For Spring 2026, OBEY and French shoemaker Paraboot join forces for the very first time on the Montana and a limited range of premium apparel. Counterculture meets craftsmanship.This unison arises from shared legacies of sticking true to ethos over time. Leaving a print amidst the noise.The core of this capsule is the Montana, a charming nod to 1970s climbing shoes. On a canvas of premium pebbled-leather, OBEY has embossed the tongue with the Icon Face – a bold symbol of counterculture devised by OBEY-founder and artist/activist Shepard Fairey. A subtle chartreuse-hue serves as accent stitching, an ode to the rugged Chartreuse mountains that rest across from the Paraboot factory in France.The premium line of apparel lends itself to aesthetics of American baseball, with a contemporary touch of French flair. The ‘Bochy Embroidered Shirt’ is a button-up striped shirt with Paraboot embroidery and an OBEY-branded woven label. The piece takes its name from Bruce Bochy, an American-French baseball manager.“Krank” is an old slang term that denotes a passionate, eccentric and often noisy baseball fan. It made sense to embody this energy into the heavyweight printed ‘Kranks Tee’.The Lanceur pant (French for ‘pitcher’) is a straight-leg pleated cotton trouser which links the capsule all together.‘Noiseless Ascent’ is the campaign that director Martin Malnoë brought to life for this collaboration. Set in the depths of the Paraboot factory, he takes cues from OBEY’s visual language and the No Wave avant-garde music and art movement of 1970s New York.Bright glares and industrial cacophony crescendo into audio-visual harmony, a vessel for the resilience of Paraboot craftsmanship and punk attitude of OBEY. The collaboration is available now online in the EU and North America and at select retailers worldwide.

OBEY the Night Vol 2. was a success. On February 10th, OBEY Harajuku dropped a limited run of tees in collaboration with HOME, and the space filled up quick. HOME @home_band_ delivered a live performance that set the tone for the evening, while Whelmey @asako___ carried the momentum with a DJ set that kept the room moving.

Ryan has been rocking an OBEY wardrobe for as long as he’s had adult money. While being a fan of the clothes, he also takes pride in supporting the brand for its political stances and humanitarian efforts. He left it up to his tattoo artist to surprise him with a more permanent addition to his OBEY uniform. Cado approved.

"BOOK" BERLINFEB 19–20, 11:00–21:00 "BOOK" is exactly what it seems: an ephemeral bookshop imagined by publisher @kermesse.cool, with a wide selection of new and old books curated by artist @victorunwin, alongside special guest selections curated by the Obey Art Space family:Max Theodor, Manuel Osterholt, Vincent Gertoberens, Dela Charles, Jannik Dietz FlufflordArt books, design books, fashion books, literature books, conceptual books, books on books… After its second edition in Paris, "BOOK" BERLIN is a new occasion to reflect on the infinite creative, social, political, and poetical potential of reading.We thank everyone for coming over the weekend. It was great to hang and meet new people.   

Since 2018, founder Paige Silveria has organized site-specific art, music, dance and other conceptual presentations, pop-up shops, art-book fairs, limited-edition collaborations, printed publications and hosted a live-stream tv show. Projects have been presented in New York, Los Angeles, Miami, Tokyo, Paris and Biarritz with collaborators including Dover Street Market, Vitsoe, Opening Ceremony, Marc Jacobs, Procell Vintage, Dashwood Books, Domicile Tokyo, Peels Paints, Token 4 U, The Standard Hotel, Miami Design District, Vanna Kitty and Budweiser. We’re excited to finally work together with Paige Silveria for our Paris Art Space. Paige curated an amazing group of women that we’d love to introduce. LOUISE Louise Sauvard is a young French photographer based in Paris. She graduated with highest honors from the École des Arts Décoratifs PSL in 2024. Between 2022 and 2025, she developed a photographic project within a sorority where she lived in Paris. In her photographic practice, she dissects rooms, the intimate spaces that surround her. In the rooms she photographs, a movement of collective disobedience emerges; her appropriation of space gives birth to new mythologies. CAMILLE Camille Soulat (b 1991) grew up in Montluçon, France. She is self-taught and uses mediums ranging from digital painting and writing, to video installation. Her practice revolves around an intimate form of narration. She concentrates on nostalgic subjects and scenes with super-natural undertones. Through the diffuse shapes and silhouettes of her digital paintings, Camille exhibits a certain fascination for the transformation of ordinary moments into events. Interested in notions such as marginality, geek culture or adolescence, she directs her practice around an interpretation and a celebration of the codes associated with both pop culture and counterculture. SARASara Kaaner is a designer, artist, DJ, and tattooist with main focus on designing shoes and bags. Drawing from avant-garde art histories, underground music cultures, and experimental film, her work explores identity and performance by bringing together those different artistic disciplines. Her practice is grounded in upcycling and material experimentation, using deconstruction and reconstruction to rethink how objects function, appear, and communicate. GRETGret Antenna is a multimedia artist based in Paris working with photography, installation, and digital images, influenced by media theory. Her work looks at how contemporary images circulate independently of their sources, shaped by distance and technical mediation. Through constructed environments, she focuses on instability and abstraction rather than narrative or representation. ROMYRomy Rosenthal is a Paris-based artist, designer, researcher, and archivist. Her work is shaped by a deep interest in futurism, design, architecture, urbanism and psychogeography.

In a new feature, we wanted to highlight a member of the OBEY team, Andrey Tarasov. We first met Andrey as a model for the brand over 6 years ago, weeks before the world shut down with the pandemic. He just had an energy about him. Come to find out he’s the nicest, most inclusive person ever and it doesn’t hurt that he rips on a skateboard too. So, what do you do in that situation? You ask him to work with you. From his early life in Russia to immigrating to the US, and then his leap of faith on a move to Los Angeles, we take a look at Andrey’s story and creative process. One of the most humble, talented guys out there. Filmed by: @matt.conrod @gemxhaleVideo Edit: @jake.mxfMusic: @formanortePhotography: @gemxhale

Mark McGowan discovered Shepard Fairey’s work 20 years ago when he first moved from England to America. He was hit with unexpected culture shock seeing the logical contradictions embedded in American culture, including the widespread use of religion to promote guns and the death penalty, while simultaneously opposing social policies like free healthcare. While trying to reconcile with this cognitive dissonance, Mark resonated with Shepard Fairey’s work, which boldly acknowledged and questioned these contradictions. It struck such a chord that he was inspired to immortalize the art on his body and wear it proudly on his sleeve.

We are proud to welcome @shane.wreck to OBEY to wrap up the year.Filmed and Edited by @stayfalseAdditional filming @ryeberes & @ryanreeMusic by @nickisholtz

Last Saturday, BEYOND THE STREETS presented SHEPARD FAIREY: OUT OF PRINT. Featuring 400+ screen prints alongside new hybrid works, the show traced his evolution from guerrilla posters to global icons.To mark the occasion, we’re dropping two exclusive tees inspired by OUT OF PRINT, each produced in a limited run. Available online now. 

BOOK IS BACK IN PARIS FROM NOV 13 TO NOV 16, AND WILL TOUR IN TWO NEW COMPLEMENTARY DESTINATIONS: OBEY ART SPACE BERLIN, AND AMSTERDAM.AGAIN, BOOK IS EXACTLY WHAT IT SEEMS: A SELECTION OF NEW AND OLD BOOKS, CAREFULLY CURATED BY ARTIST VICTOR UNWIN, IN COLLABORATION WITH PUBLISHING HOUSE KERMESSE, ALONG WITH LOCAL INDEPENDENT BOOKSTORES.ART BOOKS, LITERATURE BOOKS, DESIGN BOOKS, FASHION BOOKS, CONCEPTUAL BOOKS, BOOKS ON BOOKS... EACH BOOK EVENT IS THE OCCASION TO REFLECT ON THE INFINITE CREATIVE, SOCIAL, POLITICAL, AND POETICAL POTENTIAL IN THE ACT OF READING. EACH "BOOK" MOMENT IS A THREE-DAY EVENT: A POP-UP BOOKSHOP WITH A PUBLIC PROGRAM OF TALKS AND ART/PERFORMANCE RELATED PROPOSALS, AND A COLLAB MERCH DROP. FOR ITS SECOND PARISIAN EDITION, "BOOK" WILL BE TEAMING UP AGAIN WITH CAHIER CENTRAL BOOKSHOP.THREE DAYS OF BOOKSHOP, BOOK LAUNCHES, BOOK INSTALLATIONS, AND BOOK TALKS, WITHCÉLIA BOULESTEIX @CELIABOULESTEIXSIMON GERARD @KERMESSE.COOLMASALA NOIR @MASALANOIRIBRAHIM MEÏTÉ SIKELY @FRAMBOISESALADECHRISTELLE OYIRI @CRYSTALLMESSVICTOR UNWIN @VICTORUNWINJOIN US FOR THE OPENING WITH DRINKS NOV 13 FROM 6-8PM AT OBEY ART SPACE OBEY PARIS 40 RUE ÉTIENNE MARCEL 75002 PARIS, FRANCE

OBEY is thrilled to announce Lilian Fev @fevlilian.Filmed in Paris, France.Filmed and Edited by Elliot Bonnabel @elliotbonnabelMusic by Getting clean - EERAPhotos by @la_melancolia & @andreytarasovs

OUT OF PRINT celebrates the rebellious, democratic force of ink and paper, 400+ screen prints and new hybrids honoring the tactile, public power of printing to provoke dialogue, stir thought and spark action.“Some people say digital media has ended print, but the provocative, tactile experience of a print on a wall or in the wild, can’t be replaced. Printing still matters!” - Shepard Fairey.Featured on this post, are some of the historic and rare editions that will be available on site. Archival materials, process ephemera, and contextual graphics round out the presentation, offering a behind‐the‐scenes look at the artist’s methods and influences posters, album art, skateboard graphics, and punk flyers among them:These special mixed media art pieces are a hybrid of stencil painting and screen printing. There are only two variants of each color combination. These pieces are 18x24 on deckled edge cotton rag paper.🔥Opening Reception: Saturday, November 15, 2025 | 7–10 PM📍 BEYOND THE STREETS | 434 N La Brea Ave, Los Angeles, CA 90036RSVP: [email protected] FAIREY: OUT OF PRINT will be on view Wednesday–Sunday, 11 AM–6 PM through January 11, 2026 | Free Entry@obeygiant @beyondthestreetsart

Thanks to everyone that came out to (Halo)WEEN last night. Feeling a little slow at work today but it was worth it. Big love to @smilegoth and @untitledhalo for all your hard work. Also thanks to everyone that played. @avalonlurks @jasmine.johnson
@nico.minajj @dimeshort4diamondprincess @currentjoys @irene.leeee @dalhaus_ and @carllovestrand  Hope to see you out again soon and stay safe out there tonight. Happy Halloween!photos: morgnar

Last week was an exciting one in Berlin. On Thursday, Shepard Fairey opened his exhibition “Photo Synthesis” at Fotografiska. The show traces his creative journey, from early wheat-paste street pieces and screen printing to digital collage and new works made specifically for this exhibition. It highlights how photography has continually inspired and shaped his artistic evolution, bringing together defining works alongside new creations that continue to transform cityscapes.The evening began with a performance by Berlin-based garage duo Cava, followed by a Q&A with Shepard Fairey hosted by Lodown Magazine’s editor-in-chief, and longtime friend, Sven Fortmann. After exploring the impressive Fotografiska building and the exhibition itself, the night closed with a DJ set by Shepard Fairey.With a mild hangover but high spirits, we gathered again the next evening at the OBEY Art Space to celebrate a 30-year friendship between Shepard Fairey’s OBEY and Thomas Marecki’s Lodown. Their shared roots in skate, surf, and street culture, a mix of activism, DIY creativity, and freedom, shaped a generation and continue to inspire today. From Cold War West Berlin to 1990s Southern California, their work has always carried a restless urge to disrupt and connect.“Today, those signals are fractured. The Pax Americana has crumbled, elites have failed, and trust has decayed.
 A reset is no longer optional. It must come from below, through art, through voices unafraid, through new networks of resistance and connection.”A special print and accompanying tees were created for the occasion. Both are now available at Fotografiska and online via Lodown.Pictures by Tilman Kerber and Julia Schoierer

We would love to introduce @perryier to OBEY. A film around NYC by @n.rollingsPhotos by @andreytarasovsMusic by @untitledhaloSong: El Prado Free Style

For Holiday 25, we worked with James Winstanley. Originally from the Peak District and now based in London, James is a creative blending analogue, digital, and experimental techniques. “The tone for OBEY Winter 2025 was set by the summer campaign I shot earlier in the year, something fun, slightly offbeat, and a little otherworldly. The brief was interpreted as a “festive but not Christmassy get-together amongst friends”, a sort of non-religious, non-time-specific celebration filled with warmth, comfort, and questionable party snacks (pineapple covered in cheese and cherries, anyone?)Shot in my house over a sunny day, we blacked out the windows until nobody quite knew what time it was. That discombobulated, homely feeling became the mood of the whole campaign. Cosy, familiar, yet just off enough to feel surreal.Repetition was key again: the same faces appearing in different roles, because everyone knows you can’t have a non-religious, non-time-specific celebration with just two people. By the end of it, the house reeked of a half-eaten cheese plate and a faint whiff of accomplishment. A playful mix of unease, warmth, and celebration… that’s the space I like to sit in. Always grateful to OBEY for trusting me to make something weird, festive, and real.”Creative Director, Photographer, Videographer, Producer: @jamwinstanModels: @ashleyplomerashleyplomer @rosarugosaaaaaaAssist: @peter.easondanielsMusic: @rorylovelessProp hand: @rosawhiteley

This past Friday, we celebrated the opening of “Middle Distance”, an exhibition by Ryan Hawaii. Much love to everyone who came through.This body of work explores Hawaii’s ongoing engagement with spiritual themes. A central motif is the eye, an allegory for life itself: the centre symbolising existence, while the chambers on either side embody “before life” and “afterlife.” Life, suspended between these two realms, becomes the “middle distance”, a space filled with its rich spectrum of experiences, both positive and negative.Another key theme is the transcendence of place. Through paintings and drawings, Hawaii takes viewers on a journey across physical and mental landscapes, transporting from Cuba to Morocco to London, and into the surrealist territories of his dreams. These subconscious spaces form yet another “middle distance,” bridging reality and abstraction.The exhibition reflects Hawaii’s long-standing connection to Amsterdam, which is also a “middle distance” between London and the Rhode Island streets were OBEY was born. The show serves as a the platform for Hawaii’s meeting of the minds with legendary founder Shepard Fairey.The exhibition runs until 31st October. OBEY Art Space Amsterdam | Runstraat, 25A special thank you to Kruz Leone and Styn for the fierce energy and music.Cheers Peroni + Viper for providing the beverages.Captured by Aryan Hamrani.

Why would I want to collaborate on an exhibition with Invader and Damien Hirst? I’ve long respected both artists because they are intelligent, conceptual, and relentless in their singular creative visions. “Obsessive” might be too mild a description to convey their drive, focus, and prodigious output. I can relate to them. I also admire risk-takers and troublemakers who can withstand condescending, impolite jabs from supposedly polite society. Those qualities inspired me to collaborate with them even though our aesthetics have no natural overlap or compatibility. A clash of styles in collaboration is a risk worth taking, and creativity can solve almost all problems. Malcolm McLaren once told me, “A glorious failure is better than a boring success.” So, with that as a guiding principle, what could possibly go wrong? – ShepardNewport Street Gallery, in association with HENI, presents Triple Trouble, an exhibition uniting three disruptive artists: Shepard Fairey, Damien Hirst, and Invader. Opening October 10th, this unprecedented show, curated by Connor Hirst, will feature a dynamic mix of individual works alongside bold new collaborations, many of which will be revealed to the public for the very first time.Join us for the opening event on Thursday, October 9th from 6pm – 8pm at Newport Street Gallery. Everyone is welcome, and no RSVP is required.Exhibition Details
Opening event: Thursday 9 October, 6pm–8pm
Exhibition dates: 10 October–29 March 2026Opening hours: Tuesday to Sunday, 10am–6pm
Address: Newport Street Gallery, Newport Street, London SE11 6AJ
Admission: Free entry

Ryan Hawaii is a multidisciplinary artist from Catford, South East London, known for his work in fashion, visual art, and music. His work is defined by bold, hand-painted designs that blend punk aesthetics with personal and spiritual narratives.He began by customizing T-shirts for performances with his music collective Neverland Clan, which quickly evolved into a wider practice of fashion design, painting, and music production. His clothing pieces are often one-of-a-kind, featuring expressive illustrations and text that challenge societal norms and encourage self-expression.  His garments are often created bespoke for the wearer & some notable collaborators include Kanye West, Skepta, Lee “Scratch” Perry, Gorillaz, Goldlink, Poppy Ajudah, Lancey, Ray Fuego & Virgil Abloh amongst others. For Ryan, garments are not simply fashion items but wearable artworks, with the wearer completing the piece by bringing it into the world. His cross-disciplinary approach continues to push boundaries, staying true to his DIY ethos that connects with a broad and diverse community.This spirit made a collaboration with OBEY a natural fit. Ryan will present a solo exhibition at the OBEY Art Space in Amsterdam, where he will showcase both fine art and one-of-a-kind OBEY pieces, including exclusive screen-printed tees available only at the Amsterdam flagship store. Through this body of work, Ryan explores spirituality by transforming complex ideas into simple, universal symbols. These symbols, alongside “Eyeman,” a recurring character central to his practice, run throughout the collection, embodying his ongoing search for meaning and connection.Exhibition: Oct 10 – Oct 31Opening event: Oct 10 6 – 10 pmOBEY Art SpaceRunstraat 25, Amsterdam

Ginger Boy is a proud Coachella Valley native who grew up repping OBEY. His windmill tattoo pays tribute to the “Power Up Windmill” t-shirt he got in 7th grade, featuring artwork from Shepard Fairey’s 2009 “Clean Energy for America.” Seeing a brand as iconic as OBEY celebrate his hometown’s beauty and its iconic windmills left a lasting impression — and inspired him to make the image permanent.Filmed by @spaceboyuno

OBEY ART SPACE LOS ANGELES opened its doors for the very first time last Saturday with 'this heaven has bars' a group show curated by @untitledhalo.The space was packed. DJs @irene.leeee, @dalhaus_, and @bianca__lexis kept the energy high, while @open__beer and @homagebrewing kept the drinks flowing. Treats by @cybeurre, flowers by @brophyblooms, and words by @heymancongrats.Thank you to everyone who showed up and made our first night unforgettable. See you next time!

Last year when I met the crew at OBEY and we had our first meeting about me doing a campaign for Fall 2025, Delivery 2. The main question was, what do you want to shoot? The idea of being free and open to create is the most empowering feeling. We decided to hit the road and explore California blindly and that's what we roped ourselves into again. It's is all new clothes, models, locations and feeling but one thing stayed constant and that was the amazing crew that helped put this together. Take a ride through California with us through the vast mountains to the ranches of the low desert and all in-between. - Gem Hale for OBEY ClothingFall 25 Delivery Two