{"id":176876,"date":"2023-01-20T09:56:55","date_gmt":"2023-01-20T08:56:55","guid":{"rendered":"https:\/\/packhelp.com\/?p=176876"},"modified":"2024-07-29T13:50:02","modified_gmt":"2024-07-29T11:50:02","slug":"slow-moving-inventory","status":"publish","type":"post","link":"https:\/\/packhelp.com\/slow-moving-inventory\/","title":{"rendered":"How Do You Handle Slow-Moving Inventory? The Ultimate Guide For eCommerce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Slow-moving inventory is a problem that most businesses will experience from time to time. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it is challenging to identify the exact reason why this happens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is because the reason behind sales being slower than anticipated for a particular product may vary greatly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, the solution to each problem must match the cause itself. The retail business is fast-paced, and you need to keep pace with it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, your inventory needs to move as quickly as the retail business moves (if not quicker). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knowing how to spot slow-moving inventory, discovering the underlying cause and effectively tackling the issue are key to business success. This is especially the case for businesses that sell physical products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>No one wants stale, dead, obsolete stock lying around in the warehouse, eating up storage space and capital.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The stock needs to move as forecast so that you can bring in new products, free up your capital and make top dollar from each item in stock.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, you will learn what slow-moving inventory is, what negative effects it may have on your business, and ways to identify slow-moving inventory and deal with it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What Does Slow-Moving Inventory Mean?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Slow-moving inventory is the stock that takes longer to sell.<\/strong> These are excess inventory items that are sitting in the warehouse or storage without moving for a certain amount of time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The amount of time that it takes to determine whether the stock has become a slow-moving inventory is determined by the stock owner. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">T<\/span><span style=\"font-weight: 400;\">his can be set at 90, 100, 120, or 180 days depending on the business in question, its operations and its current growth strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, a company that sells baked goods online and offline cannot assign 90 days to its slow-moving inventory definition.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21782\" src=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2018\/08\/06160947\/gails-artisan-bakery-packaging-2-1200x875.jpg\" alt=\"gift packaging\" width=\"1200\" height=\"875\" srcset=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2018\/08\/06160947\/gails-artisan-bakery-packaging-2-1200x875.jpg 1200w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2018\/08\/06160947\/gails-artisan-bakery-packaging-2-1200x875-300x219.jpg 300w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2018\/08\/06160947\/gails-artisan-bakery-packaging-2-1200x875-768x560.jpg 768w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2018\/08\/06160947\/gails-artisan-bakery-packaging-2-1200x875-1024x747.jpg 1024w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2018\/08\/06160947\/gails-artisan-bakery-packaging-2-1200x875-1000x729.jpg 1000w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2018\/08\/06160947\/gails-artisan-bakery-packaging-2-1200x875-500x365.jpg 500w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2018\/08\/06160947\/gails-artisan-bakery-packaging-2-1200x875-699x510.jpg 699w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2018\/08\/06160947\/gails-artisan-bakery-packaging-2-1200x875-230x168.jpg 230w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">By then, the inventory will be moldy and gross. However, if a company sells <\/span><a href=\"https:\/\/blog.beaconstac.com\/2022\/09\/best-digital-business-card-solution-compare-and-decide\/\"><span style=\"font-weight: 400;\">digital business card<\/span><\/a><span style=\"font-weight: 400;\"> templates, a 120-day period of time is okay.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is also important to note that slow-moving inventory covers both raw materials and finished products. The term is not limited to finished goods.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What Are the Negative Effects of Slow-Moving Inventory?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The first problem you will come across when dealing with slow-moving inventory is <strong>having less capital and shelf space<\/strong> that could otherwise have been occupied by other fast-moving products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, the longer you hold on to slow-moving inventory, the <strong>higher the risk of the goods becoming obsolete<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The market value of the stock may also decline in the process, leading to business losses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the case of perishable goods, the products may expire and become worthless, too. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s nothing more painful than having to throw stock away. It literally feels like seeing your money being thrown away.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-176881\" src=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094540\/image5.gif\" alt=\"A baby throwing money out a window\" width=\"320\" height=\"238\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Slow-moving inventory may also be a sign of a deeper problem that you need to address asap before it\u2019s too late. Assessing why the inventory is moving slow might uncover the following issues:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Issues with demand forecasting<\/strong>: You may have bought too much stock. Review your demand forecasts so that they may accurately depict the situation on the ground.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Loss of competitive edge<\/strong>: Slow-moving inventory may be a sign that your business is losing customers to your competitors.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That\u2019s not to say you shouldn\u2019t buy stock items in bulk. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, you can decide to buy in bulk so that you can get a bigger discount. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this case, the slow-moving inventory was planned for and may not pose any threat to the profit margins. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just make sure to get a <\/span><a href=\"https:\/\/www.chamberofcommerce.com\/advice\/what-is-a-reseller-certificate\"><span style=\"font-weight: 400;\">resale certificate<\/span><\/a><span style=\"font-weight: 400;\"> to avoid issues with sales taxes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re losing your competitive edge, a solution is to research your competitors and their offering to find out why customers prefer them to you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider asking your current and former customers <strong>concerning their purchase decisions<\/strong> and draw lessons from their responses.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Factors to Identify Slow-Moving Inventory<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To identify slow-moving inventory, it is useful to keep an eye on these 5 factors. They will help you accurately spot and find an effective way to handle this stock.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Inventory Turnover<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Inventory turnover is a financial metric that businesses use to measure the speed with which they are selling inventory. Here\u2019s the formula used to calculate inventory turnover:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-176879\" src=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094534\/image3.jpg\" alt=\"Inventory turnover rate formula\" width=\"1024\" height=\"526\" srcset=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094534\/image3.jpg 1024w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094534\/image3-300x154.jpg 300w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094534\/image3-768x395.jpg 768w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094534\/image3-1000x514.jpg 1000w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094534\/image3-500x257.jpg 500w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094534\/image3-993x510.jpg 993w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094534\/image3-230x118.jpg 230w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get the average inventory, use this formula:<\/span><\/p>\n<p class=\"context-cta\" style=\"text-align: center;\"><b>Average inventory = (Beginning inventory + Ending inventory) \/ 2<\/b><\/p>\n<p><span style=\"font-weight: 400;\">However, this metric combines product types and measures everything in dollars. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To calculate inventory for individual products, consider using effective <\/span><a href=\"https:\/\/packhelp.com\/what-is-inventory-management\/\"><span style=\"font-weight: 400;\">inventory management<\/span><\/a><span style=\"font-weight: 400;\"> software. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will help you in flagging what is selling slower and what products are fast-moving.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Average Day to Sell Inventory<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The average day to sell inventory is a general metric that measures the average number of days it takes to generate sales that are equal to the value of the inventory.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-176877\" src=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094523\/image1.jpg\" alt=\"Days in inventory formula\" width=\"1024\" height=\"526\" srcset=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094523\/image1.jpg 1024w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094523\/image1-300x154.jpg 300w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094523\/image1-768x395.jpg 768w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094523\/image1-1000x514.jpg 1000w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094523\/image1-500x257.jpg 500w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094523\/image1-993x510.jpg 993w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094523\/image1-230x118.jpg 230w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To calculate this, divide the closing stock by the cost of goods sold. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then multiply the quotient by 365, which represents the number of days in a year.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Holding Costs<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Holding cost is the spending associated with storing inventory that remains unsold. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you notice that your business is spending more and more on inventory holding costs, then that\u2019s a clear sign that you may be ordering more than you need.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-96824\" src=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/02\/23155432\/warehouse-shelves.jpg\" alt=\"Warehouse shelves\" width=\"2000\" height=\"1331\" srcset=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/02\/23155432\/warehouse-shelves.jpg 2000w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/02\/23155432\/warehouse-shelves-300x200.jpg 300w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/02\/23155432\/warehouse-shelves-1024x681.jpg 1024w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/02\/23155432\/warehouse-shelves-768x511.jpg 768w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/02\/23155432\/warehouse-shelves-1536x1022.jpg 1536w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/02\/23155432\/warehouse-shelves-1000x666.jpg 1000w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/02\/23155432\/warehouse-shelves-500x333.jpg 500w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/02\/23155432\/warehouse-shelves-766x510.jpg 766w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/02\/23155432\/warehouse-shelves-230x153.jpg 230w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If your business is ordering the same way it has been ordering in the past, but the <\/span><a href=\"https:\/\/www.eazystock.com\/uk\/blog-uk\/the-causes-of-excess-inventory-8-reasons\/\"><span style=\"font-weight: 400;\">holding cost has increas<\/span><\/a><span style=\"font-weight: 400;\">ed<\/span><span style=\"font-weight: 400;\">, it means that your sales have slowed down. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may need to look into the reasons why this has occurred and quickly address them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that this does not apply to you if you have <\/span><a href=\"https:\/\/packhelp.com\/vendor-managed-inventory\/\"><span style=\"font-weight: 400;\">vendor-managed inventory<\/span><\/a><span style=\"font-weight: 400;\"> or if the increased orders and holding costs are purposeful.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Gross Profit<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For gross profit to indicate the presence of slow-moving inventory, it has to be combined with other metrics. It\u2019s simple to calculate gross profit:<\/span><\/p>\n<p class=\"context-cta\" style=\"text-align: center;\"><b>Gross profit = Net revenue &#8211; Cost of goods sold<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Track gross profit over time to see whether a downward fluctuation is the result of an adverse event affecting the business.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Inventory Forecasting<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To calculate inventory forecasting, you\u2019ll track how quickly each product is selling compared to a set forecast of how quickly it would sell.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This metric becomes super useful whenever sales volumes are volatile. In such cases, comparing current sales with those in the past may not be accurate in identifying slow-moving inventory.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good inventory forecasting may be a better measure than historical data on where inventory levels should be. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your forecasts are consistently wrong in the same direction for some time, it is a sign that something may have changed in sales. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can help inform your <\/span><a href=\"https:\/\/packhelp.com\/value-marketing\/\"><span style=\"font-weight: 400;\">marketing strategy<\/span><\/a><span style=\"font-weight: 400;\"> and forecasting for slow products moving forward.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to Deal with Slow-Moving Inventory<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know how to recognise slow-moving inventory, let\u2019s look into 5 tips you can follow to deal with it:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Reduce Prices<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most straightforward ways to handle slow-moving inventory is to slash prices. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offering products at discounted prices helps incentivise customers to buy them \u201cwhile stocks last\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several sales tactics you can put to use when trying to clear inventory. Here are a few:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clearance sales<\/b><span style=\"font-weight: 400;\">: Consider having a clearance sale every three to six months to help you flush out any stock that\u2019s not moving as quickly as you\u2019d like. Use social media, email marketing and other marketing strategies to inform your audience and customers about the big sale day.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Seasonal sales<\/b><span style=\"font-weight: 400;\">:<\/span> <span style=\"font-weight: 400;\">Everyone is usually looking for discounts during the holidays. This makes them the perfect time to have a sale. Adjusting your products to the season can help you to sell your slow-moving inventory.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Flash sales<\/b><span style=\"font-weight: 400;\">: Toy with your customer\u2019s psychology and give them serious FOMO (fear of missing out) by conducting a quick flash sale.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Price lowering is a great strategy if a competitor is offering the same product at lower prices. This will help you increase your speed of selling inventory.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Increase the Attractiveness of the Product<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To sell slow-moving inventory faster, you need to make your products more attractive to customers. Sometimes customers don\u2019t buy a product simply because it is not marketed effectively.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider improving your website\u2019s navigation by making that product more prominent. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers will find it and purchase it more easily. If you deliver products to a physical store, you can get the store owner to move the product to a more prominent position in the store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For eCommerce stores, you may think about boosting SEO for the product\u2019s web page. In this way, it will be more discoverable on SERPs, which could increase sales. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also improve the product&#8217;s marketing copy and photo quality online to further boost <\/span><a href=\"https:\/\/packhelp.com\/attraction-marketing\/\"><span style=\"font-weight: 400;\">attraction marketing<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, revamping product display or packaging will make it look like a brand new, exciting product that customers want to try. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">See the example of <a href=\"https:\/\/packhelp.com\/packaging-design\/\">packaging redesign<\/a> below:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-176882\" src=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094542\/image6.jpg\" alt=\"Dave's SweetTooth candy\u2019s old packaging\" width=\"318\" height=\"187\" srcset=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094542\/image6.jpg 318w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094542\/image6-300x176.jpg 300w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094542\/image6-230x135.jpg 230w\" sizes=\"(max-width: 318px) 100vw, 318px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-176884\" src=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094549\/image8.jpg\" alt=\"Dave's SweetTooth candy\u2019s new packaging\" width=\"800\" height=\"450\" srcset=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094549\/image8.jpg 800w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094549\/image8-300x169.jpg 300w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094549\/image8-768x432.jpg 768w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094549\/image8-500x281.jpg 500w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094549\/image8-230x129.jpg 230w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">People easily get bored with things. Giving the product a new look will bring fresh excitement to customers for the product.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Offer Promotions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Offering promotions to your customers will give them economic value without your business having to make a permanent price cut. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use promotions such as \u201cBuy 1 get one 50% off\u201d or \u201cBuy 1 get 1 free\u201d. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-176880\" src=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094538\/image4.jpg\" alt=\"Coffee Mate\u2019s buy 1 get 1 free offer poster\" width=\"320\" height=\"320\" srcset=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094538\/image4.jpg 320w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094538\/image4-300x300.jpg 300w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094538\/image4-230x230.jpg 230w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just make sure that the profit margin remains at a reasonable amount. This means you will not incur any losses even if your customers take full advantage of the offer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way to offer promotions to your customers is to provide them with other less expensive freebies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, let\u2019s say you sell mobile devices and have a slow-moving inventory that you\u2019d like to move fast.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-97422\" src=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/03165105\/mobile-plus-raylo-slider-2%402x.jpg\" alt=\"Multi-coloured mailer boxes\" width=\"656\" height=\"464\" srcset=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/03165105\/mobile-plus-raylo-slider-2%402x.jpg 656w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/03165105\/mobile-plus-raylo-slider-2%402x-300x212.jpg 300w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/03165105\/mobile-plus-raylo-slider-2%402x-500x354.jpg 500w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2021\/03\/03165105\/mobile-plus-raylo-slider-2%402x-230x163.jpg 230w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You could give a free screen protector and device cover to every customer who buys the product. Such an offer can be hard to resist.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, you could place all your slow-moving inventory into relevant bundles and sell them together. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this bundle, pair your slow-moving goods with fast-moving ones. Selling products in bundles will attract customers, and your slow stock will move faster.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Use Other Channels<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you find that you have slow-moving inventory because you don\u2019t reach the right people despite your marketing efforts, then using multiple channels is a great strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the channels you can explore include being a third-party seller online (like selling on Amazon), setting up stores on delivery apps like Dashdoor and joining websites that share deals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also partner with a company so that you can offer deals to their customers. <\/span><\/p>\n<p><strong>For instance, Costco has several long- and short-term partners. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Companies that offer digital business cards have used this wholesaling giant to boost card purchases. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Costco gets a commission every time a customer buys using the cards. Here\u2019s an example:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-176878\" src=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094528\/image2.jpg\" alt=\"Costco UK\u2019s Visa Card, Mastercard, and American Express partnerships\" width=\"1125\" height=\"1125\" srcset=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094528\/image2.jpg 1125w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094528\/image2-300x300.jpg 300w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094528\/image2-1024x1024.jpg 1024w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094528\/image2-768x768.jpg 768w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094528\/image2-1000x1000.jpg 1000w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094528\/image2-500x500.jpg 500w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094528\/image2-600x600.jpg 600w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094528\/image2-576x576.jpg 576w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094528\/image2-510x510.jpg 510w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094528\/image2-230x230.jpg 230w\" sizes=\"(max-width: 1125px) 100vw, 1125px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">So ruffle those feathers and seek out meaningful partnerships that will help you sell your slow-moving items to give you space for fresh stock.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Creating Useful Content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Blogging is not only good for SEO, but it is also great for bringing in relevant audiences that overlap with your target customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, craft a good <\/span><a href=\"https:\/\/writer.com\/guides\/content-strategy\/\"><span style=\"font-weight: 400;\">content strategy<\/span><\/a><span style=\"font-weight: 400;\"> and create blog posts that address your customer\u2019s pain points.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Position your slow-moving inventory as solutions to these pains, and you\u2019re on your way to sweet success. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Blogging about a slow-moving product will specifically target readers who are interested in that product, or warm leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Blog posts, however, aren\u2019t the only things you can leverage as useful content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also create infographics that show how your product is used, for instance. You can also include more detailed descriptions of your item on the product page.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">In Closing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Slow-moving inventory is stock that\u2019s taking a long time to sell. This can cause losses if the goods expire, become obsolete or have a reduction in market value.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can identify slow-moving inventory by calculating the inventory turnover, holding costs, gross profit, average days for selling inventory and inventory forecasting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get rid of slow-moving inventory by reducing prices, increasing product attractiveness, offering promotions, using other marketing channels and creating useful product content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you handle slow-moving inventory anytime it comes up in your business? Tell us in the comments section below.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Author Bio:<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-176883 size-thumbnail\" src=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094544\/image7-300x300.jpg\" alt=\"Austin Andrukaitis\" width=\"300\" height=\"300\" srcset=\"https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094544\/image7-300x300.jpg 300w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094544\/image7-600x600.jpg 600w, https:\/\/packhelp-landing-assets.s3.eu-central-1.amazonaws.com\/wp-content\/uploads\/2023\/01\/20094544\/image7-576x576.jpg 576w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/span><\/p>\n<p><b>Austin Andrukaitis<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Entrepreneur Leadership Network Writer<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Austin Andrukaitis is the CEO of <\/span><a href=\"https:\/\/www.chamberofcommerce.com\/\"><span style=\"font-weight: 400;\">ChamberofCommerce.com<\/span><\/a><span style=\"font-weight: 400;\">. He&#8217;s an experienced digital marketing strategist with many years of experience in creating successful online campaigns. Austin&#8217;s approach to developing, optimizing, and delivering web-based technologies has helped businesses achieve higher profit, enhance productivity, and position organizations for accelerated sustained growth.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Slow-moving inventory is a problem that most businesses will experience from time to time. However, it is challenging to identify the exact reason why this happens. This is because the reason behind sales being slower than anticipated for a particular product may vary greatly. What\u2019s more, the solution to each problem must match the cause [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":169477,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[714],"tags":[],"acf":[],"lang":"en","translations":{"en":176876,"gb":176890,"en-us":207037},"pll_sync_post":{"en":true,"en-us":true},"_links":{"self":[{"href":"https:\/\/packhelp.com\/wp-json\/wp\/v2\/posts\/176876"}],"collection":[{"href":"https:\/\/packhelp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packhelp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packhelp.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/packhelp.com\/wp-json\/wp\/v2\/comments?post=176876"}],"version-history":[{"count":0,"href":"https:\/\/packhelp.com\/wp-json\/wp\/v2\/posts\/176876\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packhelp.com\/wp-json\/wp\/v2\/media\/169477"}],"wp:attachment":[{"href":"https:\/\/packhelp.com\/wp-json\/wp\/v2\/media?parent=176876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packhelp.com\/wp-json\/wp\/v2\/categories?post=176876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packhelp.com\/wp-json\/wp\/v2\/tags?post=176876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}