School of Media and Communication

This paper investigates Energy Management Opportunities for reducing energy wastes in a medium scale manufacturing industry's production processes. The energy information on electricity and diesel consumption for the year 2011 was obtained to complement data collected from walk-through and comprehensive audits. An estimated 125,181kWh of electricity and 33,415 litres of diesel representing 32% electricity and 68% diesel costs, which amounts to $44,562.50 were consumed for the period. Energy efficiency and conservation opportunities identified to promote energy savings, cost savings and environmental sustainability are: the replacing of inefficient drive belts on large motors with efficient cog belts, monitoring electrical loads to reduce peak demand, turning off equipment when not in use, replacing inefficient lamps with energy-saving lamps and installing bank of capacitors to increase power factor. The opportunities reveal a net saving of $6,231.18, which is about 14% of the company's annual energy cost.

This case study cuts across the evaluation of the performance of the use of compact tubes in the University of Lagos hostel environment .Data were collected by means of questionnaires centralized basically on three major areas; the level of awareness of the students with compact fluorescent tube,the current Luminaire information data and finally,the beneficiary experiences and reactions to the retrofitting project of compact fluorescent lamps which has already been executed prior to the review on the evaluation.The latter of the three major areas of case study was solely based on perception of the students which could be affected by psychological,health and environmental factors.A chart of the evaluation of twenty questions in the questionnaire given to each student whose total population is over 500 in the environment of study was demonstrated. Project test duration is two hundred and fifty days. Also, an energy/cost audit calculation were carried out. We found out that about 3197k...

Despite the widely recognised importance of knowledge as a vital source of competitive advantage, there is little understanding of how organisations actually create and manage knowledge dynamically. Nonaka, Toyama and Konno start from the view of an organisation as an entity that creates knowledge continuously, and their goal in this article is to understand the dynamic process in which an organisation creates, maintains and exploits knowledge. They propose a model of knowledge creation consisting of three elements: (i) the SECI process, knowledge creation through the conversion of tacit and explicit knowledge; (ii)`ba', the shared context for knowledge creation; and (iii) knowledge assets, the inputs, outputs and moderators of the knowledge-creating process. The knowledge creation process is a spiral that grows out of these three elements; the key to leading it is dialectical thinking. The role of top management in articulating the organisation's knowledge vision is emphasised, as is the important role of middle management (`knowledge producers') in energising ba. In summary, using existing knowledge assets, an organisation creates new knowledge through the SECI process that takes place in ba, where new knowledge, once created, becomes in turn the basis for a new spiral of knowledge creation. =

Econet Wireless, a Nigerian mobile telephone network rebranded five times within the space of eight years to become what it is today, Airtel Nigeria. This research sought to know the impact of multiple rebranding on the loyalty of the network's subscribers and the general attitude of the Nigerian towards branding in the telephony business. A survey was carried out on subscriber attitude towards Airtel as a result of the multiple rebranding through which it emerged. Questionnaires were distributed based on cluster sampling. Pearson Chi-Square was used to test the validity of the final results (cross tabulations) on a value of 0.05 and above. This research confirms communication as the vehicle for transferring brand equity; shows that multiple rebranding does not significantly affect attitude towards telecommunications brands; and that Nigerians do not really care about branding in telecommunications and/or the telecommunications companies are not doing a good job of branding. This study focuses on only a segment of the global satellite mobile (gsm) market -students of a higher institution. The perspective of the students may not be representative of the whole global satellite mobile (gsm) market in Lagos. It is also limited to the telephony market in Nigeria, an emerging market. This is an original work in the sense that there is no literature anywhere on the phenomenon of multiple rebranding, let alone its effect on customer loyalty.

This paper seeks to create an epistemologically grounded understanding of the causes and process of corporate rebranding via the lens of the theory of evolution by natural selection. A review of the factors that trigger corporate rebranding, as reported in academic literature, is made. Following the review, a case is made for the absence of an epistemologically grounded understanding of why firms rebrand. Consequently, the theory of evolution by natural selection is brought forward as a platform for the development of a new model that explicates the causes and process of corporate rebranding. A new model anchored on the theory of evolution by natural selection, and a new definition of corporate rebranding is advanced. Essentially, the model offers epistemologically grounded reasons for ascendancy of corporate rebranding in the environment. This is a conceptual paper -meaning that the model suggested in this study is yet to be subjected to a serious empirical exercise. The review of literature indicates the absence of an epistemologically grounded understanding of the causes and process of corporate rebranding in the business environment. The pursuit of this exercise therefore makes this work original, unique and valuable.

Econet Wireless, a Nigerian mobile telephone network rebranded five times within the space of eight years to become what it is today, Airtel Nigeria. This research sought to know the impact of multiple rebranding on the loyalty of the network's subscribers and the general attitude of the Nigerian towards branding in the telephony business. A survey was carried out on subscriber attitude towards Airtel as a result of the multiple rebranding through which it emerged. Questionnaires were distributed based on cluster sampling. Pearson Chi-Square was used to test the validity of the final results (cross tabulations) on a value of 0.05 and above. This research confirms communication as the vehicle for transferring brand equity; shows that multiple rebranding does not significantly affect attitude towards telecommunications brands; and that Nigerians do not really care about branding in telecommunications and/or the telecommunications companies are not doing a good job of branding. This study focuses on only a segment of the global satellite mobile (gsm) market-students of a higher institution. The perspective of the students may not be representative of the whole global satellite mobile (gsm) market in Lagos. It is also limited to the telephony market in Nigeria, an emerging market. This is an original work in the sense that there is no literature anywhere on the phenomenon of multiple rebranding, let alone its effect on customer loyalty.

This paper seeks to create an epistemologically grounded understanding of the causes and process of corporate rebranding via the lens of the theory of evolution by natural selection. A review of the factors that trigger corporate rebranding, as reported in academic literature, is made. Following the review, a case is made for the absence of an epistemologically grounded understanding of why firms rebrand. Consequently, the theory of evolution by natural selection is brought forward as a platform for the development of a new model that explicates the causes and process of corporate rebranding. A new model anchored on the theory of evolution by natural selection, and a new definition of corporate rebranding is advanced. Essentially, the model offers epistemologically grounded reasons for ascendancy of corporate rebranding in the environment. This is a conceptual paper-meaning that the model suggested in this study is yet to be subjected to a serious empirical exercise. The review of literature indicates the absence of an epistemologically grounded understanding of the causes and process of corporate rebranding in the business environment. The pursuit of this exercise therefore makes this work original, unique and valuable.

The Internet as an innovative platform housing multiple channels of communication is largely
responsible for the presence of businesses on the web space. As a result, businesses soon find
themselves in a position, not only to feed Internet channels with content but also to manage the
content vis-à-vis content on other platforms. In the context of the Nigerian financial services
industry, this calls the attention of public relations (PR) practitioners who are positioned in the
corporate affairs department to manage the image of the financial institutions they represent.
The objective of this study, therefore, was to gain an understanding of the contributions in the
literature with respect to the Internet as a communicative tool for businesses. Although the
literature has little or no evidence from Nigerian markets, theoretical arguments indicate many
uses of the Internet for business communication by PR practitioners resulting in a new
communication model proposed by Hoffman& Novak (1996). An attempt to situate these
theoretical positions within a local context led the researchers to carry out a pilot study which
revealed that there is a gap between internet channels initiated by business and the business
objective of opening up such channels. As a result, there is a tendency of such channels to
target the wrong audience – calling for the need for further research with empirical evidence.

Keywords: public relations, internet, corporate communication, media, image management

The Internet as an innovative platform housing multiple channels of communication is largely responsible for the presence of businesses on the web space. As a result, businesses soon find themselves in a position, not only to feed Internet channels with content but also to manage the content vis-à-vis content on other platforms. In the context of the Nigerian financial services industry, this calls the attention of public relations (PR) practitioners who are positioned in the corporate affairs department to manage the image of the financial institutions they represent. The objective of this study, therefore, was to gain an understanding of the contributions in the literature with respect to the Internet as a communicative tool for businesses. Although the literature has little or no evidence from Nigerian markets, theoretical arguments indicate many uses of the Internet for business communication by PR practitioners resulting in a new communication model proposed by Hoffman & Novak ...

Prior to the advent of the new social media, it would have been hard to imagine having access to information through the traditional media the way we now do. Then, the ability to pick up a newspaper, tune your radio or put on your television to know what was trending depended very much on wherever you where. However, social media has redefined the meaning of geographic distance as well as availability, allowing for an increase in the volume and speed of information dissemination. Now, with a mobile phone or a tablet (handheld electronic device), one has access to real time information. I daresay mass communication has never known a more participatory and cost effective technology. The increased reach has fostered a greater participation in the various social sectors, but particular attention must be drawn to the increased participation in the action or manner of governing a state. Social media, a system of Internet based services allow users to generate content, distribute and engage with other users. What makes social media different is that it allows users to switch roles from consumer to content creator and participants, cutting out traditional media gatekeepers. Many have argued that bypassing these gatekeepers in social media has not helped journalism, but that's a topic for another day. This phenomenon is known as citizen journalism, which has to be one of the best things to happen to journalism in recent times. While many argue that it does not do justice to journalism, you have to realize and recognize the level of discontent in media houses, which are perceived to be basically following the whims and leanings of their proprietors. An unbiased outlet is needed, and it comes in the form of social media. Citizen participation comprises the action an individual or groups undertake to participate in the operation of government. However, to participate in anything, one has to first be aware of what that thing in question is. In this case, citizen participation in governance requires the citizens to understand the workings of government and the laws surrounding them (e.g., constituency projects, bills in the legislature, immunity clauses etc.). Participation goes further than recognizing rights and responsibilities; one must also be able to identify the correct channels through which to participate. However, despite government institutions having a presence on social media, the level of activity on their pages leaves a lot to be desired. They seem to only " activate " these pages when they have a message to pass and remain " offline " every other time. Another concern is how feedback obtained from these pages is used. On social media platforms, caricatures or " memes, " as they are called in social media parlance are the new craze, with virtually every prominent government member having a meme about him. The question those in government need to ask is, is there an iota of truth in these memes about us? Personally, I believe that when all is said and done even those who generally just poke fun at serious matters that the government is dealing with are just exhibiting the Nigerian way of dealing with issues that truly exist, which has been characterized as suffering and smiling, or as in this case, suffering and tweeting. Gladly, most concerned Nigerian youths are able to comment on governance, and its impact, or lack of it, via social media. Leading the pack of social media platforms are Twitter, Facebook and blogs. Since former President Goodluck Jonathan's used Facebook to declare his intention to run for president in the 2011 general elections, social media has seemed to gain more credibility within government circles. Before the advent of social media, electioneering activities were restricted to the traditional media. What this meant essentially was that to participate in politics you had to invest a great deal of resources (financial, mental, etc.) to mobilize the traditional media. The process was quite demanding, and the lack of " extra " discouraged participation in politicking. The 2011/2015 general elections, which were said to have been free and fair, were largely monitored via social media, putting the swift information dissemination capabilities to good use. President Goodluck Jonathan even created the precedent at the national level of having a senior special assistant on new media. The near standstill of the economy in 2012 during the fuel subsidy removal protests showed the federal government, when protests began in major cities in Nigeria including Lagos, Kaduna, Kano and the capital city of Abuja, that the youth were watching with concern how the country was being ruled and that with social media they had the ability to organize themselves into a formidable force. When President Muhammadu Buhari started his campaigns, he had a significant presence on social media, endearing him to the youth who mostly had not witnessed his first stint as military head of state and were willing to listen to him since he and his camp appeared accessible. While there have been instances of misuse of these platforms to malign or spread rumors about government officials or candidates, we now know that these platforms can be exploited in the interest of nation building. With about 100million Internet active Smart Identity Module (SIMs) in Nigeria, according to Ntel's CEO, messages sent across the different social media platforms are likely to get to more than half of the population of the country. Social media has promoted good governance, strengthened reform-oriented initiatives, and reduced the potential for corrupt practices. Social media platforms are free and encourage two-way communication eliciting feedback from concerned parties. This has changed in no small way the dynamics for citizen participation.

Steady advancements in digital technologies are facilitating human-machine interaction to rival human-human conversations in many societies. Human-machine exchanges have received further boosts through AI-powered virtual assistants in intelligent devices such as Apple Siri, Microsoft Cortana, Amazon Alexa and Google Assistant. As these ICTs spread within African communities, beyond urban areas to rural communities, there is an increasing demand to integrate African communications systems into the global digital ecosystem. Given that most African languages are expressed orally, AI and virtual assistants could be the key to facilitating inclusive communication. This study utilised a pragmatic mixed research method to evaluate how Nigerian smartphone users currently use and accept AI-powered voice-enabled virtual assistants. Using surveys on 400 persons and in-depth interviews and deducing from the media richness and the uses and gratifications theories, results show that virtual assis...