{"id":222442,"date":"2024-04-11T19:47:28","date_gmt":"2024-04-11T17:47:28","guid":{"rendered":"https:\/\/staging.packhelp.com\/?p=222442"},"modified":"2024-10-30T12:18:29","modified_gmt":"2024-10-30T11:18:29","slug":"consumer-choices","status":"publish","type":"post","link":"https:\/\/packhelp.com\/consumer-choices\/","title":{"rendered":"How Packaging Can Impact Consumer Choices"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">&#8220;Never judge a book by its cover\u201d \u2014 this wise saying definitely does not apply to product packaging. On the contrary, packaging plays an important role in how customers perceive products and can even urge them to purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses worldwide recognise the value of good packaging and are finding innovative ways to package their products. <strong>The packaging industry shows distinct growth and is predicted to reach <\/strong><\/span><strong><a href=\"https:\/\/gitnux.org\/global-packaging-industry-statistics\/\">$1.05 trillion<\/a> in 2024.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">But how does packaging affect consumer buying choices? In this post, we are going to determine the role packaging plays in customer engagement and discuss some best practices for making packaging that sells. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read on and find out:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">How can packaging influence the way people buy?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Is packaging an important component of a brand\u2019s marketing strategy?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">What should you pay attention to in your packaging design?<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">How packaging affects purchase decisions<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Visual appeal is the <\/span><span style=\"font-weight: 400;\">main factor<\/span><span style=\"font-weight: 400;\"> influencing buying decisions. If we&#8217;re looking for luxury soap, we won&#8217;t pay attention to low-end brands. But how can you differentiate between them?<\/span><\/p>\n<p>Sure, you might just choose the higher price.<\/p>\n<p>But more often than not, you&#8217;ll be judging the look. The touch of <a href=\"https:\/\/packhelp.co.uk\/shop\/boxes\/\">packaging material<\/a>. The quality of design. Finally, the smell.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-222583\" src=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11130859\/packaging_impact_on_consumer_behaviour.png\" alt=\"the elements of packaging that influence consumer behaviour\" width=\"1944\" height=\"1078\" srcset=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11130859\/packaging_impact_on_consumer_behaviour.png 1944w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11130859\/packaging_impact_on_consumer_behaviour-300x166.png 300w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11130859\/packaging_impact_on_consumer_behaviour-1024x568.png 1024w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11130859\/packaging_impact_on_consumer_behaviour-768x426.png 768w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11130859\/packaging_impact_on_consumer_behaviour-1536x852.png 1536w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11130859\/packaging_impact_on_consumer_behaviour-1000x555.png 1000w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11130859\/packaging_impact_on_consumer_behaviour-500x277.png 500w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11130859\/packaging_impact_on_consumer_behaviour-920x510.png 920w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11130859\/packaging_impact_on_consumer_behaviour-230x128.png 230w\" sizes=\"(max-width: 1944px) 100vw, 1944px\" \/><\/p>\n<p><a href=\"https:\/\/fastercapital.com\/topics\/the-impact-of-packaging-on-consumer-behavior.html\">Source<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Packaging is not only a utilitarian tool used to bind and protect goods. It speaks to potential customers and encourages their purchasing decisions in more than one way, as it&#8217;s one of the key<\/span><a href=\"https:\/\/phonexa.com\/blog\/performance-marketing-trends-to-monitor\/\"> <span style=\"font-weight: 400;\">performance marketing trends<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at what packaging can do to convince your customers to buy from you.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Creates the first impression<\/span><\/h3>\n<p class=\"leading-thought\"><span style=\"font-weight: 400;\">You never get a second chance to make a first impression. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doesn&#8217;t that perfectly describe the role of packaging? It is the first thing that meets and greets your customer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the right first impression, you not only catch the attention of potential buyers &#8211; you make them want to stay and inspect your product. <\/span><span style=\"font-weight: 400;\">They might not be ready to buy, but they surely are interested. <\/span><\/p>\n<p class=\"context-cta\"><span style=\"font-weight: 400;\">Get them hooked with packaging that stands out. It makes even the simplest product unusual, encouraging customers to explore further.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, look at Heinz\u2019s upside-down bottles. While everybody else sells condiments in upward-facing bottles, Heinz turned the ketchup bottle the way we use it \u2014 upside down \u2014 and made it noticed.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-222585\" src=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11132339\/pexels-erik-mclean-4062499-scaled.jpg\" alt=\"photo of heinz ketchup standing on the table\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11132339\/pexels-erik-mclean-4062499-scaled.jpg 2560w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11132339\/pexels-erik-mclean-4062499-300x200.jpg 300w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11132339\/pexels-erik-mclean-4062499-1024x683.jpg 1024w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11132339\/pexels-erik-mclean-4062499-768x512.jpg 768w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11132339\/pexels-erik-mclean-4062499-1536x1024.jpg 1536w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11132339\/pexels-erik-mclean-4062499-2048x1365.jpg 2048w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11132339\/pexels-erik-mclean-4062499-2000x1333.jpg 2000w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11132339\/pexels-erik-mclean-4062499-1000x667.jpg 1000w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11132339\/pexels-erik-mclean-4062499-500x333.jpg 500w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11132339\/pexels-erik-mclean-4062499-765x510.jpg 765w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11132339\/pexels-erik-mclean-4062499-230x153.jpg 230w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Attracts attention<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In many cases, packaging is what makes the product interesting. When customers see something different, their natural impulse is to examine it closer. <\/span><\/p>\n<p><strong>However, you only have a couple of seconds to grab their attention, and here, the role of packaging is crucial.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">There are many ways to make packaging stand out. To choose the one that works for you, start with researching the competition, as it is highly likely that your products will stand next to each other on the supermarket shelf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can be bright when others are monochrome, tall when others are short, and functional when others are simple. Anything that singles your product out will work.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-66114\" src=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2020\/03\/25163850\/OASE-Product-Shot-02.jpg\" alt=\"oase custom rigid boxes\" width=\"3000\" height=\"2000\" srcset=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2020\/03\/25163850\/OASE-Product-Shot-02.jpg 3000w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2020\/03\/25163850\/OASE-Product-Shot-02-300x200.jpg 300w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2020\/03\/25163850\/OASE-Product-Shot-02-768x512.jpg 768w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2020\/03\/25163850\/OASE-Product-Shot-02-1024x683.jpg 1024w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2020\/03\/25163850\/OASE-Product-Shot-02-2000x1333.jpg 2000w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2020\/03\/25163850\/OASE-Product-Shot-02-1000x667.jpg 1000w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2020\/03\/25163850\/OASE-Product-Shot-02-500x333.jpg 500w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2020\/03\/25163850\/OASE-Product-Shot-02-765x510.jpg 765w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2020\/03\/25163850\/OASE-Product-Shot-02-230x153.jpg 230w\" sizes=\"(max-width: 3000px) 100vw, 3000px\" \/><\/p>\n<p><a href=\"https:\/\/packhelp.com\/fitness-supplements\/\">Luxury supplement boxes<\/a>. Don&#8217;t you feel like popping them open?<\/p>\n<h3><span style=\"font-weight: 400;\">Inspires spontaneity<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Impulse shopping is a powerful commerce driver.<\/span><\/p>\n<p class=\"leading-thought\"><span style=\"font-weight: 400;\">Statistically, <\/span><a href=\"https:\/\/gitnux.org\/impulse-buying-statistics\/\"><span style=\"font-weight: 400;\">64%<\/span><\/a><span style=\"font-weight: 400;\"> of shoppers buy something else besides their intended purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many factors can urge customers to buy something they did not plan to \u2014 a special offer, a desire to try something new, or remembering the thing you forgot to put on your shopping list. <strong>In many cases, packaging can trigger impulse purchasing by attracting attention and \u201cspeaking\u201d to the customer.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Coca-Cola does it with its <\/span><a href=\"https:\/\/www.coca-cola.com\/us\/en\/brands\/coca-cola\/coca-cola-creations\"><span style=\"font-weight: 400;\">Creations<\/span><\/a><span style=\"font-weight: 400;\"> series of zero-sugar drinks. Everyone knows a red can. But what can possibly be inside a mint-coloured one? Even if you did not plan to buy a can of Coke, you might be tempted to try a new flavour.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-222586\" src=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11132843\/coca-cole-creations-can.webp\" alt=\"a mint-coloured can of coca-cola creations\" width=\"928\" height=\"928\" srcset=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11132843\/coca-cole-creations-can.webp 928w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11132843\/coca-cole-creations-can-300x300.webp 300w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11132843\/coca-cole-creations-can-768x768.webp 768w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11132843\/coca-cole-creations-can-500x500.webp 500w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11132843\/coca-cole-creations-can-600x600.webp 600w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11132843\/coca-cole-creations-can-576x576.webp 576w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11132843\/coca-cole-creations-can-510x510.webp 510w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11132843\/coca-cole-creations-can-230x230.webp 230w\" sizes=\"(max-width: 928px) 100vw, 928px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Makes the product stand out<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Packaging strategy must make the product easily recognisable so that customers have no problem finding it among others. If you are used to a particular brand of pasta or yoghurt, you will look for their brand colours, packaging shapes or sizes on the supermarket shelf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Packaging can boost customer engagement by maintaining a visual image of a product people are used to and making it easy for them to find the items they need quickly.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-33293\" src=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2019\/04\/06153744\/scott-warman-525484-unsplash.jpg\" alt=\"Wine labels_packhelp\" width=\"2048\" height=\"1365\" srcset=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2019\/04\/06153744\/scott-warman-525484-unsplash.jpg 2048w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2019\/04\/06153744\/scott-warman-525484-unsplash-300x200.jpg 300w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2019\/04\/06153744\/scott-warman-525484-unsplash-768x512.jpg 768w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2019\/04\/06153744\/scott-warman-525484-unsplash-1024x683.jpg 1024w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2019\/04\/06153744\/scott-warman-525484-unsplash-2000x1333.jpg 2000w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2019\/04\/06153744\/scott-warman-525484-unsplash-1000x667.jpg 1000w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2019\/04\/06153744\/scott-warman-525484-unsplash-500x333.jpg 500w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2019\/04\/06153744\/scott-warman-525484-unsplash-765x510.jpg 765w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2019\/04\/06153744\/scott-warman-525484-unsplash-230x153.jpg 230w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Communicates with the customer<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In addition to the required information, such as ingredients or manufacturer details, product packaging can communicate other messages to customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, for food products, there may be recipes; for skincare \u2014 application instructions; and for cleaning products \u2014 the approximate number of uses.<\/span><\/p>\n<p class=\"context-cta\" style=\"text-align: center;\"><a href=\"https:\/\/packhelp.com\/make-way-for-packaging-labels-design\/\"><strong>Communicate your branding through high-quality packaging labels<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Besides, packaging is an ideal medium to display relevant company information. If the brand participates in an event or runs a special offer, announcing it on the product packaging allows the company to reach thousands of customers.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Resonates with the current needs<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u201cNever shop for groceries when hungry\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? Because good-looking packaging can entice you to buy more! Smart packaging design can \u201creach out\u201d to the customer looking for something to snack on or drink on the go.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look, for example, at the design of a <\/span><span style=\"font-weight: 400;\">Perrier<\/span><span style=\"font-weight: 400;\"> can \u2014 it practically speaks for itself. The water inside must be cold and bubbly. Just what you need on a hot summer day.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-222587\" src=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11160403\/perrier_can_of_water.jpg\" alt=\"a green can of Perrier water\" width=\"1038\" height=\"960\" srcset=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11160403\/perrier_can_of_water.jpg 1038w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11160403\/perrier_can_of_water-300x277.jpg 300w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11160403\/perrier_can_of_water-1024x947.jpg 1024w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11160403\/perrier_can_of_water-768x710.jpg 768w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11160403\/perrier_can_of_water-1000x925.jpg 1000w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11160403\/perrier_can_of_water-500x462.jpg 500w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11160403\/perrier_can_of_water-551x510.jpg 551w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11160403\/perrier_can_of_water-230x213.jpg 230w\" sizes=\"(max-width: 1038px) 100vw, 1038px\" \/><\/p>\n<p><a href=\"https:\/\/www.perrier.com\/products\/detail\/perrier\">Source<\/a><\/p>\n<h2><span style=\"font-weight: 400;\">How packaging boosts brand awareness<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Packaging is a rightful component of the brand\u2019s style and image. It carries the same brand message as all other customer communication channels the company is using \u2014 advertising, marketing campaigns, social media, <\/span><a href=\"https:\/\/helpcrunch.com\/blog\/intercom-alternatives\/\"><span style=\"font-weight: 400;\">customer service platforms<\/span><\/a><span style=\"font-weight: 400;\">, or official press releases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Packaging design following the general branding concepts increases brand awareness among customers, strengthening the bonds between them and the company.<\/strong> Packaging helps you pass on your brand message in more than one way.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Highlights branding<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you display your brand name and logo prominently on your product packaging, you target both your regular customers and your prospects. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For loyal customers, it&#8217;s easier to find your product among competitor goods. For newcomers, clearly-branded packaging says all they need to know about your product without much investigation.<\/span><\/p>\n<p>And that&#8217;s good. The easier it is to figure out your brand, the faster the potential purchase!<\/p>\n<figure id=\"attachment_218188\" aria-describedby=\"caption-attachment-218188\" style=\"width: 2560px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-218188\" src=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/11\/27105554\/PH_27.100526-copy-v2-scaled.jpg\" alt=\"convenient can packaging with handle\" width=\"2560\" height=\"1920\" srcset=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/11\/27105554\/PH_27.100526-copy-v2-scaled.jpg 2560w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/11\/27105554\/PH_27.100526-copy-v2-300x225.jpg 300w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/11\/27105554\/PH_27.100526-copy-v2-1024x768.jpg 1024w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/11\/27105554\/PH_27.100526-copy-v2-768x576.jpg 768w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/11\/27105554\/PH_27.100526-copy-v2-1536x1152.jpg 1536w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/11\/27105554\/PH_27.100526-copy-v2-2048x1536.jpg 2048w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/11\/27105554\/PH_27.100526-copy-v2-2000x1500.jpg 2000w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/11\/27105554\/PH_27.100526-copy-v2-1000x750.jpg 1000w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/11\/27105554\/PH_27.100526-copy-v2-500x375.jpg 500w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/11\/27105554\/PH_27.100526-copy-v2-680x510.jpg 680w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/11\/27105554\/PH_27.100526-copy-v2-230x173.jpg 230w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption id=\"caption-attachment-218188\" class=\"wp-caption-text\">Packhelp x Djuce custom box with handle<\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">Expresses a vision or brand values<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nowadays, many customers appreciate not only the product\u2019s quality but also the values the company maintains. If they resonate with them, they are better inclined to trust your products, too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, many people find environmental concerns essential, and <\/span><a href=\"https:\/\/packhelp.com\/sustainable-packaging\/\"><span style=\"font-weight: 400;\">sustainable packaging<\/span><\/a><span style=\"font-weight: 400;\"> earns points for the brand. <strong>Packaging can carry your vision forward, informing of such achievements as organic produce or your support for local farmers.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">A wonderful example of vision-bearing packaging is used by <\/span><span style=\"font-weight: 400;\">Divine Chocolate<\/span><span style=\"font-weight: 400;\">. This farmer-owned company is on a mission to help farmers sell their cocoa so that they&#8217;re not exploited by large corporations. Each Divine bar displays the company\u2019s statement:<\/span><\/p>\n<p class=\"leading-thought\"><span style=\"font-weight: 400;\"> \u201cEvery bar directly improves the lives of farmers.\u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-222588\" src=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11163041\/divine_chocolate.jpg\" alt=\"divine chocolate marketing\" width=\"900\" height=\"700\" srcset=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11163041\/divine_chocolate.jpg 900w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11163041\/divine_chocolate-300x233.jpg 300w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11163041\/divine_chocolate-768x597.jpg 768w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11163041\/divine_chocolate-500x389.jpg 500w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11163041\/divine_chocolate-656x510.jpg 656w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11163041\/divine_chocolate-230x179.jpg 230w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><a href=\"https:\/\/www.divinechocolate.com\/\">Source<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Tells a story<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your packaging materials, shapes and designs can tell customers almost everything there is to know about your brand.\u00a0<\/span><\/p>\n<p class=\"leading-thought\">Is your business you eco-friendly? Traditional? Tech-oriented? Creative? Minimalistic?<\/p>\n<p>All that and more can be showcased by your custom box or bag.<\/p>\n<p><span style=\"font-weight: 400;\">Narrative-driven design creates a customer experience that remains in their memory. Next time, when they need to purchase the same product, this memory will surface and may influence their <\/span><span style=\"font-weight: 400;\">buyer behaviour<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-222596\" src=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11192253\/consumer-behavior-info-2.jpg\" alt=\"an infographic about what shapes consumer behaviour\" width=\"542\" height=\"674\" srcset=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11192253\/consumer-behavior-info-2.jpg 542w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11192253\/consumer-behavior-info-2-241x300.jpg 241w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11192253\/consumer-behavior-info-2-500x622.jpg 500w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11192253\/consumer-behavior-info-2-410x510.jpg 410w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11192253\/consumer-behavior-info-2-230x286.jpg 230w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/><\/p>\n<p><a href=\"https:\/\/signalhire.com\/blog\/what-is-buyer-behavior-types-influencing-factors-effects\/\">Source<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Emphasises functionality<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/packhelp.com\/packaging-design-for-marketplaces\/\">Functional and efficient packaging<\/a> upgrades customer experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Boxes may have elements that turn into convenient handles, a takeout container lid may double as a beverage holder, and a snack pouch may be resealable for easy use on the go.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check, for example, <\/span><span style=\"font-weight: 400;\">Yoplait<\/span><span style=\"font-weight: 400;\"> yoghurt and cereal snacks for kids. The package consists of a yoghurt cup and a portion of cereal in the lid. This design turns it into a ready snack that is easy to handle even with small hands.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-222589\" src=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11163616\/yoplait-packaging.png\" alt=\"yoplait yoghurt packaging\" width=\"1044\" height=\"1106\" srcset=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11163616\/yoplait-packaging.png 1044w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11163616\/yoplait-packaging-283x300.png 283w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11163616\/yoplait-packaging-967x1024.png 967w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11163616\/yoplait-packaging-768x814.png 768w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11163616\/yoplait-packaging-1000x1059.png 1000w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11163616\/yoplait-packaging-500x530.png 500w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11163616\/yoplait-packaging-481x510.png 481w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11163616\/yoplait-packaging-230x244.png 230w\" sizes=\"(max-width: 1044px) 100vw, 1044px\" \/><\/p>\n<p><a href=\"https:\/\/www.yoplait.com\/\">Source<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Promotes a special offer<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you are running a special offer campaign, packaging can be an effective channel for its promotion. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A bright and prominent message advertising special conditions may be sufficient to attract customers. Or, if they were looking for your product anyway, they might buy more.\u00a0<\/span><\/p>\n<p class=\"context-cta\"><span style=\"font-weight: 400;\">Imagine you&#8217;ve popped to the grocery to get some crisps. Wouldn&#8217;t a &#8220;3 for 2&#8221; label on Cheetos convince you to buy more than one package?<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-222598\" src=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11194104\/pexels-rulo-davila-10359232-scaled.jpg\" alt=\"women buying some crisps in the shop\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11194104\/pexels-rulo-davila-10359232-scaled.jpg 2560w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11194104\/pexels-rulo-davila-10359232-300x200.jpg 300w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11194104\/pexels-rulo-davila-10359232-1024x683.jpg 1024w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11194104\/pexels-rulo-davila-10359232-768x512.jpg 768w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11194104\/pexels-rulo-davila-10359232-1536x1024.jpg 1536w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11194104\/pexels-rulo-davila-10359232-2048x1365.jpg 2048w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11194104\/pexels-rulo-davila-10359232-2000x1333.jpg 2000w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11194104\/pexels-rulo-davila-10359232-1000x667.jpg 1000w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11194104\/pexels-rulo-davila-10359232-500x333.jpg 500w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11194104\/pexels-rulo-davila-10359232-765x510.jpg 765w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11194104\/pexels-rulo-davila-10359232-230x153.jpg 230w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another great idea is to add a<\/span><a href=\"https:\/\/viralqr.com\/dynamic-qr-code-generator\/\"> <span style=\"font-weight: 400;\">dynamic QR code<\/span><\/a><span style=\"font-weight: 400;\"> leading the customer to a page with all relevant information about your special offer. Give interested customers a chance to learn more and fast.<\/span><\/p>\n<p>Be agile, interactive, or just eye-catching with your promos &#8211; it&#8217;ll be worth it.<\/p>\n<h2><span style=\"font-weight: 400;\">What makes an effective packaging design<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When <\/span><a href=\"https:\/\/packhelp.com\/packaging-design\/\"><span style=\"font-weight: 400;\">designing your packaging<\/span><\/a><span style=\"font-weight: 400;\">, consider not only the physical characteristics but also the psychological effect it will have on the customer.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Colours and fonts<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Packaging colours are never random. It is well known that colours have an emotional effect on people, and as packaging is the first thing a customer perceives in a product, its colour sets the emotional tone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choose colours that match the sensations you wish to inspire:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Red <\/b><span style=\"font-weight: 400;\">or <\/span><b>orange <\/b><span style=\"font-weight: 400;\">grabs attention and creates a feeling of activity, positivity, and happiness.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Green <\/b><span style=\"font-weight: 400;\">is the colour of nature, sending the message of eco-friendliness and sustainability.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Black <\/b><span style=\"font-weight: 400;\">and <\/span><b>white <\/b><span style=\"font-weight: 400;\">monochrome hints at elegance and style.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Blue <\/b><span style=\"font-weight: 400;\">or <\/span><b>turquoise <\/b><span style=\"font-weight: 400;\">sends the message of safety, calmness, and purity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pink <\/b><span style=\"font-weight: 400;\">is often the choice for brands that want to create an image of femininity and youth.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Other <\/span><a href=\"https:\/\/packhelp.com\/psychology-of-color-how-to-use-it-in-your-packaging-design\/\"><span style=\"font-weight: 400;\">colours<\/span><\/a><span style=\"font-weight: 400;\"> create different sensations in customers setting specific moods and activating various purchase triggers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Packaging typography also has its role in engaging the customer. The font and size you select define if people just skim over your product or stop to have a better look.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typography leads the customer from the most important information to less significant details. Using large fonts for the brand name and product description makes them stand out, while a smaller font for ingredients makes them a lower priority. Check out the line of <\/span><span style=\"font-weight: 400;\">Kettle Chips<\/span><span style=\"font-weight: 400;\"> \u2014 this is precisely how their packaging typography is designed.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-222590\" src=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11164027\/kettle-chips.png\" alt=\"kettle chips multi pack\" width=\"1122\" height=\"1120\" srcset=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11164027\/kettle-chips.png 1122w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11164027\/kettle-chips-300x300.png 300w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11164027\/kettle-chips-1024x1022.png 1024w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11164027\/kettle-chips-768x767.png 768w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11164027\/kettle-chips-1000x998.png 1000w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11164027\/kettle-chips-500x499.png 500w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11164027\/kettle-chips-600x600.png 600w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11164027\/kettle-chips-576x576.png 576w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11164027\/kettle-chips-511x510.png 511w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11164027\/kettle-chips-230x230.png 230w\" sizes=\"(max-width: 1122px) 100vw, 1122px\" \/><\/p>\n<p><a href=\"https:\/\/kettlechips.co.uk\/products\/classics-box\">Source<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Imagery<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The images you place on the packaging must serve the common goal of attracting customers and strengthening brand awareness. Of course, the graphics need to include your logo, which may also contribute to inspiring impulse shopping.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The graphics must not clutter the packaging and prevent a clear perception of your main message. On the contrary, it should highlight and support it, showcasing the product. Try to avoid too complex designs that might crowd the packaging space and distract the customer\u2019s attention from the main message.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Shape<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The shape and size of product packages affect consumer behaviour, too. Unique shapes make the item visible even from a distance ensuring high brand recognition. Large <\/span><a href=\"https:\/\/packhelp.com\/custom-shapes-do-people-notice-details-in-packaging\/\"><span style=\"font-weight: 400;\">packaging shapes<\/span><\/a><span style=\"font-weight: 400;\"> can help to reach the same goal. However, make sure that the item size matches that of the package. Otherwise, you might face backlash for overpackaging, which is considered anti-sustainable.<\/span><\/p>\n<p><strong>Shapes can also communicate your message. A drop-shaped shampoo bottle hints at moisturising, and a pack of cigarettes shaped like a coffin speaks of the grim consequences of smoking.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">As an example, let\u2019s look at <\/span><span style=\"font-weight: 400;\">Stillhouse<\/span><span style=\"font-weight: 400;\"> whiskey. It comes in stainless steel cans that \u201cgo where glass can\u2019t,\u201d suggesting an adventure. The can itself is shaped like a petrol can making you think of the fire and heat the drink will ignite.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-222591\" src=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11164230\/stillhouse-whiskey.jpg\" alt=\"stillhouse whiskey cans special design\" width=\"944\" height=\"1132\" srcset=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11164230\/stillhouse-whiskey.jpg 944w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11164230\/stillhouse-whiskey-250x300.jpg 250w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11164230\/stillhouse-whiskey-854x1024.jpg 854w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11164230\/stillhouse-whiskey-768x921.jpg 768w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11164230\/stillhouse-whiskey-500x600.jpg 500w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11164230\/stillhouse-whiskey-425x510.jpg 425w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2024\/04\/11164230\/stillhouse-whiskey-230x276.jpg 230w\" sizes=\"(max-width: 944px) 100vw, 944px\" \/><\/p>\n<p><a href=\"https:\/\/www.stillhouse.com\/\">Source<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Material<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The goal of packaging material is not limited to ensuring the protection of the product during transportation and storage. The choice of material can support the brand&#8217;s vision and message to its audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With environmental protection and sustainability being major concerns nowadays, a lot of attention is given to materials that brands use to package their products. Many companies were shamed publicly for excessive use of plastic. On the contrary, recyclable packaging, such as paper or cardboard, is very appreciated.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/yUSi8RrmR-I?si=v_rSfiwdbaTEjjIS\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">A smart choice of packaging material can not only influence customer\u2019s buying decisions but also help the brand to save direct costs. <\/span><a href=\"https:\/\/packhelp.com\/case-study\/tropicfeel\/\"><span style=\"font-weight: 400;\">Tropicfeel<\/span><\/a><span style=\"font-weight: 400;\">, a travel gear brand, opted for a redesign of their boxes achieving a 20% reduction of production costs. Moreover, due to the smaller packaging size, the company optimized its logistics, which led to a 50% reduction of its carbon footprint.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Packaging design is one of the most effective ways to influence consumer buying decisions. It is much more than a cover to be ripped off and thrown away.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As part of your brand image, packaging maintains it along the entire journey of your product from the assembly line to the customer. As such, packaging should not be designed as an afterthought, but given the same care and creativity as other components of your marketing activities.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Never judge a book by its cover\u201d \u2014 this wise saying definitely does not apply to product packaging. On the contrary, packaging plays an important role in how customers perceive products and can even urge them to purchase. Businesses worldwide recognise the value of good packaging and are finding innovative ways to package their products. [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":220756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[714],"tags":[],"acf":[],"lang":"en","translations":{"en":222442,"gb":222600},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/packhelp.com\/wp-json\/wp\/v2\/posts\/222442"}],"collection":[{"href":"https:\/\/packhelp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packhelp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packhelp.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/packhelp.com\/wp-json\/wp\/v2\/comments?post=222442"}],"version-history":[{"count":0,"href":"https:\/\/packhelp.com\/wp-json\/wp\/v2\/posts\/222442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packhelp.com\/wp-json\/wp\/v2\/media\/220756"}],"wp:attachment":[{"href":"https:\/\/packhelp.com\/wp-json\/wp\/v2\/media?parent=222442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packhelp.com\/wp-json\/wp\/v2\/categories?post=222442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packhelp.com\/wp-json\/wp\/v2\/tags?post=222442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}