Nigerian society has been plagued recently by terrorism and insecurity including herdsmen and far... more Nigerian society has been plagued recently by terrorism and insecurity including herdsmen and farmers' clash which resulted in ruthless killing of citizens. General T.Y. Danjuma, former Chief of Staff of Nigeria, while speaking at the maiden convocation and 10th anniversary celebration of Taraba State University on 24th March 2018, alleged that the Armed Forces were conspiring with herdsmen to kill innocent Nigerians. He called on Nigerians to defend themselves, since the government and the military failed in their security function. The military on the hand was of the view that Danjuma's call for Nigerians to defend themselves against herdsmen attacks is an invitation to anarchy. This study used the Framing Theory to analyze how two Nigerian dallies (Punch and Vanguard newspapers) framed the news to ascertain if the reports favour Danjuma or the military. The study suggests that the news media was very positive about Danjuma's position; the issue of self defense was salient while the call for anarchy was de-emphasized.
Politics in Nigeria is considered as a huge investment; and so the political lords and godfathers... more Politics in Nigeria is considered as a huge investment; and so the political lords and godfathers , financially sponsor their political ‘godsons’ to political positions so as to be directly or indirectly in control of power. Since this trend started, people in political positions are no longer accountable to the citizenry, rather to their sponsors. Corruption becomes a direct consequence of godfatherism . Public enlightenment therefore, is required to create the awareness needed to understand how godfatherism influences political elections. This study is hinged on the Social Cognitive Theory and adopted survey methodology with questionnaire as instrument to examine the role Nigerian Film industry as an agent of public enlightenment plays in sensitizing the public on the dangers of politics of godfatherism . Do Nigerian Films portray politics of godfatherism ? Is the portrayal consistent with the reality on ground? What is the direction of the portrayal? Is the audience able to identify the subject matter as to help them in making wise decision during political elections? These are the questions this study seeks to provide answers to. Key words: Film, Politics, Godfatherism, Nollywood, Portrayal, Voter
This article examines newspaper reading habits of youths in Anambra State, Nigeria. The study aim... more This article examines newspaper reading habits of youths in Anambra State, Nigeria. The study aims at ascertaining the newspapers that youths in Anambra State read most, the frequency of their readership of newspapers, the type of stories they mostly read and the ways through which they obtain the newspapers they read. The study uses quantitative research technique. It adopts a sample size of 300 youths, purposively drawn from Awka, Onitsha and Nnewi. The survey is anchored on the Uses and Gratification theory of the mass media. The paper employs the simple percentage method and frequency tables as analytical tools. Findings of the study show that youths in Anambra State read newspapers a lot and that The Sun, The Guardian, Complete Sports and The Vanguard are the newspapers they mostly read. Findings also reveal that sports, political and economic news are the major stories the youths read and that they obtain the newspapers they read mainly by going to newspaper stands (to read without paying) browsing newspapers with their cell phones, borrowing from friends and neighbours and by visiting the public library. The paper concludes that most youths in Anambra State do not buy newspapers they read and recommends massive empowerment of youths by the government through provision of employment and other poverty alleviation strategies to enable them buy newspapers.
Overcoming Gender Inequalities through Technology Integration
The political rights of women remain greatly constrained by political structure and traditional p... more The political rights of women remain greatly constrained by political structure and traditional practices which many believe are responsible for the exclusion of their interests in decision making process and development paradigms. Anchored on the Democratic Participant Media Theory and Public Sphere Theory, this study evaluated if Internet can mobilize and encourage women to voice their concerns and opinions on political matters. Survey conducted among 200 female academic staff members of universities in the south-east, Nigeria revealed that although the Internet provided the women with needed political information and interaction; it did not significantly induce their interest to participate in politics. The study recommends that women should aggressively utilize the opportunities provided by Internet by forming groups and networks where political issues are analyzed and discussed. Where the nature of relayed message is well focused, chances of using the Internet for inducing political participation can be enhanced.
Free and fair election is a cherished feature, a universally acceptable and an intrinsically inse... more Free and fair election is a cherished feature, a universally acceptable and an intrinsically inseparable characteristic of democracy. Reporting election in unbiased, truthful and factual terms is an important role of the press globally. However, at present, in most African countries that have embraced democracy, such as Nigeria, this feature has not been attained. This comparative study of government and private owned media reportage of election in Nigeria aimed at ascertaining the section of the media that pay more attention to issues of free and fair polls. The survey utilised questionnaire to collect data from 300 media audiences in triangulation with interview of select media professionals in Anambra State. It adopted purposive sampling procedure. The paper was anchored on the Social Responsibility and the Agenda-setting theories of mass communication. The study used the percentage method in data analysis. Findings of the study show, among others that privately owned media repor...
The political rights of women remain greatly constrained by political structure and traditional p... more The political rights of women remain greatly constrained by political structure and traditional practices which many believe are responsible for the exclusion of their interests in decision making process and development paradigms. Anchored on the Democratic Participant Media Theory and Public Sphere Theory, this study evaluated if Internet can mobilize and encourage women to voice their concerns and opinions on political matters. Survey conducted among 200 female academic staff members of universities in the south-east, Nigeria revealed that although the Internet provided the women with needed political information and interaction; it did not significantly induce their interest to participate in politics. The study recommends that women should aggressively utilize the opportunities provided by Internet by forming groups and networks where political issues are analyzed and discussed. Where the nature of relayed message is well focused, chances of using the Internet for inducing poli...
International Journal of Social Sciences and Humanities Review, 2017
In all spheres of life, women have been experiencing one form of discrimination, marginalisation ... more In all spheres of life, women have been experiencing one form of discrimination, marginalisation or domination or the other by men. The patriarchal social structure in Africa provides a framework upon which the marginalization and discrimination are based. This many believed are responsible for the exclusion of women’s interests in the decision-making process and development paradigms. The traditional mass media many argued also help in the marginalization of women. Anchored on the Diffusion of Innovation Theory, the study evaluated if female university students in South-east Nigeria can be self-empowered through their use of Internet which can lead to tangible developments in their lives. Survey conducted among 300 female students of universities in the south-east, Nigeria revealed that although the Internet use among the women is mainly for leisure purposes, it can lead to empowering them for sustainable development. The study recommends that women should aggressively utilize the ...
This study put the effectiveness of Twitter on the radar in Southeast Nigeria with regard to the ... more This study put the effectiveness of Twitter on the radar in Southeast Nigeria with regard to the 2015 presidential electioneering campaigns of the two leading candidates. The need existed to understand if the online platform used by the incumbent President Goodluck Jonathan of the Peoples‘ Democratic Party (PDP) and challenger Muhammadu Buhari of the All Progressive Congress (APC), as part of a complimentary media strategy, was effective in shaping voter behaviour in that part of the country. Data generated from 200 respondents showed that although Twitter provided the information needed via voters‘ interaction with political candidates, it did not significantly alter voter interest nor affect voting decision. Voters could not recall their use of Twitter as a factor in casting their ballot owing to post election time lapse.
Free and fair election is a cherished feature, a universally acceptable and an intrinsically inse... more Free and fair election is a cherished feature, a universally acceptable and an intrinsically inseparable characteristic of democracy. Reporting election in unbiased, truthful and factual terms is an important role of the press globally. However, at present, in most African countries that have embraced democracy, such as Nigeria, this feature has not been attained. This comparative study of government and private owned media reportage of election in Nigeria aimed at ascertaining the section of the media that pay more attention to issues of free and fair polls. The survey utilised questionnaire to collect data from 300 media audiences in triangulation with interview of select media professionals in Anambra State. It adopted purposive sampling procedure. The paper was anchored on the Social Responsibility and the Agenda-setting theories of mass communication. The study used the percentage method in data analysis. Findings of the study show, among others that privately owned media repor...
We now live in a digitally saturated environment. The notions of displacement apply also in the d... more We now live in a digitally saturated environment. The notions of displacement apply also in the digital realm, especially with regard to senior citizens. Researching the usage of digital media by senior citizens is of relevance, as an unequal access and competencies related to digital media remains a problem of their social inclusion in a digitalized world. Anchored on the Uses and Gratifications Theory, this study sets to investigate the usage, mode of usage and what influences the usage ofInformation and Communication Technologies/digital media among seniors. Survey method was used with questionnaire as the instrument for data collection to sample 300 senior citizens in Asaba and Calabar, cities in theSouth-South geo-political zone of Nigeria. The study found that although access to the digital media has increased among the senior citizens, usage gap is still clearly visible as most seniors do not play active roles in digital activities. It is recommended that there should be comm...
International Journal of Social Sciences and Humanities Review, 2020
The technology of Internet and Smart mobile devices is increasingly becoming dynamic and attracti... more The technology of Internet and Smart mobile devices is increasingly becoming dynamic and attractive, as users are also increasingly becoming visible. Anchored on Domestication Theory, the study explores the dialectics of online and smart mobile features and the relationship with the users’ practice and control. The study adopted survey method, with questionnaire as instrument for data collection to sample 200 undergraduate students of Madonna University, Nigeria, Anambra state, Nigeria. It was found that students are heavy users of smart mobile, mainly, for entertainment purposes and cannot manage its usage. However, that does not translate to or increase their online presence because internet access is still a major challenge among the students. The study therefore recommends that media literacy should be incorporated into school curriculum so as to help individuals, especially young adults to manage their smart mobile and online presence.
This study entitled Achieving rural political participation through the radio: a study of Idemili... more This study entitled Achieving rural political participation through the radio: a study of Idemili North and South local government areas in Anambra State, Nigeria was a survey of 200 rural residents drawn from Ojoto, Alor, Umuoji and Ideani. The study was conducted to ascertain respondents’ opinion on the role of the radio in disseminating political campaign information to rural residents and to assess the kind of political information disseminated to them through the medium of radio. A sixteen-item, multi-choice, close-ended questionnaire was used to collect data and data analysis was done using the percentage method. Findings show that radio has been very effective in mobilising rural residents in Idemili North and South council areas for political participation and radio has been used for disseminating political information such as political campaign schedules of politicians, voter education, election dates, etc. The paper concluded that radio is the most effective available mass...
This paper examines Nigeria’s Freedom of Information Act, with special interest in the opportunit... more This paper examines Nigeria’s Freedom of Information Act, with special interest in the opportunities and challenges therein. It reiterates the fact that the law enables the public to access certain government information in order to ensure transparency and accountability. The Act enables citizens to hold the government accountable, especially, in an event of misappropriation of public funds. It also seeks to protect serving public officers against any adverse consequences from the unauthorized disclosure of official information. The paper contends that Freedom of Information is a fundamental indicator of economic development and progress, describing it as a promising start in ensuring good governance in Nigeria. It argues that its vigorous implementation is essential, if Nigeria must make significant breakthrough in the enthronement of good governance in the country. Anchored on the Social Responsibility and Libertarian theories of the press , the paper, in a discourse analysis, con...
Nigerian society has been plagued recently by terrorism and insecurity including herdsmen and far... more Nigerian society has been plagued recently by terrorism and insecurity including herdsmen and farmers’ clash which resulted in ruthless killing of citizens. General T.Y. Danjuma, former Chief of Staff of Nigeria, while speaking at the maiden convocation and 10th anniversary celebration of Taraba State University on 24th March 2018, alleged that the Armed Forces were conspiring with herdsmen to kill innocent Nigerians. He called on Nigerians to defend themselves, since the government and the military failed in their security function. The military on the hand was of the view that Danjuma’s call for Nigerians to defend themselves against herdsmen attacks is an invitation to anarchy. This study used the Framing Theory to analyze how two Nigerian dallies (Punch and Vanguard newspapers) framed the news to ascertain if the reports favour Danjuma or the military. The study suggests that the news media was very positive about Danjuma’s position; the issue of self defense was salient while t...
Research has proved that Exclusive Breastfeeding is vital in achieving optimal infant and child h... more Research has proved that Exclusive Breastfeeding is vital in achieving optimal infant and child health, growth and development; and so there have been media campaigns in support of the initiative. This chapter explored the relationship between the media campaign for exclusive breastfeeding and mothers' decision to comply based on Symbolic Interactionism, Diffusion of Innovation, Social Responsibility, and Gate-keeping Theories. The questionnaire survey, conducted among 400 mothers in Anambra state, Nigeria, revealed that despite the enormous benefits of exclusive breastfeeding that have been well established and enormous campaign which has created tremendous awareness on the need to exclusively breastfeed babies, social structure of communities and social interaction within the community influence mother's perception and acceptability of the message. The study, therefore recommends that view of the opinion leaders and people with decision-making power should be sought after ...
The Social Media has emerged as a new platform for discourses. It has no doubt provided people wi... more The Social Media has emerged as a new platform for discourses. It has no doubt provided people with easier and faster accessibility to information and has become an outlet for them to share their views on socio-political issues. It has also been observed that negative and hate comments seem to dominate on social networks used for social and political communication. Anchored on Public Sphere Theory, focus group discussions were conducted with undergraduate youths in South-east Nigeria examined on the issue of President Mohammadu Buhari’s referring to Nigerian youths as lazy, while speaking at the Commonwealth Business Forum in Westminster on 18th April 2018. This article, therefore, explored the opinions advanced in the discourse based on the principles of freedom of expression and responsibility. The study suggests that while Twitter platform was more objective in the discussion of the issue of the day because it allows the use of filters to ensure that contents posted on the platfo...
Nigerian society has been plagued recently by terrorism and insecurity including herdsmen and far... more Nigerian society has been plagued recently by terrorism and insecurity including herdsmen and farmers' clash which resulted in ruthless killing of citizens. General T.Y. Danjuma, former Chief of Staff of Nigeria, while speaking at the maiden convocation and 10th anniversary celebration of Taraba State University on 24th March 2018, alleged that the Armed Forces were conspiring with herdsmen to kill innocent Nigerians. He called on Nigerians to defend themselves, since the government and the military failed in their security function. The military on the hand was of the view that Danjuma's call for Nigerians to defend themselves against herdsmen attacks is an invitation to anarchy. This study used the Framing Theory to analyze how two Nigerian dallies (Punch and Vanguard newspapers) framed the news to ascertain if the reports favour Danjuma or the military. The study suggests that the news media was very positive about Danjuma's position; the issue of self defense was salient while the call for anarchy was de-emphasized.
Politics in Nigeria is considered as a huge investment; and so the political lords and godfathers... more Politics in Nigeria is considered as a huge investment; and so the political lords and godfathers , financially sponsor their political ‘godsons’ to political positions so as to be directly or indirectly in control of power. Since this trend started, people in political positions are no longer accountable to the citizenry, rather to their sponsors. Corruption becomes a direct consequence of godfatherism . Public enlightenment therefore, is required to create the awareness needed to understand how godfatherism influences political elections. This study is hinged on the Social Cognitive Theory and adopted survey methodology with questionnaire as instrument to examine the role Nigerian Film industry as an agent of public enlightenment plays in sensitizing the public on the dangers of politics of godfatherism . Do Nigerian Films portray politics of godfatherism ? Is the portrayal consistent with the reality on ground? What is the direction of the portrayal? Is the audience able to identify the subject matter as to help them in making wise decision during political elections? These are the questions this study seeks to provide answers to. Key words: Film, Politics, Godfatherism, Nollywood, Portrayal, Voter
This article examines newspaper reading habits of youths in Anambra State, Nigeria. The study aim... more This article examines newspaper reading habits of youths in Anambra State, Nigeria. The study aims at ascertaining the newspapers that youths in Anambra State read most, the frequency of their readership of newspapers, the type of stories they mostly read and the ways through which they obtain the newspapers they read. The study uses quantitative research technique. It adopts a sample size of 300 youths, purposively drawn from Awka, Onitsha and Nnewi. The survey is anchored on the Uses and Gratification theory of the mass media. The paper employs the simple percentage method and frequency tables as analytical tools. Findings of the study show that youths in Anambra State read newspapers a lot and that The Sun, The Guardian, Complete Sports and The Vanguard are the newspapers they mostly read. Findings also reveal that sports, political and economic news are the major stories the youths read and that they obtain the newspapers they read mainly by going to newspaper stands (to read without paying) browsing newspapers with their cell phones, borrowing from friends and neighbours and by visiting the public library. The paper concludes that most youths in Anambra State do not buy newspapers they read and recommends massive empowerment of youths by the government through provision of employment and other poverty alleviation strategies to enable them buy newspapers.
Overcoming Gender Inequalities through Technology Integration
The political rights of women remain greatly constrained by political structure and traditional p... more The political rights of women remain greatly constrained by political structure and traditional practices which many believe are responsible for the exclusion of their interests in decision making process and development paradigms. Anchored on the Democratic Participant Media Theory and Public Sphere Theory, this study evaluated if Internet can mobilize and encourage women to voice their concerns and opinions on political matters. Survey conducted among 200 female academic staff members of universities in the south-east, Nigeria revealed that although the Internet provided the women with needed political information and interaction; it did not significantly induce their interest to participate in politics. The study recommends that women should aggressively utilize the opportunities provided by Internet by forming groups and networks where political issues are analyzed and discussed. Where the nature of relayed message is well focused, chances of using the Internet for inducing political participation can be enhanced.
Free and fair election is a cherished feature, a universally acceptable and an intrinsically inse... more Free and fair election is a cherished feature, a universally acceptable and an intrinsically inseparable characteristic of democracy. Reporting election in unbiased, truthful and factual terms is an important role of the press globally. However, at present, in most African countries that have embraced democracy, such as Nigeria, this feature has not been attained. This comparative study of government and private owned media reportage of election in Nigeria aimed at ascertaining the section of the media that pay more attention to issues of free and fair polls. The survey utilised questionnaire to collect data from 300 media audiences in triangulation with interview of select media professionals in Anambra State. It adopted purposive sampling procedure. The paper was anchored on the Social Responsibility and the Agenda-setting theories of mass communication. The study used the percentage method in data analysis. Findings of the study show, among others that privately owned media repor...
The political rights of women remain greatly constrained by political structure and traditional p... more The political rights of women remain greatly constrained by political structure and traditional practices which many believe are responsible for the exclusion of their interests in decision making process and development paradigms. Anchored on the Democratic Participant Media Theory and Public Sphere Theory, this study evaluated if Internet can mobilize and encourage women to voice their concerns and opinions on political matters. Survey conducted among 200 female academic staff members of universities in the south-east, Nigeria revealed that although the Internet provided the women with needed political information and interaction; it did not significantly induce their interest to participate in politics. The study recommends that women should aggressively utilize the opportunities provided by Internet by forming groups and networks where political issues are analyzed and discussed. Where the nature of relayed message is well focused, chances of using the Internet for inducing poli...
International Journal of Social Sciences and Humanities Review, 2017
In all spheres of life, women have been experiencing one form of discrimination, marginalisation ... more In all spheres of life, women have been experiencing one form of discrimination, marginalisation or domination or the other by men. The patriarchal social structure in Africa provides a framework upon which the marginalization and discrimination are based. This many believed are responsible for the exclusion of women’s interests in the decision-making process and development paradigms. The traditional mass media many argued also help in the marginalization of women. Anchored on the Diffusion of Innovation Theory, the study evaluated if female university students in South-east Nigeria can be self-empowered through their use of Internet which can lead to tangible developments in their lives. Survey conducted among 300 female students of universities in the south-east, Nigeria revealed that although the Internet use among the women is mainly for leisure purposes, it can lead to empowering them for sustainable development. The study recommends that women should aggressively utilize the ...
This study put the effectiveness of Twitter on the radar in Southeast Nigeria with regard to the ... more This study put the effectiveness of Twitter on the radar in Southeast Nigeria with regard to the 2015 presidential electioneering campaigns of the two leading candidates. The need existed to understand if the online platform used by the incumbent President Goodluck Jonathan of the Peoples‘ Democratic Party (PDP) and challenger Muhammadu Buhari of the All Progressive Congress (APC), as part of a complimentary media strategy, was effective in shaping voter behaviour in that part of the country. Data generated from 200 respondents showed that although Twitter provided the information needed via voters‘ interaction with political candidates, it did not significantly alter voter interest nor affect voting decision. Voters could not recall their use of Twitter as a factor in casting their ballot owing to post election time lapse.
Free and fair election is a cherished feature, a universally acceptable and an intrinsically inse... more Free and fair election is a cherished feature, a universally acceptable and an intrinsically inseparable characteristic of democracy. Reporting election in unbiased, truthful and factual terms is an important role of the press globally. However, at present, in most African countries that have embraced democracy, such as Nigeria, this feature has not been attained. This comparative study of government and private owned media reportage of election in Nigeria aimed at ascertaining the section of the media that pay more attention to issues of free and fair polls. The survey utilised questionnaire to collect data from 300 media audiences in triangulation with interview of select media professionals in Anambra State. It adopted purposive sampling procedure. The paper was anchored on the Social Responsibility and the Agenda-setting theories of mass communication. The study used the percentage method in data analysis. Findings of the study show, among others that privately owned media repor...
We now live in a digitally saturated environment. The notions of displacement apply also in the d... more We now live in a digitally saturated environment. The notions of displacement apply also in the digital realm, especially with regard to senior citizens. Researching the usage of digital media by senior citizens is of relevance, as an unequal access and competencies related to digital media remains a problem of their social inclusion in a digitalized world. Anchored on the Uses and Gratifications Theory, this study sets to investigate the usage, mode of usage and what influences the usage ofInformation and Communication Technologies/digital media among seniors. Survey method was used with questionnaire as the instrument for data collection to sample 300 senior citizens in Asaba and Calabar, cities in theSouth-South geo-political zone of Nigeria. The study found that although access to the digital media has increased among the senior citizens, usage gap is still clearly visible as most seniors do not play active roles in digital activities. It is recommended that there should be comm...
International Journal of Social Sciences and Humanities Review, 2020
The technology of Internet and Smart mobile devices is increasingly becoming dynamic and attracti... more The technology of Internet and Smart mobile devices is increasingly becoming dynamic and attractive, as users are also increasingly becoming visible. Anchored on Domestication Theory, the study explores the dialectics of online and smart mobile features and the relationship with the users’ practice and control. The study adopted survey method, with questionnaire as instrument for data collection to sample 200 undergraduate students of Madonna University, Nigeria, Anambra state, Nigeria. It was found that students are heavy users of smart mobile, mainly, for entertainment purposes and cannot manage its usage. However, that does not translate to or increase their online presence because internet access is still a major challenge among the students. The study therefore recommends that media literacy should be incorporated into school curriculum so as to help individuals, especially young adults to manage their smart mobile and online presence.
This study entitled Achieving rural political participation through the radio: a study of Idemili... more This study entitled Achieving rural political participation through the radio: a study of Idemili North and South local government areas in Anambra State, Nigeria was a survey of 200 rural residents drawn from Ojoto, Alor, Umuoji and Ideani. The study was conducted to ascertain respondents’ opinion on the role of the radio in disseminating political campaign information to rural residents and to assess the kind of political information disseminated to them through the medium of radio. A sixteen-item, multi-choice, close-ended questionnaire was used to collect data and data analysis was done using the percentage method. Findings show that radio has been very effective in mobilising rural residents in Idemili North and South council areas for political participation and radio has been used for disseminating political information such as political campaign schedules of politicians, voter education, election dates, etc. The paper concluded that radio is the most effective available mass...
This paper examines Nigeria’s Freedom of Information Act, with special interest in the opportunit... more This paper examines Nigeria’s Freedom of Information Act, with special interest in the opportunities and challenges therein. It reiterates the fact that the law enables the public to access certain government information in order to ensure transparency and accountability. The Act enables citizens to hold the government accountable, especially, in an event of misappropriation of public funds. It also seeks to protect serving public officers against any adverse consequences from the unauthorized disclosure of official information. The paper contends that Freedom of Information is a fundamental indicator of economic development and progress, describing it as a promising start in ensuring good governance in Nigeria. It argues that its vigorous implementation is essential, if Nigeria must make significant breakthrough in the enthronement of good governance in the country. Anchored on the Social Responsibility and Libertarian theories of the press , the paper, in a discourse analysis, con...
Nigerian society has been plagued recently by terrorism and insecurity including herdsmen and far... more Nigerian society has been plagued recently by terrorism and insecurity including herdsmen and farmers’ clash which resulted in ruthless killing of citizens. General T.Y. Danjuma, former Chief of Staff of Nigeria, while speaking at the maiden convocation and 10th anniversary celebration of Taraba State University on 24th March 2018, alleged that the Armed Forces were conspiring with herdsmen to kill innocent Nigerians. He called on Nigerians to defend themselves, since the government and the military failed in their security function. The military on the hand was of the view that Danjuma’s call for Nigerians to defend themselves against herdsmen attacks is an invitation to anarchy. This study used the Framing Theory to analyze how two Nigerian dallies (Punch and Vanguard newspapers) framed the news to ascertain if the reports favour Danjuma or the military. The study suggests that the news media was very positive about Danjuma’s position; the issue of self defense was salient while t...
Research has proved that Exclusive Breastfeeding is vital in achieving optimal infant and child h... more Research has proved that Exclusive Breastfeeding is vital in achieving optimal infant and child health, growth and development; and so there have been media campaigns in support of the initiative. This chapter explored the relationship between the media campaign for exclusive breastfeeding and mothers' decision to comply based on Symbolic Interactionism, Diffusion of Innovation, Social Responsibility, and Gate-keeping Theories. The questionnaire survey, conducted among 400 mothers in Anambra state, Nigeria, revealed that despite the enormous benefits of exclusive breastfeeding that have been well established and enormous campaign which has created tremendous awareness on the need to exclusively breastfeed babies, social structure of communities and social interaction within the community influence mother's perception and acceptability of the message. The study, therefore recommends that view of the opinion leaders and people with decision-making power should be sought after ...
The Social Media has emerged as a new platform for discourses. It has no doubt provided people wi... more The Social Media has emerged as a new platform for discourses. It has no doubt provided people with easier and faster accessibility to information and has become an outlet for them to share their views on socio-political issues. It has also been observed that negative and hate comments seem to dominate on social networks used for social and political communication. Anchored on Public Sphere Theory, focus group discussions were conducted with undergraduate youths in South-east Nigeria examined on the issue of President Mohammadu Buhari’s referring to Nigerian youths as lazy, while speaking at the Commonwealth Business Forum in Westminster on 18th April 2018. This article, therefore, explored the opinions advanced in the discourse based on the principles of freedom of expression and responsibility. The study suggests that while Twitter platform was more objective in the discussion of the issue of the day because it allows the use of filters to ensure that contents posted on the platfo...
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Papers by Nkiru C Ezeh