{"id":15749,"date":"2024-10-28T11:00:28","date_gmt":"2024-10-28T16:00:28","guid":{"rendered":"https:\/\/noahkagan.com\/?p=15749"},"modified":"2024-10-28T11:06:54","modified_gmt":"2024-10-28T16:06:54","slug":"sufering","status":"publish","type":"post","link":"https:\/\/noahkagan.com\/sufering\/","title":{"rendered":"A few thoughts on suffering"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">I\u2019m pedaling my bike up a steep hill in Austin. It\u2019s steeeeep.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I look up as far as I can see\u2013and all I can think about is how I\u2019m going to give up early.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cI can just skip the last part of my ride. I\u2019ve ridden enough. No one will even know.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">I shake my head and keep pedaling, ignoring my thoughts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I finish the climb, out of breath. It feels like I\u2019m having a heart attack.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I stop and take a deep breath.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-15750 aligncenter\" src=\"https:\/\/noahkagan.com\/wp-content\/uploads\/noah-kagan-bike-225x300.jpg\" alt=\"\" width=\"290\" height=\"386\" srcset=\"https:\/\/noahkagan.com\/wp-content\/uploads\/noah-kagan-bike-225x300.jpg 225w, https:\/\/noahkagan.com\/wp-content\/uploads\/noah-kagan-bike-113x150.jpg 113w, https:\/\/noahkagan.com\/wp-content\/uploads\/noah-kagan-bike.jpg 384w\" sizes=\"auto, (max-width: 290px) 100vw, 290px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">A few seconds pass\u2026<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">I take another breath. I hop back on my bike and start biking again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s suffering.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pushing through even when your mind is telling you to quit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And I\u2019ve realized that a big reason I\u2019ve been able to build a few million dollar businesses and get to where I am today is my willingness to practice (and embrace) suffering over long periods of time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I don\u2019t say that to brag at all. The point I\u2019m trying to make is:<\/span><\/p>\n<p><b>The more you can lean into suffering, the more you will get what you want out of life.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Now, what does professional suffering look like, you ask?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For me, it was:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Getting sued by a competitor and banned by Facebook on the same day (ouch!)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Living on floors or with my family until I was 30 to save money.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Making $0k and then $42k respectively with AppSumo for 2 years<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Being up at 4am doing sales calls and customer support while on vacation in Croatia<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In the moment, it felt like getting punched in the gut. But looking back, I\u2019m glad I went through all that suffering\u2013because even though it sucked, it was for something I <\/span><i><span style=\"font-weight: 400;\">chose<\/span><\/i><span style=\"font-weight: 400;\"> to suffer for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The truth is, suffering is inevitable. You can\u2019t escape it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal is to find something worth suffering for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, I LOVE promoting things. It\u2019s why I\u2019ve been blogging since 2000 and still do it to this day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is it all sunshine and rainbows? Heck no.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The micro is suffering, but the macro is rewarding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another example:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recently with AppSumo, I\u2019ve been frustrated with certain aspects of our business (partners closing, teammates leaving, HR, how our site functions). And my default response is to avoid the suffering and run away. It\u2019s a primal reaction that\u2019s within all of us.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We run toward pleasure and run away from pain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what if the pain and suffering are there to help us grow?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The moment where you lean into suffering is where you get the most growth. That\u2019s what I call The Threshold: the place where the suffering improves you.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-15751 aligncenter\" src=\"https:\/\/noahkagan.com\/wp-content\/uploads\/Noah-Kagan-Images-1-300x300.png\" alt=\"\" width=\"382\" height=\"382\" srcset=\"https:\/\/noahkagan.com\/wp-content\/uploads\/Noah-Kagan-Images-1-300x300.png 300w, https:\/\/noahkagan.com\/wp-content\/uploads\/Noah-Kagan-Images-1-1024x1024.png 1024w, https:\/\/noahkagan.com\/wp-content\/uploads\/Noah-Kagan-Images-1-150x150.png 150w, https:\/\/noahkagan.com\/wp-content\/uploads\/Noah-Kagan-Images-1-768x768.png 768w, https:\/\/noahkagan.com\/wp-content\/uploads\/Noah-Kagan-Images-1.png 1080w\" sizes=\"auto, (max-width: 382px) 100vw, 382px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">So \u2014 I\u2019m leaning into helping our leadership team identify areas that I believe can be better, and being patient with the changes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What does leaning into suffering look like for you?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It could be:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Getting up 30 minutes earlier to start your business<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Not watching Netflix at night to create content<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Giving up Friday night beers to talk to customers<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Eating in so you can invest it in your company<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now, I\u2019m not a superhuman. As you know, I still have a tendency to avoid suffering (which is only natural).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few things that have helped me improve at suffering:<\/span><\/p>\n<p><b>1\/ Realize that suffering (to an extent) is a good thing.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Suffer now \u2192 Success later<\/span><\/p>\n<p><b>2\/ Surround yourself with coaches or people who keep it real<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You know who I\u2019m talking about\u2026 the ones who talk shit to you when they know you can be doing better.<\/span><\/p>\n<p><b>3\/ Practice suffering.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Make it a habit.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Take the stairs<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Wake up early<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Go to the gym<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Put yourself through voluntary suffering so that when involuntary suffering arises, you\u2019re better equipped to handle it.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Rooting for you,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Noah \ud83c\udf2e<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m pedaling my bike up a steep hill in Austin. It\u2019s steeeeep. I look up as far as I can see\u2013and all I can think about is how I\u2019m going to give up early. \u201cI can just skip the last part of my ride. I\u2019ve ridden enough. No one will even know.\u201d I shake my [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[529],"tags":[],"class_list":["post-15749","post","type-post","status-publish","format-standard","hentry","category-favorite-guides"],"yoast_head":"<title>A few thoughts on suffering - Noah Kagan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/noahkagan.com\/sufering\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A few thoughts on suffering - Noah Kagan\" \/>\n<meta property=\"og:description\" content=\"I\u2019m pedaling my bike up a steep hill in Austin. It\u2019s steeeeep. 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