Description
Finally, WordPress analytics you’ll actually use
Google Analytics is overkill. Most other WordPress statistics plugins are cluttered and confusing. You just want to track visitors and know what’s happening on your site, without a data science degree.
Burst Statistics gives you a clean, intuitive analytics dashboard focused on the metrics that actually matter. No external analytics accounts. No complex setup. Install, activate, and understand your website traffic in seconds.
Trusted by 200,000+ WordPress sites. Built by the team behind Team Updraft, known for UpdraftPlus, WP-Optimize, and All-In-One Security (AIOS).
Lo que dicen nuestros usuarios
«Finally, an analytics plugin I can actually explain to clients.»
— @anguskeystone on wordpress.org«I tried WP Statistics and Independent Analytics, but they’re overloaded and confusing. Burst’s UI is intuitive and focused on what matters to me.»
— @vallered on wordpress.org
¿Por qué Burst Statistics?
Analytics designed to be actionable
Other analytics plugins throw everything at you. Burst shows what matters, visitors, pageviews, referrers, top pages, in a dashboard you’ll actually use. No data overload. No confusing menus. See why Burst is perfect for bloggers.
Privacy analytics by design
All site stats stay on your server, making Burst a true local analytics solution. No external tracking. Your data is yours, we never see it without your explicit permission. Designed for GDPR compliant analytics out of the box. Read why Burst Statistics is privacy-friendly.
Zero setup friction
Install, activate, done. No Google Analytics account, no GA4 setup, no tracking codes, no configuration headaches. Start seeing live visitors immediately. New to analytics? Start with our guide on WordPress analytics.
WordPress-native analytics
Not a port from another platform. Built specifically for WordPress with native performance and seamless integration. Works with WooCommerce, blogs, business sites and membership sites.
Lightweight analytics, fast by default
Optimized database queries. A tiny tracking script under 4 KB. No external dependencies slowing down your pages. Designed to track accurately even when using aggressive server-side caching. See the proof in does Burst slow down my website.
Características
Understand your website traffic
- Top performing pages and posts at a glance
- Track key metrics: visitors, sessions, pageviews, bounce rate
- Breakdown of visitors by device (desktop, tablet, mobile)
- Filtra los datos por rangos de fechas personalizados
- Compare traffic between periods
Analíticas en tiempo real
- Identifica la fuente en tiempo real para los visitantes en vivo
- See the specific pages users are visiting now
- Live count of active users on your site
Descubre qué contenido funciona bien
- Páginas y publicaciones principales clasificadas por vistas
- Compara cualquier rango de fechas
- Sigue el rendimiento de cada página
Custom conversion and goal tracking
- Track views, clicks and WordPress hooks
- Track WooCommerce analytics & sales (Burst Pro Business)
- Track custom events and conversions
- Step-by-step setup in our goals guide
Privacy-friendly analytics without compromise
- 100% self-hosted, all statistics stored locally in your WordPress database
- Cookieless tracking option, a cookie free analytics setup with no consent banner required in many countries
- Analytics designed to support GDPR, CCPA, DSGVO, AVG, RGPD and PECR compliance
- No data shared with Google, Facebook or any third party
Mantente informado
- Informes por correo electrónico semanales o mensuales entregados en tu bandeja de entrada
- Compara períodos para detectar tendencias
- Recibe una notificación cuando el seguimiento no funcione
A WordPress-native Google Analytics alternative
If you’ve outgrown Google Analytics, or never wanted GA4 in the first place, Burst is built for you. As a Google Analytics alternative, Burst trades GA4’s complexity for clarity. You get the metrics that matter on a single dashboard, without sampling, without data thresholding, and without sending your visitors through Google’s ad network.
GA4 is built to make Google’s ad business better. Burst is built to make your website better.
Curious about the full picture? Read why WordPress site owners are leaving Google Analytics behind or the head-to-head Burst Statistics vs Google Analytics.
From the team behind UpdraftPlus, WP-Optimize and All-In-One Security
Burst Statistics is part of Team Updraft, the team behind some of the most installed WordPress plugins on the market:
- UpdraftPlus – WP backup and migration plugin
- WP-Optimize – cache, image compression, minification and database cleanup
- All-In-One Security (AIOS) – security and firewall
Who is Burst Statistics for?
Burst works for any WordPress site, but we’ve built specific solutions for the four audiences who get the most out of it:
- Bloggers and content creators, see which posts resonate with your audience
- Entrepreneurs and small business owners, understand your traffic and campaigns without complexity
- WooCommerce stores, track visitor behavior, revenue and product performance
- Agencies and freelancers, manage analytics and reporting for multiple client sites
- Privacy-conscious site owners, GDPR compliant analytics without consent banners
- Anyone tired of Google Analytics, get clarity instead of confusion
Gratis vs Pro
Burst Statistics (free) includes everything you need to understand your website traffic. Visitors, pageviews, referrers, top content, device stats, goal tracking, email reports and more.
Burst Pro adds advanced features for businesses and professionals. Compare all plans on the pricing page.
CREATOR PLAN
- UTM campaign tracking, see which marketing efforts drive results
- Geographic data, country and city-level visitor insights
- Advanced filtering, segment data by any dimension
- Data archiving settings, keep your database lean automatically
- Priority support, direct contact with our developers
BUSINESS PLAN
- Everything in the Creator plan, plus
- Full WooCommerce sales dashboard, see which content brings in the most revenue
- Revenue attribution, connect WooCommerce sales to traffic sources
AGENCY PLAN
- Everything in the Business plan, plus
- Reporting, generate shareable performance reports for clients
All Burst Pro plans include priority support. You’ll have direct contact with our developers, real humans, not a chatbot.
How Burst compares to other WordPress analytics plugins
We’re often asked how Burst stacks up against other tools. Honest, short version:
- Google Analytics / GA4, GA4 is powerful but built for advertisers, not site owners. It’s complex, applies sampling and thresholding to your numbers, and requires a cookie banner in most countries. Burst is a simpler, privacy-friendly GA4 alternative that shows real numbers without the setup. Read the full comparison.
- MonsterInsights, MonsterInsights is a connector that pipes your data into Google Analytics. If you want a true MonsterInsights alternative that keeps data on your own site instead of sending it to Google, Burst is a better fit.
- Independent Analytics, a respectful competitor with a similar privacy-first, WordPress-native approach. Burst leans harder into actionable dashboards, deeper UTM and goal tracking, WooCommerce revenue analytics and Agency-tier reporting. Try both and pick the one that clicks.
- Koko Analytics, a clean, lightweight option that focuses on the basics. Burst goes further with goal tracking, real-time analytics, UTM campaigns, WooCommerce analytics and email reports.
- WP Statistics, a long-standing WordPress stats plugin with a lot of options. Many users find the interface cluttered. Burst focuses on a single, clear dashboard designed for clarity over feature count.
- Matomo, self-hostable and feature-rich, but heavier and more complex to run. Burst is the simpler, faster, fully WordPress-native option.
Useful guides and resources
Learn the metrics, fix common problems, get more out of your analytics. All free, all on burst-statistics.com.
Getting started
- WordPress analytics and the metrics that actually matter
- How to install Burst Statistics from the WordPress Repository
- How to set up your first goal
Privacy and GDPR
- Why Burst Statistics is privacy-friendly
- How to configure your website without a cookie banner
- How Burst tracks website visitors without cookies
Metrics and data interpretation
- How to reduce bounce rate in WordPress
- What is bounce rate?
- What is a pageview?
- What is conversion rate?
Campaigns and conversions
- How to track UTM (and Burst) parameters
- Campaign URL builder
- How to create and A/B test marketing campaigns with Burst
WooCommerce
- 10 proven ways to reduce WooCommerce cart abandonment
- Introducing sales analytics for WooCommerce in Burst Pro
Browse the full Learn hub for more.
Instalación
- Go to Plugins → Add New in your WordPress dashboard
- Busca Burst
- Haz clic en Instalar ahora, luego en Activar
- Visit Statistics → Dashboard to see your analytics
That’s it. No external accounts. No tracking codes to paste. Burst starts collecting site stats immediately.
Prefer installing manually or via Composer? See installing Burst Statistics with Composer.
Screenshots
Blocks
This plugin provides 1 block.
- Pageviews Counter
FAQ
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Is Burst Statistics really free?
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Yes. Burst Statistics is 100% free with no tracking limits. Burst Pro is optional for users who need advanced features like UTM tracking, revenue attribution, geographic data or client reporting. That’s how we keep Burst Statistics free for most users.
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¿Dónde se almacenan los datos?
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All statistics are stored in your own WordPress database. Unlike Google Analytics or cloud-based tools, we have zero access to your data. Your data never leaves your server, unless you manually opt in to share anonymous usage insights with us. Read more about how Burst handles your data.
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¿Es Burst una buena alternativa a Google Analytics?
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Yes. If you find GA4 too complex, or you’re concerned about sending visitor data to Google, Burst is a clean replacement. You get the website traffic stats you actually need, visitors, referrers, top pages, conversions, without the overwhelm. Read our Google Analytics alternative guide for the full comparison.
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Is Burst a good GA4 alternative?
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Yes. Burst was built as a privacy-friendly GA4 alternative for site owners who want clarity instead of complexity. No Google account, no tag manager, no cookie banner in most cases. See why WordPress site owners are leaving Google Analytics behind.
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Is Burst a MonsterInsights alternative?
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Yes. MonsterInsights connects your WordPress site to Google Analytics, so your data still flows to Google. Burst keeps everything on your own server, with its own dashboard inside WordPress. If you want analytics that don’t depend on Google, Burst is the simpler MonsterInsights alternative.
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How is Burst different from WP Statistics, Independent Analytics or Koko Analytics?
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Burst focuses on clarity over quantity. While some other WordPress analytics plugins can feel cluttered, Burst’s dashboard is designed to show you what matters without the noise. Independent Analytics is closest in spirit, with a shared privacy-first, WordPress-native approach. Burst differentiates with deeper UTM tracking, WooCommerce analytics and Agency-tier reporting. WP Statistics offers a wider feature set, but many users find it overwhelming. Koko Analytics is intentionally minimal, so it works well for very basic needs.
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How is Burst different from Matomo?
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Matomo tries to be a full Google Analytics replacement. Burst tries to be the clearest, most actionable WordPress analytics tool. If you want simplicity, fast setup and a native WordPress experience, Burst is the better fit. If you need granular configuration and a full GA-style feature set, Matomo may suit you better.
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¿Necesito una cuenta?
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No, you don’t need an account, no data is sent to another website.
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¿Hay un límite en la cantidad de visitantes que puedo rastrear?
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No. The only limiting factor is your own database and server.
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There is an option to use cookieless tracking if you prefer. By default, Burst uses cookies because they’re more accurate and lightweight. Even with cookies, Burst remains privacy-friendly because all data is anonymous and stored on your server. Read more about why cookies are misunderstood.
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Burst Statistics can be used without setting cookies or storing data in browsers. This can affect accuracy slightly, so a hybrid option with cookies after consent is also possible. See how Burst tracks visitors without cookies.
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Is Burst GDPR compliant?
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Burst is designed to support GDPR, CCPA, DSGVO, AVG, RGPD and PECR compliance. Data stays on your server, tracking is anonymous, and you can disable cookies entirely. For most setups, no consent banner is needed for analytics. See how to configure your website without a cookie banner.
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¿Puedo usar Burst junto con Google Analytics?
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Yes. Many users run both during a transition period, or keep GA4 for historical data while using Burst for daily insights. There’s no conflict.
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Does Burst Statistics slow down my website?
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No. Burst is built for performance with optimized database queries, a minimal tracking script and a Turbo Mode if speed matters more than perfect accuracy. The full breakdown is in does Burst Statistics slow down my website.
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¿Funciona Burst con WooCommerce?
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Yes. Basic pageview tracking works in the free version. For full WooCommerce analytics, revenue tracking, product performance and sales attribution, you’ll need Burst Pro Business.
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¿Cómo puedo migrar desde otro plugin de analíticas?
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Install and activate Burst, it starts tracking immediately. Historical data from other plugins can’t be imported, but you can run both side-by-side during a transition period.
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¿Es posible instalar Burst Statistics con Composer?
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Yes. Both the free and premium plugins can be managed with Composer. Read the Composer installation guide for more information.
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¿Puedo dar mi opinión sobre el plugin?
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Valoramos tus comentarios. Puedes enviar una solicitud de soporte en los foros de WordPress, y responderemos rápidamente.
Reviews
Contributors & Developers
“Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative)” is open source software. The following people have contributed to this plugin.
Contributors“Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative)” has been translated into 56 locales. Thank you to the translators for their contributions.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
3.5.0
- June 3rd 2026
- Improvement: AI chat availability checks and ability registration, preventing PHP notices and duplicate ability registrations.
- Fix: AI Chat integration with AI plugin.
- Fix: missing GROUP BY in a statistics query.
3.4.3
- May 20th 2026
- Fix: AI chat enablement and MainWP integration reminder tasks can now be dismissed permanently.
- Fix: AI chat assistant is now hidden for users without the manage_burst_statistics capability.
- Fix: modal position calculation in the shared viewer.
- Fix: scope application password auth probing to Burst REST endpoints, so authentication on unrelated REST routes (e.g. WooCommerce) is no longer affected.
- Security: harden rest api optimizer, Props Sanjay Singh Jhala.
- Improvement: performance of background aggregated table build, time out guards on sql queries, additional indexes on the burst_statistics table.
- Improvement: AI chat enablement task now links to the «Ask Burst anything» setup guide.
3.4.2
- May 12th 2026
- New: AI chat integration via the WordPress Abilities API, including granular datatable abilities with metric allow-listing for pages, parameters, referrers, countries, campaigns, sales and subscription products.
- New: granular datatable REST endpoints (data/datatable/{id} and data/ecommerce/datatable/{id}) so the dashboard and AI abilities can request a specific table by id.
- Improvement: refactor the Share class into dedicated Share_Tokens, Share_Routing, Share_Auth and Share_UI services for clearer responsibilities and easier maintenance.
- Improvement: dark mode initialization respects an explicit «light» preference so users on a dark OS no longer briefly see a dark skeleton when they have forced light mode.
- Improvement: upgrade routine corrects the stored activation time for sites with older data.
- Improvement: replace native checkboxes with Radix checkboxes in the Share dialog for consistent styling.
- Improvement: shared-link capability checks now reflect the currently requested dashboard tab instead of a single cached value, so per-tab permissions are enforced correctly during batch REST requests.
- Fix: dashboard route returns a 404 when the user is not allowed to load it, instead of rendering an empty page.
- Security: limit Share link viewer statistics access, props Sanjay Singh Jhala.
- Security: REST API optimizer now matches the Burst namespace strictly against the URL path (anchored at burst/v1), props Sanjay Singh Jhala.
- Security: harden MainWP proxy authentication. Props Sanjay Singh Jhala, Chloe Chamberland & PRISM – Wordfence
- Security: Auto Installer now requires the install_plugins capability instead of activate_plugins and only accepts download URLs from official Burst hosts. Props Sanjay Singh Jhala.
3.4.1.1
- May 5th 2026
- Fix: CSS styling regression due to obsolete javascript files being included in the dashboard build.
3.4.1
- April 29th 2026
- New: automated tests for subscription statistics dashboard.
- New: abilities API integration.
- Improvement: move plugin activation logic to bootstrap class.
- Improvement: split ajax fallback logic into do_action and get_action.
- Fix: broken upgrade url in report settings.
- Fix: When both Story report and share links are generated, the UX could generate an error.
- Security: increase minimum required capability from view to manage in get_posts endpoint, Props Sanjay Singh Jhala.
- Security: hardened MainWP proxy authentication and CORS origin validation, Props Sanjay Singh Jhala.
3.4.0
- April 22nd 2026
- New: dark mode support for the Burst Statistics dashboard.
- New: support for MainWP integration.
- New: all time date range for datepicker selection.
- New: support for application passwords. It is now possible to use the Burst Rest API endpoints with application passwords.
- Improvement: add detection for ad blockers. If an ad blocker breaks the Burst dashboard, show a warning about this.
- Improvement: PHP warning about not existing referrers table when clearing the table.
- Fix: restore bounces filter, allowing overriding the default time used to decide if a visit is a bounce.
- Fix: fixed a bug in the visitor calculation for referrers, caused by changes for the «exclude» option in filters, props @bikew1se.
- Fix: Share links sessions are now cleaned up daily, to prevent extended access to the link for longer than the set expiration time, Props Sanjay Singh Jhala.
- Security: ajax fallback for get_reports endpoint unintentionally allowed users with burst_view capability to see reports configuration, props Sanjay Singh Jhala.
3.3.0
- 1 de abril de 2026
- New: Time per session filter, allowing filtering by visit duration.
- Nuevo: Soporte para modo oscuro en los informes por correo electrónico.
- Mejora: Mueve columnas de estadísticas a la tabla de sesiones, reduciendo el almacenamiento de datos y mejorando el rendimiento de las consultas.
- Mejora: Datos de sesión incluidos en las exportaciones de archivos CSV.
- Mejora: Añadir índices de base de datos faltantes para mejorar el rendimiento.
- Seguridad: Los espectadores del enlace compartido podían ver los datos del informe (direcciones de correo electrónico de los destinatarios, configuración de programación). Agradecimientos a Sanjay Singh Jhala.
- Seguridad: Los usuarios con enlace compartido podían ver datos de ecommerce/ventas, incluso cuando el enlace compartido estaba limitado solo a pestañas que no eran de ventas. Créditos a Sanjay Singh Jhala.
- Solución: La agrupación por mes en el gráfico de Insights era incorrecta.
- Solución: La falta de coincidencia en el protocolo de la URL de Cron podría causar que se incluya un enlace http en el informe por correo electrónico, incluso cuando la URL del sitio es https.
- Solución: Problema de tipo de filtro que rompía el filtrado en el bloque de dispositivos, gracias a Andrew.
- Solución: Error de clave duplicada en la consulta de actualización de hash SQL.
- Corrección: Centrado del logo en el informe por correo electrónico y estilo en modo oscuro.
- Solución: Un golpe de prueba repentino podría usarse para eludir el bloqueo de IP incorporado, gracias a Sanjay Singh Jhala.
3.2.3
- 12 de marzo de 2026
- Solución: el enlace para compartir no carga la página para usuarios no registrados.
3.2.1
- 9 de marzo de 2026
- Arreglo de seguridad: Se corrigió una verificación de autorización faltante que permitía a los usuarios con privilegio de Vista Burst gestionar informes. Créditos a Sanjay Singh Jhala.
- Mejora: establecer turbo como predeterminado a habilitado, y agregar un aviso para recomendar habilitarlo cuando el seguimiento sin cookies esté habilitado.
- Mejora: verifica si la clase PharData está instalada en el servidor para evitar errores fatales.
- Solución: Guarda el esquema para usarlo durante los trabajos cron. Durante cron, el site_url es http. Para la generación de javascript, necesitamos que refleje el esquema real, usualmente https.
- Solución: campos duplicados en la configuración de informes cuando un usuario administrador abre el enlace para compartir.
- Solución: advertencia de URL no encontrada al generar el informe premium clásico.
- Solución: uso demasiado estricto de los sanitizadores que causaba que los prefijos de las tablas se volvieran minúsculas. gracias a @parkentosh
3.2.0
- 25 de febrero de 2026
- Nuevo: comparte datos de forma anónima para ayudarnos a mejorar Burst Statistics: crear referencias de la industria, desarrollo de funciones específicas y mejoras de rendimiento.
- Nuevo: añade un aviso sobre Discord, invitando a los usuarios a unirse a nuestro servidor de Discord.
- Nuevo: Comparte fácilmente estadísticas con tu equipo o clientes, usando el botón de compartir en el panel de Burst Statistics.
- Corrección: captura datos no codificados en json en el seguimiento de la API Rest, props @rajkumarreddyv
- Solución: Los cálculos de rebote y tasa de rebote ahora cuentan correctamente las sesiones rebotadas distintas en lugar de sumar las banderas de rebote, evitando números inflados.
- Solución: la lógica del valor predeterminado para ‘fusionar variables y scripts’ hacía imposible desactivar la configuración.
3.1.6
- 20 de enero de 2026
- Solución: eliminar datos antiguos en la funcionalidad de archivo no funcionaba debido a una sintaxis SQL incorrecta.
- Solución: No se filtraban los datos del navegador/SO por dispositivo en el bloque de insights, gracias a @alisontaylorbc.
- Mejora: añadir prueba automatizada para la eliminación de datos.
- Mejora: añade ordenación persistente al bloque de tabla de datos, props @ankush.
- Mejora: filtrado por continente.
3.1.5
- 7 de enero de 2026
- Mejora: cerrar automáticamente las notificaciones en la parte inferior derecha de la pantalla.
- Mejora: algunas pequeñas mejoras en la capacidad de respuesta móvil.
- Mejora: ampliar las pruebas automatizadas con una prueba de visitantes en vivo.
- Mejora: ajuste de URLs largas en la vista de visitantes en vivo.
- Mejora: cobertura PHPCS ampliada.
- Solución: cuando el almacenamiento local del navegador está lleno, agregar filtros podría causar un error.
- Solución: forzar https en las URL de variables y scripts combinados, para evitar advertencias de contenido mixto.
- Solución: el proceso de incorporación para idiomas RTL intentaba cargar un archivo CSS RTL que no existía.
3.1.4
- 23 de diciembre de 2025
- Mejora: estilo de los bloques de tablas de datos y estados de carga.
- Mejora: mejoras en el rendimiento de las consultas de referencia.
- Mejora: mejoras en el rendimiento de las consultas de parámetros.
- Mejora: excluir el seguimiento de hits a través de la Rest Api del Burst Rest Api Optimizer, de esta manera todos los plugins se cargan durante el hit, lo cual es necesario para los objetivos de hooks.
- Mejora: se añadió un método alternativo para combinar variables y scripts, en caso de que el directorio de subidas no sea escribible.
- Mejora: el aviso de ‘cron no funcionando’ ya no se puede descartar, ya que es un problema crítico.
- Mejora: permite buscar datos formateados en tablas de datos, por ejemplo, ahora puedes buscar ‘United States’ en lugar de US en la tabla de ubicaciones.
- Mejora: añadir filtrado de parámetros.
- Solución: filtrado en el bloque de dispositivos.
3.1.0.3
- 1 de diciembre
- Solución: guardar cambios en la configuración después de guardar los cambios iniciales requería recargar la página.
- Rendimiento: Mejoras de rendimiento al descargar procesos que consumen muchos recursos durante el seguimiento a cron en lotes
- Mejora: Mejoras en el analizador de User Agent, eliminando navegadores no válidos
- Solución: el menú desplegable para filtros avanzados no filtra la lista.
- Solución: pestaña indefinida causada por la eliminación incompleta del menú de ventas cuando no se detecta WooCommerce o EDD.
- Solución: el almacenamiento en caché de objetos en los conteos de páginas causaba una actualización lenta de los conteos de páginas, gracias a @fveits
3.0.2
- 25 de noviembre de 2025
- Solución: algunos avisos se descartaban incorrectamente durante la validación.
- Mejora: se añadió una prueba automatizada para los objetivos de hooks.
- Mejora: se añadió una prueba automatizada para la restauración de archivos.
3.0.0
- 11 de noviembre de 2025
- Solución: compatibilidad con un plugin desconocido, permitiendo un valor nulo en get_timerange_dropdown() en la vista general de productos de WooCommerce, gracias a @tegid
- Solución: no trates los dominios con www y sin www como dominios diferentes al detectar una configuración de múltiples dominios.
- Solución: elimina la barra obsoleta en la carga del script de objetivos, que en algunas configuraciones hace que se bloquee, gracias a @jhndkrvzc
- Solución: el contador de la barra superior no mostraba la ‘k’ para miles, ‘M’ para millones, etc., solo mostraba 1 en lugar de 1k.
- Nuevo: aumentar las versiones mínimas requeridas para PHP a 8.0, para WordPress a 6.4




