also provides guidelines about the future effectiveness of the social media in Bangladeshi election and its impact on voting behavior
Purpose– The purpose of the study is to check and investigate the components of ability, benevolence, integrity, and trust in online shopping in Bangladesh and find the relationship of ability, benevolence, integrity and trust in online shopping in Bangladesh.
Design/methodology/approach– The study is exploratory in nature and uses both qualitative and quantitative techniques. Both primary and secondary data has gathered for this study. Secondary data have collected from published articles, books, magazines etc. Primary data
has collected from field survey. For authenticity of the study researchers use five stages I.Previous literature has reviewed for content validity, ii. Focus group discussions (10 online shoppers in each group) for construct development, iii) Necessary correction of questionnaire
from expert, iv) Pilot survey on 30 online shoppers and necessary correction, v) Final questionnaire distribution to 130 respondents. SPSS (Statistical Package for the Social Sciences) and AMOS (Analysis of a Moment Structures) software 20 version have used for data analysis. Relationship model of benevolence, integrity, capability and trust has been developed and verified by SEM (Structural Equation Model).
Findings– The study has found out that components of benevolence, capability, integrity are interrelated. Components are helping attitude, support and assistance attitude, need and desire understanding attitude, fair promise, honesty, fair dealings of online merchants to online
shoppers. The study has also found that there are only two factors for explaining attitude towards online shopping in Bangladesh, which are benevolence and integrity.There is no significant in consumers’ attitude towards online shopping based on capability. Model supports that benevolence, integrity creates trust among online shoppers in Bangladesh.
Practical implications– Study will help both local online merchants and giant multinational companies (i.e. amazon.com, alibaba.com etc.) for policy making for online shoppers in developing countries. Study will also help industry experts, investors, media to create a clear picture about online shopping in Bangladesh.
Keywords: Online shopping, Benevolence, Capability, Integrity, Trust.
Purpose: The main purpose of the study is to illustrate the use of social media in election marketing in Bangladesh and to identify how social media is changing voting behavior of voters. Social media marketing involves the use of online social media tools—such as Facebook, Twitter, Instagram and LinkedIn—to reach voters in innovative ways. In previous years, traditional media play a significant role in creating awareness among people, but over a period of time social media becomes an important marketing tool which not only aware people but also help to attract them in election marketing.
Methodology: The researchers use ‘Quant-Qual design’ for this research. Related articles, books etc. are reviewed for gathering secondary data. Convenience sampling method has been used to collect primary data from 120 registered voters.
Findings: The study has found that social media efficacy within voters create voting awareness and political knowledge and change their mentality towards politics and make them aware about their voting right. The best summary of this research is that social media build a relationship between politicians and people through online campaign that helps to generate public trust for the politicians.
Research Limitations: The main limitation of this study is that some of the people are not comfortable to give their comments on this survey because of the political content. It limits the validity of the research.
Practical Implications: Study will help both voters and politicians in national election as well as all types of election taking place in any organization like schools, colleges, banks, universities in Bangladesh and all over the world.
Originality: The study cites the present situation of using social media in election marketing in Bangladesh. Study also provides guidelines about the future effectiveness of the social media in Bangladeshi election and its impact on voting behavior