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About Phictly
Phictly is on a mission to advance literacy and empower independent authors by creating meaningful connections through shared storytelling experiences. We transform entertainment consumption from passive viewing to active, structured community engagement—both for individuals and organizations.
Our Mission
To advance literacy and empower independent authors by building story-driven communities that foster authentic connections and lifelong learning.
Our Vision
To become the world’s premier platform for story-centric communities—serving both direct-to-consumer and enterprise partners with innovative, customizable engagement solutions.
Our Values
- Innovation & Feedback-Driven Growth
- Community & Connection
- Integrity & Consistency
- Agility & Adaptability
- Compassion & Caring
- Empowerment & Learning
Company Overview
Founded in November 2024, Phictly revolutionizes how people connect over stories. Our platform enables users to join focused discussion clubs for books, films, and TV shows. We serve both individuals and organizations with a dual approach: a direct-to-consumer app and a white label solution for enterprises, educational institutions, and cultural organizations.
What Makes Us Different
- Micro-community architecture for focused engagement
- Hybrid virtual/in-person integration
- Advanced moderation and onboarding tools
- Fully branded, customizable platforms for enterprise clients
Meet the Team
Nyleena Aiken
Founder & CEO
Nyleena brings 9 years of experience in tech consulting, with a strong background in product thinking and user-centered design. She leads strategy and execution for Phictly while grounding the product in real-world usability.
Dylan Ashby
Chief Technology Officer
Dylan is our Technical Co-Founder, a hands-on engineering leader who ships customer-facing apps and builds high-performing teams. He drove rapid engineering growth, from a small team to 40 engineers, and delivered substantial revenue gains in prior roles.
Nyla Roberts
Head of Partnerships & Program
Nyla leads Partnerships and Programs, shaping strategy, cultivating high‑value relationships, and driving initiatives that deliver measurable impact and a seamless partner experience.
Mackenzie Mills
Content Strategist
Mackenzie is a literature creator with a following of 20K+ on TikTok, where she engages readers through book recommendations and events. At Phictly, she leads social literature and early community growth.