NIT ROURKELA
School of Management
With the increasing competition, decreasing customer loyalty and plethora of banking products, it has become essential in today’s sluggish economy for banks to accurately position themselves. This paper presents a credit marketing model... more
Retail Assets in Banks has grown due to the trend among banks to grow at a much faster space. Unlike the commercial exposures banks manage retail assets on pooled basis. In this paper, we discuss the methodology of creating pools of... more
This textbook provides a first-hand account of impact of volatility on valuations. It focuses on valuation of the investment with fair, practical and insightful explanations. Volatility in markets can form the foundation of fair value. A... more
Growing urbanization, increasing population and increased per capita income have boosted the demand for housing in India. This empirical study gives us an explanation of how the market leverage of the real state firms in India are... more
The purpose of this article is to identify the key elements of market determinants of bond yield and the external borrowing environment. A reasonably integrated bond market is safer for both investors as well as issuers. It assesses the... more
Credit Marketing has come a long way in today’s economy of hard-hitting competition and diminishing customer loyalty. With the increasing level of cut-throat competition, decreasing customer loyalty and the increasing commoditization of... more