Going Long With Game Day’s Winningest Wings
As the agency leading menu and merchandising for Buffalo Wild Wings since 2020, we’ve served as creative lead through multiple menu designs over the years. Beyond crafting their menu layout strategy, our team provides art direction for all menu and campaign photoshoots as well as mouthwatering messaging and design for in-restaurant PoP.
Services
Menu Design
Campaign Creative
Photography Art Direction
Location
National
In 2023, B-Dubs launched its new mascot and a refreshed brand book to go with it. Our task was to translate this evolving identity and boisterous brand voice to their in-restaurant experience. From concept to production, we’re proud to be the creative partner they trusted with the in-restaurant rollout of a new brand framework—and even prouder to see our work driving results in over 1,300 locations nationwide.
Despite the name, Buffalo Wild Wings is so much more than that. To lean into the abundance and variety at play, our latest menu design paired punchy messaging with hard-hitting photography to show off the full B-Dubs lineup while continuing to champion familiar fan faves.
From spotlighting seasonal LTOs to championing year-round MVPs, our campaign work pairs hard-hitting headlines with polished yet approachable photography that ramps up the crave factor.
To show off B-Dubs’ new sauce duos, we devised a scroll-stopping idea to show both flavors in an epic mid-air swirl. Instead of AI, we relied on a custom sauce-slinging rig to nail the shot in studio. It took a few tries and more than a few stained shirts to get it right, but the result speaks for itself.
