The leader in content identification and UGC data
Pex’s AI-powered technology enables the fair and transparent use of copyrighted content at the speed and scale of the internet. In 2025, Pex was acquired by Vobile. Read the press release.
We are empowering the creator economy
As the trusted global leader in content identification technology and UGC data, we serve everyone who uses the Internet to view, share or create content – from the largest platforms and rightsholders, to independent creators. Our advanced AI-powered technology allows platforms to manage content at scale, empowering creators to upload freely while respecting copyright. In return, rightsholders are able to monitor and capitalize on the content they own. Pex also provides trust and safety tools to help prevent the spread of toxic content.
Unlike other copyright technology companies, our real-time marketplace brings people and platforms together to support the full content ecosystem and all of its constituents. We are building towards a world in which creators can freely mix and remix content, a world in which rights are respected and rightsholders are correctly identified and properly compensated, and a world in which platforms are able to innovate while bringing everyone together without fear of litigation.
We believe in
Freedom
Everyone deserves reliable access to the store of human knowledge and creation.
Fairness
Creators and rightsholders deserve fair credit. Whenever others are profiting from their work, they deserve fair pay, too.
Integrity
Platforms deserve the assurance that comes with seamless licensing and universal attribution, and the confidence that they’ve met new regulatory standards.
How we got here
Pex was founded in 2014 with the mission to deliver a more transparent and equitable Internet.
We spent years refining and improving our core identification technology until we could identify audio and video better than anyone else. Combined with our search capacity, we enabled content identification on over 40 digital platforms, supplying never-before-seen data on social media giants and opening up black boxes.
Through our Digital Rights Management platform, we succeed in offering transparency to creators and rightsholders, allowing them to accurately find all uses of their content online so they can increase their revenues and prevent losses from digital copies.
In 2019, regulatory changes created an opportunity for Pex technology to bring credit to all rightsholders, on a global scale, so we unveiled our Attribution Engine – a full-scale content and copyright management system for rightsholders, creators, and platforms.
2021 We announced $57M in new funding to further our mission of attribution for all and were named to Fast Company's Most Innovative Company's list.
2023 Pex Search is launched. We discovered that more than 1M modified audio tracks were on DSPs and were diverting revenue away from rightsholders. The music industry was learning that social media platform libraries were full of copyright infringement. Fraud became one of the biggest topics for anyone with ties to music, and we had the technology to stop it. In August 2023, we launched Pex Search, offering our leading identification technology à la carte - so anyone could plug into our tech and start identifying music accurately.
2025 Pex is acquired by Vobile. The acquisition enhanced Vobile’s services for the music industry and strengthened its position as the global solution provider for digital audio and video content protection and monetization. The Pex team joined Vobile subsequent to the acquisition. “Vobile has been at the forefront of helping global entertainment companies to protect and monetize their content in a rapidly evolving digital landscape,” said Yangbin Wang, Chairman and CEO of Vobile. “By integrating Pex’s advanced audio technologies, we are expanding our service capabilities to meet the growing needs of rightsholders, especially as generative AI reshapes the future of creativity.”