Generative Engine Optimization (GEO) Services to Ensure Your Brand is VISIBLE in the AI Era

Q: We already have an SEO agency/in-house team. Do we still need GEO?

If maintaining visibility in the new world of AI search is important to you, then yes. Your existing SEO team is likely not equipped to handle the rapid changes and additional scope that generative AI demands. It’s a specialty within a specialty. And it’s our speciality. Pace Generative isn’t here to replace your SEO efforts, but to augment and accelerate them . We’ll work alongside your team (or agency), bringing specialized GEO knowledge and execution. In fact, many of our clients’ SEO teams love that we handle the AI-specific pieces, freeing them to focus on traditional SEO without worry. And as we like to say, when you nail GEO, you automatically strengthen SEO (the reverse isn’t always true). We integrate with your existing marketing efforts seamlessly. Consider us your “AI search SWAT team.”

Q: How long will it take to see results?

You’ll start seeing early indicators within the first 4-6 weeks. For example, improved scores on your AI Visibility Audit, or initial instances of your content getting cited by AI answers. Significant results (like noticeable traffic from AI platforms, or your brand being commonly mentioned by ChatGPT for certain queries) typically build over a few months. Remember, we’re essentially doing in months what many firms took years to do in SEO. It’s not instant, but it’s much faster than old-school organic tactics. Plus, our iterative testing approach means we’re constantly tuning for quicker wins . We set clear milestones together, and thanks to our guarantee, you have peace of mind that we’re working until those milestones are hit.

Q: Is there a long-term contract or can we try it out?

We offer flexible, client-friendly terms. Pace Generative is a monthly service and you can cancel anytime with 30 days’ notice (though we suspect you won’t want to!). There’s no massive upfront commitment required. In fact, many clients start at the “Starter” tier for a couple of months to see the impact, then scale up once they’re confident. Also, don’t forget our 90-day results guarantee. That’s essentially a built-in trial period where we shoulder the risk. Our philosophy is that we need to earn your business every single month . If we’re not delivering value, you shouldn’t be stuck. It’s that simple.

Q: What do I need to provide or do if we start?

Very little. We designed Pace Generative as a done-for-you solution. Once we kick off, our team will request some initial access to your site’s analytics and search console (to benchmark things), and any existing content repositories or brand guidelines you have. We’ll also do a short onboarding call to deeply understand your product, audience, and unique value prop. This helps us create spot-on content in your brand voice. After that, you can be as hands-on or hands-off as you want. We handle the heavy lifting: audits, strategy, content creation, technical tweaks, outreach, etc. We’ll keep you updated regularly and loop you in for approvals or insights as needed, but there’s no large time investment on your part. Our clients are busy marketing execs, we built this service so you gain results, not another project .

We’re willing to bet, that if you stop and think about it, you’re not using Google like you used to (no one really is). The numbers are telling…

“Zero-click” answers are now the norm.

Nearly 65% of Google searches end without a website click.¹ Buyers get what they need straight from an AI summary or snippet. If your brand’s insight isn’t part of that AI-generated answer, you don’t exist to that prospect.

89% of B2B Buyers Use Generative AI Throughout Their Purchasing Journey

According to Forrester’s 2024 Buyers’ Journey Survey, 89% of B2B buyers have adopted generative AI tools, utilizing them as a top source of self-guided information in every phase of their buying process.²

66% of B2B Companies Have Integrated Generative AI into Marketing

The 2024 B2B Marketing Benchmark reports that two out of three B2B companies are now using generative AI in their marketing efforts, a 20% increase from the previous year.³

Generative AI Adoption Boosts Marketing ROI by 30%

McKinsey & Company found that B2B companies leveraging AI have achieved a 30% increase in marketing ROI, underscoring the technology’s effectiveness in enhancing marketing performance.⁴

Generative AI Drives More Engaged Consumer Behavior

Adobe’s survey reveals that traffic from generative AI sources exhibits 8% higher engagement, with visitors browsing 12% more pages per visit and a 23% lower bounce rate compared to non-AI traffic sources.⁵

Are you missing from your customers’ buying journey?

Prospects now ask ChatGPT, Perplexity, Gemini, Claude, and Copilot to “name the top solutions for [your_industry].”

Yesterday’s answers are already different from today’s, and today’s will be obsolete by next quarter. While you scramble to decode one LLM update, another engine rewrites the rules.

Keeping pace means tracking dozens of AI platforms and models, surfacing new prompts, identifying and rebuilding schema, and planting fresh authority signals, every single month.

Miss one cycle and your brand slips out of the conversation, taking pipeline with it.

Pace Generative does that full-time work for you, so your brand name is the one AI remembers, no matter how fast the landscape moves.

Get ahead of the pack now

What is Generative Engine Optimization (GEO)?

Buyers are asking AI questions, are you in the answers?

Today’s buyers trust AI assistants and search bots for quick answers. Tools like ChatGPT, Perplexity, Claude, and Google’s AI tools are rapidly becoming essential to decision-making. So-called traditional SEO will never be the same.

Organic search traffic is already dropping.

Google’s own AI-generated answers are siphoning clicks. Early tests show up to 25-40% declines in organic clicks from Google AI Overviews and AI Mode. Fewer clicks = fewer opportunities for your team to capture leads.⁶

And your competitors are already adapting. Some forward-thinking companies have started optimizing for AI search, stealing mindshare and visibility before you even realize it. If you wait, catching up will only get harder. The best time to start was yesterday.

The rules of brand visibility have changed. If your content isn’t optimized for how AI platforms find and present information, your brand will be invisible when prospects ask AI for solutions.

“Wait and see” is a losing bet

Imagine a potential customer asks an AI tool (like ChatGPT) for “the best [your solution] providers.” The AI responds with two competitor names and not yours. Ouch. Failing to act on Generative Engine Optimization isn’t just a missed opportunity.

It’s a direct threat to your pipeline.

Lost Traffic & Leads. Every day you delay, more of your organic traffic slips away to AI-provided answers. Fewer visitors to your site means fewer demos, trials, and sales.

Eroding SEO ROI. You’ve invested in SEO for years, but AI is rewriting the rules. Without GEO, the content you created might never be seen by the growing segment of users who skip search results and go straight to AI answers.

Competitor Leapfrogging. If your rivals become the go-to answer in AI-driven search results, they’ll own the conversation with buyers. They’ll be educating your market and positioning themselves as innovators, while your brand looks outdated.

Data Darkness. GenAI platforms don’t send referral data like traditional search. If you’re not proactively monitoring and optimizing for them, you have zero insight into how often (if ever) your brand is mentioned. It’s like flying blind as the ground shifts beneath you.

CMOs who ignore generative AI search now will look back in 6 months wondering where their pipeline went. Don’t let that be you.

Introducing

The done-for-you Generative Engine Optimization (GEO) service that ensures your brand is earning visibility in AI-driven search results.

Combine cutting-edge GEO-specific strategies with SEO understanding to turn ChatGPT and other AI tools into new traffic and lead channels for your business.

This is not “just SEO with a new name.” It’s a GEO-first approach designed for how modern AI platforms index and recommend content (and as a bonus, if you’re doing GEO, your SEO gets a boost, too).

GEO-first is the future, now

Legacy SEO	True GEO‑First (Our Method)
Sprinkle FAQ schema on existing pages	Map your entity graph and structure content and data so LLMs can ingest facts (yours)
Chase links for PageRank	Earn authoritative citations LLMs view as ground‑truth sources
Optimize 50 on‑page elements monthly	Refactor the 10 pages that shape AI answers, then A/B test prompt‑led intros for SGE inclusion
Track keyword positions	Track your brand’s AI Overview impressions and visibility within GenAI tools
Wait 6‑12 months for movement	The constantly evolving AI landscape gives you a real chance at brand inclusion, fast.

Here’s what you get with us:

AI Search Visibility Audit

We don’t guess. We benchmark.

Gap Snapshot. One-page scorecard showing immediate wins and critical blind spots. The baseline we’ll beat.
Multi-Engine Crawl. Query ChatGPT, Gemini, Copilot, Claude, Perplexity, and AI Overviews with 100+ buyer prompts to capture every AI citation of your brand.
Citation Scoring. Track how often, how high, and in what context you appear; grade each engine on a 0-100 “share-of-voice” scale.

Competitor & Topic Gap Analysis

Keyword gaps are yesterday. We surface citation gaps.

LLM Side-by-Side Scrape. Run “best,” “vs.,” and “alternative” prompts across engines, logging which competitors appear and why.
Quantify Missing Data Points. Also find unlinked studies, or outdated pricing that knock you out of answers.
Topic Cluster Void. Spot unanswered questions and comparison angles that traditional keyword research tools have note uncovered.
Authority Source Audit. Identify the third-party lists, directories, and research docs AI uses to justify its picks.
AI-First Punch-List. Priority roadmap of head-to-head prompts and content hooks to claim, so the next time a buyer asks an LLM, it cites you, not them.

Content Strategy Built for AI, Not Just Google

We don’t start with a keyword spreadsheet. We start with the AI engines themselves.

Prompt Mining & LLM Scrapes. We use AI tools to prompt ChatGPT, Gemini, Copilot, and Perplexity hundreds of real buyer questions, then analyze which entities, sources, and angles they already trust (and which they ignore).
Competitor Gap Mapping. Using embeddings and topic-clustering, we uncover “missing entities” and unanswered comparisons that never surface in a classic SERP audit.
AI-Friendly Content Archetypes. Instead of long, generic blogs, we can recommend or build data-driven content, competitor tear-downs, data-backed “Best-of” lists, and schema-rich research snippets with formats large-language models often cite.
Channel & Structure Playbook. Each piece lists where it should live (site, LinkedIn, Reddit, industry directory) and the schema/JSON-LD or tags required for maximum pickup.
Iterative AI Testing Loop. After publishing, we re-prompt the same LLMs to confirm citation, then refine titles, intros, or entities until the tool consistently names you first.

Technical GEO & On-Page Tactics

Behind-the-scenes upgrades that make site LLM-friendly.

Smart-Schema Pack. Drop-in FAQ, HowTo, Product, and Author JSON-LD plus a llms.txt file.
RAG-Optimized Structures. Schema structures that help RAG systems cite your brand.
Semantic HTML Refactor. Clean headings and entity tags so AI parsers can read and understand your content.
Link Logic & Crawl Budget. Re-map internal links and thin pages to funnel AI crawlers toward high-value pillars.
Speed & Signals Tune-up. Compress assets, add canonical hints, and validate schema weekly to keep the “open book” spotless.

Our goal is to deliver ROI

Each component of Pace Generative is engineered to stack value in your favor, covering every base from strategy through execution. It’s like hiring a full team of SEO specialists, content marketers, and AI geeks, all-in-one, for a flat monthly retainer.

Here’s how we stack the deck in your favor:

Comprehensive GEO Team

You get strategists, writers, GEO techs, and outreach pros all working in sync. A comparable in-house team would cost well into five figures per month.

Proven Frameworks

We leverage battle-tested GEO frameworks based on ongoing experiments and real client data so you’re not gambling on theory. Our team lives and breathes this stuff.

Fast Implementation

No drawn-out timelines. In fact, you’ll get your initial AI Visibility Audit and action plan within the first couple of weeks, so you know exactly what’s coming. We’ll identify monthly insights, make recommendations, and fast track results.

Ongoing Tuning

The AI landscape shifts quickly, and we stay ahead of it for you. Schema updates, new AI search entrants, algorithm tweaks. We monitor and adjust continuously. You stay future-proofed without lifting a finger.

White-Glove Service

Monthly progress reports and strategy calls, and a dedicated account strategist at your service via Slack or email. You’ll always know what we’re doing and why, in plain English. No black box, no techno-babble.

Flexible pricing starting at $2,500/mo

Breaking into AI-driven search doesn’t have to break the bank.

Core (GEO only)

$2,500/mo

Perfect if you already have a solid SEO program and content team, and just need the GEO essentials added on.

We’ll audit your AI visibility, optimize your existing content, and build a focused plan to cover your biggest gaps (while your team takes ownership of implementation).

✘	Advanced Analytics Infrastructure Advanced GA4, GSC, and GTM setup to ensure clean data for decision-making.
✔	Custom Visibility Dashboard Live dashboard combining GA4 data with AI brand visibility insights.
✘	Comprehensive GEO Visibility Audit + Action Plan Analysis of presence across LLM-relevant sources, identifying visibility gaps and benchmarking.
✔	Basic GEO Visibility Audit Snapshot of AI-brand presence with actionable next steps.
✘	Deep Topic Opportunity Research High-potential content topics aligned with generative search behavior.
✔	Intro-Level Topic Research Key content areas to boost generative platform visibility.
✘	Comprehensive Editorial Strategy + Content Calendar Structured roadmap aligned to LLM and SEO goals.
✔	Roundup & “Best Of” Prospecting Curated opportunities for inclusion in LLM-indexable content.
✘	Brand Messaging & Verbal Identity Alignment Ensures consistent, LLM-readable brand presence across the web.

Think of it as an “AI boost” to your current efforts.

Get started

Enterprise (Custom)

$6,000-$12,000+ per month

Our “whatever it takes” tier, custom-tailored for larger organizations or those with ambitious goals. Built to your specific needs, this includes everything you’ll need for GEO and traditional SEO. Higher content volumes, deeper competitor research, custom tooling. You name it. If you need international GEO strategy, integration with in-house teams, or other extras, this is for you. We’ll scope it together.

✔	Advanced Analytics Infrastructure Advanced GA4, GSC, and GTM setup to ensure clean data for decision-making.
✔	Custom Visibility Dashboard Live dashboard combining GA4 data with AI brand visibility insights.
✔	Comprehensive GEO Visibility Audit + Action Plan Analysis of presence across LLM-relevant sources, identifying visibility gaps and benchmarking.
✔	Basic GEO Visibility Audit Snapshot of AI-brand presence with actionable next steps.
✔	Deep Topic Opportunity Research High-potential content topics aligned with generative search behavior.
✔	Intro-Level Topic Research Key content areas to boost generative platform visibility.
✔	Comprehensive Editorial Strategy + Content Calendar Structured roadmap aligned to LLM and SEO goals.
✔	Roundup & “Best Of” Prospecting Curated opportunities for inclusion in LLM-indexable content.
✔	Brand Messaging & Verbal Identity Alignment Ensures consistent, LLM-readable brand presence across the web.

Also great for agencies/brands who want to white-label our GEO engine.

Get started

Not sure which tier fits you? Don’t worry, in our initial call we’ll evaluate your needs and recommend the best fit. We can even start at a lower tier and scale up once you see the momentum.

Why trust Pace Generative?

Choosing a partner for a new initiative can be daunting. Here’s why Pace Generative is the trusted choice for CMOs who won’t settle for second place.

Proven Team & Track Record

The Pace Generative team has a combined 50-years of experience driving growth for startups and enterprises alike. Our delivery team has helped dozens of companies rank #1 on Google and generate millions in their pipelines.

We’ve taken that pedigree and combined it with AI expertise to create this service. In short, we know what we’re doing, and we have the client success stories to prove it.

Already Delivering Results

This isn’t theory or a beta service. Real clients are already using Pace Generative to leap ahead of their competition. For example, one client in SaaS saw their content featured in ChatGPT and Bing Chat answers within weeks of implementation.

Another client’s web traffic from AI chat tools tripled in a quarter after our optimizations. We’re constantly refining based on what’s working right now. When you come onboard, you benefit from the successes (and lessons) of those who came before.

GEO Focused

We specialize in GEO. Our strategists understand complex sales cycles, technical products, and niche industries. We tailor GEO tactics to your audience’s behavior. Now matter who your buyers, we know how they use generative AI (because we study it).

The result is AI answer visibility that match your buyers’ intent, not generic fluff.

Full Transparency

Skeptical about GEO agencies? We get it. That’s why we provide full transparency in our work. From audit findings to content plans to link outreach lists, you see exactly what we’re doing.

You’ll receive straightforward reports showing progress (e.g. new AI citations of your content, traffic from AI tools, search visibility improvements, etc.) and we’ll explain it in plain language. No “mystery GEO sauce” here. You’ll feel in control and informed at every step.

Committed to Your Success

Our business grows by making you wildly successful. You’re not buying a cheap software tool or a one-off audit.You’re getting a long-term partner who’s invested in your outcomes. Check our guarantee again if you have any doubts. We succeed only when you see the results.

Simply put, we offer the most comprehensive, accountable, and forward-thinking optimization service for the era of generative AI. This is the future of search marketing, and we’re leading the charge.

Set the pace with your AI visibility

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Frequently Asked Questions

What exactly is Generative Engine Optimization (GEO)? How is it different from SEO?

GEO is the process of optimizing your brand’s content and online presence so that AI-powered search tools (ChatGPT, Gemini, Perplexity, etc.) can find, understand, and feature it when users ask questions. Traditional SEO focuses mainly on ranking in Google’s organic results.

GEO takes an entirely different approach. It focuses on making sure your content is structured and distributed in ways that AI models prefer. Yes,there’s significant overlap with classic SEO, so your SEO work isn’t wasted.

But, the key difference is that GEO uses tactics specifically focused on AI/LLM visibility (structured data for AI, multi-platform content, AI-specific keyword prompts, etc.) and focuses on channels beyond just Google search.

Think of GEO as an evolution of SEO for the AI age. By handling GEO properly, SEO basics are also handled by default.

We already have an SEO agency/in-house team. Do we still need GEO?

If maintaining visibility in the new world of AI search is important to you, then yes. Your existing SEO team is likely not equipped to handle the rapid changes and additional scope that generative AI demands. It’s a specialty within a specialty. And it’s our speciality.

Pace Generative isn’t here to replace your SEO efforts, but to augment and accelerate them. We’ll work alongside your team (or agency), bringing specialized GEO knowledge and execution.
In fact, many of our clients’ SEO teams love that we handle the AI-specific pieces, freeing them to focus on traditional SEO without worry. And as we like to say, when you nail GEO, you automatically strengthen SEO (the reverse isn’t always true).

We integrate with your existing marketing efforts seamlessly. Consider us your “AI search SWAT team.”

How long will it take to see results?

You’ll start seeing early indicators within the first 4-6 weeks. For example, improved scores on your AI Visibility Audit, or initial instances of your content getting cited by AI answers.

Significant results (like noticeable traffic from AI platforms, or your brand being commonly mentioned by ChatGPT for certain queries) typically build over a few months. Remember, we’re essentially doing in months what many firms took years to do in SEO.

It’s not instant, but it’s much faster than old-school organic tactics. Plus, our iterative testing approach means we’re constantly tuning for quicker wins.

We set clear milestones together, and thanks to our guarantee, you have peace of mind that we’re working until those milestones are hit.

What if generative AI search trends change? Will GEO become irrelevant?

Great question, and it’s exactly why you’d want a partner like us. The AI search landscape IS evolving every day, and we take it seriously that it’s our job to stay ahead of it on your behalf.

We keep a pulse on every update. Be it new AI tools emerging, changes in how Google’s SGE displays results, or shifts in OpenAI’s content preferences. When something changes, we adapt our strategy immediately.

Consider Pace Generative your “continuous R&D department” for AI in marketing. As long as buyers use AI to find information, there will be a need for GEO. If anything, that need will increase as the tech matures.

We’ve designed Pace Generative to be agile: the specific tactics might evolve (for instance, tomorrow’s AI might favor audio answers or something wild – who knows!), but our commitment is to always optimize your brand for whatever channel your buyers use to seek answers.

In short, we future-proof your search presence so you can focus on other things.

Is there a long-term contract or can we try it out?

We offer flexible, client-friendly terms. Pace Generative is a monthly service and you can cancel anytime with 30 days’ notice (though we suspect you won’t want to!). There’s no massive upfront commitment required.

In fact, many clients start at the “Starter” tier for a couple of months to see the impact, then scale up once they’re confident.

Also, don’t forget our 90-day results guarantee. That’s essentially a built-in trial period where we shoulder the risk. Our philosophy is that we need to earn your business every single month.

If we’re not delivering value, you shouldn’t be stuck. It’s that simple.

What do I need to provide or do if we start?

Very little. We designed Pace Generative as a done-for-you solution.

Once we kick off, our team will request some initial access to your site’s analytics and search console (to benchmark things), and any existing content repositories or brand guidelines you have. We’ll also do a short onboarding call to deeply understand your product, audience, and unique value prop. This helps us create spot-on content in your brand voice.

After that, you can be as hands-on or hands-off as you want. We handle the heavy lifting: audits, strategy, content creation, technical tweaks, outreach, etc. We’ll keep you updated regularly and loop you in for approvals or insights as needed, but there’s no large time investment on your part.

Our clients are busy marketing execs, we built this service so you gain results, not another project.

Have more questions?

Just ask us >

Ready to fuel your brand’s AI visibility?

Every day, more of your buyers turn to generative AI for answers. Will your brand be the one they discover, or the one they never even hear about?

Let us fuel your AI domination

Limited spots available this month due to high demand. Don’t wait and let competitors keep scooping up the AI-driven opportunities.

Take the first step toward owning the next frontier of search.

Book your free audit now, and let’s ensure your brand’s story is told wherever your buyers are asking questions, human or AI.

Your buyers are asking AI for answers. It’s time to make sure AI answers with you.

Let’s fuel your growth together. 🚀

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