SERVING MADISON & DANE COUNTY SINCE 1990

Boat Sales, Service & Storage in Madison, WI

Called in on a Saturday at 11am looking for a fuel pump part. Not only was the associate very helpful and walked us through finding the info we needed to get the part number figured out, she also gave us the option to pay via a link and pick up the part after hours so we didn’t have to wait until the next week. Great service and love when a place thinks out of the box and goes above and beyond to get you taken care of right away!

Kelli Noltner

★★★★★

Pharo Marine was a very honest and ethical marine dealer to do business with in the state of WI. I called at least 10 dealerships who were all over the board with their purchase price. Pharo Marine was the only dealer who quoted me a fair price and also Gave me the Full Lund rebate. All the other dealers were manipulating the numbers to work in the dealers favor and not the customers. These dealerships would market a price online and when Lund would offer the rebate, the dealers would increase the price of their boat and only give the customer a portion of the rebate. If the dealers don’t think the customer is watching this unethical practice, they’re mistaken. This is where Pharo will stand up against other boat dealers. Once Pharo quotes you a price, they will stand by it and maximize the rebates to the customers advantage. That’s why I purchased from them. They were direct and honest from the start. Because of that, I purchased additional electronics from them and will have them install those electronics. They treat people right because they are a family business, and their honesty shines through. Thank you Pharo! I hope this review sends more people to purchase from you and they have as fantastic of an experience as I have.

K Pete

★★★★★

I can’t say enough about how fantastic the service and support has been from Pharo! Andy and Madelyne have gone above and beyond to help us get our boat in the water this summer. When we had a service issue, they responded immediately and made it incredibly easy for us to get it taken care of very rapidly! I cannot recommend them highly enough!

Rebecca Minter

★★★★★

We purchased a new fishing boat from Andy at Pharo Marine and it was a great experience. He walked us through all the options, made recommendations, and offered to help any time, even after we drove away with the boat. This is a local, family business, which is awesome. 12/10 recommend Pharo Marine.

Kitty Torrison

★★★★★

Worked with Andy yesterday picking up an used boat. Awesome experience! Others who work in the dealership were also very friendly and made sure that you were being taken care of.IMO they go above and beyond to make sure that the used boats they sell have been looked over and are water ready. He definitely takes pride in what he does and is a real genuine person.I absolutely recommend this dealership!

Kenneth Bucholz

★★★★★

Pharo family is the best of the best! Being almost 70 and the process of taking pictures of yourself and sending codes to the credit union with numerous apps open was a little stressful. Madeleine working behind the counter took my phone and made short work of the problems! Thankyou Madeleine! Andy is the hands on floor, boat expert and explains things in simple steps. Could not appreciate their help more! Not sure where to get your next boat? Look no farther! Swing by. U will feel at home!

dan ringenberg

★★★★★