Many have proclaimed “SEO is dead” for a long time…
AI tools (ChatGPT, Perplexity, Bing Copilot, Google AI, Claude, Meta AI, etc.) are replacing SERPs with answers. In fact, Gartner predicts that by 2026, AI chatbots will reduce traditional search engine queries by 25%.1
So, is AI the nail in the coffin?
No. But, the game has definitely changed.
Are you ready to play?
Who we are
Pace Generative is a GEO (generative engine optimization)2 agency backed by the online business veterans at Onfolio.
Dom Wells
CEO
Adam Trainor
COO
Our purpose
is to keep ambitious brands visible in an AI-first search world.
Not your Grandpappy’s SEO… GEO.
Make no mistake, traditional SEO still matters. But the game has changed. AI assistants are replacing that coveted click with instant answers. Ignore that shift and your traffic, along with tomorrow’s revenue, vanishes.
We launched Pace because most SEO teams can’t rewrite decades of muscle memory fast enough. GEO (Generative Engine Optimization) is still bleeding-edge new, yet the playbook is already clear: give large language models structured, authoritative, and citation-ready content so they quote you, not competitors.
And we have the systems in place to help you do that. Now.
What is GEO?
GEO is optimizing content specifically for AI-driven engines like ChatGPT and Perplexity. It also means reshaping existing pages so LLMs lift them as trusted sources.
And that’s exactly what we do. The best part is that you can bolt on our GEO layer right alongside your existing SEO infrastructure.
Old SEO fights for blue-link rankings. GEO requires a whole different focus.
| Old SEO goal | In the GEO era |
|---|---|
| Rank #1 on Google | Show up in AI answers |
| Win link clicks | Win source citations |
| Earn (or buy) backlinks | Earn AI-trusted facts |
| Target keywords | Target question-answer blocks |
What makes our GEO process work?
Matching intent
LLMs surface answers that match intent, not just keywords. We distill every offer into a punch-clear “problem → belief → solution” chain that models can quote verbatim.
Earning authentic authority
LLMs reward verifiable facts, not braggadocio. We insert first-party data hooks. Things like original surveys and research, benchmarks, field tests, etc. We incorporate llms.txt, FAQs, and HowTo schema so AI systems can validate and cite them.
Real answers > keywords
LLMs and the chatbots powered by them all parse conversational queries. We carve long-form posts into snack-size Q&A blocks that map one-to-one with high-volume questions, then link back to deeper resources. This shift optimizes entities to be featured in responses instead of ranking lists.
Data over dogma
We maintain visibility on our progress with a regular AI Visibility Report. In it, we pull discovered citations in ChatGPT, Bard/Gemini, Perplexity, and Bing Copilot, and the delta versus the previous period. GEO only works when tied to measurable mention velocity, not vanity traffic.
Pull prospects into your funnel, even when clicks disappear
Zero-click answers don’t have to kill conversions. We embed snippet-ready invitation hooks like free tools, calculators, or gated templates so users who do click land mid-funnel, ready to act. We designing each excerpt as both an answer and a lead magnet.
Learn more about GEO (generative engine optimization) >
Our Values
Radical Candor
We give unvarnished feedback, internally and to clients, because sugar-coating burns money.
Evidence-Obsessed
If a tactic doesn’t move mention share or revenue, it dies. Period.
Human Creativity + Machine Scale
LLMs draft; editors refine; data scientists validate. The blend wins citations and trust.
Borderless Talent
Remote-first lets us hire the best wherever they live.
Build in Public
We share snippets of our R&D because advancing the discipline helps everyone (and keeps us sharp).
Who Benefits from Pace Generative?
SEO Managers
Achieve new AI-driven wins without overhauling existing platforms.
Content Leads
Discover fresh angles for upcoming content calendars.
Demand Generation Teams
Attract qualified traffic from zero-click AI sources.
C-Suite Executives
Mitigate future traffic declines and position the brand as innovative.
You.
Transparent Pricing
Starts at $2,500/month per site.
Learn more about our pricing here.
The Bottom Line
Traditional SEO isn’t dead. But if you’re ignoring how AI has changed the landscape, you’re brand may soon be.
PACE GENERATIVE adds the turbocharge, ensuring your brand secures both top search rankings and prominent placements in AI-generated answers.
Ready to enhance your digital presence?
- Gartner Predicts Search Engine Volume Will Drop 25% by 2026, Due to AI Chatbots and Other Virtual Agents ↩︎
- A.K.A. “AI Engine Optimization”, “Answer Engine Optimization (AEO)”, “Large Language Model Optimization (LLMO)” ↩︎