Halal Literacy and Its Influence on Consumer Behavior: Factors Driving Food Purchase Decisions
Keywords:
Halal, Purchase Intention, Halal Food, Customer Behaviour, Halal Literacy
Abstract
This study investigates the purchase intention of halal food products and how halal literacy moderates the relationship in a consumer behavior study. Attitude, subjective norms, and perceived behavioural control influence purchase intention. Halal literacy is vital in determining purchase intention and consumer behaviour of halal food. Data will be collected from 190 Muslim consumers aged between 20 and 50 years with purchasing power. Screening questions will be used to engage suitable respondents. Data will be analysed for descriptive analysis, and relationships between the independent and dependent variables will be determined. The moderating factor of halal literacy will also be analysed. The findings will stress the importance of attitude, subjective norms, and perceived behavioural control in consumer behaviour and its relations with purchase intention. Halal literacy in halal food purchases will be a contributing factor for food marketers to enhance their significance in consumer behaviour, according to a study of halal product purchases.
Downloads
Download data is not yet available.
References
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
Ajzen, I. (2012). The theory of planned behavior. In P. A. Lange, A. K., & E. H., Handbook of theories of social psychology (Vol. 1, pp. 438-459). Sage Publications.
Ajzen, I., & F. M. (2005). The influence of attitudes on behavior. In D. A., B. J., & M. Z., The Handbook of Attitudes (pp. 173-221). Lawrence Erlbaum Associates Publishers.
Ali, M. (2021). The Intention to buy halal food among Muslims: An application of theory of planned behavior. Journal of Asian Business Strategy, 11(4), 69-80.
Amalia, r., Sosianika, N., & Suhartanto, D. (2020). The effect of knowledge and attitude on halal purchase intention. Jurnal Aplikasi Manajemen, 18(4), 751-759.
Amin, S. M., Zakaria, M. Z., & Rahim, H. A. (2020). The influence of Korean pop culture on the lifestyle of urban youth. International Journal of Engineering Research & Technology (IJERT), 9(1), 147-152.
Anderson, W., & Golden, J. (1984). The perceived role of references in the buying decision process: A selective review. Journal of the Academy of Marketing Science, 12(4), 361-373.
Ariffin, Z., Riza, A., & Hamid, N. (2023). Halal food consumption: A conceptual model for personality development, spirituality, and worship. Journal of Islamic Marketing, 14(1), 47-64.
Aslan, S. (2023). Factors affecting consumers' halal food purchasing behaviour. International Journal of Business and Globalisation, 30(2), 267-285.
Azizan, N., Ahmad, A., & Afendi, M. (2022). Examining the influence of perceived behavioural control on purchase intention towards halal food among Muslim consumers. International Journal of Academic Research in Business and Social Sciences, 12(4), 651-662.
Bai, C., Wang, L., & Gong, Y. (n.d.). The influence of subjective norms on willingness to pay for green products: A comparison of two cultural contexts. Sustainability, 11(14), 4007.
Bashir, M. (2019). Determinants of halal food purchase intentions among Muslims in Australia: Implications for food companies and marketers. Journal of Islamic Marketing, 10(3), 724-738.
Basir, N. (2021). The influence of theory of planned behaviour components on young consumers' intention to purchase halal cosmetics in Malaysia. International Journal of Economics, Commerce and Management, 9(1), 97-107.
Bhutto, T., Bazmi, A., Zahedi, G., & Klemeš, J. (2022). Halal food supply chain: Opportunities, challenges, and solutions. Journal of Cleaner Production, 125842.
Canova, L., Bobbio, A., & Manganelli, A. (2020). The role of social influences on consumers' decision-making processes: A study on the introduction of organic foods. Sustainability, 12(19), 8104.
Choe, J., & Kim, J. (n.d.). The influence of attitudes and subjective norms on chicken consumption: The moderating role of food neophobia. Food Quality and Preference, 68, 362-369.
Choi, Y., & Jeong, H. (2020). Antecedents and outcomes of halal cosmetic purchase intentions: A study on Muslim women in South Korea. Sustainability, 12(8), 3304.
Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). Lawrence Erlbaum Associates.
Çoker, A., & Linden, T. (2022). Meat consumption and subjective norms in a developing country: The moderating role of personality traits. Journal of Food Products Marketing, 28(1), 1-16.
Darmawan, A., & Gatheru, F. (2021). Exploring consumers’ behavior in Indonesian retail banking. International Journal of Innovation, Creativity and Change, 15(11), 183-199.
Didarloo, A., Khalili, M., Aghapour, M., Moghaddam-Tabrizi, F., & Mousavi, S. (2022). Subjective norm, perceived behavioral control, and behavioral intention predicting fast food consumption: A theory of planned behavior-based structural equation modeling approach. Nutrition and Food Science Research, 9(1), 31-40.
Djunaidi, A., Oktavia, R., Fitriadi, D., & Setiawan, M. (2021). Halal tourism: A strategy to improve tourism industry performance in Indonesia. Journal of Indonesian Tourism and Development Studies, 9(2), 123-137.
Fuadi, A., Utami, N., Maris, A., & Hubeis, A. (2022). Attitude, subjective norm, and perceived behavioral control as predictors of consumers’ halal purchase intention. Global Business Review, 23(5), 1259-1275.
Garg, N., & Joshi, S. (2018). Consumer buying behavior of clothing: A cross-cultural perspective. Journal of Textile Science & Fashion Technology, 4(2), 1-5.
Govaerts, N., & Olsen, W. (2023). The impact of subjective norm and perceived behavioral control on consumers' sustainable fashion consumption. Sustainability, 15(2), 660.
Hanus, J. (2018). Consumer behavior: How it affects our everyday decisions. Journal of Business Inquiry: Research, Education, and Application, 17, 97-116.
Hendar, H. (2020). Determinants of halal cosmetics purchase intention. International Journal of Scientific and Research Publications, 10(3), 680-687.
Imtiyaz, M., Soni, N., & Yukongdi, V. (2022). Factors influencing consumer intention towards healthy food: A study in India. Journal of Retailing and Consumer Services, 62, 102676.
Ing, L., Adis, A., & Osman, M. (2018). The impact of Korean wave on the image of Korea as a tourist destination. Journal of Business and Tourism, 4(2), 108-119.
Jae, H. H., & Delvecchio, D. (2004). The impact of cognitive age, sophistication, and product usage on the response to print advertising among the elderly: A multiple-path model. Journal of Advertising, 33(3), 53-69.
Khan, M. A., Baig, S. A., Zhang, Y., Batool, M., Ahmed, H., Tariq, S., & Khaliq, M. A. (2023). Consumer behavior towards the adoption of biodegradable packaging material in Pakistan: An extension of the theory of planned behavior. Sustainability, 15(3), 862.
Khan, M. A., Fatima, N., Guo, L., & Shoaib, M. (2019). Understanding consumer intention towards online purchasing in the context of Pakistan: An application of the theory of planned behavior. Sustainability, 11(16), 4354.
Malhotra, N. K., & Dash, S. (2010). Marketing research: An applied orientation. Pearson Education India.
Maryam, S., & Sumar'in. (2022). The influence of halal literacy on consumer purchasing intention in West Java. IOP Conference Series: Earth and Environmental Science, 764(1), 012048.
Marzuki, N. A., Abdullah, H., Halim, N. A., Buyong, S. Z., & Zreik, M. (2020). Food consumption and halal literacy among Muslim students in Malaysia. International Journal of Academic Research in Business and Social Sciences, 10(8), 471-482.
Mehta, N., Saxena, G., & Purohit, S. (2020). A study on consumer behavior towards online shopping. Asian Journal of Management, 11(3), 204-208.
Memon, M. A., Cheah, J. H., Ramayah, T., Ting, H., Chuah, F., & Cham, T. H. (n.d.). PLS-SEM: A silver bullet for methodologists in the social sciences to achieve model fit with complicated samples sizes. Journal of Applied Structural Equation Modeling, 4(1), 8-22.
Muhamed, F., Rahman, A., Hamzah, M. S., Zain, Z. M., & Zailani, S. (2019). Determinants of halal food purchase intention among non-muslims in Malaysia. British Food Journal, 121(12), 3272-3291.
Mutmainah, L. (2018). The effect of knowledge of halal food, Islamic lifestyle, and social media on halal purchase intention. Jurnal Ekonomi Syariah, 6(1), 91-106.
Ngah, R., Jeevan, J., Salleh, S. M., Lee, T. W., & Ruslan, N. F. (2020). Halal food consumption among non-muslims in Malaysia: Exploring the theory of planned behavior. International Journal of Business and Society, 21(1), 59-76.
Nurhayati, R., & Hendar, H. (2020). Consumer behavior analysis on the selection of halal tourism destinations in Indonesia. International Journal of Applied Business and International Management, 5(1), 1-9.
Pawi, N. S., Nasir, N. M., Affendi, A. M., Toyo, M. A., & Arifin, N. (2020). Acculturation of foreign cultures in Malaysia: A historical overview. International Journal of Innovative Technology and Exploring Engineering, 9(1), 2749-2753.
Paz, A., & Vargas, M. (2023). Factors influencing consumers’ intention to adopt sustainable fashion: A case study in the Colombian market. Sustainability, 15(2), 357.
Prabhu, V. (2020). Factors influencing consumer behavior towards online shopping with special reference to Ahmedabad city. International Journal of Management Studies and Research (IJMSR), 8(10), 36-44.
Pratama, D. S., & Hartati, S. (2021). The impact of halal literacy on purchase intention of halal cosmetics. Jurnal Bisnis, Manajemen, dan Inovasi, 8(2), 141-150.
Purwanto, E., Ardiyanto, I., & Sudargini. (2021). The effect of Islamic marketing on consumer's buying intention of halal cosmetic products. International Journal of Scientific & Technology Research, 10(2), 54-59.
Ramadani, V., Aliu, F., Rexhepi, G., & Memon, M. A. (2023). The impact of “Korean Wave” on the perception of halal food: A case study of Kosovo. Sustainability, 15(4), 1235.
Roy, S., & Datta, S. K. (2022). Factors influencing consumers' purchasing behavior towards organic food products. Journal of Management and Science, 8(1), 85-94.
Salehudin, I. (2010). Halal literacy and its influence on the buying decision of Muslim consumers in Malaysia. Business Intelligence Journal, 3(2), 327-341.
Salehudin, M. (2013). Age, religiosity, religious knowledge and halal literacy as determinants of halal food consumption among tertiary education students. International Food Research Journal, 20(4), 1883-1889.
Statista. (2023). Population of the Klang Valley region in Malaysia from 2010 to 2023.
Suparti, S., Sudarmiatin, S., Anam, A., & Wafaretta, Y. (2019). The effect of consumer literacy and quality of service on consumer loyalty and its impact on purchase intention. International Journal of Business and Management Invention, 8(1), 1-11.
Temizkan, R. (2022). The impact of religion on consumers' attitudes towards halal tourism: The case of Turkey. International Journal of Business and Management, 17(6), 76-88.
Usman, A. N., Ruswandi, R. A., Hubeis, M., & Putri, Y. A. (2022). Halal literacy and consumers' willingness to purchase halal-labeled food products. International Journal of Scientific and Research Publications, 12(3), 1-10.
Yener, F. (2022). The impact of halal brand perception on purchase intention: The mediating role of halal brand trust. International Journal of Marketing Studies, 14(1), 52-69.
Han, V., Ocal, O., & Aslan, A. (2022). A revisit to the relationship between globalization and income inequality: are levels of development really paramount? Quality & Quantity. https://doi.org/10.1007/s11135-022-01402-z
Khan, A., Mohammad, A. S., & Muhammad, S. (2020). An integrated model of brand experience and brand love for halal brands: Survey of halal fast food consumers in malaysia. Journal of Islamic Marketing, ahead-of-print(ahead-of-print). https://doi.org/10.1108/jima-11-2019-0236
Lim, W. M., & Rasul, T. (2022). Customer engagement and social media: Revisiting the past to inform the future. Journal of Business Research, 148(1), 325–342. Sciencedirect. https://doi.org/10.1016/j.jbusres.2022.04.068
Maduku, D. K., & Mbeya, S. (2023). Understanding family takaful purchase behaviour: the roles of religious obligation and gender. Journal of Financial Services Marketing. https://doi.org/10.1057/s41264-023-00213-z
Memon, M. A., Cheah, J.-H., Ramayah, T., Ting, H., Chuah, F., & Cham, T. H. (2019). Moderation analysis: Issues and guidelines. Journal of Applied Structural Equation Modeling, 3(1). https://doi.org/10.47263/jasem.3(1)01
Naseri, R. N. N., Ibrahim, W., Esa, M. M., Ahmad, Siti Noraziana Azis, & Rafidah Abd Azis. (2021). Determinant of consumer attitude towards online purchase intention of halal cosmetic: Moderating effect of customers experience. International Journal of Academic Research in Business and Social Sciences, 11(7), 1199–1216. http://dx.doi.org/10.6007/IJARBSS/v11-i7/10583
Nurhasanah, E., & Az Zahra, Q. S. (2023). Analysis of halal literacy level of msmes in tasikmalaya. Al-Infaq: Jurnal Ekonomi Islam, 14(1), 117. https://doi.org/10.32507/ajei.v14i1.1886
Pasha, S., Siti Norida Wahab, & Daud, D. (2019). Purchase intention towards islamic branding. https://doi.org/10.1145/3361785.3361808
Sahat, N. F., Abdullah, S. R., Fazial, F., Said, S., & Abdullah, M. M. N. (2023). The effect of consumers’ halal awareness toward purchasing imported food products. Social and Management Research Journal, 20(2), 21–27. https://doi.org/10.24191/smrj.v20i2.24312
Saleh, H., & Thurga Rajandran. (2024). Relationship between non-muslim consumer intention to purchase halal products with halal awareness, halal certification, halal marketing and halal knowledge: Systematic review. International Journal of Academic Research in Business and Social Sciences, 14(9), 416–426. http://dx.doi.org/10.6007/IJARBSS/v14-i9/22495
Siti Nurunnajwa Shamsudin, Bakar, E. A., Osman, S., & Shah, R. (2024). Application of social cognitive theory and islamic theory of consumer behavior in accessing muslim behavior toward halal nutraceuticals. Journal of Islamic Marketing. https://doi.org/10.1108/jima-08-2023-0245
Sundararaj, V. (2021). A detailed behavioral analysis on consumer and customer changing behavior with respect to social networking sites. Journal of Retailing and Consumer Services, 58(1), 102190. https://www.sciencedirect.com/science/article/pii/S0969698920306238
Vizano, N. A., Wiwik Utami, Singmin Johanes, & Aty Herawati. (2021). Influence of compensation and career on organizational culture. Utopía Y Praxis Latinoamericana: Revista Internacional de Filosofía Iberoamericana Y Teoría Social, 26(1), 368–380.
Xin, L., & Seo, S. (Sunny). (2019). The role of consumer ethnocentrism, country image, and subjective knowledge in predicting intention to purchase imported functional foods. British Food Journal, 122(2), 448–464. https://doi.org/10.1108/bfj-05-2019-0326
Ajzen, I. (2012). The theory of planned behavior. In P. A. Lange, A. K., & E. H., Handbook of theories of social psychology (Vol. 1, pp. 438-459). Sage Publications.
Ajzen, I., & F. M. (2005). The influence of attitudes on behavior. In D. A., B. J., & M. Z., The Handbook of Attitudes (pp. 173-221). Lawrence Erlbaum Associates Publishers.
Ali, M. (2021). The Intention to buy halal food among Muslims: An application of theory of planned behavior. Journal of Asian Business Strategy, 11(4), 69-80.
Amalia, r., Sosianika, N., & Suhartanto, D. (2020). The effect of knowledge and attitude on halal purchase intention. Jurnal Aplikasi Manajemen, 18(4), 751-759.
Amin, S. M., Zakaria, M. Z., & Rahim, H. A. (2020). The influence of Korean pop culture on the lifestyle of urban youth. International Journal of Engineering Research & Technology (IJERT), 9(1), 147-152.
Anderson, W., & Golden, J. (1984). The perceived role of references in the buying decision process: A selective review. Journal of the Academy of Marketing Science, 12(4), 361-373.
Ariffin, Z., Riza, A., & Hamid, N. (2023). Halal food consumption: A conceptual model for personality development, spirituality, and worship. Journal of Islamic Marketing, 14(1), 47-64.
Aslan, S. (2023). Factors affecting consumers' halal food purchasing behaviour. International Journal of Business and Globalisation, 30(2), 267-285.
Azizan, N., Ahmad, A., & Afendi, M. (2022). Examining the influence of perceived behavioural control on purchase intention towards halal food among Muslim consumers. International Journal of Academic Research in Business and Social Sciences, 12(4), 651-662.
Bai, C., Wang, L., & Gong, Y. (n.d.). The influence of subjective norms on willingness to pay for green products: A comparison of two cultural contexts. Sustainability, 11(14), 4007.
Bashir, M. (2019). Determinants of halal food purchase intentions among Muslims in Australia: Implications for food companies and marketers. Journal of Islamic Marketing, 10(3), 724-738.
Basir, N. (2021). The influence of theory of planned behaviour components on young consumers' intention to purchase halal cosmetics in Malaysia. International Journal of Economics, Commerce and Management, 9(1), 97-107.
Bhutto, T., Bazmi, A., Zahedi, G., & Klemeš, J. (2022). Halal food supply chain: Opportunities, challenges, and solutions. Journal of Cleaner Production, 125842.
Canova, L., Bobbio, A., & Manganelli, A. (2020). The role of social influences on consumers' decision-making processes: A study on the introduction of organic foods. Sustainability, 12(19), 8104.
Choe, J., & Kim, J. (n.d.). The influence of attitudes and subjective norms on chicken consumption: The moderating role of food neophobia. Food Quality and Preference, 68, 362-369.
Choi, Y., & Jeong, H. (2020). Antecedents and outcomes of halal cosmetic purchase intentions: A study on Muslim women in South Korea. Sustainability, 12(8), 3304.
Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). Lawrence Erlbaum Associates.
Çoker, A., & Linden, T. (2022). Meat consumption and subjective norms in a developing country: The moderating role of personality traits. Journal of Food Products Marketing, 28(1), 1-16.
Darmawan, A., & Gatheru, F. (2021). Exploring consumers’ behavior in Indonesian retail banking. International Journal of Innovation, Creativity and Change, 15(11), 183-199.
Didarloo, A., Khalili, M., Aghapour, M., Moghaddam-Tabrizi, F., & Mousavi, S. (2022). Subjective norm, perceived behavioral control, and behavioral intention predicting fast food consumption: A theory of planned behavior-based structural equation modeling approach. Nutrition and Food Science Research, 9(1), 31-40.
Djunaidi, A., Oktavia, R., Fitriadi, D., & Setiawan, M. (2021). Halal tourism: A strategy to improve tourism industry performance in Indonesia. Journal of Indonesian Tourism and Development Studies, 9(2), 123-137.
Fuadi, A., Utami, N., Maris, A., & Hubeis, A. (2022). Attitude, subjective norm, and perceived behavioral control as predictors of consumers’ halal purchase intention. Global Business Review, 23(5), 1259-1275.
Garg, N., & Joshi, S. (2018). Consumer buying behavior of clothing: A cross-cultural perspective. Journal of Textile Science & Fashion Technology, 4(2), 1-5.
Govaerts, N., & Olsen, W. (2023). The impact of subjective norm and perceived behavioral control on consumers' sustainable fashion consumption. Sustainability, 15(2), 660.
Hanus, J. (2018). Consumer behavior: How it affects our everyday decisions. Journal of Business Inquiry: Research, Education, and Application, 17, 97-116.
Hendar, H. (2020). Determinants of halal cosmetics purchase intention. International Journal of Scientific and Research Publications, 10(3), 680-687.
Imtiyaz, M., Soni, N., & Yukongdi, V. (2022). Factors influencing consumer intention towards healthy food: A study in India. Journal of Retailing and Consumer Services, 62, 102676.
Ing, L., Adis, A., & Osman, M. (2018). The impact of Korean wave on the image of Korea as a tourist destination. Journal of Business and Tourism, 4(2), 108-119.
Jae, H. H., & Delvecchio, D. (2004). The impact of cognitive age, sophistication, and product usage on the response to print advertising among the elderly: A multiple-path model. Journal of Advertising, 33(3), 53-69.
Khan, M. A., Baig, S. A., Zhang, Y., Batool, M., Ahmed, H., Tariq, S., & Khaliq, M. A. (2023). Consumer behavior towards the adoption of biodegradable packaging material in Pakistan: An extension of the theory of planned behavior. Sustainability, 15(3), 862.
Khan, M. A., Fatima, N., Guo, L., & Shoaib, M. (2019). Understanding consumer intention towards online purchasing in the context of Pakistan: An application of the theory of planned behavior. Sustainability, 11(16), 4354.
Malhotra, N. K., & Dash, S. (2010). Marketing research: An applied orientation. Pearson Education India.
Maryam, S., & Sumar'in. (2022). The influence of halal literacy on consumer purchasing intention in West Java. IOP Conference Series: Earth and Environmental Science, 764(1), 012048.
Marzuki, N. A., Abdullah, H., Halim, N. A., Buyong, S. Z., & Zreik, M. (2020). Food consumption and halal literacy among Muslim students in Malaysia. International Journal of Academic Research in Business and Social Sciences, 10(8), 471-482.
Mehta, N., Saxena, G., & Purohit, S. (2020). A study on consumer behavior towards online shopping. Asian Journal of Management, 11(3), 204-208.
Memon, M. A., Cheah, J. H., Ramayah, T., Ting, H., Chuah, F., & Cham, T. H. (n.d.). PLS-SEM: A silver bullet for methodologists in the social sciences to achieve model fit with complicated samples sizes. Journal of Applied Structural Equation Modeling, 4(1), 8-22.
Muhamed, F., Rahman, A., Hamzah, M. S., Zain, Z. M., & Zailani, S. (2019). Determinants of halal food purchase intention among non-muslims in Malaysia. British Food Journal, 121(12), 3272-3291.
Mutmainah, L. (2018). The effect of knowledge of halal food, Islamic lifestyle, and social media on halal purchase intention. Jurnal Ekonomi Syariah, 6(1), 91-106.
Ngah, R., Jeevan, J., Salleh, S. M., Lee, T. W., & Ruslan, N. F. (2020). Halal food consumption among non-muslims in Malaysia: Exploring the theory of planned behavior. International Journal of Business and Society, 21(1), 59-76.
Nurhayati, R., & Hendar, H. (2020). Consumer behavior analysis on the selection of halal tourism destinations in Indonesia. International Journal of Applied Business and International Management, 5(1), 1-9.
Pawi, N. S., Nasir, N. M., Affendi, A. M., Toyo, M. A., & Arifin, N. (2020). Acculturation of foreign cultures in Malaysia: A historical overview. International Journal of Innovative Technology and Exploring Engineering, 9(1), 2749-2753.
Paz, A., & Vargas, M. (2023). Factors influencing consumers’ intention to adopt sustainable fashion: A case study in the Colombian market. Sustainability, 15(2), 357.
Prabhu, V. (2020). Factors influencing consumer behavior towards online shopping with special reference to Ahmedabad city. International Journal of Management Studies and Research (IJMSR), 8(10), 36-44.
Pratama, D. S., & Hartati, S. (2021). The impact of halal literacy on purchase intention of halal cosmetics. Jurnal Bisnis, Manajemen, dan Inovasi, 8(2), 141-150.
Purwanto, E., Ardiyanto, I., & Sudargini. (2021). The effect of Islamic marketing on consumer's buying intention of halal cosmetic products. International Journal of Scientific & Technology Research, 10(2), 54-59.
Ramadani, V., Aliu, F., Rexhepi, G., & Memon, M. A. (2023). The impact of “Korean Wave” on the perception of halal food: A case study of Kosovo. Sustainability, 15(4), 1235.
Roy, S., & Datta, S. K. (2022). Factors influencing consumers' purchasing behavior towards organic food products. Journal of Management and Science, 8(1), 85-94.
Salehudin, I. (2010). Halal literacy and its influence on the buying decision of Muslim consumers in Malaysia. Business Intelligence Journal, 3(2), 327-341.
Salehudin, M. (2013). Age, religiosity, religious knowledge and halal literacy as determinants of halal food consumption among tertiary education students. International Food Research Journal, 20(4), 1883-1889.
Statista. (2023). Population of the Klang Valley region in Malaysia from 2010 to 2023.
Suparti, S., Sudarmiatin, S., Anam, A., & Wafaretta, Y. (2019). The effect of consumer literacy and quality of service on consumer loyalty and its impact on purchase intention. International Journal of Business and Management Invention, 8(1), 1-11.
Temizkan, R. (2022). The impact of religion on consumers' attitudes towards halal tourism: The case of Turkey. International Journal of Business and Management, 17(6), 76-88.
Usman, A. N., Ruswandi, R. A., Hubeis, M., & Putri, Y. A. (2022). Halal literacy and consumers' willingness to purchase halal-labeled food products. International Journal of Scientific and Research Publications, 12(3), 1-10.
Yener, F. (2022). The impact of halal brand perception on purchase intention: The mediating role of halal brand trust. International Journal of Marketing Studies, 14(1), 52-69.
Han, V., Ocal, O., & Aslan, A. (2022). A revisit to the relationship between globalization and income inequality: are levels of development really paramount? Quality & Quantity. https://doi.org/10.1007/s11135-022-01402-z
Khan, A., Mohammad, A. S., & Muhammad, S. (2020). An integrated model of brand experience and brand love for halal brands: Survey of halal fast food consumers in malaysia. Journal of Islamic Marketing, ahead-of-print(ahead-of-print). https://doi.org/10.1108/jima-11-2019-0236
Lim, W. M., & Rasul, T. (2022). Customer engagement and social media: Revisiting the past to inform the future. Journal of Business Research, 148(1), 325–342. Sciencedirect. https://doi.org/10.1016/j.jbusres.2022.04.068
Maduku, D. K., & Mbeya, S. (2023). Understanding family takaful purchase behaviour: the roles of religious obligation and gender. Journal of Financial Services Marketing. https://doi.org/10.1057/s41264-023-00213-z
Memon, M. A., Cheah, J.-H., Ramayah, T., Ting, H., Chuah, F., & Cham, T. H. (2019). Moderation analysis: Issues and guidelines. Journal of Applied Structural Equation Modeling, 3(1). https://doi.org/10.47263/jasem.3(1)01
Naseri, R. N. N., Ibrahim, W., Esa, M. M., Ahmad, Siti Noraziana Azis, & Rafidah Abd Azis. (2021). Determinant of consumer attitude towards online purchase intention of halal cosmetic: Moderating effect of customers experience. International Journal of Academic Research in Business and Social Sciences, 11(7), 1199–1216. http://dx.doi.org/10.6007/IJARBSS/v11-i7/10583
Nurhasanah, E., & Az Zahra, Q. S. (2023). Analysis of halal literacy level of msmes in tasikmalaya. Al-Infaq: Jurnal Ekonomi Islam, 14(1), 117. https://doi.org/10.32507/ajei.v14i1.1886
Pasha, S., Siti Norida Wahab, & Daud, D. (2019). Purchase intention towards islamic branding. https://doi.org/10.1145/3361785.3361808
Sahat, N. F., Abdullah, S. R., Fazial, F., Said, S., & Abdullah, M. M. N. (2023). The effect of consumers’ halal awareness toward purchasing imported food products. Social and Management Research Journal, 20(2), 21–27. https://doi.org/10.24191/smrj.v20i2.24312
Saleh, H., & Thurga Rajandran. (2024). Relationship between non-muslim consumer intention to purchase halal products with halal awareness, halal certification, halal marketing and halal knowledge: Systematic review. International Journal of Academic Research in Business and Social Sciences, 14(9), 416–426. http://dx.doi.org/10.6007/IJARBSS/v14-i9/22495
Siti Nurunnajwa Shamsudin, Bakar, E. A., Osman, S., & Shah, R. (2024). Application of social cognitive theory and islamic theory of consumer behavior in accessing muslim behavior toward halal nutraceuticals. Journal of Islamic Marketing. https://doi.org/10.1108/jima-08-2023-0245
Sundararaj, V. (2021). A detailed behavioral analysis on consumer and customer changing behavior with respect to social networking sites. Journal of Retailing and Consumer Services, 58(1), 102190. https://www.sciencedirect.com/science/article/pii/S0969698920306238
Vizano, N. A., Wiwik Utami, Singmin Johanes, & Aty Herawati. (2021). Influence of compensation and career on organizational culture. Utopía Y Praxis Latinoamericana: Revista Internacional de Filosofía Iberoamericana Y Teoría Social, 26(1), 368–380.
Xin, L., & Seo, S. (Sunny). (2019). The role of consumer ethnocentrism, country image, and subjective knowledge in predicting intention to purchase imported functional foods. British Food Journal, 122(2), 448–464. https://doi.org/10.1108/bfj-05-2019-0326
Published
2026-02-28
How to Cite
Effendi, A. B. S., Chik, C. T., Shahril, A. M., Kamaruddin, M. S. Y., & Artanti, G. D. (2026). Halal Literacy and Its Influence on Consumer Behavior: Factors Driving Food Purchase Decisions. Information Management and Business Review, 18(1(J), 1-9. https://doi.org/10.22610/imbr.v18i1(J).4510
Issue
Section
Research Paper
Copyright (c) 2026 Amirah Balqis Sahar Effendi, Chemah Tamby Chik, Aslinda Mohd Shahril, Mohd Syaquif Yasin Kamaruddin, Guspri Devi Artanti
This work is licensed under a Creative Commons Attribution 4.0 International License.
Author (s) should affirm that the material has not been published previously. It has not been submitted and it is not under consideration by any other journal. At the same time author (s) need to execute a publication permission agreement to assume the responsibility of the submitted content and any omissions and errors therein. After submission of revised paper in the light of suggestions of the reviewers, the editorial team edits and formats manuscripts to bring uniformity and standardization in published material.
This work will be licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) and under condition of the license, users are free to read, copy, remix, transform, redistribute, download, print, search or link to the full texts of articles and even build upon their work as long as they credit the author for the original work. Moreover, as per journal policy author (s) hold and retain copyrights without any restrictions.
