On Tuesday, October 18, 2022, the students of the Master of Culture and Communication of Avignon University, specialised in Mediation, Museums and Heritage, went to Nyons in La Drôme, accompanied by two of their instructors Laure Roulet and Yannick Hascoet. The objective of this field trip was to fill out 300 questionnaires for the quantitative survey on olive tourism set up within the framework of the OLIVE4ALL project.

The survey day started on the big Provencal market of Vaison-la-Romaine which counts more than 400 exhibitors. The students interviewed French, German and English tourists. Then, the day continued in the city center of Nyons. This town attracts many French and international visitors each year, mainly for its olive tourism but despite the summer weather that day, there were few tourists. However, the students were well received by respondents who were neither time-pressed nor pressed by the seasonal crowds around the mills, museums and stores.

Part of the French team of the OLIVE4ALL project (Isabelle Brianso, Julie Deramond, Laure Roulet) had prepared this field day beforehand by going to Nyons on Friday, October 14 to identify the strategic locations for the filling of forms (scourtinerie, old mill, tourist office…).

Text : Laure Roulet

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